7.2 Social Media (For What It’s Worth)

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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

  • My confession of hating social media
  • Exactly how important social media is for your website’s success
  • Who should focus on social media as a form of promotion, and who should avoid it

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7.2 Transcript Below

Now it’s time to talk about Social Media.

And what I’m going to say on social media is going to run very contrary to what most people say about social media.

And this is going to be a fairly brief video as a result.

I just have to come clean about something. And I don’t know why it’s not something you don’t see more people in this industry coming clean on.

And the fact of the matter is I hate social media for my websites. There have been Facebook pay-per-click websites that I’ve had to do social media because it’s through Facebook pay-per-click.

But outside of that… my goodness! I just hate the… you know, writing a post and then having to take it over to Facebook and Twitter and Google Plus and maybe now, Instagram and soon to be Snapchat. Who knows which one’s you’re supposed to post it to? Pinterest on top of it all. Creating different sized images for them all and then writing up a catchy tagline that entices people to click.

It’s just, for me… it’s so much time spent that I could be spending better in my business and doing things that I know are going to make me more money, like finding new keywords and writing more content. And I know all of those things are going to come together in the end. And the social media, you know the social proof and social signals are going to happen if I focus on all of that. And so, yeah, a lot of the time, flat out I just ignore it.

I know that almost sounds unbelievable compared to what other people have said in the industry. But, I mean… I have had, for my niche sites, 5-figure monthly websites that have no social media presence at all. And I don’t just mean like: “I post to it every once in a while and I just mostly ignore it”. I mean they didn’t even have a Facebook page, a Twitter, an Instagram, a Snapchat, a Pinterest set up, they weren’t even created.

So, I don’t know why you see so many people like… insert niches that makes a lot of sense. You know, there are… if you have a lot of content that could go viral, that’s just… gets a lot of engagement, a lot of people sharing and commenting and tagging friends, it could make a ton of sense.

Don’t get me wrong, there is value to social media. But I think for the vast majority of our niche sites that people are building in this industry, it’s just not necessary. And it’s a waste of time. You’re time could be better spent elsewhere.

And I think it’s important to kind of balance that and kind of figure that out: “Is social media a really good fit for this? And if not, my time’s probably better spent focused on SEO or building my skills or becoming a better writer or interacting and engaging the authorities in my industry, et cetera”.

So, who should pursue social media?

Because I know a lot of people enter kind of this industry and go: “Should I do it? Should I not?” I would say the people that are really, really trying to build lifestyle brands. Things like supplements and… where you think about really cool-looking images that are very sleek and stylish. You know, things like fashion, a lot of the times.

You’re trying to build a brand that has a very specific persona that is only really accurately conveyed through photos and videos, and that makes a lot of sense on Facebook and Instagram, and even possibly Twitter or Pinterest. So, I’d say that could make a lot of sense. You know, there are a lot of mom bloggers that do Pinterest very, very, very well and it’s a staple in their business.

But, yeah. I mean, I would just say if you already have a knack for social media and you enjoy it and you’re good at it, and it appeals to you, there’s a lot of potential there. There are a lot of people out there that are going to teach it really well, I’m just not one of them.

And I have a feeling that a lot of people watching this video are less disappointed that I’m not teaching it really extensively here and more relieved that I’m basically giving you permission to say: “Screw it! Spend your time on something else that’s less confusing and less intimidating to you and just focus your efforts there”.

Because at the end of the day, if it drives you nuts, just let it lie and focus on things you know you can do well that don’t confuse you, that don’t overwhelm you, that don’t feel like a totally inefficient use of your time (like social media does to me in most of my niche sites). And focus on things that can actually going to make you money, okay?

So I apologize that that’s disappointing. Again, you can find plenty of people out there teaching social media very, very well. I am probably never going to be one of them.

I’m going to teach the things that I know well. And if I don’t know it well, I’m going to tell you how I’ve overcome it in my own business, and not try and teach you extensively.

So if it is something you choose to pursue, the best advice I can give you is to do what I said: find the social media profiles or the social media networks that your target audience is in.

For Instagram, you’re going to get a lot of younger people, if your target audience is younger. Same thing with Snapchat.

Facebook is not a super young audience anymore. It’s more people you know… a lot of the times, it’s people my age (I’m 29 as I record this) and older… are going to be the people on Facebook. Like my sister-in-law, she’s 18, she’s just starting college, she barely ever uses Facebook. So she sticks to more Instagram and Snapchat.

And you know, same thing with Pinterest, kind of around that same age group – my age group and older.

And Twitter – God knows what Twitter’s good for these days. There are other people out there that can tell you – when people would watch this video, and go: “this guy’s insane to think that Twitter is worthless”. But, personally, in my experience, Twitter has been totally frickin’ worthless.

So, like I said, there are plenty of people out there teaching it well. But the best advice I can give you is find out where your target audience is, if it’s something you want to pursue. And make sure that you craft images for the right sizes for Facebook and for Twitter and for Pinterest and for Instagram because they all have different image sizes. And then just write a catchy tagline, you know… a catchy little description, brief summary or whatever that gets your people to click, to come over to your website and read that post. And you could do that every single time you create a new post.

Again, I just personally feel like my time is better invested, I can spend that hour or two hours that I would spend going around doing social media so much better in my business.

So when I do have those tasks in businesses these days where I need to post two or three times to social media per day, I outsource it to one of my team members that I hire out of the Philippines for usually around $3 an hour.

Just for me, it’s tedious work that I can easily hand off to someone else. And if I absolutely have to do it, I’m going to hand it off. So I hope that’s helpful. I think it’s probably a relief to a lot of you.

And again, I’m sorry if that’s not satisfying. If it’s something you want to pursue, you can research “social media marketing guide”, and you’ll find a lot of people out there, and a lot of companies like Hootsuite and Buffer. A lot of these companies that have software in the industry put out some really, really good contents, and some really helpful tips and tricks. And I would follow their advice long before you followed mine in social media.

Anything I gave you would just… it just wouldn’t be the cream of the crop. And again, if I can’t give you the absolute best training in the industry, I’m just not going to teach it.

So I’m sorry, I wish I could’ve been of more help. But hopefully, a lot of you are relieved to hear like: “Okay. This guy’s had a lot of success and he just completely ignored social media” – which is not an exaggeration at all. So hopefully it’s a relief to more of you than it is disappointing. Alright?

If you have any questions, as always, feel free to post them in the Facebook group. And if I don’t see you in the Facebook group before I see you in the next video, I guess I’ll just see you in the next video. Talk to you then.