4.3 The Best Place to Register Your Domain Names

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Please use my NameCheap affiliate link when registering a domain name if you’d like to help support FIMP. These commissions aren’t very big, but every bit helps!

In this video I discuss:

  • The best place to register your domain names based on convenience, short-term cost, and long-term cost
  • An overview of the process of buying a domain name

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

4.3 Transcript Below


I just want to follow up on this video or on last lesson really quickly, and because I did, I took a little while. I probably would have taken more time if I weren’t in the middle of recording training and I didn’t want to keep going. But at the end of the day – again – I can rank for anything with really high-quality content if I decide to pursue this niche so I just decided… you know… I’m finally going to choose one of these.

So I’ve tried all kinds of things. I tried ByeByeTattoo. I looked at Lean Domain Search and NameMesh and all the tools we just looked at. And then eventually, I had some ideas I kind of liked like TattooRegrets.com – but that was taken. Of course, you know… things like ThinkBeforeYouInk and BeforeYouInk – ideas I was attached to before – those weren’t available. And so ultimately, I found a handful of… I think all of these would have been good options.

TheDisappearingTattoo.com I thought would have been good or DisappearingTattoo.com – I didn’t check if that one was available but I just felt like ‘disappearing’… something you get used to in this industry is people in your target audience on the whole are probably not as smart as you generally give people credit for… and I was kind of concerned that people would get lost in typing TheDisappearingTattoo and so I just didn’t do that one.

TattooRemovalWeb.com was on that kind of includes the exact match keyword. It’s not as brandable as I’d like it to be, but I found that one just straight through Lean Domain Search. I liked that one. That one would have been very good actually. Nothing wrong with that. Also, TattooRemovalJournal.com was really good because if I do build out this site eventually, it will be about my personal experiences with images from my tattoo removal process and everything like that.

But ultimately, what I decided on when I was looking at TattooRegrets, I went over to Google and I said, “Okay, what are synonyms for ‘regret’?” and one of the words was ‘rue’ like, “You will rue the day.” R-U-E.

And I understand… yes, there is potential for misspelling there. You know again, it doesn’t check all of the boxes; but it’s short, it contains a root keyword, and I really like kind of the double and triple meaning. Like of course, ‘rue’ is also the French for ‘street’… so you know technically, this is TattooStreet.com… So I like the fact that it kind of has a good rhythm to it: RueTattoo… and then of course, the fact that it means ‘regret tattoo’.

So ultimately, I think that’s the one I’m going to run with. So I’ll register that some other time off camera but I want to give you a quick kind of rundown of the steps I just went through and kind of the lens I evaluated these things through before I came to my conclusion. With that being said, let’s jump into Lesson 4.3 and we’re going to talk about the best place to register your domain names.

As I mentioned, it’s a lot more complex than most people think. It’s not as simple as “Oh go register here.” It can be like I could just phone it in and be like go register your domains at NameCheap or register your domains through your hosting company. But for me, that’s a disservice to you because there’s more to it than that.

So the three options I’m going to talk about here are registering your domain through your hosting company, registering a domain through GoDaddy (which is probably the most well-known brand for domain registration), and then also NameCheap (which some of you may have heard of; other people may not have). So I’m going to talk about these three major options.

There are a ton… there are dozens, if not hundreds of domain registrars out there (I’m not going to compare them all) but in my experience, these are the three that I’ve used over the years and I think these are the three most common in the internet marketing community.

So there are advantages to each of them. The main difference is cost. One thing that I want to emphasize is – you may or may not know this – if you register a domain name and you don’t pay for domain privacy, you open all of your registration information to the public. All of that information is public. So someone can search RueTattoo.com if I’ve registered it and I haven’t paid for domain privacy. They can find my address, they can find my phone number, they can find my email, and they can find my full name.

Personally, that’s not something I’m too comfortable with. I don’t think it’s something most people would be comfortable with. So always purchase domain privacy. And that’s included in all of the pricing we’re going to discuss here and it’s one of the things that really shifts the conversation from one registrar to another and makes one much more advantageous than the others in my opinion.

