Media kits aren’t only for big companies, events, or launches anymore. If you’re serious in monetizing your blog, you’ll need a media kit on your site. In today’s article, I’ll be describing what a media kit is, why you need one, what to include, and a FREE media kit template for bloggers that you can download (no opt-in required!).
Being a successful blogger means you’ll need to market yourself, and market yourself well. One of the simplest ways to do this is through a media kit.
Traditional media kits, also known as press kits, are literal documents that are given out during major events, launches, and other major events to help journalists (i.e., the media) write their story.
Nowadays, the definition of media kits have expanded to include digital documents distributed electronically. Also, it’s not only large businesses who create and give out media kits. Bloggers and influencers now take the time to create media kits to distribute to websites and companies they want to work with.
Thus, if you’re a blogger who wants to look into monetizing your blog, or if you’re an influencer who wants to work with different companies, knowing how to make a media kit will help you in your business goals.
In today’s blog post, we run through what a media kit is, reasons you need one, what to include in it. Last but certainly not least is a free media kit template available to download.
First things first: what’s a media kit?
A media kit is a document that summarizes your online presence in order to market yourself to prospective clients and partners. It outlines key information and statistics about your blog and social media. It also contains basic information about you, as well as your contact information. Thus, it’s essentially a résumé, only you’re not applying for a job but looking to work together with a brand or business.
An excellent media kit should include everything potential partners should know about your blog; from what topics you write about, how many monthly visitors you get, to how many followers you have on your social media accounts. It should also include options for collaboration, services, and prices for the services you offer.
So you know WHAT a media kit is; WHY do you need one, then?
Brands like to review media kits from bloggers because they find out plenty of information that helps them decide whether a blog is the right fit for them.
If you’re serious about monetizing your blog and looking for partnerships to achieve your goals, you need to show it. Having a media kit to present potential partners perfectly demonstrates your enthusiasm. Presenting a polished and professional media kit is likely to lead to more partnerships with great brands, which means more income for you.
What if your website statistics aren’t very impressive? Maybe you’ve only just started with your blog. Or maybe you’ve been blogging for a while as a hobby and only just started developing it as an income stream. What you can do instead is to tailor your media kit so it focuses on your mid-term and long-terms business goals, as well as projected statistics for your blog and social media. This will show that you’re determined to grow your blog and get more traffic to it.
Hopefully, I’ve convinced you that you absolutely NEED to put together a media kit.
Now, how do you go about doing this yourself?
DIY Media Kit
Creating a media kit from scratch gives you complete creative freedom and ensures that the final product reflects you and your blog accurately.
However, if your design and software skills are beginner-level, it’s smarter to create your media kit from a template instead.
Media Kit Templates
Starting from a template lets you simply fill out the information you want to present, add some images, and be done with it. It saves a lot of time and effort compared to doing it yourself. But because it’s a template, you’re restricted to the format that the maker of the template has decided to apply. Customizing templates is possible to a degree, but you may still feel limited.
Canva offers several free media kit templates ranging from simple to sophisticated to funky. Free templates are also quite easy to find through some googling. You can also find one at the end of this blog post to help you get started.
If you want a more distinctive template and your budget can handle it, you can also buy media kit templates from ecommerce websites specializing in design elements, such as Creative Market or Envato Elements.
Once you’ve decided how to create your media kit, we can now discuss the actual content of your media kit.
There are certain data that your potential partners expect to see in your media kit. It’s important to include only the pertinent information they need to decide whether to work with you or not; no more, no less. In general, you should end up with a one- to two-page PDF document.
Below are the essential sections to include in your media kit. Note that you can change the actual content of the sections depending on who you’re showing the media kit to.
Potential partners will want a summarized description of your blog, and they’ll want to know details such as how long you’ve been blogging, what sort of topics you write about, how your content helps your target audience, and any other details that you feel may be important for the specific business you’re showing the media kit to.
Aside from a description of your blog, businesses want to know about you; your experience, personality, expertise, and what your readers and other bloggers and businesses you’ve worked with have to say about you. They want someone who is a perfect fit for them, and knowing all these facts about you can help them toward making the right decision.
Consider including your professional headshot in the media kit. Having a face to go along with the statistics is a great way to “put a face to the name”. Also include your website logo, if you have one.
Deciding if they want to work with you doesn’t (and shouldn’t!) only hinge on whether they like you; it’s a financial decision as well and they need to know that they’ll see a return on their investment.
Indicate the important website statistics they’ll want to know, of which the most important are your page views and unique visitors per month. Also include numbers and rankings that are exceptional and show that your visitors are engaged. For instance, if you have a low bounce rate, that means your readers stick around and look at your other content.
Although it isn’t technically a website statistic, include how many email subscribers you have as well.
Social Media Statistics
Prospective clients would also want to know how your social media is faring; if you have plenty of followers and if they’re actually engaging with you and your posts. Utilize Facebook, Twitter, Instagram, and Pinterest Analytics and include the numbers in your media kit.
If you have a podcast or a YouTube channel, also indicate how many podcast downloads or YouTube subscribers you have.
This is where you describe your target audience in detail: age range, location, gender, income level, educational attainment, employment, hobbies and interests, preferences, lifestyle, and all other relevant information about your target audience.
If your demographic doesn’t match that of your prospects, then you might not get their business, but it’s better to determine it at an early stage instead of down the line when time, money, and labor have already been spent.
This is where you enumerate all the ways the brand can work with you.
Some of the options you can provide include:
Don’t feel like you need to offer ALL of these, though. Pick and choose the ones that make the most sense for you and your blog, as well as your potential client.
