Lesson 13: How To Have The Right Mindset When Starting A Niche Website

Starting a niche website is indeed difficult, and if you’re not a website designer or developer by trade, you’re in for a difficult time. However, throughout the next 12 lessons, I’m about to equip you with everything you need, from setting expectations to actual rundowns, to every tool you’ll need.

Website building is the tangible starting point for your internet business because as soon as your website is built, it all becomes very real. It can be a bewildering and confusing time, so I’m determined to help you temper a mindset that sets you up for success.

Starting a Niche Website: Establishing Your Mindset

The best mindset to have going into this stage, particularly if it’s your first time, is knowing that regardless how challenging things are, or how angry and frustrated you become, at the end of the day, what you’re doing is 100% necessary. There’s absolutely no way to build a stable, profitable internet business without a website.

starting a niche website: website building

Trying to run an internet business without a website is like trying to run a brick and mortar store selling things out of the trunk of your car. Everything works better, is simplified, and under control if you’re operating an online business from your own website.

The Good News

Website building is simply a technical step that’s standing between you and the successful Internet Marketing business of your dreams and a better future. The sooner you tackle a website, the closer you are to achieving your goals.

The good news is that you only have to learn how to build a website once. You’ll encounter roadblocks that you’ll need to research and overcome on your own. Once you learn how to handle them, though, you’ll know exactly what to do the next time those roadblocks pop up. Over time, you’ll see the amount of time spent researching go way down and your productivity go way up.

“Wasted Time” is Not Actually Wasted

There will be times when you’ll encounter an issue that will take hours to troubleshoot. HOURS. By the end of it, when you finally figure out the solution, you’ll feel like those hours were wasted. Rest assured, they weren’t. During those hours you gained knowledge that prepared you for a similar problem down the road and you’ll be better equipped to handle it.

graphics depicting man throwing away alarm clock

Progress is Slow

Between all the research and awkward navigating, it’ll sometimes take hours to complete a simple task. It’s important to remember that the first time you build a website will be slow-going. In time, however, the process will become easier and second nature to you.

The Default Mode: “I’m On My Own”

In general, a self-seeking, independent mentality is necessary to successfully starting a niche website and creating an online business.

There are millions of website owners who aren’t developers who are using the same tools and are going through the same challenges as you. Just like everyone else who’s starting out, you need to learn how to figure everything out on your own. There are plenty of resources at your fingertips; look for the answer first before seeking help.

woman researching on computer

It’s a matter of having the default mindset of “research first, ask questions later” that will get you through this process. The only person you can truly depend on is yourself. You can’t rely on someone holding your hand through the entire process of building a website.

What I’m going to outline in the next 12 lessons is the general process of building a website. If you get stuck on a problem that I skip over or don’t discuss, feel free to research it. Researching on your own is a skill you need to develop early, even when you’re being guided.


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