7.6 Other Excellent Resources (AF)

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Helpful links from this video:

In this video I discuss:

  • Links to the best-of-the-best resources for the most popular ways to promote your website for free
  • A resource on our website for 60 free ways to promote your website — an incredibly in-depth guide

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.6 Transcript Below

Okay!

Let’s talk about some other really excellent resources that can help you tremendously if you are okay taking on a little bit more complexity. You don’t feel like you’re going to be really easily overwhelmed and you’re kind of saying: “Yeah, I want to spend some time writing or producing really high-quality content, but I also want to supplement it by promoting it other ways. And hopefully seeing results a little bit faster.”

So, I wanted to talk to you really quickly about some other really excellent resources and further reading, in case this is something you want to dig into more.

So, as I mentioned, this section, in particular, is something that I would really like to grow and expand into several sections down the road. Where video marketing gets its own section, pay-per-click advertising on Facebook gets its own section, pay-per-click advertising on AdWords gets its own section. You know, talking really extensively about e-mail marketing if you already have existing traffic and stuff like that.

I would really like to expand into these different areas, individually, in the future. But for now, these are kind of some go-to-guides and great resources for supplementing your content creation efforts with some promotion that can help you see traction a little bit easier.

Just remember, again, there’s a lot to be said for keeping things a little bit simpler and simplifying the equation if this is your first time, sort of, around the block and you haven’t ever had a really profitable internet marketing site before.

So, now that I’ve kind of given this disclaimer, let’s throw caution to the wind and just talk about a few of these resources.

So, Expert Roundups can be a really good way to start seeing traction a lot faster, say you do one of this a month. Because what you do with an expert roundup is you come up with a provocative or an interesting question that you send out to other experts in your industry and it helps you form relationships with these experts. It helps you, kind of, get on their radar for future partnerships or guest blogging, et cetera.

And it also, most importantly, when you quote an expert in your expert roundup, most of the time, those guys are going to share your post with their following. And sometimes they’ll have thousands, or tens of thousands, or potentially hundreds of thousands of followers on Twitter, on Facebook, on Pinterest. And that can be very, very helpful to kind of siphon some of their followers over to your website.

It’s just important that your website looks pretty established by the time you do this. You know, having, at least, four or five really high-quality posts. Again, probably better to have seven to ten because when they come to your website, you don’t want them to see a bare skeleton. You know, they can’t tell what your content is like yet.

You want to be able to demonstrate yourself as an authority, as someone that’s credible. So that when they come and read things, they may join your e-mail list or they may add you to their bookmarks and check in on you regularly, okay?

So, expert roundups can be an excellent way, especially early on, to establish yourself as a credible authority in the industry you’re trying to establish yourself in. And this is a really, really good guide. This Smart Blogger guide is a really excellent guide for how to do this step by step. Just carries you through everything.

So, it may feel like I’m kind of, you know, shoveling you off and kind of putting the burden on someone else – which again, to a degree is not inaccurate. I just don’t have the time to teach a whole section on expert roundups right now – which is what’s required to teach it well. But this blog post and this guide on Smart Blogger will help you tremendously in doing that. It’s everything you need to know, okay?

Another thing that’s really helpful… we’ve talked a lot about On-page SEO, but Off-Page SEO is also a very important component to rankings. Arguably, it plays a much bigger role in whether or not you do get rankings. And I won’t even say arguably – I’d say if anybody you spoke to that really knew what they were talking about, would tell you that off-page SEO is much more important than on-page SEO.

On-page SEO is an important requirement to get rankings. You have to have it as, kind of, a foundation.

But off-page SEO is where the battle is really won. And that, mostly, centers about getting high-quality links to your pages that you’re trying to rank. There’s a lot that goes into it.

There’s anchor text… and you have to be really careful these days because you can get penalized by getting… you know, over-optimizing your anchor text. Or getting a lot of really low-quality links instead of fewer high-quality links. The algorithms are so much more complex than they were even three years ago, two years ago.

So you have to be very, very careful if you go this route. Pay very close attention to it. Because this is one of the aspects of internet marketing that is most like playing with fire.

You can see a lot of growth by doing it well. You can also completely torture website by doing it poorly and not paying close attention. And it does get very, very complex and overwhelming.

But if it’s something you want to pursue and you’re interested in off-page SEO, Neil Patel – who is the owner of Quick Sprout and KISSmetrics and all kinds of really, really cool internet marketing services and blogs – for the most part, he’s a pretty legit guy. I’ve seen him push some things that are kind of questionable. But at the very least, this off-page SEO guide is excellent. You won’t get much better than what Neil has put together at this URL, okay?

And another thing that can be really helpful to build authority – and technically, this is a form of off-page SEO – again, you don’t want to abuse it is: Guest Blogging and securing yourself Guest Blogging positions.

And these things can kind of like go hand-in-hand. You can use Expert Roundups to get some traction and get some followers and start establishing relationships. And then, use your relationships that you formed through doing a few expert roundups within your industry to start reaching out and saying: “Hey! I’d love to do a Guest Blog Post on your site” you know, or “I’d love it if you did a Guest Blog Post on my site”.

But you’re more likely, especially when you’re unestablished, to get a Guest Blog Post on someone else’s site – as long as you can prove you write really, really high-quality content. And then, you can link back to your site. And that serves a big benefit in off-page SEO. You just want to make sure you do it well. Because, again, you can torture site doing this the wrong way.

So, this can be very high ROI for your efforts. Again, you’re going to do fine. You’re going to gain traction if you just focus on what I referred to as the “Post and Pray” method – where you pick high-quality keywords, you write really high-quality content and you focus on on-page SEO, you will see results in time.

But if you want to accelerate your results and kind of gain traction a little bit faster, you can do that potentially by doing expert roundups, off-page SEO and guest blogging. Alright?

For further reading… on StoppingScams, we actually have an incredible very, very in-depth article for 60 Way To Promote Your Blog – and they’re all free traffic methods, every single one of them.

So, the best thing I can do without digging into each one of these topics with its own section is refer you to a really, really high-quality article. I believe that article is something like… it’s almost 15,000 words.

So, that is an incredibly in-depth guide that gives you a lot of different ideas and kicks up a lot of different ideas. And you may pick two or three, and say: “Hey! These really played to my strengths. These are things that I’m really interested in.” And just focus on doing those two or three things on top of picking good keywords and writing high-quality content and optimizing on-page SEO. And that could accelerate your traction and kind of shorten your growth curve to success, alright?

So, I’m so sorry that I can’t do more of these topics justice. I’m frankly disappointed that I can’t. It just doesn’t make sense for me to invest hundreds and hundreds of hours in creating these different sections until I know that Free Internet Marketing Project is valid. And that is not just going to be some huge time suck that I go broke because I’m neglecting my other businesses instead of focusing on them. I need to make sure that Free Internet Marketing Project is going to make up for the time I take away from those businesses.

So, I’ll dig into it later as much as I possibly can if FIMP turns out to be something that people really enjoy and find helpful. But between now and then, these resources that I’ve discussed – not only in this video but in the previous videos in this section – should be good enough to get you headed down the right track and get started, if this is something you’re interested in pursuing. Okay?

So, as always, if you have any questions, feel free to post them in the Facebook group. You know, I know a lot about these things. I can answer your questions when it comes to all of these things. I just can’t afford to teach them really in-depth right now because they’re just way too time-consuming to teach well.

I hope to get into it later. I look forward to the day that I can. But between now and then, if you have questions, I’m more than happy to field them. Just post them in the Facebook group and I’ll see you there. If I don’t see you there between now and then, I guess I’ll just see you in the next section. Talk to you then.

7.5 A Brief Discussion About Paid Traffic and Who Should Pursue It (AF)

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In this video I discuss:

  • A brief discussion of paid adverting: PPC, PPV, and more
  • Who should pursue paid advertising
  • Who should NOT pursue paid advertising

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.5 Transcript Below

Okay!

