The Best Ways To Earn Passive Income From Your Blog

The Best Ways To Earn Passive Income From Your Blog

By JoAnne D. | Blogging

The Best Ways To Earn Passive Income From Your Blog

Earning passive income from your blog sounds good, doesn’t it? Everyone wants to work part-time hours while making a full wage. In today’s blog post, I’ll talk about how to make the change from blogging to running a business and take you through the best ways to earn passive income from your blog. I’ll also discuss why passive income isn’t really as passive as you might expect.

Isn’t it great to have the choice to work as much or as little as you want?

Isn’t it awesome to have to invest money, time, and effort once and then keep earning from it long after you’ve done most of the work?

It’s the ultimate dream, right? To be able to break away from the shackles of a 9-to-5 day job, spending more quality time with your loved ones, all while being able to provide for them.

It’s why so many of us pursue the elusive “passive income.” We all want to work less while earning more so we can have time for people and things that truly matter to us.

In today’s blog post, I detail the best ways to earn passive income from your blog and run down the biggest lies about passive income so you’ll know exactly what to expect.

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How To Transition From Blogger To Business Owner

Before you even think of monetizing your blog, you need to prepare yourself and your blog to make the change to a business.

different stages in the life cycle of a butterfly

Here’s how to know if you’re ready to earn income from your blog:

  • You’ve been blogging in a niche with a proven buying audience.
  • You’ve been blogging for at least 6 months.
  • Your website has been steadily getting 75 to 100 visitors a day.
  • Your blog is continually updated with high-quality, valuable content.
  • You know exactly which social media platforms your audience spend their time.
  • You have a mailing list.

 

To sum up, before you even think of monetizing your blog, you need to already have an established website that has a steady stream of new and returning visitors and that you at least have the knowledge and the framework to plan and execute digital marketing strategies.

Here are some other preparations you need to make to ease the transition.

Set up your business contact information.For tax reporting purposes, you’ll need a business address and business phone number, as well as a tax identifier number of some sort.

If you work on your blog from home or on a part-time basis, these would normally be your home address and home phone number or mobile number. It’s understandable if you don’t want to give these out, so what you can do is get a separate phone number as a business phone number and get a PO box as your business mailing address.

You can also obtain a virtual business address through various online services that you can easily search for. Some services even offer a virtual phone number that you can give out as a business phone number.

businessman tapping on a floating at symbol

Open a business bank account and PayPal business account.When you have your business contact information, you can set up a business bank account as well as a PayPal business account that you can use to make business-related transactions.

Separating your business expenses and revenues from your personal cash flows will make your bookkeeping so much simpler.

Think about the long term.More than the method of monetization, you’ll need to think about your long-term vision for your business.

What does “success” look like to you? How much time are you willing to spend on your business? Do you want a supplemental income to your day job, or do you want to quit your day job entirely and be a full-time online business owner?

Keeping your goals in sight should help you run your business the way you want to and earn as much as you want to.

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The Best Ways To Earn Passive Income From Your Blog

Selling Advertising

The idea of advertising is to publish content that ranks for search terms in Google or other search engines and attract a continuous stream of website traffic from your target audience so that advertisers and businesses who have the same target audience can reach them through your website.

You get compensated either by the number of visitors that are able to see the advertisement or the number of visitors that click a banner ad or a link to the advertiser’s website.

There a couple of ways you can show advertisements on your blog: either by native advertising through sponsored content or by display advertising.

Native advertising is a type of advertising that mimics the environment they appear in. For instance, paid Instagram or Facebook ads look just like normal posts, with only a couple of markers to indicate that they’re ads.

Sponsored content is a type of native advertising that involves creating blog posts, images, video, or any other type of content that appear on websites or social media accounts of publishers.

This type of advertising is effective because when done correctly, it benefits everyone. The advertiser gets in front of their target audience, your visitor gets valuable content, and you get compensated for creating high-quality content.

However, there is a delicate balance between doing it correctly and ruining your reputation as an authority and being just another paid hack who’ll say anything for a buck. Lose your reputation, lose your readers, lose sponsors, and you’ll lose income.

Mary Quant advertorial in Foxylady magazine, May 1975
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Sponsored blog posts are the digital age version of this advertorial from the 70s.
Mary Quant advertorial in Foxylady magazine, May 1975. Image created by Lunar Camel Co. | CC BY-NC-SA 2.0

Display advertising involves selling space on your website to display images, text, or video to deliver general advertisements and brand messages to your website visitors.

Yes, ads on websites can become quite annoying, even when it’s your website. But I still wanted to include this option in today’s article because of all the strategies I describe here, this is the most passive method and the easiest one to set up. You literally take a few minutes to sign up to an ad network such as Google Ads and then leave it alone and start earning money from the ads.

The disadvantages are that display advertising disrupts the user experience, draws visitors away from your content, and it doesn’t even pay much unless you have website traffic in the millions.

There are ways to do display advertising such that it doesn’t disrupt the visitor experience as much, such as limiting the area of the banner ads and avoiding videos that are too distracting. But then if your visitors can’t see the ads, that kind of defeats the purpose of having them on your website in the first place.

