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Blogging as a business can be profitable, but before you can make money from it, you’ll have to choose just the right niche. In today’s article, I run down the most profitable blog niches for your inspiration, as well as ideas on how to make money from them.
When you start a blog, the first thing you need to do is to decide what to write about. While the perfect niche is the intersection of your knowledge, interests, and what’s profitable.
However, since many bloggers start blogging so they can make money, you’ll probably want to go into a profitable blog niche. The logical way to go about doing this is to look for profitable blog niches so you can earn as much money as you can.
In today’s article, I’m sharing the top 11 blog niches that have proven to be profitable over the years. I’ll also give some pointers on how to find a profitable niche on your own to help you when you will inevitably have do it yourself.
Without further ado, here are the most profitable blog niches presently available. Remember that this is a list compiled based on extensive research, but remember that there are plenty of factors that can make a particular niche profitable. There’s no guarantee that blogging in these niches will earn you money.
Like it or not, whether we admit it or not, many of us are inclined to gossip about celebrities.
It’s going to need to be constantly updated, so if you’re working alone, blogging in this niche might be overwhelming. Plus, given all the entertainment blogs out there, the competition is bound to be fierce. A strategy that you can employ is that instead of being like a news site, you can give your own take on the latest entertainment news.
The primary monetization method of entertainment blogs is advertising, so the main way to make money on an entertainment blog is to drive millions of traffic for advertising. A secondary method can be sponsored posts from companies in the entertainment industry.
Many people want to start and maintain a healthy lifestyle for a variety of reasons, such as to lose or gain weight, increase strength and flexibility, accommodate dietary restrictions (e.g., celiac disease, allergies), or manage a lifestyle disease (e.g., diabetes, atherosclerosis, liver disease from alcohol consumption).
Because of this variety, there are plenty of subniches you can go into to provide solutions to a wide range of problems. For instance, supplements, superfoods, meat substitutes, exercise equipment, or workout gear or athleisure are viable products to promote or even sell yourself.
If selling products doesn’t appeal to you, then you might want to offer your expertise instead. You can get training and certification as a nutritionist or a fitness trainer so you can give nutrition advice or create instructional videos on different exercises such as weight training, yoga, Pilates, or cardio.
Advertising is a simple way to earn some money, but again, you’d need a huge amount of traffic to earn a substantial amount of income.
Enrolling in an affiliate program and promoting health and fitness products and services is another way of monetizing your health and fitness blog. You can even use it as practice to promote and sell your own products and services.
It’s the era of tech; everyone from preschool kids to senior citizens have some type of tech gadget.
Tech blogs are mostly about tech news, gadget reviews, how-tos, and instructional content. You can also write about gaming-related topics.
Because of the diversity of the target audience, such as tech experts, gadget shoppers, and even amateur and professional gamers, there’s plenty of potential subniches that you can delve into and monetize.
Possible products you can promote include smartphones, laptops, computers, and smartwatches. You can also go into home gadgets, such as refrigerators, vacuum cleaners, and security equipment, especially those classified as “smart” gadgets.
Other products you can write about can include novelty or “fun” gadgets, such as LED bath lights, VR headsets, and drones. Other possible products to review or promote include gaming consoles, as well as mobile devices, desktop computers, and laptops that are specifically marketed for gamers.
The potential for income is huge, but a drawback of getting into this niche is that if you don’t have the products in your hands to actually review and test, your credibility decreases in favor of your competitors who do have these products. If you can’t get your hands on the gadgets from the companies for free, you may have to buy them yourself, and tech goods can be really expensive and eat into your profits.
The job market is increasingly becoming competitive, and thus parents are also looking for ways for their children to gain an edge to get into the best schools and get the finest education.
A blog in the education niche is thus potentially profitable. Plus, the range of Subniches: you can do it per subject or per level.
If you have the proficiency, you can write and develop courses in middle school and high school subjects, such as algebra, trigonometry, history, and English. You can also go into training on how to prepare for high school entrance exams, as well as the SATs and tips on how to prepare for college applications.
In addition, aside from creating content for students, you can also create content for teachers and educators. You can create printables, eBooks, lesson plans, and other reference materials.