Let’s talk about paid traffic really briefly. This is any form of paid traffic you can think of. Whether it’s pay-per-view, whether it’s pay-per-click on YouTube, pay-per-click on Google, pay-per-click on Bing and Yahoo!, pay-per-click on Facebook, or any other form of paid traffic. Including direct mail (mailing things via post to someone’s home), and even getting into more traditional things like media buys (where you’re buying television or radio space).

Obviously, just by the nature of all of those different things I just mentioned, there’s a lot of complexity and so much to know about each one of those things. And personally, I only know about half of them in a way that can actually generate income from my projects.

But I don’t really get in to traditional media buys, even though that’s what my education was in college – buying TV space, radio space, direct mail, stuff like that. I focus more on the digital media and do pay-per-click and stuff like that.

So, I just want to talk really briefly about who should pursue pay-per-click or paid traffic of any kind and who shouldn’t.

And I really want to emphasize the key word in this is “brief”, right?

I want to have an entire section or multiple sections for paid advertising in the future.

It’s something that I don’t know of any courses that teach it truly well right now.

There are a couple of really good books. One of them, if you’re looking to learn Google AdWords is Advenced Google Adwords by Brad Geddes (G-E-D-D-E-S is his last name), I believe. Just make sure you get the latest edition because it’s updated fairly regularly. But outside of that… and that’s a hard read… outside of that, there isn’t… I haven’t ever seen a course that taught it really, really well, unfortunately.

So, I’d like to come back and teach it someday. But for now, what I want to really emphasize… because this is going to be enough information for most people watching this training, especially if you’re looking to minimize expenses for your internet business.

The people that should pursue pay-per-click and start researching it through free resources online… and there’s some really good Facebook groups dedicated to pay-per-click and other types of paid advertising, you know, whether it’s reading a book or trying to find a product on it.

The people that should pursue this are people that have money to lose. And when I say money to lose, I mean at least a couple of thousand dollars that you can afford to just burn while you’re learning the ropes.

I’ve seen people go as high as $10,000 before they started turning a profit and really cracked pay-per-click for the industry that they were entering. There is a lot of money to be lost in pay-per-click advertising. There’s a lot to be made too.

But the other thing that kind of stinks about pay-per-click advertising over search engine optimization is that there are a lot of spying tools out there.

And as soon as you get a profitable campaign that runs for a few weeks, people are going to be able to see that pattern and see that you’ve been running a campaign for several weeks, which implies that you’re profitable. And they can just rip you off and start underbidding you and building out funnels that have higher lifetime value (LTV) for their visitors than you do, and push you out of your own market that you cornered.

And that’s harder to do with search engine optimization because there’s a lot more that goes into earning those results, whereas you can just pay for a spot in pay-per-click or other forms of paid advertising. And so, just keep that in mind.

You know, you should have at least a couple of thousand dollars that you can afford to lose. Probably safer to have three or five thousand dollars that you can afford to lose before you crack it. And still, there’s no guarantee that you’re going to crack it within that amount of money.

A lot of people get into pay-per-click and they think: “Okay, I’m going to spend $5 a day…” – and I did this, I’m not judging anyone, I did this myself when I was first getting started in affiliate marketing – “I’m going to spend $5 a day, and I’m going to spend $10 a day, and I’m going to crack this and then I’m just going to scale my campaigns and then I’m going to get rich”, and it doesn’t work that way.

You need a lot of money that you can afford to lose because very, very few people launch profitable campaigns right from the start. I mean, I’m talking like, maybe five to ten percent of people. But it’s probably more like one to three percent of people that launch campaigns when they’re new to paid advertising, launch them profitably without having to do a ton of tweaking and paying for a lot of data that they interpret and pay attention to.

And over time, by tweaking their ads and tweaking their landing pages, they finally turn profitable. But by that point, they’ve spent several hundred, if not several thousand dollars just buying all of that data. I’ve done it myself.

So, and the other thing is “thick skin”. Because even for me, it’s so unnerving sometimes to get up to $2,000 spent, $3,000 spent and I’m still not even break even or I’m just barely break even. And it just feels like so much work.

There’s nothing like a profitable pay-per-click campaign. It’s incredible because, you know, you can ramp up for making a hundred dollars a day to making a thousand, or two thousand, or three thousand dollars a day profit in the course of a week. So, there’s nothing like that rush. But at the same time, it can be swept right out from underneath you.

My last pay-per-click site that was… it was an e-commerce site that was doing right around a hundred thousand dollars total revenue a month, sometimes a little bit more. And that was right around 25 to 30 thousand dollars a month profit. I was spending about 20 to 30 thousand dollars a month on Facebook advertising.

And it was… it fizzled. You know, it came and went in the course of about four months because the competition increased so much, I got pushed out of the industry. And still, presently, as I record this, I’m trying to… I’m testing new things and trying to crack back into the profitable side of that niche.

So, just know that’s who should pursue. To give you a very realistic understanding of pay-per-click, you know, I can’t teach it without digging really, really, really deep and spending like two or three weeks writing lessons and taking you over-the-shoulder and taking you through different ad networks, like AdWords and Facebook.

I’d love to do that down the road but I just can’t commit to doing that until I’ve determined the viability of Free Internet Marketing Project.

But just know, for now, you shouldn’t even look into it much further, unless you have several thousand dollars to spare and really thick skin. And you can visualize yourself seeing $3,000 lost, $4,000 lost, $5,000 lost and you’re still not profitable. Because it’s going to be important that you don’t panic and act out of panic in your campaigns. You have to stay very level-headed and just work the system, keep improving until you turn over a new leaf and become profitable.

The people that don’t have a lot of money and they’re just looking for something easier, you know, they think this is going to be a much faster way to break into the industry, but they don’t have the money to invest in it.

Pay-per-click is going to take you just as much time to crack in a lot ways as search engine optimization. It’s just developing a different skill. And anytime you develop a new skill, it’s going to take you a lot of time, a lot of research, a lot of effort, a lot of crunching data, looking at spreadsheets, looking at analytics. It’s not easy, by any means. Not remotely as easy as a lot of people in this industry would lead you to believe.

So, it can be a lot of fun, it can be a rush when you see tremendous growth in a week or two weeks. But it takes a lot of money to get there, and a lot of patience, and really thick skin, okay?

So, I think for the vast majority of people watching these videos, that’s going to be enough information to just rule out pay-per-click at this stage.

But if you are still interested in pursuing it, hopefully it’s something that I’ll have the time to teach really extensively. And kind of show a lot of the things that I’ve learned the hard way by basically just blowing a lot of money on AdWords, and pay-per-click, and Facebook, and Instagram in the past.

But for now, that’s all I can offer up. And hopefully, that’s enough insight to at least get you started in the right direction, okay?

So if you have any questions, as always, feel free to post them in the Facebook group.

Again, I hope to revisit this somewhere not too far down the road and teach it really extensively. But first, I just need to see if Free Internet Marketing Project is going to kind of catch and it’s going to be something that people enjoy, and use, and share. Because if it’s not, I just can’t afford to take all of the time away from my existing business to teach this really in-depth.

So, hopefully, Free Internet Marketing Project is a hit and people share it, and people love it, it gets received well, et cetera. But until then, I just can’t spend all that time teaching these really complex issues individually.

So, hopefully I’ll be able to revisit it someday. But at the same time, hopefully that’s enough information to get you headed in the right direction, okay?

So, thanks so much for watching. I’ll see you in the Facebook group. And if I don’t see you there, I’ll see you in the next video.

7.4 Discussing Automated Traffic and Traffic Networks (AF)

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In this video I discuss:

  • Why you should avoid shortcuts for automated traffic, Facebook likes, YouTube views, etc.
  • Why you should avoid shortcuts in internet marketing altogether

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.4 Transcript Below

Okay!

I want to make a quick video for something that people ask about fairly often when they’re new to this industry, and that’s Automated Traffic and Traffic Networks.

And just flat out don’t use them. They’re a waste of time. I could make this video probably 15 or 20 minutes explaining why. It’s all going to amount to don’t use them. They’re just a total waste of time and money.

