Website Promotion & Traffic Generation Archives - Page 2 of 2

7.2 Social Media (For What It’s Worth)

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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

My confession of hating social media
Exactly how important social media is for your website’s success
Who should focus on social media as a form of promotion, and who should avoid it

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

7.2 Transcript Below

Now it’s time to talk about Social Media.

And what I’m going to say on social media is going to run very contrary to what most people say about social media.

And this is going to be a fairly brief video as a result.

I just have to come clean about something. And I don’t know why it’s not something you don’t see more people in this industry coming clean on.

And the fact of the matter is I hate social media for my websites. There have been Facebook pay-per-click websites that I’ve had to do social media because it’s through Facebook pay-per-click.

But outside of that… my goodness! I just hate the… you know, writing a post and then having to take it over to Facebook and Twitter and Google Plus and maybe now, Instagram and soon to be Snapchat. Who knows which one’s you’re supposed to post it to? Pinterest on top of it all. Creating different sized images for them all and then writing up a catchy tagline that entices people to click.

It’s just, for me… it’s so much time spent that I could be spending better in my business and doing things that I know are going to make me more money, like finding new keywords and writing more content. And I know all of those things are going to come together in the end. And the social media, you know the social proof and social signals are going to happen if I focus on all of that. And so, yeah, a lot of the time, flat out I just ignore it.

I know that almost sounds unbelievable compared to what other people have said in the industry. But, I mean… I have had, for my niche sites, 5-figure monthly websites that have no social media presence at all. And I don’t just mean like: “I post to it every once in a while and I just mostly ignore it”. I mean they didn’t even have a Facebook page, a Twitter, an Instagram, a Snapchat, a Pinterest set up, they weren’t even created.

So, I don’t know why you see so many people like… insert niches that makes a lot of sense. You know, there are… if you have a lot of content that could go viral, that’s just… gets a lot of engagement, a lot of people sharing and commenting and tagging friends, it could make a ton of sense.

Don’t get me wrong, there is value to social media. But I think for the vast majority of our niche sites that people are building in this industry, it’s just not necessary. And it’s a waste of time. You’re time could be better spent elsewhere.

And I think it’s important to kind of balance that and kind of figure that out: “Is social media a really good fit for this? And if not, my time’s probably better spent focused on SEO or building my skills or becoming a better writer or interacting and engaging the authorities in my industry, et cetera”.

So, who should pursue social media?

Because I know a lot of people enter kind of this industry and go: “Should I do it? Should I not?” I would say the people that are really, really trying to build lifestyle brands. Things like supplements and… where you think about really cool-looking images that are very sleek and stylish. You know, things like fashion, a lot of the times.

You’re trying to build a brand that has a very specific persona that is only really accurately conveyed through photos and videos, and that makes a lot of sense on Facebook and Instagram, and even possibly Twitter or Pinterest. So, I’d say that could make a lot of sense. You know, there are a lot of mom bloggers that do Pinterest very, very, very well and it’s a staple in their business.

But, yeah. I mean, I would just say if you already have a knack for social media and you enjoy it and you’re good at it, and it appeals to you, there’s a lot of potential there. There are a lot of people out there that are going to teach it really well, I’m just not one of them.

And I have a feeling that a lot of people watching this video are less disappointed that I’m not teaching it really extensively here and more relieved that I’m basically giving you permission to say: “Screw it! Spend your time on something else that’s less confusing and less intimidating to you and just focus your efforts there”.

Because at the end of the day, if it drives you nuts, just let it lie and focus on things you know you can do well that don’t confuse you, that don’t overwhelm you, that don’t feel like a totally inefficient use of your time (like social media does to me in most of my niche sites). And focus on things that can actually going to make you money, okay?

So I apologize that that’s disappointing. Again, you can find plenty of people out there teaching social media very, very well. I am probably never going to be one of them.