So if you want the absolute easiest option, the best thing to do would be register your domain with your hosting company. The reason I say that is because there’s a technical step in between that I’m going to teach very clearly and it’s going to be very easy to follow which is called ‘updating your name servers’. If you register your domain with a registrar that is not your hosting company, you have to connect the two. I’ve got a lesson for it coming up. Don’t worry about it. Don’t panic. It sounds really technical and scary. It’s actually a really simple thing. Even if you don’t know what you’re doing or why it’s happening technically, it’s a very easy thing to do. And so, you’ll just have to follow the clicks that I make on screen and it won’t be an issue.

But if you register your domain with your hosting company, you eliminate that step because your hosting company is now your domain registrar. They know your name servers are theirs so you don’t have to connect the two. They’re both in the same place. But the disadvantage is that’s going to cost a little bit more. That’s going to cost about an extra $10 or $12 a year. The cheapest option but it is the most convenient without a doubt. The easiest $10 a year I know.

For some people watching the video, it may be like, “Oh it’s just $10 a year.” For a lot of people too, it may be like, “Man, $10 a year!” For some people, that’s actually quite a significant amount of money when we’re talking about startup costs.

And the thing I really want to call your attention to is as an internet marketer, you will probably own a lot of domains in time if you stick with this. I don’t even know how many domains I have. I know there are a lot of internet marketers… I’m not this extreme… but a lot of them own hundreds.

And so if you’re talking about a $10 difference times 10, that’s $100 a year. If you’re talking about a $10 difference times 100, that’s $1000 a year. Just for no real value add because you wanted to cut out a technical step.

So personally, I don’t recommend this option especially because in the training in the next lesson, I’m going to talk to you about how to tie the… not next lesson but this is 4.3… so 4.5 is about how to connect your domain name and your hosting company. Super easy. So I don’t recommend this option personally. You just don’t have anything to be afraid of.

The next option to discuss would be GoDaddy. I think a lot of people default to GoDaddy because they have some really good upfront pricing and they run some incredible promotions and so a lot of people tend to end up at GoDaddy because they could find a domain for $1 for the first year or $3 for the first year of a .com domain plus privacy.

And the problem with GoDaddy is they’re going to make their money back somewhere, right? They can’t just afford to take a loss always. So what’s going to happen is you’re going to get that really special promotional pricing for the first year; and then the next year – if you’re talking about a .com domain plus renewal fees – it’s going to be somewhere around $25 and it’s been going up over the years so depending… it could get up to $28, $30 per year. And for me, it’s just not a big enough value add.

You get the best deal in the short term so this year your domain may cost you a $1.08 after fees – I think it’s like $1.17 – or it may cost you like $3 including domain privacy. But every year after that, it’s going to be rebuilt at $25. And again, for one domain, not that big of a deal. For 10 domains, a little bit bigger. For 100 domains (if you end up having a pretty large domain portfolio because you just kind of find a domain you like and you’re, “Yeah, I’m going to register that.” It’s fun – a lot of people end up doing that) GoDaddy nor hosting company are going to be the best option because they’re going to be expensive… the most expensive… I shouldn’t say the most expensive but more expensive than NameCheap.

If you want the cheapest option long-term, as in the longest… you know, outside of talking about kind of bulk wholesale suppliers that you have to like pay an upfront fee with and stuff like that… the best mainstream, easy, approachable option is NameCheap.

So the first year, your domain privacy is included for free. And then this is where their big difference is: they only charge $3 for it for every year thereafter; whereas, GoDaddy charges like $10+ and the hosting company typically charges somewhere between $10 and $12 just for privacy alone.

And on top of that, NameCheap’s baseline pricing is also cheaper; whereas, GoDaddy charges about $15 for a dot-com domain per year at the full non-promotional price. The hosting company charges around the same. Some of them go up to $16, $18 or north of that. NameCheap typically starts somewhere around $10 or $11 especially if you have a coupon code for the first year.