Plus, again, if you have the expertise and the certifications, you can create eCourses designed to teach them various skills, such as how to do effective lesson plans, teaching techniques for different students, and even how to help students who have learning disabilities.
If you don’t have advanced knowledge, or if you’re hesitant to dive in head first, you can start monetizing your blog by promoting other companies’ or bloggers’ digital products or eCourses. Some schools also have affiliate programs that you can enroll in.
Even with a college-level education or higher, many people still need advice on spending and saving money.
A blog in the personal finance niche can possibly be profitable. As I’ve mentioned, plenty of people will paradoxically spend money to receive advice on how to save money. But a potential difficulty of blogging in this niche is getting the necessary training and education to have both the ability and the credibility to tutor people about their finances.
You can start with promoting products from other companies or bloggers, such as printables (e.g., expense trackers, financial worksheets, payment trackers), eBooks, and eCourses. When you’ve had plenty of experience, you can advance to creating your own products.
Some financial institutions also have affiliate programs to which you can enroll. You can promote some of their financial services such as financial advising, stock broking, and investment advising. If you have the training and certification to be a financial adviser, you can then also offer your services as a personal financial coach or an as-needed financial consultant.
People not only need food; people love eating food, and people love preparing food.
The food niche historically has had a bad rep for not being very profitable because people tend to visit a food blog just to get recipes. But since the rise of affiliate marketing and sponsored posts, the food niche can actually be quite profitable.
The good thing about going into the food niche is that you don’t need to be a chef to be a food blogger, but you do need to be knowledgeable and at least interested in food and cooking.
If you create great recipes, your blog will tend to have abundant traffic, which you can monetize by running advertisements on your blog.
Another good thing about the food niche is that because your target audience is basically everyone, there are plenty of subniches you can go into. You can focus on the cuisine of a particular region or country (e.g., Italian, Meditarranean, Asian), or a particular diet or food regimen (e.g., keto, paleo, low-carb), or by whoever is eating (e.g., cooking for one, cooking for a couple, cooking for a family or children).
The content you offer can range from food and recipe reviews, to original recipes, and videos of cooking tutorials or food photography.
Possible products you can promote include kitchen utensils, cookware, bakeware, ingredients, and appliances. A number of companies selling these products offer affiliate programs that you can enroll in.
Sponsored posts can also be a good source of income. The same companies who sell the products above can also sponsor in-depth product reviews. Restaurants can also sponsor reviews of their food to increase their exposure.
Earning money from simply blogging about your normal, everyday life may seem like a pipe dream. But many lifestyle bloggers make enough income to live on.
Lifestyle blogs have a wide variety of possible combinations of niches and subniches and thus, so many opportunities to make money.
For instance, if your target audience are middle-aged women, you might blog about gardening, low-impact exercises and workouts, fashion for older women, and recipes for food to maintain health in the older years.
Lifestyle bloggers are usually social media influencers as well. Sharing (sometimes oversharing) your life on social media for your followers can attract more followers, and in turn, potential sponsors for you. A single post from an influencer can be worth thousands of dollars; millions if you’re a Kardashian-Jenner.
The products and services you can promote as an affiliate (and eventually create and sell yourself) are dependent on the niches you’re blogging about, so make sure you choose the right niches and subniches to write about.
If you want to succeed, the important thing to remember is that your content shouldn’t merely be about what kind of life you’re living, but how you can help your reader live better.
There are plenty of people who’d like to know how to dress better and are looking for inspiration from what other people are wearing.
If you have a fashion spider-sense, then the fashion niche may be just the right fit for you. However, not to be insensitive, but this niche tends to be more favorable toward personable and good-looking bloggers. Unless you plan to hire a model to wear clothes that you promote.
The fashion niche seems to be only geared toward women, but it’s actually universal. Everyone, including men and children, wears clothes. Everyone wants to wear the right clothes to the right occasions and to develop their own personal style.
Potential products you can promote include clothes, shoes, and accessories. Eventually, you can start your own line of fashion products.
If you’re targeting females, it only seems logical to segue to the beauty niche; that is, skincare, makeup, hair, and nails. On the other hand, if you’re into men’s fashion, you can segue into men’s grooming and skincare as well.
