How To Make A Facebook Group To Increase Traffic To Your Blog

By JoAnne D. | Traffic & Promotion

How To Make A Facebook Group To Increase Traffic To Your Blog

Creating your own Facebook group sounds daunting, but it can definitely generate traffic to your blog if you do it the RIGHT WAY. In today’s article, I’ll guide you through how to make a Facebook group to increase traffic to your blog. From identifying the focus of your group, to creating and setting up your Facebook group for success, to growing your membership, to ultimately increasing traffic to your blog, I’ll give you all you need to know.

There are literally millions of articles explaining and showing various ways of increasing traffic to your blog.

Why?

If you’re serious about making money blogging, you know that getting enormous traffic is key.

More traffic to your blog means more people to advertise to, sell your products or services, or show your affiliate links to.

Existing Facebook groups are a great way to boost traffic to your blog, but joining these groups require you to abide by group rules. Also, you’re subject to the changing dynamics of the group; there’s little to nothing you can do about how the group holds up to new members, new group rules, and Facebook’s ever-changing policies.

If you feel you know enough about Facebook groups, why not start your own Facebook group?

In today’s article, I’ll give you techniques on how to run your Facebook group to drive traffic to your blog.

First, I’ll give an overview of what Facebook groups are and why they’re awesome for your blog. Then, I’ll get to how to make a Facebook group to increase traffic to your blog. I’ll break down how to create a Facebook group, how to set it up for success, and how to grow your membership.

Finally, I get right into driving traffic to your blog from your Facebook group.

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What Are Facebook Groups?

If you’ve only been using Facebook the usual way, you’re missing out on a whole different level to connect.

Facebook groups are a feature of Facebook that allows a group of people with common interests or hobbies to communicate with each other. From families who want a safe, shared space to share baby photos, to mental health support groups that want to have a repository of helpful files and resources, to internet entrepreneurs who want a common place to swap ideas and tips, Facebook groups serve a wide variety of purposes.

Below is an example of what a typical Facebook group might look like.

Facebook Group

Facebook Group Example
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Why Should You Make Your Own Facebook Group?

I’ve already discussed why joining Facebook groups is good for your traffic strategy. But when you can easily join one of the Facebook groups that are likely already established in your niche, should you make your own?

The answer is YES, and here’s why:

  • Easy access to members. When you have your own Facebook group, information about your members is more easily accessible than when you don’t own the Facebook group.
  • More attention to your posts. When you’re the owner of a Facebook group, members are likely to keep an eye out for your status updates, as opposed to being just another member and your status update being just one of the many posts your members merely skim over or scroll past.
  • Facilitates audience research. When people who are interested in your content are in one place, it’s easier to “listen in.” By paying attention to threads and conversations within the group, you can learn a great deal about what your target audience is interested in and what their pain points are.
  • Fosters a sense of community. Your own Facebook group makes it easier for you to interact with your target audience as well as for them to interact with each other. This strengthens your relationship with your audience along with their relationship with one another.
  • Helps you reach a new audience via word of mouth. When you’re part of something great, you tend to share it with your like-minded friends. It’s the same for your members. If they appreciate your Facebook group and the value it brings to them, they’ll want to invite other people to be part of it, too.
  • Your group, your rules.. You’ll have greater control over what you want to achieve out of your group and what type of content you want members to see. You can be as strict or as lenient as you want.
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How to Make A Facebook Group To Increase Traffic To Your Blog

Identify The Focus Of Your Facebook Group

Before you go all trigger-happy and create your first Facebook group, I recommend sitting down and really thinking about your objectives for creating a Facebook group. Obviously, you want more traffic to your blog, but that’s a bit vague.

hand holding lens focusing on mountains

Some questions to ask yourself:

  • Do I want to attract new visitors to my blog?
  • Do I want to keep my existing readers coming back and exploring other areas of my blog?
  • Do I want to build stronger relationships with my readers so they’ll become loyal subscribers as well?
  • How well can I run the group? Can I handle the admin tasks as well as answer questions from members? Or would I have to delegate some of my tasks to someone else?
  • What type of audience do I want to attract with my Facebook group?
  • How long do I want this strategy to go on? Weeks? Months? Years?

 

Answering these questions and deciding on your objectives as early as you can before creating a group will help you focus on your goals so you don’t go astray.