These disadvantages normally weigh out the potential income, so this is usually the last on the list when talking about monetizing websites.

mockups of websites with positions of banner ads

Let me outline how to get started with sponsored content.

1. Create a media kit.

Your website statistics are a big factor in whether companies choose to work with you. They’ll want to make sure that you’re catering to their target audience, that your audience is interested in your content, and that your writing is compelling enough to get readers to do a desired action.

Creating a media kit is a great way to summarize your online presence to market yourself to prospective sponsors. Include a summarized description of your blog, what topics you write about, who your target audience is, and important website statistics, such as number of unique visitors a month, bounce rate, and page views.

The purpose of creating a media kit first is so that when a company expresses their interest, you have a media kit ready with all the information they need to decide whether to proceed with the arrangement.

We’ve previously featured an article with all the details on creating a media kit, which comes with a free downloadable template.

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2. Find potential sponsors.

Research businesses that you can potentially work with. It’s as simple as doing a Google search for companies in your niche and compiling a list.

When you’re just starting, it’s advisable to start with smaller companies. They’re likely to afford to pay less for marketing than bigger companies, and you’re likely to charge less at the beginning, so you’re more likely to agree on price.

Plus, as both their businesses and your blog grow, you can nurture the relationship for more opportunities to work together in the future.

As you accept more requests for sponsored posts, you acquire more posts to show off in your media kit and you gain more experience. Your blog should have also grown by then, with more traffic and more promotion. That’s when you can target the bigger companies.

Beginner or not, you need to be meticulous in choosing which businesses to target. Here are some criteria to choose which businesses to reach out to.

  • How similar your target audiences are
  • How much their products and services would benefit your readers
  • How likely you are to use their products and services yourself (i.e., if you weren’t being paid to, would you use them?)
  • How similar your values are with the company
checklist

3. Reach out to businesses.

When you’ve compiled a list of potential businesses that you can work with, the next step is to reach out to these businesses and let them know that you’re interested in working with them.

Research who you need to contact about potential sponsorships by going to their website and finding out who is in charge of marketing or promotions. If you get nowhere with that, you can take the next step and call them to ask who to email for sponsorship opportunities.

When you send out outreach emails, keep in mind that your subject line is what your recipients first see. You have a few seconds to either get them to click or toss your email into the spam folder, so make it count.

There are plenty of platforms nowadays to connect bloggers to brands, but reaching out to brands yourself gives you the opportunity to cultivate a one-on-one relationship with them that isn’t controlled by a third party. Plus, these platforms take some of your profits, which is something you’d want to consider.

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4. Set your rates.

Going rates for sponsored posts vary widely among different niches and industries, so it’s hard to peg a rate per article or even per word. I’d recommend having a different rate for every company you plan to work with.

To have an idea of how much you should charge, here are some factors to consider:

  • How long you’ve been blogging
  • How many sponsored blog posts you can create a month and how many of those you can dedicate to a single company
  • How you plan to promote these sponsored blog posts (e.g., social media, email marketing, etc.)
  • How engaged your readers are
  • What types of content they expect you to create aside from blog post (e.g., infographics, images, videos, etc.)
  • The time and effort you’ll spend to create the content

 

5. Create the content.

This last step should be self-explanatory.

All the usual rules for creating compelling content should apply here, including crafting attention-grabbing headlines, incorporating high-definition, high-quality images, and keeping a personal yet professional tone, with special emphasis on composing a call to action for your readers to click on your sponsor’s website.

woman creating content in a laptop
Best Practices For Publishing Sponsored Content

As I’ve mentioned, earning from sponsored posts is only possible when you do it correctly. Here are some pointers to help you do it right.

Space out your sponsored posts.

Your readers visit your blog because they want to read useful content. They don’t want to be sold to all the time, even if your sponsored posts are high-quality.

Plan out your sponsored posts so that you only post a few per month. Schedule them with an editorial calendar if you need to so creating the posts don’t get lost in your other tasks.

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Transparency is key.

Sponsored posts should always be fully declared, ideally before your reader starts reading your blog post. When you link to it in your social media posts or emails, always include a note that the link you’re sharing is going to sponsored content.

Aside from being honest to your readers, the Federal Trade Commission (FTC) requires you to disclose if a post is sponsored.

Being transparent should also apply to your dealings with potential sponsors. Always be honest with the businesses you reach out to about what you can provide and what you can’t.

Be professional in dealing with sponsors.

Outline a clear, no-nonsense process for accepting and publishing sponsored content. You can even include this process in your media kit so that potential sponsors know what they’re getting into and so that they know that you’re professional.

businessmen doing a handshake

Underline the value of the post.Never forget who you’re providing value for. your post should always be in service of the reader. Keep in mind how your post solves their problem or how it makes their lives easier.

Add rel=”nofollow” tag to sponsored links.This may get a bit technical, so bear with me.

When you and your sponsors agree to work together, they’ll normally give you a link to their website or whatever page they want to lead your readers to. This link usually contains parameters for them to track it so they have information on how many readers are clicking from your blog post.