Another subniche with surprising potential is children’s fashion, which has been steadily growing the past few years. Parents are having children later in life, which means they have more disposable income to buy kids’ clothes.
The content you can offer can include photo galleries, shopping and clothing reviews, and essays on the latest trends. Later, you can include tutorials on basic styling.
When you’re a more established blogger, you can get certifications and offer fashion-related services such as being a personal (one-on-one) stylist, professional stylist (like for photoshoots or videos), or fashion consultant.
The personal development niche is a huge one; there are so many aspects of one’s life to improve. Thus, a big mistake when going into this niche is trying to cover all these aspects in a single blog.
Offering a better life without qualifying how it’s going to be better is no use to you or your audience. Instead, focus on a specific problem and be specific on what kind of outcome you’re offering your audience.
The good thing about this is if people have pressing problems or obstacles in their lives, or if they seriously want to improve certain aspects in their life, they’re willing to spend for real, tangible solutions; emphasis on real and tangible.
Promising subniches you can go into; everything from religion/spirituality to mental health, from etiquette to interpersonal skills, and even from career advice to personal organization and motivation.
Products you can promote and eventually offer include printables (e.g., checklists, cheat sheets), eBooks, and eventually, a series of eCourses around a certain subject.
In addition, services you can plug and also eventually offer include life, professional, and business coaching.
Several people seek relationship-related advice; whether in blogs, books, and pretty much anywhere they can find it.
If you have a knack for giving relationship advice, running a relationship blog could be just the right fit for you.
The good thing about the relationship niche is that since there are many different types of relationships, there are many different types of target audiences you can write for. However, a problem with this niche is that it’s highly subjective. The advice you give is highly personal and can vary for each person.
Probably the most popular type of relationship for which people search for advice is romantic relationships. Advice on dating, maintaining relationships, managing relationship conflicts, surviving breakups, and reconciling with a former significant other after a breakup are all topics that people are interested in.
Another popular type of relationship for which people search for advice is relationships with family. Relationships with parents, siblings, and children. Relationships with friends and colleagues are also important and advice about them are also in demand, but maybe less so than romantic relationships and family, so content about these may not be very profitable.
Some of the products you can promote and possibly create and sell yourself in the future include worksheets, eBooks, and eCourses. In addition, services you can promote and eventually offer include being a counselor and even a therapist if you get the requisite degree and certification.
Making money online is probably the most popular blogging niche presently.
Right now, it seems like the bloggers who are teaching other bloggers how to make money from blogging are making money from blogging about making money from blogging.
Perplexing, isn’t it?
There are probably millions of blogs in this niche, but very few are acknowledged to be pioneers and giants. For your audience to take you seriously, you need to be actually making money online.
Teaching people how to make money online and pretending that you have the expertise to do it will probably work at first, but it will bite you in the butt later on. The target audience of this niche aren’t easy to fool.
Because there are various ways to make money online, there are also various topics you can write about, such as affiliate marketing, content marketing, social media marketing, eCommerce, online advertising, sponsored posts, freelancing, and so many more.
You’ll have a better chance of success if you monetize a blog in a different niche first, experiment with different methods, maximize your profits, and then start another blog to teach up-and-coming online entrepreneurs how to do it.
Another approach to try is to document your blogging journey and your efforts to monetize it. Think of it like a blog about creating and monetizing a separate blog, detailing the techniques you’re doing and whether or not they’re working.
You can ease into this niche by offering products made by other bloggers, such as checklists, worksheets, eBooks, and eCourses.
When you’ve established your authority, you can take it one step further and create and offer your own products. In addition, services to promote and someday offer include one-on-one lessons as well as coaching.
This list should help you be inspired, but it’s possible that none of these niches are interesting enough for you to write about for long.
That’s okay!
But how do you find a profitable niche on your own?
Here are a few ways to do it.
To find profitable niches, it’s basic business sense to look at industries where advertisers are spending their money. Advertisers have more resources to do their research, so if they’re spending on ads in a particular industry, there’s probably money to be made.
The first place to look is at Google search results pages. Type in keywords related to your niche in the search bar, and check out how many ads you see on the top of the results and the right banner. More ads means a more popular industry.