Here are some topics you can focus on with your Facebook group, from the most general to the most specific:

  • Your blog niche/industry
  • Your blog
  • An online course or challenge you’re currently running on your blog

 

If your Facebook group has a more general topic in your niche/industry, you’ll tend to attract a new audience and a greater number of members. It’s obviously beneficial to attract more members to your Facebook group to increase the chances that they click on links to your blog posts. In addition, you get to firmly position yourself as a leader in your niche.

However, since your topic is broader, you’ll have less chances of getting repeat visitors of your blog. After all, they’re more interested in the topic than they are in your blog particularly. Also, you can expect less engagement (i.e., less reactions and less comments) with your posts as the members’ attention would be divided among the many other posts about your niche shared by the other members.

Creating a Facebook group only when you have a particular activity on your blog enhances the engagement of those who signed up for the activity. For example, if you’re hosting a 30-day challenge of some sort, setting up a Facebook group for it will bring together the participants in one place so it’s easier for you to address them and answer any questions they may have.

soccer team huddle

In addition, the participants can motivate one another for them to achieve the goal of the challenge. Further, and most relevant to your traffic strategy, you can direct traffic to your blog by posting articles to help them complete the challenge and then sharing those posts with the group.

However, this type of Facebook group can’t be expected to last a long time, unless the members request for it to stay active so they can stay in touch with the friends they’ve made in the group. Plus, the links you’re promoting are limited to those that are related to that specific activity. Even if you have new blog posts you want to promote or share, you’re limited to the scope of the activity for which that group was created.

A good one to start with, then, is to create a Facebook group around your blog. You’ll most probably attract members who are already regular readers of your blog. Thus, you can cultivate your relationship with your readers by having direct access to them. At the same time, members get to know each other and build a community with your blog as the core.

This tactic won’t drive as much traffic as opening a Facebook group with a wider scope, but the traffic you do gain is more targeted and more engaged, as those who join your Facebook group would be specifically interested in your content. Plus, you get to share more blog posts as well as helpful content from other places more freely, as you’re not limited to just the scope of an activity or an event.

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Create A Facebook Group

Once you’ve sorted out what you want out of your Facebook group, you can go ahead and create one. It’s a straightforward process, but let me give you some tips to make the most out of your Facebook group.

Note: If you’ve already created a group before, feel free to skip Step 1 and go on to Step 2 here and continue on to the next section to read pointers on how to initially set up your group for optimal results.

1. Log in to Facebook and click Create Group.

Once you’ve logged in to Facebook, click the downward triangle on the rightmost of the Facebook menu bar and then click on Create Group.

Facebook Menu - Create Group

Facebook Menu > Create Group
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2. Fill in the required information and click the Create button.

This next part will ask for your group name, add some people to your group, and select your privacy settings.

Facebook > Create New Group

Create New Group Window
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Here are some things to keep in mind when filling out this part.

Name your group

If you’re creating a Facebook group solely for a blog-specific event or activity, simply indicate the name of the event or activity and you’re done.

However, if you’re creating a Facebook group to attract a new audience, you’ll need your group name to be persuasive. Bear in mind that your group name is the first thing that will appear when Facebook users do a search for groups. Thus, your group name needs to have the following characteristics:

  • Descriptive. If you’ve done your thinking about what you want to get out of your Facebook group, then you should already exactly who you want to attract. It’s important to have a clear, concise group name so it appeals to your target audience.
  • Keyword-optimized. Knowing what keywords your target audience will likely use to search for a group and using those keywords in your group name increases the chances of your group being found by the right people.
  • Value-focused. Of all the groups on Facebook, why should your target audience join your group? Focus on the value that your group can give potential members.
  • NOT self-centered. You’re trying to create a community, not a fawning audience. Unless your name is already a brand, naming your group something like “Susan’s Community of Marketers” isn’t likely to convince anyone to join your group. If you’re worried about branding, you can connect your group to your Facebook page for your blog. (This will take a whole new article so I’m not going to go into this now.)

 

Note: As of this writing, Facebook group names are limited to 75 characters in length, but take note that Facebook is constantly updating their services so this might change in the future.

Add some people

You need to add at least one member of the group other than you from your Facebook friends list. If you’re not yet ready to unleash your group to the wild, you can try adding a friend who wouldn’t be too annoyed (or maybe your mother). Just be sure to ask their permission first. You can always remove them later.

