The Benefits of Content Writing

By Ian | Blogging

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Content writing is a crucial instrument to the success of every business. It’s how we get our thoughts and opinions across. As they say, content is king. 

Every major company has a website or a platform that customers and clients use to learn more about their products and services. If you have a website, or any sort of presence on social media, utilizing content writing will help your business meet its goals. 

However, as a complete newbie to content marketing, it can be pretty overwhelming – often feeling as if you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of marketing, so it can be difficult to grasp the benefits of content writing, let alone what it all means.

The Importance of Online Content Writing

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Put simply, content writing is the act of populating a website with writing, may it be a personal blog, company website, or an advertising page. Generally speaking, content is crafted by either a copywriter or dedicated content writer, and it’s used in all sorts of places.

Here are a few examples of the uses for content writing:

  • Static website pages
  • Blog posts
  • Product descriptions 
  • Email campaigns

Content writing is utilized to deliver the message of a business, whether that be an explanation of a business’s history on an “About Us” page or writing good ol’ regular blog posts. 

Although traditional copywriting in the advertising space is one of many (perhaps even the most popular) forms of content writing, content writing isn’t always about selling a product – it can also focus on educating visitors and raising brand awareness.teacher holding a lecture

People read blogs, visit websites, and buy newspapers and magazines to learn something new and acquire new life skills. So no matter what type of content writing you employ, it’s really all about quality.

Blogs, websites, newspapers, magazines, and other sources of information require content. Content IS information, and this information encourages action. Hence, here are the five content creation benefits.

5 Benefits of Learning Content Writing

1. Career and Opportunities Growthdesigner using a tablet to draw on a computer

Regardless of whether you own a blog or not, content writing opens up doors for success. Mastering content writing is a valuable skill that will help you secure a career as a freelance writer, where the demand never dies. 

Don’t believe me? Visit websites such as Upwork.com and Flexjobs.com. You’ll be surprised at the demand for content writers from people around the world. 

Set your profile apart from the average candidate and accelerate your career. Solidify your resume with certifications and industry experience. 

On the other hand, if you own a blog, there’s no doubt that having excellent content writing skills helps your business. Creating entertaining and high-quality content makes visitors stay and want more from you.

But the opportunities don’t end there. 

Would you believe me if I told you that even an article written at the highest quality still won’t find success? “How is that possible?” you ask. Simple: SEO.

2. Content Writing Improves SEO

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Like I’ve previously stated, you could come up with an amazing article that’s written very well about a particular topic, yet it won’t rank in search engines. Writing a novel versus writing content on the internet are two very different skills. If you want your blog posts to rank on SERPs (Search Engine Results Pages), you’ll need to make SEO your religion.

Sure, pay-per-click (PPC) advertising can reach internet users quickly, but it costs a lot of money and doesn’t improve your website’s organic growth. PPC advertising is only ideal for bloggers who are racking up hundreds of thousands in traffic.

Professional content writing, on the other hand, uses a variety of Search Engine Optimization (SEO) techniques to organically move pages closer to the first page of SERPs.

Professional content writing, when combined with SEO, guarantees success.

According to this statistic, your blog post’s chances of getting clicked on drastically decreases once it reaches the second page of SERPs. Relying on SEO may take some time to move you to the top of search engine results, but it does get guaranteed results. 

SEO

SEO is a time-tested and proven technique that brings success to patient and hardworking bloggers. As you add more optimized content to your site, you’ll improve your ranking and attract more visitors. 

For as long as digital marketing has been around, so too has SEO. However, people still have conflicting opinions about it. Many people see SEO as something tricky and unreliable, requiring endless funds dedicated to agencies to get results, but nothing could be further from the truth. 

SEO is not a scam. The results just take time. Besides, you don’t have to hire an SEO content writer — especially if you’re just starting out. You CAN do it yourself.

3. You’ll Acquire Research Skills

Learning content writing means you’ll have to research various topics every time you write a blog post (which for some may be EVERY DAY) since you’re the content writer –  it’s inevitable.  

You’ll obviously seek the best information available, so you’ll go through several websites to find correct and credible information for your article. In no time, you’ll be able to immediately distinguish which information is credible and which is subpar.

Every content writer is responsible for the content they write and the people who see it. Therefore, it’s imperative to use information only from the most credible sources. If you don’t, you’ll become an instrument for misinformation (whether consciously or not), and your users’ trust will immediately begin to fade.

As you continue conducting extensive research, your general knowledge also increases, which will make writing similar topics easier and quicker for you. You’ll be able to learn new things everyday.

In fact, you can get a head start over other bloggers and websites by staying up-to-date on the latest trends.

4. Content Writing Boosts Sales and Leads

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A sales funnel (or a conversion funnel) is a general overview of the buying process that companies lead customers through when they purchase products. Professional content helps move visitors along the sales funnel, so you can expect it to boost conversion rates.

As visitors move through a sales funnel, not only do they learn more about a product or service, they also learn to accept your company as a brand they can trust for accurate and up-to-date information.

conversion funnel

If you don’t have high-quality content developed and prepared for your target audience, you’re not forming the bonds that make consumers want to support your brand.

Whatever your online business is, there’s always one goal: to gain conversions. A conversion might be a prospect requesting more info about your business, or a direct sale of your product. Whatever the case may be, content writing is a key part of the conversion process.

With great content writing on your website, you’ll convince visitors that your business is worth their time and money. Focus on the unique solutions you offer by showcasing them in a compelling way through your content writing and watch your conversions skyrocket.

5. Content Writing Establishes Your Brand and Authority

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Every blogger’s goal should be to build relationships between their organization and consumers by publishing content that helps other companies in their industry recognize them as an authority.

Establishing your brand as an industry leader requires a different approach from building relationships with consumers. You need to publish thought leadership content that selflessly shares insights into your industry trends and barriers.

It may sound like a bad idea to share information that helps competitors succeed. More often than not, this helps you start building bridges (connections) between you and other companies. 

Once competitors recognize you as an authority, they may send clients your way when they don’t have the time or expertise to finish a project. You want to stay competitive and benefit from cooperation at the same time.

One of the benefits of article marketing is that it gives your business a voice in the world. Every business has a voice, and if you’ve put no time or resources into your content writing, there’s a good chance that your voice is fairly inconsistent.

Voice can be expressed through regular blog posts or even something as simple as social media updates. Your tone of voice will offer a sense of consistency to your brand and help customers readily engage with it.

Final Thoughts: Content Writing is King

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Content writing is a valuable skill that’ll set you up for massive success in the future if you continuously aim for improvement. Learning content writing provides the opportunity to start your own blog or write for someone else. The point is that there’s demand for content writing EVERYWHERE. 

Solidify your skills and polish up your resume to set yourself apart from the average writer.

Here’s a quick overview of the 5 benefits of learning content writing:

  1. It provides career opportunity growth.
  2. It improves SEO.
  3. It enhances research skills.
  4. It boosts sales and leads.
  5. It establishes your brand and authority.

Learning professional content writing is a must for every blogger because it’s the backbone of the blogging business. If you’re always looking for areas where you could improve your skill, success will find you.

About the Author

I've been in internet marketing for over 10 years, and I've purchased dozens of illegitimate products for the sole purpose of evaluating them and exposing the truth about these products to anyone who's thinking about purchasing it. I never let money influence my rating of a product and your success/safety is my absolute highest priority. Don't want to buy a product? Register for one of my 100% free internet marketing training courses>>