Every time you link to another page from your blog post, search engine bots interpret it as an endorsement from you to that page. It’s like you’re telling the search engine bot that “this page is excellent and relevant to my content, check it out.” In Google speak, this is called passing PageRank.

But having a paid relationship between your blog and the site you’re linking to is seen by search engines as “unnatural.” Search engines like their search results to be uninfluenced by paid relationships; they prefer PageRank to be accumulated organically. This is why Google has this in their Webmaster Guidelines.

The solution to this is to add a rel=”nofollow” attribute to the link that your sponsors provide. This tells search engine bots that you don’t intend to pass on PageRank to the destination page.

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Affiliate Marketing

Affiliate marketing is promoting a product or service offered by a merchant and earning a commission for it, either by getting a percentage of a resulting purchase or getting a commission per lead (no purchase necessary, just a sign-up with an email address), or a fixed amount for every free trial sign-up.

affiliate marketing basics 1
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You can promote affiliate links through blog posts, email marketing, or social media. If you want more details about the basics of affiliate marketing, you can read this article.

So how does this differ from sponsored posts?

With sponsored posts, your sponsors pay you for the content you post, regardless of how many of your visitors click the link. Of course, if your writing isn’t that effective and there are few clicks, then your sponsors aren’t likely to work with you again.

Creating sponsored content for other companies also gets you on a more personal relationship with them. You have more open communication with them as to what type of content you’re expected to create, how many articles you’ll write, how many social media updates you’ll post, and how you’ll promote the content.

By contrast, affiliate marketing places a greater burden of selling on your shoulders, because you’re paid for every purchase or for every form submission. Not only do you have to convince them to click on the affiliate link but you’ll also have to convince them to take the action on the destination page.

Thus, it takes more persuasion skills to be an affiliate marketer.

Affiliate companies generally leave it up to you to sell their products and services however you see fit, as long as you don’t do anything illegal and comply with affiliate terms and conditions.

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Now that you see the distinction, here’s how you can start with affiliate marketing.

Steps To Start Affiliate Marketing

1. Set yourself up as an affiliate marketer.

Before you even apply as an affiliate marketer, you’ll need to establish your blog such that it’s ready for affiliate marketing. Here are the things you have to do to set up your blog for success.

Post high-quality content regularly.Aside from keeping your blog updated, you want to present a good impression to affiliate networks or affiliate merchants.

Grow your email list to at least 500 subscribers.You’ll need to start with enough subscribers to pitch your affiliate products to.

shopping in a clothes store

2. Find products to promote.

You can’t be an affiliate marketer without products to promote. Here are some ways to find affiliate products.

List down products and services you already use.

Start with products and services you already use and like. It’s easier to pitch these products and services to your readers than unknown ones because your content will turn out better when you recommend products that you have firsthand experience with.

Search for their websites or blogs and find out if they have affiliate programs. The footer on their homepage would normally have a link that says “Affiliates,” “Affiliate Program,” or “Become an Affiliate.”

Another way you can do it is to do a Google search for “affiliate” + [product/service name] or “affiliate program” + [product/service name]. If there are no search results, you can also email or contact the merchant directly through email or phone to find out if they offer affiliate programs.

google search displayed on laptop

List down products and services that are popular in your niche.

Expand your product list by researching which products and services are being promoted by other bloggers and influencers in your niche and getting them for yourself.

Firsthand experience is still crucial here, so it’s important to obtain these products or services so you can write a sincere endorsement. When you’ve used these yourself, you can decide more objectively whether or not these products and services will benefit your audience.

Browse affiliate networks to find suitable products and services.

An affiliate network is a platform where merchants and publishers like you can connect. It allows online merchants that offer affiliate programs to connect with interested publishers and allows publishers to find merchants offering products and services that they can promote to their audience.

Affiliate networks provide tracking, monitoring, and payment processing tools to merchants, as well as simplify signing up for multiple merchants, reporting tools, and payment aggregation to publishers. All of these are in exchange for a percentage of the commissions paid to publishers.

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3. Choose which affiliate products to pitch to your audience.

To earn income from affiliate marketing, you need to be able to find solutions to your readers’ problems and struggles. It’s up to you to make sure that you’re offering the right products out of all the affiliate products available to promote.

When picking products to promote, asking yourself the following questions will help you make the right choice:

Does the product offer any real benefit to your audience?

This first question is also the most important. If you answer “NO” to this question, the answers to all the other questions won’t matter.

No matter how many features a product has, if it doesn’t improve your audience’s lives, it’s useless. For instance, if you’re blogging in the fashion niche, they won’t have much use for a high chair that converts into a toddler rocker. But if you’re blogging in the parenting niche, especially parents of toddlers, that equipment is going to garner a lot of interest.

Do you like or love using the product? If not, is this product something that you’re still willing to recommend to your audience?

You’re more likely to persuade your readers to buy products and services that you’ve personally tried using.

Using a product gives you a better understanding of its features and benefits, as well as its pros and cons. Plus, you’ll know what sort of user this product will be suitable for.