Conversely, don’t limit yourself to these options, though. If you can find unique ways to work with brands, go right ahead and suggest them. You’ll certainly earn points for your creativity.
Also, don’t forget to include the prices, so that the business can see which ones will fit their budget at a glance. If you feel iffy about posting prices per individual service, you can create packages and name a price per package instead of per service. For example, you can offer 6 product reviews, published weekly, for a flat price.
Samples Of Your Work
Highlight your popular blog posts and social media posts here so your potential clients know what type of quality they can expect from you. It’s advisable to provide links instead of posting entire articles or screenshots of your popular social media posts to keep your media kit short and to give them a choice whether to look at them or not. In addition, it’s much easier to update URLs than entire articles.
Unique Selling Points
If you’re a relatively new blogger or you’ve only just started offering services, and your stats aren’t quite what you’d like them to be, this is your chance to highlight your credentials and other factors that make you stand out from other bloggers in your niche.
Include at least 3 points that distinguish you from the crowd. Again, these should be unique selling points, so be as creative as you can to come up with truly catchy and remarkable selling points.
If you’ve already worked with other companies in the past and they were happy with your work, you should definitely list them in your media kit.
You may just want to list the companies you’ve worked with in the past and a summary of what you did for them or a description of what the partnership involved. Alternatively, you can show or link to an example of your past work for other brands.
Testimonials from these past collaborators are also useful here. Make sure to include who exactly provided the testimonial, their position, and what company they’re affiliated with. That way, you can give your credibility a boost.
Don’t have anything to put in this section yet? Don’t sweat it. just make sure to update this section when you do.
Lastly, provide your contact details (email address, messaging apps or phone number if you’re willing to provide that information) so your prospects can get back to you. Also include links to your blog (very important!) and social media accounts.
If you have a dedicated contact page for those who want to work with you, include a link to that, too. The more ways they have to reach you, the better.
You’ve learned the basics, and now here are some tips from bloggers who’ve already created their media kits.
If you’re going to use a template, choose wisely.
Keep in mind what section you want to highlight, and choose a template that flaunts what you want to emphasize.
For example, if your prospect is big on beautiful images and photography, you’ll want to choose a template that gives you a lot of space to showcase your images. Conversely, if they’re all about statistics and numbers, choose a template that allows you to present graphs and data as the focus.
It’s also advisable to use a template made from software that you know how to use because you’ll be updating your media kit at least monthly, and you don’t want to be dependent on other people to update your media kit for you.
Also, make sure the aesthetic of your media kit is similar to that of your blog. Don’t use templates, colors, fonts, and images that clash with the graphic elements on your blog. Otherwise, businesses will be looking at your media kit, looking at your blog, and then wondering if these are from the same person.
If you’re not consistent in your content and marketing messages, your potential clients can’t expect consistency in your output.
Use print-quality images.
To make your media kit aesthetically pleasing and to break up the text and the numbers on your media kit, you’ll need to use images in your media kit.
Make sure you use high-resolution images with at least 300 x 300 pixels per inch. This number doesn’t matter much on your computer’s monitor, but you never know when they’ll print it. And if you don’t use the correct resolution, what looks gorgeous on your monitor or smartphone screen may not look as gorgeous when printed out on paper.
Continually update the information on your media kit.
Your media kit should always show the most updated information and statistics available. You should also include the most recent rates for your services and prices for your content. It may seem like a tedious task, but remember that it only takes a few minutes to tweak stats or other info if you do it regularly.
Finalize your media kit as a PDF file.
No matter what file format you started with, the final version of your media kit should always be a PDF file.
PDF files are more secure, can’t easily be edited or tampered with, compatible across multiple devices and operating systems, uses free software to view, printable, and you’re able to insert links that are clickable when viewed online, which is a useful feature in media kits when demonstrating sample content or social media posts.
Do your best to get your media kits seen by potential collaborators.
You can wait until potential partners ask to see your media kit, but you don’t have to. Try taking a more proactive approach to show your media kit to businesses you’re interested in partnering with.
Encourage brands to contact you for your services on your About Me page or contact page, and have your updated media kit ready to send to those making inquiries. You can also do an email outreach to these businesses, introduce yourself and your blog, and tell them that you have a media kit ready in case they’re interested.
A media kit is a document that showcases all the important information about you and your blog for the purpose of presenting yourself for potential collaborations with brands and businesses. Having a media kit is thus essential for any blogger who’s serious about monetizing their blog by partnering with brands or businesses.
Creating a media kit from pre-existing templates is much quicker and easier than creating one from scratch, and thousands of templates are available online, both free and paid. However, you’re limited to the parameters of your chosen template.
Here again are the sections you should include in your media kit:
This is a Word template that’s compatible with the current and older versions of Microsoft Word, as well as LibreOffice, OpenOffice, and Google Docs. All you need to do is fill out the sections and the fields with the necessary information, save or print as a PDF, and you’ll have your media kit!
Disclaimer: I don’t claim that this free media kit template is perfect, but it’s a good place to start. Feel free to edit it however you want and move the sections around to your liking.
Without further ado, here is your absolutely FREE, NO opt-in required, NO strings attached media kit for your blog.Get your FREE media kit template here (no opt-in required)
Do you already have a media kit ready, or are you just starting to create one? Do you agree that bloggers should have media kits? Were the tips in this article helpful? Speak up in the comments!
JoAnne is your average, everyday, sane stay-at-home mom who believes in the power of the internet to make dreams come true. She has an insatiable appetite for chocolate, as well as all things internet marketing. She keeps up with the latest trends in blogging, affiliate marketing, e-commerce, and more.