If you already have an email list, it’s a great idea to announce that you’re creating a Facebook group before creating it so you can set up a poll to see who’s interested. This way, while creating your Facebook group, you can already invite those who have expressed interest.

You can also include a personalized note with your invitation to become a member by clicking the note icon on the right of the field.

Select privacy

You can control who can search for your group and view the content there through the group’s privacy settings. The options are Public, Closed, or Secret.

Public groups are the most visible. Anyone can find the group in Search, anyone can join or be added or invited by a group member, and anyone can see content posted on the group.

open gate

Closed groups have more restrictions. Anyone can find the group in Search, but they have to request to join. Also, only current members can see posts on the group. This is a great choice for groups who want to be found in Search but don’t want their content available to just anyone.

bolted padlocked gate

Secret groups are the most restrictive. They can only be found in Search by current and former members, and users can only join by being invited by a group member.

door of a bank vault

I would recommend having a closed Facebook group, as this gives users a chance to be able to find your group, while giving you more control over who joins the group. You’d like to keep spammers out of your group, and while screening all requests isn’t foolproof, it can still help. Plus, keeping your content behind a gate makes it seem exclusive and therefore desirable.

Pin to shortcuts

This last bit is more a matter of personal preference than anything, so you do you. I would recommend pinning your group so you can easily find it.

Choose an icon

Facebook > Create group > Choose an icon

After you click Create, Facebook will display some icons from which you can choose your group icon. Don’t overthink this. If there is an icon that you think is a good fit for your group, by all means use it. If there isn’t, feel free to skip it. It’s not a big deal.

Once you’ve created the group, you’re taken to your group page.

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Set Up Your Facebook Group For Success

To increase traffic to your blog from your Facebook group, you need people to join your group. Thus, you need to give them a compelling reason to join. Here are some elements you can start customizing so you can convince people to become part of your community.

1. Upload an eye-catching Group Cover Photo.

Your group cover photo is the first thing people see when they click a link to your Facebook group, either through search or when someone shares the link. This is true regardless of the privacy setting of your group. Thus, you need to make sure your cover photo is both visually appealing and relevant to your group.

bride's and groom's hands forming a heart

For example, if your Facebook group is for wedding planners to connect and discuss trends, you might start with this photo.

The photo or graphics you use here should be of high-quality. Hire a graphic designer to handle this for you if you need to. A professionally designed cover photo speaks about the quality of your group as well, so it’s very important to get this right.

If you’re creating a Facebook group around a broad industry topic, then including your blog URL on the cover image isn’t recommended. Otherwise, if you’re creating a Facebook group for loyal readers of your blog or around an event or a challenge that you’re running on your blog, then it’s a great idea.

2. Add a compelling Description.

Your group description is what Facebook users will read next after seeing your group photo. Naturally, you’ll want to get this right to attract the right members and deter the users you don’t want in your group.

Try to write your group description as if it were a landing page or even a sales page. That means calling out your ideal member, hooking them with the purpose of your group, and ending with a call to action. Here are some of the things you need to include in your group description.

Who you are.

This is especially important for users who just happen to encounter your group, like through a Facebook search or because someone shared a link to your group. This is also a good place to include a link to your blog so that curious users can click on it and see your content. Even if you didn’t gain a member from that interaction, you at least gave someone the chance to look at your blog.

The group’s purpose

Whatever purpose you had in mind when you created it, that should be made crystal clear in your group description. There shouldn’t be any room for ambiguity or vagueness here, because again, you want to attract the right members.

If this is an exclusive Facebook group for a challenge you’re hosting on your blog, then say so. You don’t want to let in members who aren’t doing the challenge because if they’re not participating in the challenge, they’re not likely to be interested in the content.

If this is a Facebook group about an industry or niche topic that’s open for everyone who is interested in the topic, wants to learn more about it, and wants to meet other like-minded people, then say so. This way, you entice precisely that type of users.

If you started a Facebook group around your blog, indicate that this group is open to all current readers of your blog, as well as those who are interested. Or if you made a Facebook group that’s a little more exclusive, like a subscribers-only Facebook group, then indicate that as well so that users who aren’t subscribed to your blog will know that this group is not for them (and maybe inspire them to subscribe so they can join the group, who knows?).

Who should join

The “who” part should already be clear when you describe your group’s purpose. However, if being subtle can’t cut it, maybe saying something like “This group is for people who _____” or “This is a place for ___ who ____” can help you make it absolutely clear who you’re targeting to join your group.