Whether you liked the product or not, you should be able to judge objectively if it’s a product you can and should recommend to your audience. It’s possible to like using a product and not recommend it, and it’s equally possible to not like using a product and still recommend it.

electric razor set with pink travel case

For instance, if you’re testing an electric razor set for women, and you happen to like its features but figure that it might be a bit too unwieldy for your readers, then you can be honest and say you liked it but it may not be for everyone.

On the other hand, if you’re testing an Android smartphone that has tons of features that your audience might like, but you’re an Apple fan, then you might say you don’t really like Android smartphones but you’re recommending it to your audience because it’s a feature-loaded smartphone for an affordable price, and you know you’re audience would appreciate that.

Is the merchant/seller of the product or service provider reputable?

Products and services offered by well-established brands are easier to pitch to your readers because brands that have great reputations didn’t get them by accident; they’re built over time with plenty of investment in quality control, customer service, and positive word-of-mouth.

This doesn’t mean you should stay away from smaller companies or businesses. It’s very possible that their quality control is as rigorous as that of bigger companies, if not more. They’re also more likely to have close relationships with their customers.

The important thing is to treat your audience with respect. You want them to feel appreciated and valued all throughout the buying cycle; from when they read reviews and recommendations, to when they complete the purchase, and up until they use the product and even when they’re having problems with it and need to contact customer service.

The thing is, you only take care of the promotion side, and the brands take care of the quality of the product as well as the customer service side of things. When something goes wrong with the merchant side of things, it reflects on you as well.

You want to be able to pass your reader on to good hands, so to speak. Thus, it will do you well to research extensively on the brands you’re working with to ensure that your reputation doesn’t go down with theirs.

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Is the commission worth the investment?

Promoting affiliate links will cost you money, time, and effort. You need to make sure the affiliate program pays you enough commissions to make the investment worth everything you put into it.

You have to look at percentages, of course, but aside from the percentages, you need to also look at the actual dollar amount that you’ll get per purchase.

For instance, if a product costs $100 and you get a 20% commission, you get $20 per purchase of the product. But if a product costs $500 and you get the same 20% commission, then you get $100 per purchase. Thus, you have to sell 5 times more of the $100 product to get the same commission as the $500 product.

Another thing you have to consider is whether it’s possible to get a recurring commission from a subscription product or service. Recurring commissions are commissions that you periodically earn for as long as a buyer is subscribed to a particular product or service.

For example, if you were able to sell a subscription box with a $30 monthly fee for which you earn a 20% commission, you’ll get $6 per subscriber. If you’re able to refer 100 readers, then you get $600 for that month. The following month, if you’re able to refer another 100 readers, you get $600 for that month plus the $600 from your referrals the previous month, assuming that no one unsubscribed.

three stacks of coins with different heights, with plants on top with different heights

All these questions to ask when choosing an affiliate product can be summarized into a single one:

Will this product/service help me build a lasting relationship with my audience while providing a decent revenue for me?

If the answer is YES, go for it.

4. Apply to affiliate programs and networks.

It may be a little weird to have to be approved to be an affiliate marketer.

But there’s a very good reason why merchant affiliate programs and affiliate networks have to evaluate affiliate marketers that they work with: they take some risks every time they approve affiliate marketers as promoters of their products.

For starters, affiliate merchants and programs normally have affiliate managers to help affiliate marketers get started and guide them on the best ways to market affiliate products. The time they spend working with you is time away from other affiliate marketers.

Plus, a few affiliate marketers (not you, of course) are not above engaging in affiliate fraud, which mainly involves faking conversions, such as through software that mimics human behavior or using stolen information to fake form signups or purchases.

These risks are why affiliate programs and networks usually require affiliate marketers to apply, and they reserve the right to do some research in your background.

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Here are some tips to help you get approved.

Double-check the information you provide.

You’d be surprised how many applications get declined because their identification documents were incomplete or missing information.

Something as important as your identification documents should all be completely correct. If they can’t even trust that you are who you say you are, how can they trust that you’ll be able to promote their products and that you’ll abide by their terms and conditions?

Make sure your blog is updated with high-quality content.

I’ve mentioned this above, but it’s worth retelling.

You want to give a good impression when they check your website, so make sure you put your best foot forward. Every element should be of excellent quality: from your header, to your graphics, to the opt-in forms for inviting subscribers, and most importantly, to your content.

Show them you’re serious about being a successful affiliate marketer.

Newbie or veteran, your dedication to being a good affiliate marketer and a good business partner to affiliate merchants and networks should be absolute.

woman and man looking at course on laptop

Join and participate in affiliate marketing discussion forums, find and take affiliate marketing training courses, and draw up your game plan early on. All these will make an impact on their impression of you.

5. Promote the affiliate links.

Once you get approved as an affiliate marketer, the next thing is to get to work promoting the affiliate links your affiliate merchant and networks give you. However, having these affiliate links to promote doesn’t matter if your readers don’t click on them.

Here are the best ways to promote affiliate links.

Integrate affiliate links throughout your existing relevant content.

Linking to your affiliates on your existing content is the simplest way to start promoting your affiliate links.

You’ve probably written about these products on your blog previously, and you’ve probably linked out to their product pages on their merchant website. Start replacing these links with your affiliate links so you can start earning commissions off them. Also, you need to include clear disclosures that those links are affiliate links.