It’s not just social media anymore. Facebook is now a great research tool for marketing, where you can learn more about your target audience, research your niche, and read up on your competitors.
Here are some of the information you can gather from Facebook.
Keyword Research
Keyword research isn’t just useful for optimizing your content for search engines. You can also use keyword research to find yourself a niche, because while you’re doing keyword research, you get to gather such information as competition, related searches, and popular brands associated with a keyword.
First, you can use Google Trends to look at how many searches a keyword gets per month.
If you can find a keyword with increasing interest per month, or at least a steady interest over time, that’s a promising candidate for a niche.
The blog niche you choose is critical to how profitable your blog would be. I’ve given you profitable blog niches, but you don’t have to limit yourself to this list. It is my hope that you find inspiration and helpful for finding your own blog niche.
Below is a recap of the list of blog niches.
Entertainment
Pros: Easy to start
Cons: Difficult to maintain, needs plenty of traffic to be monetized
Monetization methods: Advertising
Health and Fitness
Pros: Wide variety of target audiences, plenty of potential subniches
Cons: Need some expertise to be credible
Monetization methods: Advertising, affiliate marketing, sponsored posts, product sales, services
Tech
Pros: Plenty of potential subniches, high-ticket items
Cons: Expensive products to obtain if no sponsorship available
Monetization methods: Advertising, affiliate marketing, sponsored posts, product sales
Education
Pros: Various potential subniches
Cons: Need some training and certifications to be competitive
Monetization methods: Product sales, affiliate marketing, services
Personal Finance
Pros: Buying audience
Cons: Plenty of credibility needed for audiences to trust you and take you seriously
Monetization methods: Affiliate marketing, sponsored posts, product sales, services
Food
Pros: High-traffic, plenty of potential subniches
Cons: Not so much of a buying audience, needs creativity for new recipes and cooking techniques
Monetization methods: Advertising, affiliate marketing, sponsored posts, product sales
Lifestyle
Pros: Plenty of potential subniches and combinations of niches
Cons: Difficult to maintain focus if the blog covers plenty of different topics
Monetization methods: Affiliate marketing, sponsored posts, product sales, services
Fashion
Pros: Wide range of target audience, plenty of potential subniches
Cons: Hugely dependent on personality and appearance to gain a loyal following
Monetization methods: Affiliate marketing, sponsored posts, product sales, services
Personal Development
Pros: Plenty of potential subniches, buying audience
Cons: Too easy to lose your focus if you don’t choose the right subniche
Monetization methods: Affiliate marketing, product sales, services
Relationships
Pros: Wide variety of target audiences, plenty of potential subniches
Cons: Highly subjective field
Monetization methods: Advertising, affiliate marketing, sponsored posts, product sales, services
Make Money Online
Pros: Plenty of potential subniches
Cons: Tough sell, high competition, need to actually have made money online to be credible
Monetization methods: Advertising, affiliate marketing, sponsored posts, product sales, services
Here are a few more reminders when finding a profitable blog niche for you to write in and someday monetize.
Your perfect niche may not be in one of these.
Just because a blog topic is lucrative doesn’t mean it’s perfect for you.
These are profitable blog niches, but they may not necessarily be the right fit for you as a blogger. Don’t feel like you absolutely need to choose one of these to be successful, and don’t be afraid to find your very own niche that you can write in and make money in.
The most profitable blogs are the ones that provide the most value.
There are so many factors that make a particular niche profitable, and the most important factor that you can control is how much value you provide your readers.
Being in a profitable niche won’t mean anything if your content is low-quality, and being in a niche that isn’t really known to be profitable can still turn out well for you if you’re able to solve problems in your niche effectively and creatively.
Are you blogging in any of the niches or subniches that I listed? Are you making money off them? Or are you planning to create a blog in any of these niches? Let us know about your experiences in the comments!
JoAnne is your average, everyday, sane stay-at-home mom who believes in the power of the internet to make dreams come true. She has an insatiable appetite for chocolate, as well as all things internet marketing. She keeps up with the latest trends in blogging, affiliate marketing, e-commerce, and more.
