All traffic is the same, isn’t it? All that matters is getting visitors to your website, right? Wrong. Traffic consists of visitors with different needs, and how you prioritize those visitors is based on how much they already know about your brand or product. Instead of aiming just to make a sale, build relationships with […]
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Warm traffic consists of visitors who have returned to your site because they either subscribed, want to continue a discussion they were involved in, or because your site was recommended by someone they like or trust. These visitors already have some familiarity with you, your blog’s content, or with what you have to offer. The […]
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97% of people who visit your site for the first time leave without buying anything. They’re lost forever – unless you can bring them back. Have you ever noticed advertisements popping up everywhere for a particular product after searching for it on Amazon? You probably didn’t realize that you’re being “retargeted.” The purpose of a […]
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After consistently pumping out content for months, people are starting to notice your website. Alas, the fruits of your hard labor! Whether your traffic comes from a PPC ad campaign you launched or randomly stumbled upon your site, if a visitor doesn’t know anything about you, they’re considered cold traffic. What is Cold Traffic? Cold […]
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