Create custom content.

Custom content built around your affiliate products is slightly more assertive than just peppering your content with links. It gives you an opportunity to describe the benefits of affiliate products in more detail.

measuring tape wrapped around neck of mannequin

The types of custom content that you can create include reviews, comparisons, roundups, and tutorials.

Reviews go into detail about product features, benefits, as well as the pros and cons. When a user reads reviews, it’s likely that they’re almost ready to purchase it, so it’s important to cover everything when you create a product review. Make it clear what problems a particular product is meant to solve and who exactly the product is for.

Product comparisons are exactly what their name suggests: these articles compare different products. So you can write about your affiliate product and compare their features and benefits with competing products. You don’t get into as much detail as product reviews, but you do get to highlight the key benefits of your affiliate products and stack them up against its competitors.

Roundups are more of a list of comparable products solving the same problem and likely having similar features. Finding the best products requires a lot more research than usual, because you want to recommend only the best ones for your readers.

Tutorials are a different approach to highlighting the benefits of your affiliate product. Showing your readers exactly how they can use your affiliate products underlines their features in a more subtle manner. Meanwhile, you get to help your readers by educating them on how to use the products.

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Use email marketing.

Content is a great way to show your affiliate links to the public, but email marketing is a much more personal approach.

Don’t forget, though, that your email subscribers trust you to send valuable content, that’s why they subscribed to your email updates. So don’t let every email you send to your subscribers be a sales email. Aim to send 4 emails with useful content for every promotional email you send. The more value you give with those 4 emails, the more likely they are to take action on that one promotional email.

Also, personalize your recommendations as much as you can. Talk more about how the product worked for you and why you’re recommending this product to them.

Don’t discount social media.

Social media sites, while very useful in audience research and engagement, seem to be places where you need to be careful when directly posting affiliate links.

illustration of woman in front of laptop with twitter facebook and instagram icons, coffee, and a notebook

In theory, as long as you disclose your relationship with that company and tag them, you’re allowed to post affiliate links on your social media updates. But some affiliate links “look” spammy to them, and that violates their terms and conditions.

What you can do is direct traffic to content that contains the affiliate links, as well as convince them to subscribe to your email address.

6. Wait for your commissions.

There is normally a waiting time for merchants to pay your commissions into your bank or PayPal account. Depending on their terms and conditions, it takes around 30 to 90 days for them to credit the commissions in your account.

This is an important thing to remember, because this means the income stream from affiliate marketing isn’t going to be consistent or predictable, so plan accordingly.

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Tips For Affiliate Marketing Success

Succeeding in affiliate marketing is not easy. Here are some pointers to bear in mind to keep you going in the right direction.

Build and cultivate your email list.

I’ve already mentioned this, but it’s worth mentioning again because email marketing is one of the most personal ways you can promote your affiliate links.

The fact that your subscribers let you in their email inboxes means they trust and value your content, and thus, they’re likely to believe you when you describe the benefits of the products you’re promoting.

illustration of envelopes going straight to the trash can

However, that trust can be broken if you send them too many emails promoting products instead of the useful and valuable content they know you for, so take care not to spam them with promotional emails with affiliate links.

Continue providing high-quality content on your blog.

Aside from promoting your affiliate links, your content gains trust from your readers and builds up your authority in your niche.

Your readers come back to your blog to read content that’s valuable to them and helps them solve their problems, and the more readers come back to your blog, the more likely they are to become subscribers.

Keep on providing value to your readers, as this value allows you to maintain relationships with them, which in turn allows you to continue monetizing your blog.

Maintain good relationships with your affiliate managers.

Speaking of good relationships, it’s imperative that you nurture your relationships with your affiliate managers.

Most affiliate programs and networks assign you an affiliate manager, and depending on how their affiliate program works, they’ll either work with you one-on-one or they’ll be handling multiple affiliate marketers.

When you first sign up or get approved for an affiliate program, it’s a good idea to send your affiliate manager a quick email to introduce yourself and your website, express your appreciation for getting accepted in the program, and ask them some questions to elicit a response from them.

They may or may not reply; after all, to them you are only one of many affiliate marketers who come and go. But when you keep constant communication after that initial email, you distinguish yourself from all the other affiliate marketers they’re working with.

two women in a restaurant talking over work and coffee

Affiliate managers can be an immense source of help, especially when you’re just starting out. They’ll know their products and services better and can advise you the best way to sell them, so when they’ve noticed you and you’ve established a back and forth communication line, you can ask them for tips and suggestions to help you work better.

Pay back this valuable help by giving feedback to your affiliate manager. Because you’re the one promoting the affiliate links and engaging with your readers, you have a better idea of whether the affiliate links you’re promoting are working properly or if your readers are having problems with the purchasing process or the product itself.

As you become used to the hustle, so to speak, and you gradually refer more and more customers to them, you become increasingly valuable to them. Once you’re a more valuable affiliate marketer, you may be able to ask your affiliate manager for bigger commissions on your referrals. Of course, there are no guarantees, but you don’t lose anything if you try.

Being professional, trustworthy, and responsive go a long way toward maintaining a good relationship with your affiliate manager.

