According to this marketing report, blogging is the third most utilized form of content marketing (video being first, followed by infographics). This alone should dispel the myth that claims blogging is dead.
The truth is that blogging is still being well utilized and continues to grow in popularity, as proven by the millions of blogs that pop up each year.
All types of people look to blogs for answers to their curiosities or pain points: researchers, businessmen, and even people who are looking to make a purchase.
But how do blogs continue to capture the short attention span of today’s consumer?
Blogs offer a much more in-depth view on a specific topic. When a website becomes an authority within a specific niche, it’s considered the go-to source of information in said niche.
There are about 70 million posts being published each month by WordPress users. An industry that pumps out millions of blog posts each year is a solid indicator that the market is still thriving.
So what are you waiting for? Check out this article on how to start blogging — the right way.
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