Email marketing is a huge part of the blogging world. It’s where you build connections, relationships, and leads. The main objective of effective email marketing is converting potential leads into customers, and turning first time buyers into recurring customers.
Contrary to popular belief, email marketing is very much alive. In fact, it’s not as hard and time consuming as it used to be. What makes email marketing so effective is that unlike social media, the people in your email list have already shown interest by subscribing to your newsletter.
Without further ado, here are the common blog email etiquette rules one must always keep in mind when composing emails for their subscribers.
More often than not, people decide to open an email based purely on the subject line. It’s the same as with how people determine their interest in an article based on its headline.
Your subject line can make or break the success of your email marketing campaign.
Strong subject lines are concise, descriptive, and most importantly, action-oriented. The main objective of the subject line is to immediately catch the user’s attention. If you fail to make your subject line interesting, then your efforts are wasted. I cannot stress this enough, especially if the email is being used for direct marketing purposes. Always choose a subject line that will let the recipient know you’re addressing their issues or concerns.
This should go without saying. One of the best ways to prevent users from immediately deleting your emails is to avoid a non-branded or nondescript email address.
If you’re representing a company, always use the email address the company has provided. This is among the most important tips for outreach marketing because it instantly gives you more credibility and substantially improves email interaction.
However, if you’re using a private email address, be careful about what handle you create. Use your name, your website’s name, anything that represents your brand.
Professional email signatures have the potential for higher ROI, especially if you’re engaged in marketing campaigns. It makes sense to share pertinent information about you or your company with subscribers.
Generally, an email signature includes your full name, title, company name, and the contact information you feel comfortable sharing with your subscribers. It’s okay to add a little dash of creativity, too, but don’t go overboard with artwork, links, or quotes. Keep your font, type size, and text color uniform throughout the entire email to set a professional tone.
Without the corresponding body language or tone of voice, humor over email can easily be misinterpreted. In fact, it’s better to leave all forms of humor off professional email exchanges unless you’re intimately familiar with the recipient.
Also, something you personally find funny might not be remotely amusing to someone else. So always be cautious when adding humor to your emails because each subscriber may interpret your emails differently.
It’s hard to answer every email you receive, but it’s good email etiquette to at least try. Users went out of their way to subscribe to your newsletter, and it’s your job to try and reply to every single email they send. Set aside time in your day to reply to your emails – it’ll go a long way with your subscribers.
As long as you address the main concern of the person, your reply can be as short or as long as it needs to be.
Email marketing is an integral part of your blogging journey. It’s how you cultivate leads and convert them into traffic. It’s how you build relationships and connect with followers. Subscribers are already interested in what you have to offer, and a decent email marketing campaign helps to build and keep their trust.
Emails are crucial to the success of your blog, and these common blog email etiquette rules will guarantee that your users’ reception to every email you send will be positive.
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