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Disclose your affiliate links properly.

The last thing you want is to be flagged and banned by the FTC and prevented from doing further business. Since you stand to earn commissions from affiliate links, you’re required to disclose that relationship.

Aside from your responsibility to the law, you also have a duty to your readers to be honest. This honesty builds trust in your readers, which is an important factor in retaining them and earning further commissions.

Remember these values: honesty, relevance, usefulness.

Honest, usefulness, and relevance: these 3 values are key to your success as an affiliate marketer.

pinky swear

Being honest with your readers is a must. From outlining a product’s benefits as well as its pros and cons, to properly disclosing affiliate links, all your content should be based on truth.

This extends to affiliate programs and networks. From applying to be an affiliate marketer throughout your relationship as affiliate partners, you need to give them complete information and be honest about your abilities as a marketer. Give them truthful feedback as well about their products and their purchasing processes; what they’re doing right and what they can improve on.

Aside from being honest, you also need to write relevant content for your readers. If you’re promoting products that aren’t relevant to your niche, your existing audience will fade away and find other bloggers in your niche who write about products that are relevant to them.

The affiliate products you promote need to be useful to your readers. If they don’t think the products you write about are valuable, they’re not going to be interested in your content, they’re not going to buy from your affiliate links, and your efforts are all for naught.

And when no one clicks on your affiliate links, you cease to be useful as a publisher to the merchants you’re working with and you might lose your status as publisher.

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Selling Products

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Yet another way to earn income from your blog is to sell products from your blog.

But if we’re discussing ways to earn passive income, we’ll exclude selling physical products that you’ve handmade, manufactured, or sourced. It’s not exactly passive when you have to constantly replenish your inventory.

When you sell your own physical products, you’ll need to deal with making or ordering the products, checking for quality, storing them and shipping them, not to mention maintaining the website, marketing the products, and dealing with customer service and returns.

A more passive method to earn income from selling products is to either dropship physical products or create and sell digital products.

Dropshipping is a business model wherein a retailer (that’s you) sells products on their online store where customers can shop and pay for them. The retailer then passes on the orders and payment to their supplier, who then fulfills and ships the order to the customers.

What Is Dropshipping?
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Digital products are products you sell online without any physical form. These are usually information products, but they can be any other asset or form of media that provides value to your audience and isn’t tangible.

While these are both passive income methods, creating digital products involve a lot more initial investment in time, effort, and even cash.

Steps To Get Started Dropshipping

Let’s discuss dropshipping first.

1. Set up the framework for your online store.You’ll need to lay down the foundations for your online store and establish a base for your online store to be successful.

The first thing you need to do is to choose a platform to run your online store on. There are multiple platforms where you can host an online store, but the most popular ones would be WordPress and Shopify.

You’re most probably using WordPress, as it’s the most popular and arguably the best content management system (CMS) around.

The good thing about WordPress is that you can install a plugin and it becomes an online store. Of the many plugins available out there, WooCommerce is the most popular, with 28% of all online stores on the web using it (as of 2019).

Screenshot of WooCommerce homepage
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Screenshot of WooCommerce homepage

WooCommerce allows you to run an online store, which you can customize using various extensions. WooCommerce also integrates with various software, and one of those tools is called Dropified (affiliate link).

Dropified automates the dropshipping process for you. All you need to do is choose products to sell and import them to your store with one click, along with product images, descriptions, and inventory numbers. Dropified takes care of the rest. When a customer places an order, Dropified places the order with your supplier, your supplier ships the products out, and your customer’s receipt and tracking details are emailed to them.

Another approach you can take is to sign up with Shopify (affiliate link) and then use either Dropified or Oberlo (affiliate link) to automate order fulfillment.

Shopify is a complete ecommerce platform that enables users to easily build and manage an online store. It also offers its own hosting service, so you can use your own domain name. It also has its own SEO, as well as analytics tools.

Oberlo is similar to Dropified in that it automates the dropshipping process, but Oberlo only works with the Shopify platform.

If you already have a WordPress blog, you can still write content on your WordPress blog and then place outbound links toward your Shopify store or specific product pages where your readers can look at the product description, see more of the product images, and maybe even purchase the product right then and there.

Impulse buys are rarely a good idea... Except if it's a freebie, of course.

2. Select products to dropship.

Choosing products to dropship is harder than it sounds.

You’ll have to do your homework and do extensive product research so you can find the perfect products to dropship.

woman using her MacBook

Here are some pointers on how to choose which products to dropship.

Make an initial list of prospective products.

At this point, just write down everything that pops into your head while not filtering anything out yet.

The first place you should be looking at is your blog. Have you written about products in a positive light and recommended them to your readers? Have your readers commented on your blog or social media about products that they liked?

Brainstorm other products related to your niche that your readers will find helpful. Even products that may only have aesthetic or novelty value are worth looking into.

Next, look into other online stores that your audience are likely shopping at. The bigger online stores have bigger inventories, and some of them even dropship.

