Success in dropshipping takes a lot of hard work. It’s wise to invest in online tools to automate or at least streamline your processes so you can do your best work. In today’s article, I give some of the best dropshipping tools to help your business succeed.
Dropshipping can be lucrative, but it has plenty of moving parts. To make it profitable, you need to be able to work efficiently by organizing your operations.
Plenty of online tools are now available for anyone who wants to go into dropshipping. They range from tools to help you find products to services that allow you to give excellent customer support.
Here are some of the best dropshipping tools, websites, and services to help you succeed in your dropshipping business.
I’ve previously written about how to choose the best things to dropship. But it’s short-sighted to think that finding products to dropship is a one-time thing; it’s a continuous search for products to fulfill your customers’ needs.
Here are some of the tools that you can use to do your product and market research.
Yes, it’s not just an advertising tool or a blogging tool. You can use Google Keyword Planner to know the demand for a particular product.
Type in the name of the product you’re planning to sell and see how often it was searched for in the past 30 days. Ideally, you’ll want a few thousand monthly searches for your products.
Here’s an example when “makeup brushes” is searched in Keyword Planner.
Apparently, “makeup brushes” has been searched more than 100,000 times worldwide. You can narrow this down by location (country, city, or region) if you’re planning to focus on shipping to select locations.
Google Keyword Planner shows you how often users search for your product, while Google Trends shows you when they do it.
Here’s the data that Google Trends has for “makeup brushes.”
As you can see, interest is constant over the past 12 months, peaking on Christmas week, when it was searched twice as much.
Even if you don’t plan to sell on Amazon, the Best Sellers section on their site is a great way to find out how popular your product is in other marketplaces.
There’s no easy way to search a particular item, so you’ll need to look for it under its corresponding category and subcategories.
For example, under Makeup Brushes & Tools > Brush Sets, here are the top 6 best sellers.
For even more insight on a product’s popularity, you can scroll down to the Product details section.
This section doesn’t tell you exactly how many of this set has been sold, but it ranks #112 in its category, with almost 8,000 customer reviews and an average of 4.3 out of 5 stars. That means it’s a pretty popular product.
Another tip is to read the bad reviews, so you know what customers don’t like about the product. Take note of those negatives and see if you can find products that are an improvement over that product.
Watch Count is a tool that publishes how many eBay users have added a particular item on their Watch List. While it’s not an exact metric, seeing what items other users are “watching” gives you an idea of which products are popular on eBay.
Also, when you’re comparing similar items that are listed on eBay, you’ll want to check the ones with higher Watch Counts and see what edge they have over other similar products. Do they have better listing titles? Do they play up more valuable features? Do they carry more colors?
Knowing all these will give you a better idea of whether the products you’re planning to sell can compete in the market.
In a nutshell, an eCommerce platform is a software application that allows a user to manage an online store from a central location. eCommerce platforms come with features that allow you to manage orders, marketing tools, customer service, and many more essential processes and components efficiently.
They’re both awesome platforms, but their main difference is that Shopify offers a comprehensive package with a website, online store, and blog, all in one place. Plus, they offer integration with your existing website.
By contrast, WooCommerce is a WordPress plugin, allowing you to integrate your online store with your existing WordPress site. However, if you don’t have a WordPress site to begin with, you’ll have to build one first from scratch before you can use WooCommerce.
Numerous articles have compared these two platforms head-to-head, with various conclusions. The most helpful comparison that I’ve encountered can be found here.
To sum it up, though:
Shopify is for those who want a simple pricing structure and 24/7 customer service but don’t want to have to deal with technical details to set up their shop. WooCommerce is for those who want complete control over their online store and don’t mind delving into technical stuff and setting things up themselves.
Shopify and WooCommerce are generally used to set up online stores for physical goods. To make either of them work with dropshipping, some apps or extensions need to be installed. Here are some ways you can use Shopify and WooCommerce for dropshipping.
Note: For illustration purposes and for ease of comparison, I’ll use AliExpress as an example of a dropshipping supplier.
If you’re using WooCommerce and want to integrate it with AliExpress, you can subscribe to the WooDropship service.
WooDropship connects to your WooCommerce store and allows you to manage the store from your WooDropship dashboard.
The WooDropship website has plenty of resources to guide you through the process, but here are the general steps to do it:
That’s all you need to do to display products in your WooCommerce store.
When you receive an order, simply go to your WooDropship dashboard and order the items through AliExpress. WooDropship allows you to do this with a click of a button. It will then automatically fill in the product specifics and the customer information for you on AliExpress, and all you have to do is pay for the order.
It’s a simple and straightforward system. However, WooDropship only works with AliExpress. If you decide to go with another supplier, you’ll need to look for another plugin for WooCommerce.
If you’ve decided to use Shopify instead and you want to integrate it with AliExpress, you can subscribe to the Shopify app Oberlo.
The Oberlo service allows you to import products from AliExpress and the Oberlo Supply Marketplace to your Shopify store and ship them to your customers.
As with WooDropship, Oberlo offers comprehensive resources on how to do this process, but the general steps are as follows.
Oberlo only works with Shopify, and you can only import and sell items from AliExpress and the Oberlo Supply Marketplace, which is a directory of suppliers that Oberlo has vetted themselves. If you want to dropship from a supplier aside from AliExpress and that’s not included in their supplier database, you’ll have to use another Shopify app.
Dropfied, formerly known as Shopified, is an application for automating a dropshipping business.