I’m going to teach the things that I know well. And if I don’t know it well, I’m going to tell you how I’ve overcome it in my own business, and not try and teach you extensively.

So if it is something you choose to pursue, the best advice I can give you is to do what I said: find the social media profiles or the social media networks that your target audience is in.

For Instagram, you’re going to get a lot of younger people, if your target audience is younger. Same thing with Snapchat.

Facebook is not a super young audience anymore. It’s more people you know… a lot of the times, it’s people my age (I’m 29 as I record this) and older… are going to be the people on Facebook. Like my sister-in-law, she’s 18, she’s just starting college, she barely ever uses Facebook. So she sticks to more Instagram and Snapchat.

And you know, same thing with Pinterest, kind of around that same age group – my age group and older.

And Twitter – God knows what Twitter’s good for these days. There are other people out there that can tell you – when people would watch this video, and go: “this guy’s insane to think that Twitter is worthless”. But, personally, in my experience, Twitter has been totally frickin’ worthless.

So, like I said, there are plenty of people out there teaching it well. But the best advice I can give you is find out where your target audience is, if it’s something you want to pursue. And make sure that you craft images for the right sizes for Facebook and for Twitter and for Pinterest and for Instagram because they all have different image sizes. And then just write a catchy tagline, you know… a catchy little description, brief summary or whatever that gets your people to click, to come over to your website and read that post. And you could do that every single time you create a new post.

Again, I just personally feel like my time is better invested, I can spend that hour or two hours that I would spend going around doing social media so much better in my business.

So when I do have those tasks in businesses these days where I need to post two or three times to social media per day, I outsource it to one of my team members that I hire out of the Philippines for usually around $3 an hour.

Just for me, it’s tedious work that I can easily hand off to someone else. And if I absolutely have to do it, I’m going to hand it off. So I hope that’s helpful. I think it’s probably a relief to a lot of you.

And again, I’m sorry if that’s not satisfying. If it’s something you want to pursue, you can research “social media marketing guide”, and you’ll find a lot of people out there, and a lot of companies like Hootsuite and Buffer. A lot of these companies that have software in the industry put out some really, really good contents, and some really helpful tips and tricks. And I would follow their advice long before you followed mine in social media.

Anything I gave you would just… it just wouldn’t be the cream of the crop. And again, if I can’t give you the absolute best training in the industry, I’m just not going to teach it.

So I’m sorry, I wish I could’ve been of more help. But hopefully, a lot of you are relieved to hear like: “Okay. This guy’s had a lot of success and he just completely ignored social media” – which is not an exaggeration at all. So hopefully it’s a relief to more of you than it is disappointing. Alright?

If you have any questions, as always, feel free to post them in the Facebook group. And if I don’t see you in the Facebook group before I see you in the next video, I guess I’ll just see you in the next video. Talk to you then.

7.1 The “Post and Pray” Method — The Simplest Time-Tested Path to Success

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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

A recap/overview of the “Post and Pray” method
Why I actually recommend this method, even though many other people disparage it
Pitfalls and challenges to watch out for when “walking this path”

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

7.1 Transcript Below

What’s going on people?

I guess it is time to continue with the lessons. And today we’re starting a brand new section. And I want to make sure that I’m enabling you and at least pointing you in the right direction to explore other ways to promote your website and potentially, if you do it correctly and you don’t overwhelm yourself with too much, see results faster than you would just by posting high-quality content repeatedly.

Before we really dig in to this section, as I have it planned right now. I think there are six videos that I’m going to put in this section. I want to be very clear that this is one of the absolute first sections I want to revisit and really dig in a lot deeper.

But even with that said, what you’re going to learn in this section is more than enough to get you pointed in the right direction and headed down the right track. It’s just going to require studying some external resources that I’m going to refer you to that I know are very high-quality and accurate, more so than the other sections that we’ve covered so far.