They also normally have bestseller lists and promoted products. Going through them can give you an idea of which products are popular. You can also go through the product reviews and see what other people think of the products.

businessman tapping a star

Aside from the all-time popular products, you might also want to see what’s trending now. If you manage to dropship trending products before anyone else does and before their popularity wanes, you might be able to cash in and keep some for a rainy day.

Finally, who better to know what they want than your readers themselves? Create a poll to post on your blog or social media, or include in your email newsletters to your mailing list, asking about products on your initial list and whether they’d be interested to buy them.

Make sure to take note of their answers and thank them for their time. You can also offer them a small token in exchange for answering your question. You can include them on the first-to-know list when you start dropshipping.

Start narrowing down your initial list.

At this point, you should have a long list of potential products. Now it’s time to whittle the list down. Here are some criteria to evaluate the products that you have.

  • Popularity. The more popular a product is, the easier it is to sell to your readers.
  • Scarcity. Rarity is a strong selling point. If a popular product is hard to source, and you’re one of only a few to sell it, you might be sitting on a gold mine.
  • Profitability. Depending on the cost and perceived value of a product, your profit margin can range from 100% to 1,000%. Going for lower-priced items also gives you a better profit margin. Selling a $10 item for $100 isn’t as far-fetched as selling a $100 item for $1,000.
  • Quality. It’s difficult to gauge the quality of dropshipped products unless you order them yourself to use and assess them.
  • Accessories. If the main products have accessories connected with them, selling both the main products and accessories give you a better chance of earning income. You can also create your own product packages and sell them as sets, adding to your income streams.
  • Size. It sounds minor, but the smaller a product is, the easier it is to ship out and the less costly the shipping fees would be.
  • Novelty. Unusual items serving a usual purpose are worth looking into. You can really stand out from other bloggers in your niche when you sell unique products that your audience still finds functional.
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Question everything.

So you’ve done your homework.

Now, it’s time to critique your own research.

For every product left on your list, ask yourself the following questions:

  • Will my audience buy this product?
  • Will people aside from my audience buy it?
  • Will I be able to market this product with the strategy that I have now?
  • Will the profit be worth the cost of marketing and promoting it?
  • Is there more than one supplier that can supply this product? Will you be able to source this if there’s a sudden upturn in demand?
  • How unique is this product?
  • Is this product trending now? Is there a chance that this product can continue being popular in the coming years?
orange and blue question marks among gray question marks

If you have a few products left on your list, and you feel good about them, then those are likely the right products for you to dropship.

To sum up, the most important question about your prospective products is: “Will it sell?”

3. Select suppliers to source products from.

A large part of your dropshipping business is inventory management and order fulfillment; that is, acquiring supply and shipping orders out to customers. When supplies run out or customers’ orders don’t get shipped to them, your dropshipping business suffers.

This is why choosing the right supplier is critical. Here are some factors to consider when choosing your suppliers.

  • Product range. A supplier offering a wide variety of products increases the possibility that you can find products that fit your niche.
  • Payment options. In this case, more doesn’t necessarily mean better; look for more secure payment options, such as PayPal or Payoneer.
  • Required sales volume. Ask potential suppliers if they have a minimum number of product sales for you to maintain your status as an authorized dropshipper with them.
  • Customer service. When there are issues with customers’ orders or product information that they pass on to you and your website, you’ll want to reach your suppliers through as many channels as possible; chat, email, or phone.
  • International reach. If you’re planning to sell locally, it’s enough to find a local dropshipping supplier. But if you plan to sell to audiences all over the world, you’d want to know how many countries they ship to.
  • Shipping times. How long would it normally take for products to be shipped to your customers? You wouldn’t want to have your customers wait very long for their orders.
  • Return/refund policy. Knowing your suppliers’ return and refund policies allows you to implement your own return/refund policies and set your customers’ expectations when they don’t receive their orders.
  • Membership fee. A few suppliers charge a one-off or recurring fee for access to their product database, which you need to take into account when deciding the prices of the products you offer on your website.
  • Price limits. A number of suppliers implement limits on the prices at which you can sell their products, sometimes a minimum, sometimes a maximum, sometimes both.
  • Professionalism. How long suppliers get back to you and how efficiently they deal with your inquiries says a lot about how they do business. Also, consider how clear and transparent they are with you.
illustration of online store

4. Start selling your dropshipped products on your website.

Once you have the products you want to sell and the suppliers who are going to fulfill the orders, it’s time to “stock” the online store with your dropshipped products.

The exact process differs depending on the platform. If you’re using a platform with an integrated supplier tool, then this is as easy as a one-click operation. But if you’re finding suppliers and uploading products manually, this is going to be more labor-intensive.

No matter how the products end up on your website, you’ll have to work on the product detail page, where all the information about a product is displayed.

A product detail page provides complete and accurate information about the product features, presents the product benefits, and provides a way for customers to purchase the product through a clickable icon or button.

The main elements on the product detail page should be designed not only to inform but to sell the product it displays. From the product name and description, to the visuals (e.g., design, images/video, icons), to the call to action, the point is to promote the product and convince shoppers to buy it.

The other elements on the page should aim to evoke trust, set clear expectations (e.g., price, how many items left in stock, shipping times and fees), and provide an overall positive user experience.