Group guidelines and expectations

Much like terms and conditions, it’s a good idea to state these upfront, before users even join your group. All the dos and don’ts, all the behavior that’s encouraged and discouraged, and all the expectations you have for each member of the group should be stated on your group description. The consequences of breaking the rules should also be here.

Singapore rules

So many rules…
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While posting all of these rules isn’t a foolproof deterrent against spammers or nuisance members, it does give the impression to “legit” users that you’re serious about these rules and that you take your members’ experience and safety seriously. Plus, when you call people out on unacceptable behavior, you can always refer back to the description and state that there’s no excuse for such behavior, as you’ve already posted the rules even before they joined.

You should also set aspiring members’ expectations here. Explain what goes on inside the group, what type of content they’re likely to see, what kind of topics are being discussed, and what benefits they can expect from joining your group.

Keywords

You want your group to come up when users search for groups using certain keywords. Make sure these keywords can be found in your description where it makes sense, but as with everything, moderation is key. Oversaturating your description with keywords even when they don’t make sense will only hurt your chances of enticing members to join because it’s going to be obvious that you’re trying too hard.

3. Add Tags

Aside from your group description, you can help Facebook search to find your group by adding up to 5 descriptive tags for your Facebook group. Make sure they’re terms you want your group to be associated with and are relevant to your group focus. As with anything else with your content, don’t mislead. Don’t include popular but irrelevant tags.

4. Indicate Location

Facebook users can also search using their current location, or whatever location they prefer. If you’re trying to attract members from a specific location, then it’s best to indicate one here, but if your target audience isn’t location-specific, then it doesn’t really matter if you include it or not.

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5. Edit Group Settings

You can tweak some more of your group settings so your group can be found by your target members, make life easier for both new and old members, and entice new people to join. You can access these settings by clicking the More button with the gray ellipses and then selecting Edit Group Settings.

Facebook > Edit group settings

Edit group settings
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You’ll be taken to a page where you can easily change your group settings.

Facebook > Edit Group Settings Page

Edit Group Settings Page
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Here are some settings you can edit to increase your group’s chances of being found through search.

Group Type

The group type would really depend on your group focus, but if you’re uncertain about which group type to use that isn’t misleading, Custom is a good choice.

Facebook group types

Facebook Group Types Window
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Web and Email Address

You can customize the URL of your Facebook group as well as its email address so it’s easier for members to remember and easier for you to share a link to your group. Thus, rather than looking like “https://www.facebook.com/groups/[RANDOM NUMBER]”, it can look like “https://www.facebook.com/groups/yourgroupnameexample” instead.

Facebook > Customize Web and Email Address

Customize Web and Email Address Window
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This custom name will also be used as your Facebook group email address (yourgroupnameexample@groups.facebook.com). This won’t improve your group’s ranking on Facebook search, but will be a bonus feature for you and your members, as this enables you to post by emailing the group’s email address (note that the email needs to be sent from the email address that was used to join the group). Making it easier for your members to post content is always a good thing.

Membership Approval

I recommend allowing members to add members to the group but having an admin or moderator approve them. You want quality members in your group, and difficult as it may be, the best way to have quality members is to screen everyone who joins your group.

Membership Requests

When Facebook users request to join via the “Join Group” button on your group page, you can ask them three questions. These questions can help your audience research, in vetting your members, and ensuring that you address your members’ needs.

Some questions I suggest asking include:

  • How well they understand your group rules. For example, you can ask “Have you read the rules on the group description? What is the rule about posting your own content?”
  • How they think joining the group will benefit them. For example, you can ask “What got you interested in joining the group? What do you hope to learn or gain from joining the group?”
  • How they heard about your group. For example, you can ask “How did you hear about us? Choose one or more of the following options: search, shared link, social media post other than Facebook, from my blog, or did a member invite you?”

 

Posting Permissions

I recommend allowing everyone in the group, i.e., members, moderators, and admins, to post content to the group. If you’re worried about spammy content, you can do something about it in the next setting.

Post Approval

I recommend turning this on so you can filter the content that gets posted on your group, as well as know your group spammers and rule violators if any. If this proves to be too overwhelming, you can always appoint other members to be admins and moderators on your group.