So yeah, that’s that. My personal choice – in case you can’t tell – is NameCheap. I think I actually said it so I kind of ruined the punch line there.

So I want to take a quick look at how to do this. The process varies slightly from registrar to registrar but it largely remains the same. The steps are going to look very, very similar. It’s basically going to be find a coupon code using Google, and put the domain you want to register, purchase it, and then you wait sometimes an hour or two until the domain registration is fully-processed.

What I will say is don’t buy hosting through your domain registrar (obviously with the exception of people that are choosing the first path where you register your domain through your hosting company). It’s just not usually as good of hosting and it’s also more expensive typically and the support isn’t as good a lot of the time. We’re going to talk about hosting in the next video and my recommendations there. But for now, my recommendation – very strong one – is do not buy hosting through that just because you’re buying a domain with that registrar. There’s just not any reason to do that when there are much better hosting companies out there that are around the same price or cheaper and specialize in hosting rather than specializing in being a domain registrar.

So a quick walk through of how to get domains as cheaply as possible through GoDaddy and NameCheap. (So again, I’m getting way to too close to the camera, kind of cut off the top of my head.) So let’s look through here. So let’s get over into NameCheap. As you can see, I’ve already searched. I’m going back to the home page and start from the beginning though.

And actually, the first step would be find a discount code. So I’m just going to go ‘NameCheap discount codes’. NameCheap typically has their own page like you can see right here it’s on the NameCheap.com domain. So I can click here and I can see ‘Discounted Registration and Transfer’. DOGDAY8 is their current discount code. It’s not huge… but, you know… it’s worth a quick search. It’s worth a quick Google search.

The same thing, you could search something like this or ‘GoDaddy discount’ alone would probably pop it up and you’ll see here GoDaddy discount $0.99 domain names and more.

So I could type in RueTattoo.com, search for it, and you can see I would get $0.99 first year pricing on this. But again, if I add this to cart and I went through checkout, I think I have to sign in and go through checkout which I don’t.

So you can see privacy protection here is going to be an extra $8 per year and it’s going to renew at $10 per year. So, you know now… I’m going to pay $9 today but next year I’m going to pay $25 plus taxes and fees; whereas with NameCheap, I’m going to pay… what is it? What’s our current discount? $9.66 plus $0.18 and privacy is free for the first year, and then next year, it’s going to renew at $14 instead of $25 – which is why I register all my domains with NameCheap.

So next lesson, we’re going to talk about securing hosting. I want to… let’s see here really quickly… there’s linking… okay. So yeah, linking your domain name and hosting is what I’m actually going to walk you through step-by-step because it’s kind of intense. It can be kind of intense if you’ve never done it before. It’s really simple overall but there’s not much more to talk about.

I could checkout on camera and – I’m sure to the joy of many people – put my credit card information online. But I’m not going to do it. There’s just no reason to. I’m not going to register a domain live.

It’s just really, really simple basically. So we’ll go back to the domain search. I’ll put RueTattoo.com. I can search and then – if it’s going to search – I can come down here and I can say I want to add this to cart, I want to view cart, and then I would have to sign in to checkout, of course. I went too quickly and it didn’t get added to the cart.

So again, there’s just not much sense to me going through this. Basically in checkout, ta-dah, promo code, I apply DOGDAY8. Okay, I need to log in before it’s going to apply the promo code accurately. So again, I’ll do that off camera. I don’t want to share my username and log in to my account and share all domains on camera. I’m sorry, no offense. But you can see WhoisGuard available for free.

GoDaddy is actually a little bit more complex of a process. The thing you need to watch out for with GoDaddy is they’re going to try to hit you with upsell after upsell after upsell after upsell. Their checkout process is a horrible user experience. NameCheap is going to try and hit you… so they’re not going to try and hit you with some upsells… they’re going to offer you like hosting too, but it’s much more subtle and less in-your-face and annoying than GoDaddy.

The important thing to note… you know… like I said, I’m not going to do it on camera… but the important thing to note as you go through this process, it’s just like buying anything else online. You just need to watch the upsells to make sure you don’t accidentally purchase hosting or you don’t accidentally purchase an upsell that you had no interest in or no use for.