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5. Market your dropshipping business.

Once your online store is up, you’d need to market it to attract prospective customers.

While there are plenty of ways to promote your online store, don’t feel like you need to do them all; depending on your niche, some methods will work better than others.

Content marketing

Your blog shouldn’t just die when you go into dropshipping. Valuable content never fails to attract audiences, as well as search engine bots. Plus, having plenty of content supports your other marketing efforts.

Email marketing

Having an email list before you monetize gives you an existing audience to pitch your products and any sale events or promotional discounts. You can also continue to promote your blog posts that you write about your products, indirectly promoting those products.

Social media marketing

Advertising your products to your social media followers can be either through simple status updates or paid social media ads.

social media ads on a website

Additionally, in recent years, Facebook, Instagram, and Pinterest have become more integrated with ecommerce, introducing such innovations as the Facebook Shop tab, Shopping on Instagram, and Product Pins with shopping tags. These innovations allow your social media followers to shop seamlessly without even leaving the social media pages.

6. Manage your dropshipping business.

Everything is in its place, and it seems as if your website is running by itself. But it doesn’t stop there, you need to keep an eye on your blog’s operations. Here are some aspects of your blog that you need to take care of.

SEO

All your blog posts need to be optimized for search engines, of course, but more than that, the content and the metadata of the product images on your product detail pages also need to be optimized. Make sure your blog is continually updated.

Customer service

Take care of your customers, and they’ll take care of your business.

When you were only running a blog, customer service isn’t as important, but as your dropshipping business grows and your orders increase, your customer service process becomes more essential to maintaining your website.

Outline a detailed process for addressing customers’ product inquiries, shipping updates, complaints, return and refund requests, and any other customer concern that will take up much your time.

It’s a good idea to put a FAQ page up with all the usual customer questions, with clear information about shipping fees, delivery times, return and refund policies, and terms and conditions of your website.

Also include your contact information and a contact box where customers can input their queries and where they can be contacted back, in case they have questions that can’t be answered on your FAQ page.

Accounting

You don’t want to work your butt off on your dropshipping business, only to lose it in back taxes and penalties when the IRS comes after you.

Track every cent that goes in and out of your business carefully, such as your expenses, income, fees, subscriptions, state taxes, and all other cash flows in or out the business.

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Secrets To Dropshipping Success

Here are some dropshipping secrets you can apply to your business to boost your chances for success.

Create irresistible offers.

You’ll want to motivate everyone who looks at your dropshipping website. Presenting the right product with the right offer might just be the push that turns a window shopper into a paying customer. Experiment with bundle deals, upsells and cross-sells, and bulk discounts.

Sell what you know, and know what you sell.

Choosing to sell products or product types that you already know gives you a major advantage when researching and choosing products. Plus, it helps you help your customers to use the products you sell, and especially if they have problems with your products.

Request product reviews from your customers.

Product reviews function as social proof and feedback; both useful for your dropshipping business. Social proof that other customers have purchased your products and loved them can help increase sales.

On the other hand, feedback, both positive and negative, helps you improve your business processes, your product selections, and your marketing strategies, which in turn helps you make your business successful.

thumb up and thumbs down

How To Start Selling Digital Products

These steps are very similar to the steps to start dropshipping, with some differences. The key difference is that since you’re creating and selling your own products, you’re going to have to be more hands-on with your website than you’ll be if you’re going to be dropshipping.

Here are the steps to start selling digital products on your blog.

1. Put the framework for your online store together.

As with any ecommerce website, the foundation is the platform where you choose to operate your online store. As I’ve mentioned, the most popular ones would be WordPress and Shopify (affiliate link).

There are plenty of tools to help you sell digital products right on your blog. You’ll need a tool that will help you keep your assets secure and protected from piracy, report on which products are popular, handle discount codes, calculate shipping fees and taxes, allow users to save their information securely, and handle wishlists and carts for future purchases.

Chances are you’re already blogging on WordPress, and installing highly rated and recommended tools such as WooCommerce, Easy Digital Downloads, or SendOwl.

If you prefer to use Shopify, you can use tools that are specially designed for this platform, such as Digital Downloads (by Shopify), FetchApp, or SendOwl (it’s compatible with both WordPress and Shopify).

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2. Decide which digital products to create.

There’s no shortage of digital products for you to make and sell, but you need to do some research before deciding so you’re sure that you can create digital products that will make an impact on your customers and give value to your life.

It makes sense to research what your customers need and what they want. If you’ve been blogging for a while, you should already have a good idea of what questions you get asked on your blog comments and social media. Review your past blog posts as well and find out which ones earned the most shares and comments to see what topics resonate with them.

Better yet, go straight to the source and ask your readers directly. Examples of questions you can ask them are “What are your goals, and what are the biggest obstacles preventing you from achieving those goals?” or “What topics do you wish you know more of?” You can even ask bluntly if they’re going to buy a particular product if you offered it on your website.

hand answering a survey questionnaire

You can also take your research one step further and have a one-on-one session with a few of your long-time readers or subscribers to brainstorm some ideas to solve their challenges.

Another way to get information is to look at other products in your niche an