Medium is a website that sorts blog posts by topics and was created by Evan Williams, one of the founders of Twitter and Blogger, in August of 2012. Readers who access posts published on Medium’s platform only get access to a few articles before being confronted by a paywall. In 2017, Medium introduced its membership […]
Read More
Medium is an 8-year-old platform created by Evan Williams, who, among a few others, founded Blogger and Twitter. The vision Williams had for Medium was a platform that gives paying subscribers exclusive access to a highly personalized, ad-free experience with several publishing partners and thousands of individual writers. Williams said in an interview with Cheddar […]
Read More
Medium is one of the top blogging platforms out there, and many aspiring bloggers are setting up shop on Medium because it’s free. It would seem like there’s virtually nothing to lose. However, nothing is truly free in this world anymore. There’s always a catch. So what actually happens when you create a blog on […]
Read More
So, you’ve decided to finally take the plunge and create a blog, but can’t decide which platform to start with. You’ve done the research and are now asking yourself: Medium vs. WordPress – which platform is truly better? While one platform is not inherently better than the other, each carries individual strengths and success stories […]
Read More
All traffic is the same, isn’t it? All that matters is getting visitors to your website, right? Wrong. Traffic consists of visitors with different needs, and how you prioritize those visitors is based on how much they already know about your brand or product. Instead of aiming just to make a sale, build relationships with […]
Read More
Warm traffic consists of visitors who have returned to your site because they either subscribed, want to continue a discussion they were involved in, or because your site was recommended by someone they like or trust. These visitors already have some familiarity with you, your blog’s content, or with what you have to offer. The […]
Read More
97% of people who visit your site for the first time leave without buying anything. They’re lost forever – unless you can bring them back. Have you ever noticed advertisements popping up everywhere for a particular product after searching for it on Amazon? You probably didn’t realize that you’re being “retargeted.” The purpose of a […]
Read More
After consistently pumping out content for months, people are starting to notice your website. Alas, the fruits of your hard labor! Whether your traffic comes from a PPC ad campaign you launched or randomly stumbled upon your site, if a visitor doesn’t know anything about you, they’re considered cold traffic. What is Cold Traffic? Cold […]
Read More
You’ve done your research and scribbled notes in your notebook. Now, how will you transfer all that information to your website effectively? Good content is more than great storytelling and sharp grammar. If you’re writing content online, many other factors come into play to make sure your content is noticed – and these factors are […]
Read More
A bio is just as important as any other components of your blog. You need to dedicate time to it to ensure your end product is one of the best bios out there. It’s all about balance. Strike a happy medium between sharing your background and not coming across as boastful. Here are the right […]
Read More