6. Add a pinned welcome message

When you accept members’ request to join or approve an invitation by another member, this is what they’ll see first when they go to your group page. It’s a good place to welcome your new members and make them feel part of the community.

Greet your new members, reiterate the purpose of the group, and post the rules again, especially the rules on posting content. Include a link to your blog if it makes sense to put it, and then end with a call to action, like inviting new members to introduce themselves, or to post their first status update.

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Get Members To Join Your Facebook Group

Now that you’ve set up your Facebook group for a successful strategy, it’s time to grow the membership of your Facebook group so you have people to convince to click links to your blog posts.

It can be intimidating or even downright scary to create a Facebook group that only has you and a couple of friends as members. But remember, even Facebook groups with millions of members started out this way. Here are some ways to convince people to join your Facebook group.

Promote your group in your email signature.

It’s a simple way to get the word out about your Facebook group, since you use your email almost constantly for communication. Below is an example of how it can look like:

Facebook group email signature example

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Use your other social media platforms.

Simply post a link on your Twitter, Google+, and of course Facebook. Post a portrait version of your group cover photo on Pinterest for good measure. If you already have a Facebook page for your blog, you can post a link there, too.

Broadcast it to your email list.

If you already have an email list, letting them know about this Facebook group is a great idea so you can entice your subscribers, who are already interested in your content, to be members in your group. Interested members are engaged members, and that’s exactly who you want to join.

Ask existing members to help promote your group.

Members of your group have their own networks that you can tap. Simply ask them nicely to help you spread the word about your Facebook group by posting about your Facebook group.

They can also just invite their friends to be part of your group. If your group settings require you to approve all invited members as well, be sure to indicate that as well just to set their expectations.

Another way to compel your members to share your group or refer members is to run a contest. For example, you can advertise an electronic raffle for a prize for every 100 members that join until you reach 1,000 members. This can certainly motivate your members, especially if your prize is something that’s related to your niche and helps them achieve their goals.

If you go the contest route, though, prepare to have a lot of new members sign up, and then a lot of them leaving your group as well. Some of them may not really find your group useful, and that’s okay. You’d rather keep the ones who’re genuinely interested in your group and your content.

Promote your Facebook group on your blog.

Promote your Facebook group on your blog so you can get members on your Facebook group to direct to your blog.

It seems so meta, doesn’t it?

Hear me out, though.

A casual visitor to your blog can just come in, read the blog post that they found on Google, and just skip away and forget about your blog post and your blog and everything about it.

But what if that casual visitor to your blog can be convinced to join your Facebook group? This way, instead of a one-time thing, your content can be constantly in front of that visitor such that they come back and explore your blog more?

Do this by placing a prominent link to your Facebook group on the navigation menu of your blog. Another place you can place it is at the end of a blog post as a call to action (e.g., “Click here to join my Facebook group!”).

You can also promote something of informational value that they can only get by joining your Facebook group. It’s like a lead magnet, but what you get in exchange is their membership in your Facebook group instead of their email address for your mailing list.

Work with other groups to cross-promote.

Depending on your niche, you might be able to find spam-free groups similar to yours that are willing to cross-promote; that is, promote their group in your group in exchange for promoting your group in their group.

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Increase Traffic To Your Blog From Your Facebook Group

So you now have a sweet setup: your own Facebook group with a respectable number of members that are psyched to be in a community. Now you can focus on driving traffic to your blog. Here are some tips to increase traffic to your blog from your Facebook group.

traffic this way

Get the link to your blog in the most prominent places.

I’ve already mentioned including a link to your blog on your group description and your pinned post, as well as featuring your blog URL on your group cover photo. Just putting links to your blog out there where people can see it and can easily access it should do something for your blog traffic.

Always be posting…

Make it a point to post at least once a day so that everyone in the group feels that you’re always around to help them out with whatever they need. Another reason for posting regularly is that you need to set an example for how you want things to go in your group and how you want your members to behave in the group.

If you want your group to be active every single day, then start with yourself. Be active on your own group so that your members follow your example.

…But don’t always post about your content.

You don’t want your group to become a feed of links to your blog posts. Aim for posts about your blog to be around 10% of the content you post on the Discussion board. If you can keep it fewer, all the better.