So with GoDaddy, your promotional pricing should stay pretty much unaffected on your final page of checkout with the exception of a few cents for fees. And the same thing for NameCheap. Just make sure you pay attention to the price on the final page of checkout before you confirm to make sure you haven’t accidentally added any upsells. That’s the only thing I can think to advise you on that’s noteworthy in the checkout process.

Other than that, I’m going ahead and buy this domain off-camera and I will see you in the next video where we’re going to talk about securing hosting and what that means and what the best options are for that.

So if you have any questions, as always, feel free to post them in the Facebook group – free for registered members. And other than that, I will see you in the next video.

34 thoughts on “4.3 The Best Place to Register Your Domain Names

  1. Hi,
    I tried buying a domain through your link but it doesn’t find my chosen name.It does however exist without using the link. What do I do??

    • Hey Natasa! We encounter this occasionally with some users. In this instance, just go ahead and buy the domain without my affiliate link. It’s not worth the hassle of a $2 commission for FIMP for you to have to deal with this. So just go ahead and register it NOT through our Namecheap affiliate link.

      Thank you so much for letting us know and trying to loop us in to make sure we get credited. I sincerely appreciate it. The main thing that it’s important we receive credit for, as a project trying to stay funded, is hosting (which is of course the next step after you register your domain). But Namecheap, itself, only pays us approximately $1-2 per purchase, so it’s not that big of a loss and it’s certainly not worth inconveniencing you any further.

  2. Dear Ian, the domain name i’m looking to buy is available as a .com on namecheap but is unavailable through your affiliate link. It seems I have the same problem that Sharon reported. Please let me know what can be done. I’d rather get the domain name through your affiliate Id even if it’s gonna cost me the same in order to support you.

    • Hey marounloukieh, don’t worry about it. Just go ahead and register it through Namecheap’s normal website, not through my affiliate link. Namecheap only commissions $1-2 for every domain. So although they’re somewhat helpful in bulk, it’s not that big of a deal in an instance like this, and it’s not worth inconveniencing you majorly for $1 or $2.

      If you’re going to end up purchasing hosting, FIMP could definitely use your support there. And if you encounter any issues for some reason signing up for hosting through our affiliate link, please don’t hesitate to get in touch because I have contacts within that company that will help.

      But just for the domain name, don’t worry about it too much. Just go ahead and register it however it’s possible for you. Thank you very sincerely for your concern and thoughtfulness.

  3. I wipe my system of cookies etc regularly.
    This may have created a situation where your site seems to have me indicated as not having viewed any of your videos, which is not true.
    If this problem continues it will very likely prevent me from making further progress in your course because I will not sit through all of the videos I have already viewed again! Some I would enjoy viewing again, yes. But not all.
    So if your tracking of progress is dependent upon cookies saved to my computer, that is ineffective and is creating problems.

  4. At this point 4.2 is not opening.
    Apparently you are requiring that some if not all of your videos be viewed online before moving on to 4.3?

  5. i have bought domains from namecheap, i started with them last year yet i didn’t purchase hosting since my website was not yet fully built and it was only personal blog. Now I want to try something new. This is where I found out that good niches are expensive. I tried to type in a one word niche and the cart displayed a 7 million dollar registration for one year. That was funny for me. I am still new to building a business online, not much budget so I plan to build my website first before buying hosting. Do you think this is a good idea? Thanks for any suggestion. I don’t want to waste my money for the purchase of hosting with no fully built website.

    • Hello, Azure! Personally, I would not build a website prior to having hosting. I would definitely make sure to secure hosting before you begin building your website.

      That way, your domain ans website begin to age, which is kind of an advanced concept but basically means that the clock starts ticking with Google so that your site can start getting rankings within a few months. That clock does not start until your website is built and launched, even if it’s not launched with a ton of content, initially.

      As the training teaches, I would recommend you do this step by step rather than trying to save up for an entirely built out website, upload it, and “begin the race”, so to speak, at that stage. I strongly suggest just diving in and starting to build out your website on a hosting account from the very beginning.