Automated traffic does not work in almost all cases. It’s just bot traffic that someone has sent to your website. That little robots that spike your analytics and they try to make them look as organic as possible by making them click a few pages on your site and linger for a little while.

But the vast majority of the time – and I’m talking like 95%+, if not 99%+ – these are going to be a total waste of time because they’re bot traffic.

So the same thing goes with social media likes or buying video views on YouTube or, you know, buying some kind of software that spams people via e-mail. They’re just… all of these automated things are a total waste of time.

People sell them to make money. They make a bunch of sales claims so that you’ll buy them. But you’ll find quickly that those sales claims were totally false.

And so many people that buy in to these things, they go: “Why am I not seeing any results? This guy said I’d be able to flip a switch two hours a week and make 10 to 20 grand a month.” – it just doesn’t work that way.

And… these guys have been around forever, perpetuating these… just crap sales claims and rumors just so they can sell more products. Do not buy in to them.

There is not a shortcut to making money online that is remotely that simple. Okay, if you try to take shortcuts in these industry, your business will pay the price. It will.

There are not copy-paste things, there are not shortcuts where you can flip a switch and get a thousand visitors to your site a day, within the first 2 weeks. It just doesn’t work that way.

And not only will it slow your success because you’re focusing on these kind of shiny objects that are distracting you from things that will actually generate results, it could actually take a complete opposite toll on your business.

And some of these things, some of those automated traffics, those automated software will get you punished by Google and other search engines. Or completely de-indexed, so that you’re taken out. Or destroy your ability to land in someone’s inbox whenever you send an e-mail from your domain name – anything associated with your domain name.

So, just don’t do it. Flat out, don’t waste your time on them. I know they’re really attractive and some of them are very compelling – I don’t care how compelling it is, how attractive it is, how many fake testimonials they bought off of Fiverr and written up on their website – these things do not work.

I’ve reviewed hundreds of them through NoMoreBSReviews and StoppingScams over the past several years. Do not buy them. They’re going to be a waste of your time, a waste of your money, and they’re just going to distract you from things that actually could deliver results, like the other things we’ve discussed in this section.

So, I just wanted to visit this topic very head-on and directly. And if you have any questions, as always, you can post them in the Facebook group that’s free for registered members, and I’ll keep an eye out for them.

But at the end of the day, just don’t do it. Anybody with any credibility in this industry will tell you: do not use automated traffic, do not buy likes, do not buy video views, it’s all a waste of time and money.

And anybody that’s telling you the opposite probably has some vested interest to try and get you to buy one of their crappy products. And you should just look at it with that lens of “how biased is this person that’s giving me this advice”, okay?

So, that’s that. Like I said, feel free to post your questions in the Facebook group. Otherwise, I’ll just see you in the next video.

7.3 Video Marketing (AF)

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=====

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  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

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WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Helpful links from this video: https://www.entrepreneur.com/article/253247

In this video I discuss:

  • What you need to succeed with video marketing
  • More importantly, what you DON’T need to succeed with video marketing
  • Resources that are helpful to start video marketing with as little investment as possible

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.3 Transcript Below

Alright! Let’s talk about one of my favorites, which is Video Marketing.

This is, in my experience, a great way to crack a lot of niches that are very high competition, otherwise. Because you get to leverage, like the domain authority of YouTube is 100. On the scale from 1 to 100, it’s absolutely maxed out. And I think there’s a lot to be said for that. And a lot of the time, you can kind of leverage that. And if you just regularly create videos doing keyword research the same way I taught you to do it for writing blog posts, you’re going to see a lot of success over time.

So let’s talk about this pretty quickly, kind of a high-level overview. And then I’ll refer you to some resources to get started and execute everything that I talk about in this video.

So, the first thing to take note of is that most people really overcomplicate video marketing.

They think they need all of these fancy editing skills, these, you know, graphics that slide in and out and flash and do all these fancy things.

It’s just not the case, you know. Of course right now I’ve got a green screen behind me and I’ve got this graphical around this video, right? And I have five point lighting in here with me right now. I have two lights in front of me, two behind me and one directly behind me as a backlight. And a giant green screen covering the back wall.

You don’t need that. You just, flat out, don’t need that.

My early video marketing was atrocious. I mean, absolutely atrocious. Low-quality lighting, really horrible audio from the built-in microphone on a crappy webcam. I remember one of them, my ceiling fan was spinning overhead, which just makes people want to have seizures.

It’s just not… it was so far from where I’m at today. And it’s just been a natural progression over time.

It was funny, I was on YouTube on our smart TV the other day and I got really deep into the suggestions. And a couple of the suggestions were a couple of my old channels that I’ve had in a couple of industries over the years.

And to see the progression, it was just astonishing. Because it starts off so crappy and it just gets better and better over time. And again, it’s a natural progression, just like anything else.

So all you need, all you really need… you can get a really good video set-up that is going to be better than 80% to 90% of what’s on YouTube just by buying three point lighting, which would be two in front and one in back.

And paying attention to getting high-quality video, which these days is super easy because a lot of our iPhones and other smart devices have incredible cameras – up to 4k cameras in them.

And decent audio, you know, like getting a… I don’t want to touch it because it makes so much noise… but getting a lapel or a lavalier microphone, like this. This thing cost me like 20 bucks off of Amazon. And it’s not the best, you know… it’s certainly more sensitive than it needs to be, at times. But it does the job.

And just getting something like this will cut out a ton of the echo. Because if I were using any other kind of microphone… you know, if I were using a shotgun microphone, or if I was using kind of a radio microphone, or if I was using my computer’s built-in microphone, it would be so echoey in here right now. But that’s just fixed by a little $20 microphone off of Amazon.

So, as I mentioned, consistency is key, just like with writing. If you’re focusing on video, try to do one or two or three videos, at least, per week and target the keywords the same way.

And as I mentioned, as always, practice makes perfect. I did not start off with the ability to, you know, put up this much lighting and get a green screen going and create a graphic around it that refers people up to my website. I didn’t have the ability to do any of that when I started this. Just been a natural progression over the years.

But just because this is where I’m at now, doesn’t mean my videos weren’t any less effective. The horrible videos I was talking about earlier, I guess that was probably somewhere around… that was at least 10 years ago. So it was around 2007… 2007, 2008.

And those videos ultimately got traffic to my site that ultimately helped me get rankings in the search engines. And that project, that niche site was making me… at a point, about $3,000 a month. And of course the climate has changed a lot since then but there’s a lot that still holds true. And those were horrible, horrible videos.

So, I know a lot of people are intimidated on camera within a lot of the super affiliate groups that I’m a member of. People kind of joke around and give me a hard time for being the guy that’s comfortable on camera. I was not when I first started. I stuttered, I swallowed hard, it was awkward. Whatever. You just learn. You practice, practice, practice. And you settle into it and you get very comfortable with that camera built into your computer or the webcam as time goes on. It just naturally happens. You get desensitized, I think.

Everything you need to know about starting or about how to do what I’ve listed above… you know, good lighting, high-quality video and decent audio is in this particular article on entrepreneur.com. This is a very, very, very good guide to getting started with video, and the right equipment you need, and to do it cheaply – or at least with spending as little money as possible.

And like I said, this can be a really great way to supplement your written content on your website even. Because it will get traffic through suggested videos on YouTube and by ranking in the search engines just due to YouTube’s domain authority that you would not have the ability to rank for with your regular website.

So, I highly recommend it, if it’s something you can fathom doing. Because some people are just petrified and they can’t even fathom doing this.

You know, every time you write a post, create a corresponding video. And instead of doing two posts per week, do a post and a video per week. Or do two posts and two videos per week instead of three or four posts.

And cover the exact same information, just cover it a little bit differently. And you will find, in time, that people will click through YouTube and start following your website and reading your other contents and stuff because they found your video – which would not have been possible otherwise.

And this can also be a really good way to start seeing results within, you know, three to six months. Instead of only seeing results eight to twelve months out, on average.

Because you’ll start seeing people watching your videos and commenting. And that gets that kind of… it gets you over the hump a little bit quicker and makes you feel like you’re making progress, which can be (as silly as it sounds) very helpful, psychologically, to continuing the long journey.