It’s similar to Oberlo, but from various reviews, Dropified seems to be the clear winner in terms of features, flexibility, and suppliers supported. Dropified supports AliExpress, as well as from 35(!) other ecommerce sites (as of this writing), including China-based suppliers like DHgate and Banggood, as well as US-based sites like Walmart and eBay.
Aside from that, Dropified has a database of products that ship from the US. Plus, if you want to eventually handle stores in multiple niches, you can do that from a single Dropified account, too.
Dropified has an awesome help center with training videos that walk you through the most important steps in setting up your Shopify store with products from suppliers.
Deciding to take the leap from blogging to dropshipping means that aside from looking for products to dropship and dealing with suppliers, you’re going to be solely responsible as well for marketing and customer support, at least until you can afford to hire employees to help you.
If you can automate more of your essential processes, you’ll free up more time and energy that you can spend on finding more and better products to dropship and creating content to promote your products.
Email is the best way to connect with leads and reconnect with your existing customers. However, it’s tedious to send emails to your email list every time you have a new product to promote, and it’s beyond difficult to track which of your customers are even opening your email.
Thus, you need an email service that will do all this for you automatically. You need an email service that allows you to automate sending these emails and sending them to the right people at the right time. Of course, you’ll need a service that easily integrates with your eCommerce platform.
Here are some helpful email marketing tools for your business.
MailChimp is the most popular email automation tool because its cost and features are beginner-friendly.
They cover all the basics of automated email marketing, such as storing your email list database, connecting mailing list data with purchase history, and segmenting
Perhaps the most compelling reason to go with MailChimp, at least in the beginning, is that their service is free for your first 2,000 subscribers to your mailing list and the first 12,000 emails per month. It’s a good way to explore the possibilities and features of an email software without shelling out too much, especially when you’re starting out and you don’t have much cash to spend.
MailChimp integrates with both Shopify and WooCommerce.
Drip (affiliate link) allows you to create automated email campaigns to your customers who have opted in to your mailing list. You can also send promotional emails to your blog’s mailing list, if they’re separate.
Drip can integrate with WooCommerce and Shopify. They implement tracking codes to help you gather data about your customers and how they interact with your ecommerce site: from the products they view, to the products they end up buying, and whether they come back.
AWeber (affiliate link) covers the basics of sending emails for your mailing lists.
AWeber’s autoresponders based on user actions and purchases are a bit of work to set up compared with Drip. However, its basic email services and features are enough for you to set up an automated campaign for your customers.
AWeber can automatically integrate with Shopify, but needs a third-party service to integrate with WooCommerce.
Email is important, but you shouldn’t discount social media marketing. It’s the second-best way to reach non-customers and non-readers of your blog, next to paid ads. Your advertising budget isn’t much when you’re only just starting with your business, so social media is a good way to reach new customers while maintaining contact with your old ones.
There’s so much you can do with social media, like run marketing campaigns for specific times of the year, contests (just make sure you’re following the terms of each platform), or promote content highlighting a specific product.
Social media needs to be interactive (hence the word “social” in the name), so you’ll need to personally acknowledge or reply to comments made on your posts. However, if you can automate your social media posts, especially for marketing campaigns, that still translates to saved time.
Here are some social media marketing tools you can use.
Buffer allows you to manage all your social media accounts, track how well your posts doing, and schedule your posts all in one place.
Buffer has its own analytics so you can see how much audiences are interacting with your social media posts and which social media posts are converting into clicks to your website.
Currently, Buffer can work with Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram. It doesn’t have a direct integration with Shopify or WooCommerce, but integration can be done via third-party applications.
Hootsuite is another social media scheduling tool that does almost all the same things that Buffer does, with some differences.
HootSuite can integrate with more social media platforms than Buffer, but a possible trade-off of that is a more confusing user interface. It also has no direct integration with Shopify or WooComerce, but as with Buffer, integration can be achieved through third-party applications.
Website analytics is another aspect of handling a business that you need to get right. It gives you the chance to discover who your customers and visitors are, what they’re interested in, and how they interact with your website.
You can also gauge the success of a promotional campaign by knowing where your visitors came from. If you implemented an email campaign and see a spike in visits that came from email links, you can conclude at the very least that your emails are convincing people to click.
You can use all the information given by your analytics software to think of ways to improve customer experience, product offerings, and marketing efforts.
Here are a couple of analytics software you can use with your eCommerce website.
No analytics software comes close to Google Analytics in terms of popularity.
This analytics software from Google is feature-rich and it’s free, which is why this is still a popular choice for beginners and advanced users alike. It’s many features, however, make it a bit difficult to use the first time around, but Google has plenty of tutorials to instruct users how to make sense of the data.
WooCommerce needs a plugin to integrate with Google Analytics, while Shopify allows you to do it directly and offers a tutorial on how to do it.
Don’t be deceived by the simple homepage. Clicky is a feature-rich alternative software to Google Analytics.
Aside from the basic Google Analytics data, Clicky offers real-time statistics and more features for paid plans, such as heatmaps. From various reviews, Clicky has a better look and user interface than that of Google Analytics. It’s also reportedly easier to manage campaigns.
Automation services aren’t strictly for marketing software, but they do make using multiple marketing tools, especially those with limited integration capabilities, more manageable. Here are a couple of automation tools you can use when your tools just won’t play nice with each other.
Zapier is a popular automation tool that allows you to automate tasks that involve two or more applications.
For example, if you want to add new Shopify customers to a MailChimp list (called “Action”) every time a customer orders from Shopify (called “Trigger”), then you can create an action (called “