  6. Hi Ian,

    Your link does not give me the option to choose a .com in Namecheap. I don’t get those options in the drop down box. When I click “find more low priced domains” it takes me to a general screen without an affiliate id. Please advise??


    • Hey, Sharon! You don’t need to select from the dropdown, just include it in the search you’re putting in. So if you are searching “howtoleaveacomment.com”, you wouldn’t type “howtoleaveacomment” and then select .com from the dropdown. You would just type in and execute a search for the thread “howtoleaveacomment.com”.

  7. Ian P.
    Sorry but I had a DOUBT!!!
    I just registered some domains in namecheap and it was with result although I bought a hosting service which I chose “stellar Plus” for being the most convincing for the number of domains I bought. The problem is in post-purchase. Before buying I added all the domains to my configuration format and the corresponding PositiveSSL and when the repertoire arrived to my email account only a configured domain appears ???? even the one with the least priority! Is this normal? Or is something wrong with Namecheap services? Please wait for your understanding?
    And thank you podo the stuff shared here in the forum !!

    • I haven’t hosted with NameCheap for months because their server performance is absolute crap — which is why I don’t recommend them for hosting. You almost ALWAYS get what you pay for when you buy cheap hosting.

      Fortunately, their customer service is still really good — you should take this issue up with them.

      But when you build your site out and it takes several seconds to load some days due to your server running poorly, you’ll know why I very specifically and intentionally do not recommend them for hosting.

  8. Ian I am shaking! haha! I have been looking to do internet marketeing for almost two years now and I just made my first REAL move and bought a domain! YASSSS!! Thank you so much for your course. I can not express how grateful I am right now!!!!!!!!!

  9. Hi Ian

    Have completed all the training and now going through the motions; just registered my domain with Namecheap. Will sort out hosting with Bluehost next.
    You have really put a lot of effort into this training and I appreciate that.
    Keep slinging that spaghetti!

    • Glad to see you made it all of the way through the course, Mike! I can’t wait to see where you end up in a few months after having the time to implement a lot of what you’ve learned here.

  10. Hello Ian,
    I just registered 2 domains last May 21 and 22 from your Name Cheap affiliate Link and I got a big discount, I only paid $10.13/domain registered.

    Thank You so much,


  11. Do you have a godaddy affiliate link? I prefer to use them for domains, but if you don’t I will use NameCheap.

    • Unfortunately, for whatever reason, GoDaddy never approved my affiliate account or replied to my emails. Ultimately, I haven’t used them personally in years (since Namecheap is so much more reasonably priced for domains), so I stopped trying after their affiliate department completed ghosted me three emails in a row 😕

  12. I struggled for days thinking of a niche, and I finally got an idea I am genuinely excited about. Thought up some domain names and the one I really wanted was…


    So naturally I bought it on NameCheap and I’m excited to get this train rollin!

  13. I have registered my domain name and I had to get my hosting through namecheap to my credit card is kind of low right now and I need to keep my expenses down
    I chose mysleepingbag.com

    • I specifically don’t recommend Namecheap hosting for a reason (way too low performance compared to other shared hosts), but okay! Just know that low-performing servers can have a VERY large, negative impact on your rankings, UX, and therefore conversions in today’s search climate.

      Namecheap is great for domains… they are not great for hosting.

    • Competition is nothing to be afraid of. Just means you need to work harder. Sure, you can, but if it’s the niche that’s a best fit for you anyways, competition shouldn’t influence your decision. You should prepare for a longer journey, definitely, but that doesn’t mean you shouldn’t pursue it.

  14. On Namecheap it talks about automatic renewal for (1) Domain Registration, (2) Premium DNS, (3) Free Who is Guard. What is this about, especially the Premium DNS?

    • Ignore premium DNS — it’s an advanced feature that most users don’t need. I just have auto-renew for Domain Registration & Whois Guard (which prevents your name, address, phone number, etc. from being published publicly).

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