Toluna seems really refreshing at first. You’re presented with a massive amount of survey options, they reward you at a significantly higher rate than any other well-known survey network, and you even get 500 points just for completing the sign up process. Once you dig a little deeper, you realize that momentum builds up to a series of huge letdowns. I’ll explain why in this Toluna review.
I am not an affiliate for Toluna. Many people reviewing this survey network will highly recommend it because they’re paid a commission for everyone they convince to join – I am not one of those people.
At the end of the day, Toluna is one of the most well known, but lowest paying and least legitimate survey sites available online. When you compare them to the industry leader (Swagbucks), there’s a dramatic difference in earning potential, even if spending the exact same amount of completing offers. Many users at Toluna have also complained about having their accounts suspended right before they qualified for a payout – something I’ve never seen happen at SB.
If you’re going to take the time to create an account and complete offers on any paid survey site, Swagbucks is by far the most legitimate and worthwhile site to join. Even if you spend the same amount of time completing offers, you’ll earn at least 2-4x as much in your time there, which is why we’ve reviewed them so highly.
If you don’t have the time to read this entire review, at least read this little section.
Toluna looks very attractive early on, mainly due to their great user interface and massive amounts of rewards points for relatively quick and easy surveys. The first time you stop into the rewards center, however, you’ll notice that their point-to-redemption ratio is 30x poorer than many of their competitors. A survey network like Ipsos i-Say only requires 100 points per $1 redeemed whereas Toluna requires 3,000 points per $1 redeemed.
Every survey network I’ve reviewed has turned up unfortunately low time-to-earnings rates, usually somewhere around the equivalent of $1-$2 per hour. Because of Toluna’s remarkably high rewards redemption ratio, even though it feels like you’re accumulating points faster you’re actually accumulating them even slower and earning an even poorer hourly pay.
It’s the poorest paying survey network I’ve reviewed by far and, along with the other reasons I’ve outlined in the review below, there’s just absolutely no way I can recommend Toluna. You’d get paid much better by securing a part-time job or potentially building your own part-time internet business.
The one thing that I will say Toluna has going for it is the ease and simplicity of setting up an account. Everyone in this industry makes it easy, but Toluna makes it super easy and then rewards you with 500 points on top of that so you almost get a sense of accomplishment. Sure, that’s just the equivalent of $0.17 but you’re probably not far enough into the members’ area yet to realize that.
So I just dove in and started taking surveys. Really quick and easy ones didn’t have any information about how long they’d take, but once you get into the higher “paying” surveys you see screens like this:
2,500 points for a 35 minute survey sounded GREAT compared to the other networks I’ve been a member of, and I started to get pretty excited that I’d found a high-paying survey network. That was before I made my way into the Rewards Center…
When I started poking around the Rewards Center, I was actually pretty impressed. There’s a plethora of options to choose from between sweepstakes, “gifties”, and gift card options.
If you’re wondering what “gifties” are (I know I was) here’s a brief explanation:
But it all came crashing down when I got to the most important section: where you can cash your points out for gift cards or cash through PayPal. This was the first time I paid attention to the redemption rate, and I was floored by how high it was:
60,000 points for $20?! If we use the survey I posted as an example earlier (35 points for 2,500 points), I’d have to spend 14 hours to earn this $20 PayPal credit. That’s $1.43USD per hour.
And this isn’t just the case for PayPal redemption options, it applies to all of the gift card options. After noticing this, I also noticed that even their sweepstakes entries cost a minimum of 500 points per entry, whereas other survey networks require as little as 1 point per sweepstakes entry.
After noticing this, I very quickly realized I wasn’t in the best survey network I’d ever joined, I was in the lowest paying, worst possible survey network I’ve joined so far. I high-tailed it out of there and got to work on this review to hopefully save others from this horrible experience.
Do you want to earn $0.70USD per hour? If the answer is yes, Toluna might be a good fit for you. If you’re a sane person that values their time and the answer is no, then avoid Toluna at all costs. It looks really great early on, but once you start digging you realize that your time is going to be wasted for pennies per hour here. Most people pay their kids better allowances than Toluna pays their members.
I've been in internet marketing for over 10 years, and I've purchased dozens of illegitimate products for the sole purpose of evaluating them and exposing the truth about these products to anyone who's thinking about purchasing it. I never let money influence my rating of a product and your success/safety is my absolute highest priority. Don't want to buy a product? Register for one of my 100% free internet marketing training courses>>