The other 90% should be highly relevant content specifically for the group. Some examples of posts you can create are:

  • Motivational posts. These don’t have to be long; even images of motivational quotes can be inspiring to your members. Plus points if that quote came from something you wrote yourself.
  • Educational/informational posts. Maybe you have a relevant topic you were thinking of making a blog post about; make it a short piece and post it on your Facebook group instead. Or maybe edit an old blog post of yours for brevity and then post it as a standalone post on your group (don’t link to your old blog post, unless they ask.).
  • Personal posts. These can range from a simple, “Hi, how’s everyone doing?” to a personal story about yourself. Or maybe you can offer exclusive random glimpses of your life, like attempting to bake for the first time. Or a behind-the-scenes look at you while working. Don’t turn the group into your diary; this is more about showing you’re human just like your members, and not about starting your reality show on Facebook.

 

Answer questions.

On the few instances that you actually post links to your blog post, try to use that blog post to answer a question that a member posted on the Discussion board or as a comment on someone else’s post.

pile of question marks

Don’t just post the question then post the link, though. Take the time to type up a short but complete post answering the question, and then include the link to your blog post as a reference for further information. If members found your answer helpful, chances are they’ll click on that link.

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Spark a discussion, not a monologue.

Don’t just drop posts on your group and then leave. Start a discussion around the post. Ask a question and encourage comments around whatever you post.

Remember, your Facebook group is a community, not your personal sounding board.

Reach out to some of the members to help start conversations.

In the beginning, when everything’s new and everyone’s trying to find their footing in your group, you might be the only one posting in your group. Eventually, you’ll want everyone sharing and posting in your group.

However, this might take some time to naturally occur. If this is the case in your group, you can try reaching out to some members who’ve been reacting or commenting to your post via private message. Ask them why they joined your group (or look up their answer if they answered this on your onboarding survey) and then invite them to be “facilitators” in your group.

I call them “facilitators” because their duty isn’t really to manage the group; it’s to facilitate discussion. Ask them if they can initiate dialogues by asking questions or starting conversation threads (with your approval, of course, to make sure the topics are relevant). When members see that other members are welcome to post, they’ll follow.

Eventually, group facilitators may retire from the responsibility or pass them on to other members. You might not even need them anymore as more members feel free to post and initiate conversations on their own. Whatever happens, make sure to show your appreciation for their help.

If you can’t get the conversation going, don’t be afraid to ask for help.

Host a Facebook Live Video session.

Facebook Live Video is another way you can connect to members of your group plus provide valuable content that’s not limited to text content. You can answer a frequently asked question in your group, or create a tutorial about something that your members want to know.

The advantages of Facebook Live Video are that they give you real-time reactions, but also allow you to save the Live Video for those who were not available during the actual live session. All you need to do is select Live Video from the options to create a post, like so:

Facebook group live video

How to post a live video
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And you’re all set!

Try to set a certain time so you can advertise it beforehand. Also, keep it down to a maximum of 20 minutes so engagement is maintained throughout.

Be aware that different members have different needs and therefore need to be motivated in different ways.

For new members who don’t know your content very well, you need to show them the quality of content on your group and that you do have their best interests at heart. It’s on you to build their trust so that when you do post about your blog and your blog posts, they learn to trust that content as well and click on those links.

For those members who joined because of you or your blog, this group should provide them a means to engage with you in a way that they can’t normally do on your blog. If they’re only following your blog, the only ways they can normally engage with you are through commenting on your blog posts or through your Contact page.

Your Facebook group gives them a chance to react to your posts, and also gives you a chance to react to their insights in a forum that’s not as public as the comments section and not as intimate as your Contact page. Plus, you inspire their loyalty by being vulnerable and showing another side to you aside from your blog posts.

Loyal readers = guaranteed traffic.

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Host theme days.

Numerous Facebook groups have theme days, wherein there is a certain theme for certain days of the week (sometimes it’s ALL the days of the week). Depending on how the group owner sets it up, this can go two different ways: Either all of the posts have to comply with the theme, or the group owner/admin sets up a post corresponding with the theme where members can comment (usually called a thread).

It seems almost a cliché to host theme days for your Facebook group, but group owners still have these in their groups simply because they work. They’re great for member engagement and helpful in organizing content.

Having theme days gives members something to be excited about and encourages everyone to participate.

Some ideas include “Poll __day” where you create a poll right in your Facebook group like so:

Facebook group create poll

Click To Zoom

Ask a question, provide some options, and leave it up for the whole week until it’s time to announce the winner and post a new poll.

