Aside from the quality of your content, another factor Google takes into consideration is how updated your website is and how often new content is posted. As with almost everything else within Internet Marketing, there isn’t a hard-and-fast rule about what your blog schedule should look like and how frequently to post content.
Quality Versus Quantity
There are extremely successful people in this industry who only post once or twice a month. They focus on quality, so those one or two posts are the absolute best pieces of content on the topic they’re writing about. The rest of their time is spent on promoting those few pieces of content.
Historically, the more high-quality content you post, the better your odds are of getting rankings. A good way to visualize this is to think about all the content you publish as digital shelf space you acquire with Google. In an actual grocery store, retailers want their goods to be seen by customers. The more goods they display on the grocery store shelves, the higher the chances that their goods will be bought by customers.
The same concept applies to your content: the more digital shelf space you acquire by having your content displayed in more SERPs, the more likely that internet users will see your content. Think of the first page of search results as the coveted eye-level shelf in a grocery store: the more content you can place there, the easier your content can be found by users.
My personal recommendation, which is what I do for new niche sites, is to create a blog schedule that will allow you to post at least two to three high-quality posts per week.
Never Sacrifice Quality for Quantity
With that being said, if you can only get one really high-quality post out per week, go ahead and do that. Just because the ideal is twice or more per week doesn’t mean you should skimp on the quality just to be able to put out content more frequently.
It also doesn’t mean that you should give up. Go ahead and publish that high-quality post once a week. You’ll take longer to achieve success than those who can publish two or three times a week, but you’ll definitely get there. If your niche is competitive enough and you’re selecting keywords well, doing on-page SEO just right, and your content is high-quality, you’ll get there.
Recommended Readings
How To Create A Free Blog Post Calendar That Will Help You Be Organized
Struggling to publish consistently? Here's how to create a blog post calendar so you can schedule your content in an organized manner.