So, the only other thing that I’ll mention – you can look up video SEO, YouTube SEO – you’ll just find that it’s very, very similar to what you find for your website. You want to make sure your keywords and your title, you want to make sure your keywords and your description, you want to make sure your keywords and your tags on YouTube if it all possible, stuff like that.

And if you embed that video on the post on your website (you know, if you have a video and a post about the same thing and you embed that video on that post), in time, as that post gains authority with the search engines, your video being embedded in that post will also boost your rankings on YouTube and in Google when they’re presenting videos with the search listings. You’ll find that that also builds the authority for your videos. So it kind of boosts your video to have it embedded on high page authority pages on your website.

So anyways, we’re getting a little deep now. You don’t have to worry about it all that much.

But just doing it alone and doing it with good lighting, high-quality video and decent audio is more than enough to get started in internet marketing. And it can act as a great supplement to build your presence, build your credibility, build your authority and start getting traffic through to your website. Okay?

So, that’s that. That’s what I’m going to say about video marketing.

Really, you don’t need to overcomplicate it, you know. Treat the SEO just like you would for a post. Google it if you want to. You know, “YouTube SEO”, like I said. And get a good lighting set-up, get a decent camera and a decent microphone – that’s all you need.

Don’t overthink it, don’t overcomplicate it. There’s so much more that you can do. It’s not necessary. Just start doing, putting out high-quality content that’s really high-value for your audience, and that will be more than enough to get you off and running.

And then as times goes on, just like I have, you’ll get better and better and better just naturally as you kind of elevate your game 5% at a time. And before you know it, you’re 300% better than you were a couple of years ago. Alright?

So, that’s that. That’s all I’m going to say about video marketing here.

Again, check out this article if this is something you’re interested in because it’s an excellent guide.

If you have any questions, as always, feel free to post them in the Facebook group.

This is a topic that I would really like to dig into in the future and give its own section. So know that I have every intention in elaborating on this later. It’s just not something that I can do just yet, we have other important material to cover. And I just still need to determine the viability of this project, if it’s something that people are going to enjoy and use and share, et cetera, before I dig that deep into individual topics.

But this is something that I want to revisit. And I promise I will go in to more depth later – if the Free Internet Marketing Project works out. Okay?

So, I’ll see you in the Facebook group. And if I don’t see you there first, I’ll see you in the next video.

7.2 Social Media (For What It’s Worth) (AF)

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In this video I discuss:

  • My confession of hating social media
  • Exactly how important social media is for your website’s success
  • Who should focus on social media as a form of promotion, and who should avoid it

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.2 Transcript Below

Now it’s time to talk about Social Media.

And what I’m going to say on social media is going to run very contrary to what most people say about social media.

And this is going to be a fairly brief video as a result.

I just have to come clean about something. And I don’t know why it’s not something you don’t see more people in this industry coming clean on.

And the fact of the matter is I hate social media for my websites. There have been Facebook pay-per-click websites that I’ve had to do social media because it’s through Facebook pay-per-click.

But outside of that… my goodness! I just hate the… you know, writing a post and then having to take it over to Facebook and Twitter and Google Plus and maybe now, Instagram and soon to be Snapchat. Who knows which one’s you’re supposed to post it to? Pinterest on top of it all. Creating different sized images for them all and then writing up a catchy tagline that entices people to click.

It’s just, for me… it’s so much time spent that I could be spending better in my business and doing things that I know are going to make me more money, like finding new keywords and writing more content. And I know all of those things are going to come together in the end. And the social media, you know the social proof and social signals are going to happen if I focus on all of that. And so, yeah, a lot of the time, flat out I just ignore it.

I know that almost sounds unbelievable compared to what other people have said in the industry. But, I mean… I have had, for my niche sites, 5-figure monthly websites that have no social media presence at all. And I don’t just mean like: “I post to it every once in a while and I just mostly ignore it”. I mean they didn’t even have a Facebook page, a Twitter, an Instagram, a Snapchat, a Pinterest set up, they weren’t even created.

So, I don’t know why you see so many people like… insert niches that makes a lot of sense. You know, there are… if you have a lot of content that could go viral, that’s just… gets a lot of engagement, a lot of people sharing and commenting and tagging friends, it could make a ton of sense.

Don’t get me wrong, there is value to social media. But I think for the vast majority of our niche sites that people are building in this industry, it’s just not necessary. And it’s a waste of time. You’re time could be better spent elsewhere.

And I think it’s important to kind of balance that and kind of figure that out: “Is social media a really good fit for this? And if not, my time’s probably better spent focused on SEO or building my skills or becoming a better writer or interacting and engaging the authorities in my industry, et cetera”.

So, who should pursue social media?

Because I know a lot of people enter kind of this industry and go: “Should I do it? Should I not?” I would say the people that are really, really trying to build lifestyle brands. Things like supplements and… where you think about really cool-looking images that are very sleek and stylish. You know, things like fashion, a lot of the times.

You’re trying to build a brand that has a very specific persona that is only really accurately conveyed through photos and videos, and that makes a lot of sense on Facebook and Instagram, and even possibly Twitter or Pinterest. So, I’d say that could make a lot of sense. You know, there are a lot of mom bloggers that do Pinterest very, very, very well and it’s a staple in their business.

But, yeah. I mean, I would just say if you already have a knack for social media and you enjoy it and you’re good at it, and it appeals to you, there’s a lot of potential there. There are a lot of people out there that are going to teach it really well, I’m just not one of them.

And I have a feeling that a lot of people watching this video are less disappointed that I’m not teaching it really extensively here and more relieved that I’m basically giving you permission to say: “Screw it! Spend your time on something else that’s less confusing and less intimidating to you and just focus your efforts there”.

Because at the end of the day, if it drives you nuts, just let it lie and focus on things you know you can do well that don’t confuse you, that don’t overwhelm you, that don’t feel like a totally inefficient use of your time (like social media does to me in most of my niche sites). And focus on things that can actually going to make you money, okay?

So I apologize that that’s disappointing. Again, you can find plenty of people out there teaching social media very, very well. I am probably never going to be one of them.

I’m going to teach the things that I know well. And if I don’t know it well, I’m going to tell you how I’ve overcome it in my own business, and not try and teach you extensively.

So if it is something you choose to pursue, the best advice I can give you is to do what I said: find the social media profiles or the social media networks that your target audience is in.

For Instagram, you’re going to get a lot of younger people, if your target audience is younger. Same thing with Snapchat.

Facebook is not a super young audience anymore. It’s more people you know… a lot of the times, it’s people my age (I’m 29 as I record this) and older… are going to be the people on Facebook. Like my sister-in-law, she’s 18, she’s just starting college, she barely ever uses Facebook. So she sticks to more Instagram and Snapchat.

And you know, same thing with Pinterest, kind of around that same age group – my age group and older.

And Twitter – God knows what Twitter’s good for these days. There are other people out there that can tell you – when people would watch this video, and go: “this guy’s insane to think that Twitter is worthless”. But, personally, in my experience, Twitter has been totally frickin’ worthless.

So, like I said, there are plenty of people out there teaching it well. But the best advice I can give you is find out where your target audience is, if it’s something you want to pursue. And make sure that you craft images for the right sizes for Facebook and for Twitter and for Pinterest and for Instagram because they all have different image sizes. And then just write a catchy tagline, you know… a catchy little description, brief summary or whatever that gets your people to click, to come over to your website and read that post. And you could do that every single time you create a new post.

Again, I just personally feel like my time is better invested, I can spend that hour or two hours that I would spend going around doing social media so much better in my business.

So when I do have those tasks in businesses these days where I need to post two or three times to social media per day, I outsource it to one of my team members that I hire out of the Philippines for usually around $3 an hour.

Just for me, it’s tedious work that I can easily hand off to someone else. And if I absolutely have to do it, I’m going to hand it off. So I hope that’s helpful. I think it’s probably a relief to a lot of you.