Of course, if it’s appropriate, you can have a “Promote ___day” so you can have your members post about their blogs or whatever project they’re working on. After all, some of them probably joined your group hoping to promote their content aside from engaging with like minds.

Providing them a place to promote their project would satisfy that desire to promote so they don’t flood everyone’s feed with promotional posts. Also, if they know that promotion day is only once a week, they’ll reserve their best content/product to promote on that day, making the thread a high-quality thread to browse, which benefits everyone.

Theme days inspire everyone to participate, plus they’re FUN.

Use your group for your own research.

That sounds selfish, but it isn’t really. Think of it as keeping yourself updated about your members’ needs and interests so you can help them with high-quality content.

Pay attention to the questions that are being asked by your group members, as well as what’s hot in the comment section. Posts that have a lot of comments currently being added tend to float to the top of the feed, so it’s easier for you to scroll through.

You can also be the one asking questions. After all, the goal is to start a conversation. Something as simple as “What are you struggling with in terms of ___?” could reveal a lot about your members.

The more relevant and valuable your content is to your group’s members, the more likely they are to be repeat visitors to your blog.

Engage with posts other than your own.

A simple reaction or a brief comment is all it takes, but it sends the message loud and clear: you’re reading each post not only to approve it, but also to interact with it.

For more in-depth posts by your members, like open-ended questions and shared personal posts, a simple reaction won’t be enough. Answer the posted question in as much detail as you can, and respond to personal posts with a similar anecdote of your own, or simply express your appreciation at their candor and encourage other members to share their own stories.

The more invested you seem in your members’ posts, the more invested they’re going to be in YOUR posts.

Provide value

Whether you post a mundane personal update or a link to your latest blog post, make sure they’re valuable.

You might get members to click on one or two links that turn out to be worthless to them, but keep it up and they’re never going to trust anything you post again and eventually they’ll just quietly leave your group.

Make sure that EVERY update you post is genuinely helpful to your members.

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Keep your group spam-free.

Okay, this one isn’t directly connected to blog traffic, but this is nonetheless important to you as the group owner.

The biggest hindrance to the success of a Facebook group is spam. If you don’t watch your group carefully, it’ll end up overrun with spam and disgruntled members will just leave, never trusting your Facebook group or anything with your name again.

Okay, that sounds a tad too dramatic, but here are some steps you can take to ensure that your group is free of spam.

It starts with your members.

When you’re approving member requests, take the time to check each profile. It may seem like a lot of work, but oftentimes all you need is a glance to tell you everything you need to know.

First, look at their profile photo. Does it look like a real person? Does it have any likes at all? Look at how long they’ve had the account. Is it at least a month? Then look at how many friends they have. Does it look like a reasonable number when taken with how long they’ve had the account? If you have a profile that’s 2 months old but has friends in the thousands, that’s a red flag.

Also look at the pages they’ve liked and the groups they’re a member of (note that only Public groups are shown here). Do they look logical with respect to the profile? For example, does their location say they’re in India but they’ve liked too many pages and joined too many groups in the US?

If you’re still on the fence whether to accept this person or not, message them and see if they check out. Listen to your instincts and don’t be bullied into accepting someone you feel iffy about. At the end of the day, it’s your group. YOU should have the final say in who you want to let in.

It seems terrible to judge a Facebook profile like this, but think of it as a necessary step to protect your group and make sure your group’s members have nothing but the best user experience.

Enforce the rules.

Be consistent with your no-spam rule. No one should be an exception to this rule.

Some violations of the rules are blatant and must be dealt with immediately (i.e., removal from the group). That said, some of your members may be in a lot of other Facebook groups, and sometimes they get confused about what’s allowed and what’s not allowed in a particular group.

This should be handled on a case-to-case basis, but if this is a longtime member and have followed the rules until that instance, remove the offending post and send a private message to that member to explain why their post was removed.

If it was an honest mistake, they’d apologize and that’ll be the end of that. But if they argue or if they repeat the offense, do what you need to do.

When you kick out a member or ban someone, an explanation might be in order. Don’t name that person you kicked; this is not to humiliate anyone. Instead, focus on the offense and that anyone caught doing the same thing will meet the same consequence. This sends the message that you’re serious about your rules and you won’t hesitate to kick out anyone violating them.

Enlist the help of your members.