Because I think, so far, I’ve done a pretty good job of giving everything you need in this material. And I would like to do that for free traffic methods, in general, as well. But for now, I can’t do it just yet.

But I do want to dig in to a lot of these, even deeper as time goes on. Just know that.

But again, with all of that being said, there’s more than enough here to get you started. And we’re going to start with: The “Post and Pray” Method – which we’ve already discussed pretty extensively, especially in the last section. So I don’t really want to beat a dead horse here, but I do want to call your attention to this one last time and kind of emphasize a few things. And then we’ll move on to some other methods as well.

So the Post and Pray method it’s actually… I find that term a little bit empowering. It’s typically used as an insult to people that take this path in the internet marketing, which I think is kind of ridiculous because it’s truly one of the most sure-fire paths.

Again, even Google has said in the past, very specifically, that this is a way to build an authority website. It just takes some patience.

But the other nice thing about this is it’s kind of penalty proof. As long as you’re not doing anything trying to game Google, you should never see any kind of penalties come on to your website and just destroy your business, which I’ve had happened to me in the past. And it is not a fun thing.

So the nice thing about this method is not only is it simple, it’s time-tested. But on top of that, it’s probably the absolute safest way to build a sustainable authoritative brand in whatever niche you’re aiming to establish yourself in.

I’ve mentioned this before but… humans like simple.

It’s one of the reasons that people that are looking to lose weight will succeed a lot more often – we see this in studies across the board – people are more likely to succeed with diet plans and exercise plans that are simple rather than things that are super complex and require watching different food groups and carbs versus fat versus sugars versus et cetera.

People like simple. End of the day, humans like simple. We’re wired to like simple.

And the simpler we keep it, the higher percentage chance of success. And it’s one of the reasons when you look at diet plans (again going back to that), many people will emphasize: focus on your diet, don’t even worry about exercise because you can lose a ton of weight just by focusing on diet. And when you start introducing new elements, it complicates things and it really lessens the chance that a person is going to succeed with that diet plan.

And internet marketing is the exact same way – the exact same way. I’ve seen it over and over throughout the years that the more people complicate things, the more they overwhelm themselves, the less likely they are to succeed. Because they get all of these moving parts going, they’re spinning all of these plates and they can’t keep them all straight. And they just find it all overwhelming and it all crashes down to the ground.

So there is a lot of merit to the post and pray method. Again, that’s usually used in an insulting way. But I’ve built many businesses in this industry very successfully using the post and pray method.

And so, like I said, I like it. I think it’s got a good ring to it and it does describe what it is. Because sometimes you go nuts just trying to get the site established. But if you keep doing it and you stay consistent and you see it through, you will ultimately find success as long as your posting high-quality contents.

So, as I mentioned, it’s just doing everything you’ve learned in the previous sections. We’ve gone over these three things time and time again, so I won’t repeat them but there they are… If you haven’t heard them a billion times by now, it means you haven’t watched the previous sections, which I’m saddened by.

But again, there will be many times that you feel like you’re going crazy if this is the path you take. But it is very, very effective and how the vast majority of early-stage bloggers kind of make it. And then they start learning if they want to… more things in time and experimenting and reinvesting the income that they already have in new strategies to grow or pursue other projects.

But I, personally, highly encourage you to focus on just this path if you’re new to this whole thing and you’ve never had a profitable website because it’s the simplest. And the less complex it is, the more likely you are to succeed. As long as you just keep focusing on doing these things.

It can take several months before you start to see any degree of traction, but it will come. You just have to stick with it, okay?

So I guess that I don’t want to beat a dead horse. I won’t talk about this anymore.

But I do believe if you have a fairly low budget and you want to minimize expenses, this is by far and away, the best path to take. At least until you start making a couple or $3,000 a month. And then start exploring other things that you might explore for your current project or future projects to build on that momentum. Alright?

If you have any questions, as always, feel free to ask them in the Facebook group. And other than that, I will see you in the next video.