And again, I’m sorry if that’s not satisfying. If it’s something you want to pursue, you can research “social media marketing guide”, and you’ll find a lot of people out there, and a lot of companies like Hootsuite and Buffer. A lot of these companies that have software in the industry put out some really, really good contents, and some really helpful tips and tricks. And I would follow their advice long before you followed mine in social media.

Anything I gave you would just… it just wouldn’t be the cream of the crop. And again, if I can’t give you the absolute best training in the industry, I’m just not going to teach it.

So I’m sorry, I wish I could’ve been of more help. But hopefully, a lot of you are relieved to hear like: “Okay. This guy’s had a lot of success and he just completely ignored social media” – which is not an exaggeration at all. So hopefully it’s a relief to more of you than it is disappointing. Alright?

If you have any questions, as always, feel free to post them in the Facebook group. And if I don’t see you in the Facebook group before I see you in the next video, I guess I’ll just see you in the next video. Talk to you then.

7.1 The “Post and Pray” Method — The Simplest Time-Tested Path to Success (AF)

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In this video I discuss:

  • A recap/overview of the “Post and Pray” method
  • Why I actually recommend this method, even though many other people disparage it
  • Pitfalls and challenges to watch out for when “walking this path”

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.1 Transcript Below

What’s going on people?

I guess it is time to continue with the lessons. And today we’re starting a brand new section. And I want to make sure that I’m enabling you and at least pointing you in the right direction to explore other ways to promote your website and potentially, if you do it correctly and you don’t overwhelm yourself with too much, see results faster than you would just by posting high-quality content repeatedly.

Before we really dig in to this section, as I have it planned right now. I think there are six videos that I’m going to put in this section. I want to be very clear that this is one of the absolute first sections I want to revisit and really dig in a lot deeper.

But even with that said, what you’re going to learn in this section is more than enough to get you pointed in the right direction and headed down the right track. It’s just going to require studying some external resources that I’m going to refer you to that I know are very high-quality and accurate, more so than the other sections that we’ve covered so far.

Because I think, so far, I’ve done a pretty good job of giving everything you need in this material. And I would like to do that for free traffic methods, in general, as well. But for now, I can’t do it just yet.

But I do want to dig in to a lot of these, even deeper as time goes on. Just know that.

But again, with all of that being said, there’s more than enough here to get you started. And we’re going to start with: The “Post and Pray” Method – which we’ve already discussed pretty extensively, especially in the last section. So I don’t really want to beat a dead horse here, but I do want to call your attention to this one last time and kind of emphasize a few things. And then we’ll move on to some other methods as well.

So the Post and Pray method it’s actually… I find that term a little bit empowering. It’s typically used as an insult to people that take this path in the internet marketing, which I think is kind of ridiculous because it’s truly one of the most sure-fire paths.

Again, even Google has said in the past, very specifically, that this is a way to build an authority website. It just takes some patience.

But the other nice thing about this is it’s kind of penalty proof. As long as you’re not doing anything trying to game Google, you should never see any kind of penalties come on to your website and just destroy your business, which I’ve had happened to me in the past. And it is not a fun thing.

So the nice thing about this method is not only is it simple, it’s time-tested. But on top of that, it’s probably the absolute safest way to build a sustainable authoritative brand in whatever niche you’re aiming to establish yourself in.

I’ve mentioned this before but… humans like simple.

It’s one of the reasons that people that are looking to lose weight will succeed a lot more often – we see this in studies across the board – people are more likely to succeed with diet plans and exercise plans that are simple rather than things that are super complex and require watching different food groups and carbs versus fat versus sugars versus et cetera.

People like simple. End of the day, humans like simple. We’re wired to like simple.

And the simpler we keep it, the higher percentage chance of success. And it’s one of the reasons when you look at diet plans (again going back to that), many people will emphasize: focus on your diet, don’t even worry about exercise because you can lose a ton of weight just by focusing on diet. And when you start introducing new elements, it complicates things and it really lessens the chance that a person is going to succeed with that diet plan.

And internet marketing is the exact same way – the exact same way. I’ve seen it over and over throughout the years that the more people complicate things, the more they overwhelm themselves, the less likely they are to succeed. Because they get all of these moving parts going, they’re spinning all of these plates and they can’t keep them all straight. And they just find it all overwhelming and it all crashes down to the ground.

So there is a lot of merit to the post and pray method. Again, that’s usually used in an insulting way. But I’ve built many businesses in this industry very successfully using the post and pray method.

And so, like I said, I like it. I think it’s got a good ring to it and it does describe what it is. Because sometimes you go nuts just trying to get the site established. But if you keep doing it and you stay consistent and you see it through, you will ultimately find success as long as your posting high-quality contents.

So, as I mentioned, it’s just doing everything you’ve learned in the previous sections. We’ve gone over these three things time and time again, so I won’t repeat them but there they are… If you haven’t heard them a billion times by now, it means you haven’t watched the previous sections, which I’m saddened by.

But again, there will be many times that you feel like you’re going crazy if this is the path you take. But it is very, very effective and how the vast majority of early-stage bloggers kind of make it. And then they start learning if they want to… more things in time and experimenting and reinvesting the income that they already have in new strategies to grow or pursue other projects.

But I, personally, highly encourage you to focus on just this path if you’re new to this whole thing and you’ve never had a profitable website because it’s the simplest. And the less complex it is, the more likely you are to succeed. As long as you just keep focusing on doing these things.

It can take several months before you start to see any degree of traction, but it will come. You just have to stick with it, okay?

So I guess that I don’t want to beat a dead horse. I won’t talk about this anymore.

But I do believe if you have a fairly low budget and you want to minimize expenses, this is by far and away, the best path to take. At least until you start making a couple or $3,000 a month. And then start exploring other things that you might explore for your current project or future projects to build on that momentum. Alright?

If you have any questions, as always, feel free to ask them in the Facebook group. And other than that, I will see you in the next video.

7.6 Other Excellent Resources

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Helpful links from this video:

In this video I discuss:

  • Links to the best-of-the-best resources for the most popular ways to promote your website for free
  • A resource on our website for 60 free ways to promote your website — an incredibly in-depth guide

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.6 Transcript Below

Okay!

Let’s talk about some other really excellent resources that can help you tremendously if you are okay taking on a little bit more complexity. You don’t feel like you’re going to be really easily overwhelmed and you’re kind of saying: “Yeah, I want to spend some time writing or producing really high-quality content, but I also want to supplement it by promoting it other ways. And hopefully seeing results a little bit faster.”

So, I wanted to talk to you really quickly about some other really excellent resources and further reading, in case this is something you want to dig into more.

So, as I mentioned, this section, in particular, is something that I would really like to grow and expand into several sections down the road. Where video marketing gets its own section, pay-per-click advertising on Facebook gets its own section, pay-per-click advertising on AdWords gets its own section. You know, talking really extensively about e-mail marketing if you already have existing traffic and stuff like that.

I would really like to expand into these different areas, individually, in the future. But for now, these are kind of some go-to-guides and great resources for supplementing your content creation efforts with some promotion that can help you see traction a little bit easier.

Just remember, again, there’s a lot to be said for keeping things a little bit simpler and simplifying the equation if this is your first time, sort of, around the block and you haven’t ever had a really profitable internet marketing site before.

So, now that I’ve kind of given this disclaimer, let’s throw caution to the wind and just talk about a few of these resources.

So, Expert Roundups can be a really good way to start seeing traction a lot faster, say you do one of this a month. Because what you do with an expert roundup is you come up with a provocative or an interesting question that you send out to other experts in your industry and it helps you form relationships with these experts. It helps you, kind of, get on their radar for future partnerships or guest blogging, et cetera.

And it also, most importantly, when you quote an expert in your expert roundup, most of the time, those guys are going to share your post with their following. And sometimes they’ll have thousands, or tens of thousands, or potentially hundreds of thousands of followers on Twitter, on Facebook, on Pinterest. And that can be very, very helpful to kind of siphon some of their followers over to your website.

It’s just important that your website looks pretty established by the time you do this. You know, having, at least, four or five really high-quality posts. Again, probably better to have seven to ten because when they come to your website, you don’t want them to see a bare skeleton. You know, they can’t tell what your content is like yet.