Even when you’re keeping a close eye on things, a spammy post or two might slip by. Encourage your members to report spam when they see it. That way, they feel some responsibility in keeping the group spam-free, which fosters their sense of community and belongingness to the group.

sailors cleaning the deck as a team

Cleaning up is more efficient when everybody’s involved.

Also, you can ask for help in moderating the group. Approving membership requests and monitoring member posts can take a lot of time and effort that you could be using somewhere else, like creating more useful content for your blog and actually engaging with group members. Soliciting help can help you offset that load.

The ideal moderator is someone who’s already active in the group, well-versed with the rules, and willing to do it for free. Okay, that last bit may be a little tricky, but if you can find 3 or 4 moderators who can work on different days, then the work is distributed and they may be more willing to part with a few minutes of their time.

Remind people of the rules from time to time.

Sometimes, people need a little nudge to remind them of what’s okay and what’s not okay to do in your group. This may be all it takes to keep people from posting spammy content and spur them to call out and report spammy behavior when they see it.

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Final Thoughts

That was A LOT of information to take in. If you made it here, congratulations!

Let me just summarize what we’ve gone through so far.

How to Make A Facebook Group To Increase Traffic To Your Blog

  • Identify The Focus Of Your Facebook Group. It’s not enough to create a Facebook group; it has to have a specific objective.
  • Create A Facebook Group. As simple as clicking Create Group? Not quite. The success or failure of a group can sometimes rely on the most minor details, so it’s important to get this right as early as in the Create Group window.
  • Set Up Your Facebook Group For Success. Of all the groups on Facebook, why should they join yours? The answer should be apparent at first glance. Set up your Facebook group so that decision to join your group can flip in that split second they see your group.
  • Get Members To Join Your Facebook Group. A Facebook with no members isn’t of any use to you, especially when it comes to your traffic strategy. Know how to convince other people to join your group.
  • Increase Traffic To Your Blog From Your Facebook Group. You should be able to sum up your whole strategy into: Always provide value. Build relationships through trust so members go to your blog and keep going back for more.

 

Facebook groups are great for establishing your authority, connecting with your target audience, and ultimately increasing traffic to your blog. However, creating and running your own Facebook group, as we’ve just learned, takes a lot of hard work and dedication. You can’t expect your group to grow and increase its membership without maintenance.

It’s not an “instant” traffic strategy by any means, so if you go this route, i.e., a community-based traffic strategy, prepare to be in it for the long haul. Here are some more pointers to keep in mind to help your Facebook group become successful.

Don’t add anyone without their permission or consent.

If you’ve been blogging for a while, you might have some Facebook friends who you’ve met through blogging, or even loyal readers of your blog. It can be really tempting to add them to the group without asking, thinking, “Eh, they wouldn’t mind.”

They probably wouldn’t, but why would you risk that rapport you already have?

Considering you’re already Facebook friends, that means you have a deeper connection than just casual acquaintances. It’s polite to message them privately first, informing them that you’ve made a Facebook group and in case they’re interested they can check it out. Don’t automatically assume they’d like to be members of your group.

Share your expertise freely.

Whatever the focus of your Facebook group is, the reason you created it should be because you want to help other people (and if it isn’t, frankly, you’re in the wrong line of work). Don’t hold back from sharing your expertise because you want it to be your “trade secret.” It just doesn’t work that way.

If people feel you’re not sharing wholeheartedly, they will get the information and help they need from elsewhere, and that means you can say goodbye to them as a member of your group and as a reader of your blog.

Nurture the community, regardless of the results on your blog traffic.

In addition to helping people with your expertise, a Facebook group is a community that connects you with your members and connects them with each other. Whether you see an increase in your traffic or not, that Facebook group and the relationships it builds is valuable in itself. Treasure it and take care of it. Continue working to increase engagement and weed out spammers.

group of people around bonfire

You can always grow your traffic in other ways, but human relationships are priceless.

Have you started your own Facebook group? What techniques did you use to grow the group and drive traffic back to your website? I want to hear about them. Share them in the comments!

Relationships are indeed priceless. Spend more time with your loved ones and friends while providing for your family. Sounds impossible? Think again.
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About the Author

JoAnne is your average, everyday, sane stay-at-home mom who believes in the power of the internet to make dreams come true. She has an insatiable appetite for chocolate, as well as all things internet marketing. She keeps up with the latest trends in blogging, affiliate marketing, e-commerce, and more.

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