You want to be able to demonstrate yourself as an authority, as someone that’s credible. So that when they come and read things, they may join your e-mail list or they may add you to their bookmarks and check in on you regularly, okay?

So, expert roundups can be an excellent way, especially early on, to establish yourself as a credible authority in the industry you’re trying to establish yourself in. And this is a really, really good guide. This Smart Blogger guide is a really excellent guide for how to do this step by step. Just carries you through everything.

So, it may feel like I’m kind of, you know, shoveling you off and kind of putting the burden on someone else – which again, to a degree is not inaccurate. I just don’t have the time to teach a whole section on expert roundups right now – which is what’s required to teach it well. But this blog post and this guide on Smart Blogger will help you tremendously in doing that. It’s everything you need to know, okay?

Another thing that’s really helpful… we’ve talked a lot about On-page SEO, but Off-Page SEO is also a very important component to rankings. Arguably, it plays a much bigger role in whether or not you do get rankings. And I won’t even say arguably – I’d say if anybody you spoke to that really knew what they were talking about, would tell you that off-page SEO is much more important than on-page SEO.

On-page SEO is an important requirement to get rankings. You have to have it as, kind of, a foundation.

But off-page SEO is where the battle is really won. And that, mostly, centers about getting high-quality links to your pages that you’re trying to rank. There’s a lot that goes into it.

There’s anchor text… and you have to be really careful these days because you can get penalized by getting… you know, over-optimizing your anchor text. Or getting a lot of really low-quality links instead of fewer high-quality links. The algorithms are so much more complex than they were even three years ago, two years ago.

So you have to be very, very careful if you go this route. Pay very close attention to it. Because this is one of the aspects of internet marketing that is most like playing with fire.

You can see a lot of growth by doing it well. You can also completely torture website by doing it poorly and not paying close attention. And it does get very, very complex and overwhelming.

But if it’s something you want to pursue and you’re interested in off-page SEO, Neil Patel – who is the owner of Quick Sprout and KISSmetrics and all kinds of really, really cool internet marketing services and blogs – for the most part, he’s a pretty legit guy. I’ve seen him push some things that are kind of questionable. But at the very least, this off-page SEO guide is excellent. You won’t get much better than what Neil has put together at this URL, okay?

And another thing that can be really helpful to build authority – and technically, this is a form of off-page SEO – again, you don’t want to abuse it is: Guest Blogging and securing yourself Guest Blogging positions.

And these things can kind of like go hand-in-hand. You can use Expert Roundups to get some traction and get some followers and start establishing relationships. And then, use your relationships that you formed through doing a few expert roundups within your industry to start reaching out and saying: “Hey! I’d love to do a Guest Blog Post on your site” you know, or “I’d love it if you did a Guest Blog Post on my site”.

But you’re more likely, especially when you’re unestablished, to get a Guest Blog Post on someone else’s site – as long as you can prove you write really, really high-quality content. And then, you can link back to your site. And that serves a big benefit in off-page SEO. You just want to make sure you do it well. Because, again, you can torture site doing this the wrong way.

So, this can be very high ROI for your efforts. Again, you’re going to do fine. You’re going to gain traction if you just focus on what I referred to as the “Post and Pray” method – where you pick high-quality keywords, you write really high-quality content and you focus on on-page SEO, you will see results in time.

But if you want to accelerate your results and kind of gain traction a little bit faster, you can do that potentially by doing expert roundups, off-page SEO and guest blogging. Alright?

For further reading… on StoppingScams, we actually have an incredible very, very in-depth article for 60 Way To Promote Your Blog – and they’re all free traffic methods, every single one of them.

So, the best thing I can do without digging into each one of these topics with its own section is refer you to a really, really high-quality article. I believe that article is something like… it’s almost 15,000 words.

So, that is an incredibly in-depth guide that gives you a lot of different ideas and kicks up a lot of different ideas. And you may pick two or three, and say: “Hey! These really played to my strengths. These are things that I’m really interested in.” And just focus on doing those two or three things on top of picking good keywords and writing high-quality content and optimizing on-page SEO. And that could accelerate your traction and kind of shorten your growth curve to success, alright?

So, I’m so sorry that I can’t do more of these topics justice. I’m frankly disappointed that I can’t. It just doesn’t make sense for me to invest hundreds and hundreds of hours in creating these different sections until I know that Free Internet Marketing Project is valid. And that is not just going to be some huge time suck that I go broke because I’m neglecting my other businesses instead of focusing on them. I need to make sure that Free Internet Marketing Project is going to make up for the time I take away from those businesses.

So, I’ll dig into it later as much as I possibly can if FIMP turns out to be something that people really enjoy and find helpful. But between now and then, these resources that I’ve discussed – not only in this video but in the previous videos in this section – should be good enough to get you headed down the right track and get started, if this is something you’re interested in pursuing. Okay?

So, as always, if you have any questions, feel free to post them in the Facebook group. You know, I know a lot about these things. I can answer your questions when it comes to all of these things. I just can’t afford to teach them really in-depth right now because they’re just way too time-consuming to teach well.

I hope to get into it later. I look forward to the day that I can. But between now and then, if you have questions, I’m more than happy to field them. Just post them in the Facebook group and I’ll see you there. If I don’t see you there between now and then, I guess I’ll just see you in the next section. Talk to you then.

7.5 A Brief Discussion About Paid Traffic and Who Should Pursue It

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In this video I discuss:

  • A brief discussion of paid adverting: PPC, PPV, and more
  • Who should pursue paid advertising
  • Who should NOT pursue paid advertising

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.5 Transcript Below

Okay!

Let’s talk about paid traffic really briefly. This is any form of paid traffic you can think of. Whether it’s pay-per-view, whether it’s pay-per-click on YouTube, pay-per-click on Google, pay-per-click on Bing and Yahoo!, pay-per-click on Facebook, or any other form of paid traffic. Including direct mail (mailing things via post to someone’s home), and even getting into more traditional things like media buys (where you’re buying television or radio space).

Obviously, just by the nature of all of those different things I just mentioned, there’s a lot of complexity and so much to know about each one of those things. And personally, I only know about half of them in a way that can actually generate income from my projects.

But I don’t really get in to traditional media buys, even though that’s what my education was in college – buying TV space, radio space, direct mail, stuff like that. I focus more on the digital media and do pay-per-click and stuff like that.

So, I just want to talk really briefly about who should pursue pay-per-click or paid traffic of any kind and who shouldn’t.

And I really want to emphasize the key word in this is “brief”, right?

I want to have an entire section or multiple sections for paid advertising in the future.

It’s something that I don’t know of any courses that teach it truly well right now.

There are a couple of really good books. One of them, if you’re looking to learn Google AdWords is Advenced Google Adwords by Brad Geddes (G-E-D-D-E-S is his last name), I believe. Just make sure you get the latest edition because it’s updated fairly regularly. But outside of that… and that’s a hard read… outside of that, there isn’t… I haven’t ever seen a course that taught it really, really well, unfortunately.

So, I’d like to come back and teach it someday. But for now, what I want to really emphasize… because this is going to be enough information for most people watching this training, especially if you’re looking to minimize expenses for your internet business.

The people that should pursue pay-per-click and start researching it through free resources online… and there’s some really good Facebook groups dedicated to pay-per-click and other types of paid advertising, you know, whether it’s reading a book or trying to find a product on it.

The people that should pursue this are people that have money to lose. And when I say money to lose, I mean at least a couple of thousand dollars that you can afford to just burn while you’re learning the ropes.

I’ve seen people go as high as $10,000 before they started turning a profit and really cracked pay-per-click for the industry that they were entering. There is a lot of money to be lost in pay-per-click advertising. There’s a lot to be made too.

But the other thing that kind of stinks about pay-per-click advertising over search engine optimization is that there are a lot of spying tools out there.

And as soon as you get a profitable campaign that runs for a few weeks, people are going to be able to see that pattern and see that you’ve been running a campaign for several weeks, which implies that you’re profitable. And they can just rip you off and start underbidding you and building out funnels that have higher lifetime value (LTV) for their visitors than you do, and push you out of your own market that you cornered.

And that’s harder to do with search engine optimization because there’s a lot more that goes into earning those results, whereas you can just pay for a spot in pay-per-click or other forms of paid advertising. And so, just keep that in mind.

You know, you should have at least a couple of thousand dollars that you can afford to lose. Probably safer to have three or five thousand dollars that you can afford to lose before you crack it. And still, there’s no guarantee that you’re going to crack it within that amount of money.

A lot of people get into pay-per-click and they think: “Okay, I’m going to spend $5 a day…” – and I did this, I’m not judging anyone, I did this myself when I was first getting started in affiliate marketing – “I’m going to spend $5 a day, and I’m going to spend $10 a day, and I’m going to crack this and then I’m just going to scale my campaigns and then I’m going to get rich”, and it doesn’t work that way.

You need a lot of money that you can afford to lose because very, very few people launch profitable campaigns right from the start. I mean, I’m talking like, maybe five to ten percent of people. But it’s probably more like one to three percent of people that launch campaigns when they’re new to paid advertising, launch them profitably without having to do a ton of tweaking and paying for a lot of data that they interpret and pay attention to.

And over time, by tweaking their ads and tweaking their landing pages, they finally turn profitable. But by that point, they’ve spent several hundred, if not several thousand dollars just buying all of that data. I’ve done it myself.

So, and the other thing is “thick skin”. Because even for me, it’s so unnerving sometimes to get up to $2,000 spent, $3,000 spent and I’m still not even break even or I’m just barely break even. And it just feels like so much work.

There’s nothing like a profitable pay-per-click campaign. It’s incredible because, you know, you can ramp up for making a hundred dollars a day to making a thousand, or two thousand, or three thousand dollars a day profit in the course of a week. So, there’s nothing like that rush. But at the same time, it can be swept right out from underneath you.

My last pay-per-click site that was… it was an e-commerce site that was doing right around a hundred thousand dollars total revenue a month, sometimes a little bit more. And that was right around 25 to 30 thousand dollars a month profit. I was spending about 20 to 30 thousand dollars a month on Facebook advertising.

And it was… it fizzled. You know, it came and went in the course of about four months because the competition increased so much, I got pushed out of the industry. And still, presently, as I record this, I’m trying to… I’m testing new things and trying to crack back into the profitable side of that niche.

So, just know that’s who should pursue. To give you a very realistic understanding of pay-per-click, you know, I can’t teach it without digging really, really, really deep and spending like two or three weeks writing lessons and taking you over-the-shoulder and taking you through different ad networks, like AdWords and Facebook.

I’d love to do that down the road but I just can’t commit to doing that until I’ve determined the viability of Free Internet Marketing Project.

But just know, for now, you shouldn’t even look into it much further, unless you have several thousand dollars to spare and really thick skin. And you can visualize yourself seeing $3,000 lost, $4,000 lost, $5,000 lost and you’re still not profitable. Because it’s going to be important that you don’t panic and act out of panic in your campaigns. You have to stay very level-headed and just work the system, keep improving until you turn over a new leaf and become profitable.

The people that don’t have a lot of money and they’re just looking for something easier, you know, they think this is going to be a much faster way to break into the industry, but they don’t have the money to invest in it.

Pay-per-click is going to take you just as much time to crack in a lot ways as search engine optimization. It’s just developing a different skill. And anytime you develop a new skill, it’s going to take you a lot of time, a lot of research, a lot of effort, a lot of crunching data, looking at spreadsheets, looking at analytics. It’s not easy, by any means. Not remotely as easy as a lot of people in this industry would lead you to believe.

So, it can be a lot of fun, it can be a rush when you see tremendous growth in a week or two weeks. But it takes a lot of money to get there, and a lot of patience, and really thick skin, okay?

So, I think for the vast majority of people watching these videos, that’s going to be enough information to just rule out pay-per-click at this stage.

But if you are still interested in pursuing it, hopefully it’s something that I’ll have the time to teach really extensively. And kind of show a lot of the things that I’ve learned the hard way by basically just blowing a lot of money on AdWords, and pay-per-click, and Facebook, and Instagram in the past.

But for now, that’s all I can offer up. And hopefully, that’s enough insight to at least get you started in the right direction, okay?

So if you have any questions, as always, feel free to post them in the Facebook group.

Again, I hope to revisit this somewhere not too far down the road and teach it really extensively. But first, I just need to see if Free Internet Marketing Project is going to kind of catch and it’s going to be something that people enjoy, and use, and share. Because if it’s not, I just can’t afford to take all of the time away from my existing business to teach this really in-depth.

So, hopefully, Free Internet Marketing Project is a hit and people share it, and people love it, it gets received well, et cetera. But until then, I just can’t spend all that time teaching these really complex issues individually.

So, hopefully I’ll be able to revisit it someday. But at the same time, hopefully that’s enough information to get you headed in the right direction, okay?

So, thanks so much for watching. I’ll see you in the Facebook group. And if I don’t see you there, I’ll see you in the next video.

7.4 Discussing Automated Traffic and Traffic Networks

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In this video I discuss:

  • Why you should avoid shortcuts for automated traffic, Facebook likes, YouTube views, etc.
  • Why you should avoid shortcuts in internet marketing altogether

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.4 Transcript Below

Okay!

I want to make a quick video for something that people ask about fairly often when they’re new to this industry, and that’s Automated Traffic and Traffic Networks.

And just flat out don’t use them. They’re a waste of time. I could make this video probably 15 or 20 minutes explaining why. It’s all going to amount to don’t use them. They’re just a total waste of time and money.

Automated traffic does not work in almost all cases. It’s just bot traffic that someone has sent to your website. That little robots that spike your analytics and they try to make them look as organic as possible by making them click a few pages on your site and linger for a little while.

But the vast majority of the time – and I’m talking like 95%+, if not 99%+ – these are going to be a total waste of time because they’re bot traffic.

So the same thing goes with social media likes or buying video views on YouTube or, you know, buying some kind of software that spams people via e-mail. They’re just… all of these automated things are a total waste of time.

People sell them to make money. They make a bunch of sales claims so that you’ll buy them. But you’ll find quickly that those sales claims were totally false.

And so many people that buy in to these things, they go: “Why am I not seeing any results? This guy said I’d be able to flip a switch two hours a week and make 10 to 20 grand a month.” – it just doesn’t work that way.

And… these guys have been around forever, perpetuating these… just crap sales claims and rumors just so they can sell more products. Do not buy in to them.

There is not a shortcut to making money online that is remotely that simple. Okay, if you try to take shortcuts in these industry, your business will pay the price. It will.

There are not copy-paste things, there are not shortcuts where you can flip a switch and get a thousand visitors to your site a day, within the first 2 weeks. It just doesn’t work that way.

And not only will it slow your success because you’re focusing on these kind of shiny objects that are distracting you from things that will actually generate results, it could actually take a complete opposite toll on your business.

And some of these things, some of those automated traffics, those automated software will get you punished by Google and other search engines. Or completely de-indexed, so that you’re taken out. Or destroy your ability to land in someone’s inbox whenever you send an e-mail from your domain name – anything associated with your domain name.

So, just don’t do it. Flat out, don’t waste your time on them. I know they’re really attractive and some of them are very compelling – I don’t care how compelling it is, how attractive it is, how many fake testimonials they bought off of Fiverr and written up on their website – these things do not work.

I’ve reviewed hundreds of them through NoMoreBSReviews and StoppingScams over the past several years. Do not buy them. They’re going to be a waste of your time, a waste of your money, and they’re just going to distract you from things that actually could deliver results, like the other things we’ve discussed in this section.

So, I just wanted to visit this topic very head-on and directly. And if you have any questions, as always, you can post them in the Facebook group that’s free for registered members, and I’ll keep an eye out for them.

But at the end of the day, just don’t do it. Anybody with any credibility in this industry will tell you: do not use automated traffic, do not buy likes, do not buy video views, it’s all a waste of time and money.

And anybody that’s telling you the opposite probably has some vested interest to try and get you to buy one of their crappy products. And you should just look at it with that lens of “how biased is this person that’s giving me this advice”, okay?

So, that’s that. Like I said, feel free to post your questions in the Facebook group. Otherwise, I’ll just see you in the next video.

7.3 Video Marketing

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Helpful links from this video: https://www.entrepreneur.com/article/253247

In this video I discuss:

  • What you need to succeed with video marketing
  • More importantly, what you DON’T need to succeed with video marketing
  • Resources that are helpful to start video marketing with as little investment as possible

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

7.3 Transcript Below

Alright! Let’s talk about one of my favorites, which is Video Marketing.

This is, in my experience, a great way to crack a lot of niches that are very high competition, otherwise. Because you get to leverage, like the domain authority of YouTube is 100. On the scale from 1 to 100, it’s absolutely maxed out. And I think there’s a lot to be said for that. And a lot of the time, you can kind of leverage that. And if you just regularly create videos doing keyword research the same way I taught you to do it for writing blog posts, you’re going to see a lot of success over time.

So let’s talk about this pretty quickly, kind of a high-level overview. And then I’ll refer you to some resources to get started and execute everything that I talk about in this video.

So, the first thing to take note of is that most people really overcomplicate video marketing.

They think they need all of these fancy editing skills, these, you know, graphics that slide in and out and flash and do all these fancy things.

It’s just not the case, you know. Of course right now I’ve got a green screen behind me and I’ve got this graphical around this video, right? And I have five point lighting in here with me right now. I have two lights in front of me, two behind me and one directly behind me as a backlight. And a giant green screen covering the back wall.

You don’t need that. You just, flat out, don’t need that.

My early video marketing was atrocious. I mean, absolutely atrocious. Low-quality lighting, really horrible audio from the built-in microphone on a crappy webcam. I remember one of them, my ceiling fan was spinning overhead, which just makes people want to have seizures.

It’s just not… it was so far from where I’m at today. And it’s just been a natural progression over time.

It was funny, I was on YouTube on our smart TV the other day and I got really deep into the suggestions. And a couple of the suggestions were a couple of my old channels that I’ve had in a couple of industries over the years.

And to see the progression, it was just astonishing. Because it starts off so crappy and it just gets better and better over time. And again, it’s a natural progression, just like anything else.

So all you need, all you really need… you can get a really good video set-up that is going to be better than 80% to 90% of what’s on YouTube just by buying three point lighting, which would be two in front and one in back.

And paying attention to getting high-quality video, which these days is super easy because a lot of our iPhones and other smart devices have incredible cameras – up to 4k cameras in them.

And decent audio, you know, like getting a… I don’t want to touch it because it makes so much noise… but getting a lapel or a lavalier microphone, like this. This thing cost me like 20 bucks off of Amazon. And it’s not the best, you know… it’s certainly more sensitive than it needs to be, at times. But it does the job.

And just getting something like this will cut out a ton of the echo. Because if I were using any other kind of microphone… you know, if I were using a shotgun microphone, or if I was using kind of a radio microphone, or if I was using my computer’s built-in microphone, it would be so echoey in here right now. But that’s just fixed by a little $20 microphone off of Amazon.

So, as I mentioned, consistency is key, just like with writing. If you’re focusing on video, try to do one or two or three videos, at least, per week and target the keywords the same way.

And as I mentioned, as always, practice makes perfect. I did not start off with the ability to, you know, put up this much lighting and get a green screen going and create a graphic around it that refers people up to my website. I didn’t have the ability to do any of that when I started this. Just been a natural progression over the years.

But just because this is where I’m at now, doesn’t mean my videos weren’t any less effective. The horrible videos I was talking about earlier, I guess that was probably somewhere around… that was at least 10 years ago. So it was around 2007… 2007, 2008.

And those videos ultimately got traffic to my site that ultimately helped me get rankings in the search engines. And that project, that niche site was making me… at a point, about $3,000 a month. And of course the climate has changed a lot since then but there’s a lot that still holds true. And those were horrible, horrible videos.

So, I know a lot of people are intimidated on camera within a lot of the super affiliate groups that I’m a member of. People kind of joke around and give me a hard time for being the guy that’s comfortable on camera. I was not when I first started. I stuttered, I swallowed hard, it was awkward. Whatever. You just learn. You practice, practice, practice. And you settle into it and you get very comfortable with that camera built into your computer or the webcam as time goes on. It just naturally happens. You get desensitized, I think.

Everything you need to know about starting or about how to do what I’ve listed above… you know, good lighting, high-quality video and decent audio is in this particular article on entrepreneur.com. This is a very, very, very good guide to getting started with video, and the right equipment you need, and to do it cheaply – or at least with spending as little money as possible.

And like I said, this can be a really great way to supplement your written content on your website even. Because it will get traffic through suggested videos on YouTube and by ranking in the search engines just due to YouTube’s domain authority that you would not have the ability to rank for with your regular website.

So, I highly recommend it, if it’s something you can fathom doing. Because some people are just petrified and they can’t even fathom doing this.

You know, every time you write a post, create a corresponding video. And instead of doing two posts per week, do a post and a video per week. Or do two posts and two videos per week instead of three or four posts.

And cover the exact same information, just cover it a little bit differently. And you will find, in time, that people will click through YouTube and start following your website and reading your other contents and stuff because they found your video – which would not have been possible otherwise.

And this can also be a really good way to start seeing results within, you know, three to six months. Instead of only seeing results eight to twelve months out, on average.

Because you’ll start seeing people watching your videos and commenting. And that gets that kind of… it gets you over the hump a little bit quicker and makes you feel like you’re making progress, which can be (as silly as it sounds) very helpful, psychologically, to continuing the long journey.

So, the only other thing that I’ll mention – you can look up video SEO, YouTube SEO – you’ll just find that it’s very, very similar to what you find for your website. You want to make sure your keywords and your title, you want to make sure your keywords and your description, you want to make sure your keywords and your tags on YouTube if it all possible, stuff like that.

And if you embed that video on the post on your website (you know, if you have a video and a post about the same thing and you embed that video on that post), in time, as that post gains authority with the search engines, your video being embedded in that post will also boost your rankings on YouTube and in Google when they’re presenting videos with the search listings. You’ll find that that also builds the authority for your videos. So it kind of boosts your video to have it embedded on high page authority pages on your website.

So anyways, we’re getting a little deep now. You don’t have to worry about it all that much.

But just doing it alone and doing it with good lighting, high-quality video and decent audio is more than enough to get started in internet marketing. And it can act as a great supplement to build your presence, build your credibility, build your authority and start getting traffic through to your website. Okay?

So, that’s that. That’s what I’m going to say about video marketing.

Really, you don’t need to overcomplicate it, you know. Treat the SEO just like you would for a post. Google it if you want to. You know, “YouTube SEO”, like I said. And get a good lighting set-up, get a decent camera and a decent microphone – that’s all you need.

Don’t overthink it, don’t overcomplicate it. There’s so much more that you can do. It’s not necessary. Just start doing, putting out high-quality content that’s really high-value for your audience, and that will be more than enough to get you off and running.

And then as times goes on, just like I have, you’ll get better and better and better just naturally as you kind of elevate your game 5% at a time. And before you know it, you’re 300% better than you were a couple of years ago. Alright?

So, that’s that. That’s all I’m going to say about video marketing here.

Again, check out this article if this is something you’re interested in because it’s an excellent guide.

If you have any questions, as always, feel free to post them in the Facebook group.

This is a topic that I would really like to dig into in the future and give its own section. So know that I have every intention in elaborating on this later. It’s just not something that I can do just yet, we have other important material to cover. And I just still need to determine the viability of this project, if it’s something that people are going to enjoy and use and share, et cetera, before I dig that deep into individual topics.

But this is something that I want to revisit. And I promise I will go in to more depth later – if the Free Internet Marketing Project works out. Okay?

So, I’ll see you in the Facebook group. And if I don’t see you there first, I’ll see you in the next video.

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