3.7 Making Sense of the Tornado Inside Your Head, and When to Move On

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In this video I discuss:

  • A quick recap of the concepts learned in lessons 3.1 – 3.6
  • When to give up on a niche and what to remember when doing so
  • How long to linger on niche selection before just making a decision and moving forward

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3.7 Transcript Below

Okay, here we are!

It’s been kind of a long journey to get here, I know. But hopefully, you can look back at when you started watching the first video in this section whenever that was – whether it was earlier today or it was a week ago – and you can look at what you know now.

And even if you’re still a little bit confused and you’re still a little bit overwhelmed, you know so much more than you knew when you started and you’re set up so much better for success. Even though you may not feel it right now, you are set up better for success than 90% at least, if not 99% of people that go into this industry and start trying to pick a niche.

So take pride in that because now you’re set up for success so much better for such a crucial part of the process than the vast majority of people in this industry.

So yeah. That’s worth a pat on the back I’d say. But I want to make one final video for this section. I may add to this section over time, but for now, one final video of making sense of the tornado inside of your head. We’ve talked about a lot of topics and I would just want to revisit some of them and kind of make that last pass to kind of pack it down and make sure it’s all really concrete.

So that’s what this video is so we’ll do this as quickly as possible, alright?

So to revisit a lot of what we’ve gone through and making sense of it all and organizing it all is I know that this all very hard and overwhelming, but this part – niche discovery – takes some time. And it’s important enough that you want to take some time on it because it will determine to a large degree whether you succeed or fail in the long run.

And the other thing I want to make sure to revisit is: remember, even the worst case scenario is not that bad. You picked a bad niche. I can’t tell you how many bad niches I picked. You just have to get to a point where you just need to jump in. You’re still learning a ton and moving towards success even if you pick a niche that’s not the niche that you ultimately end up making your living in. You’re going to learn so much from just picking something and starting to work on it.

And it’s also distinctly possible even if right now you’re like, “Ah, I don’t know if this a really good niche.” You just don’t want to get to the point that you paralyze yourself. So it can actually be really beneficial even if you’re only 30% confident that that’s a good niche. You may jump into it and find out as you work on it over the coming months that it was an awesome niche.

I don’t think anybody that’s new to this – and even a lot of us that are experienced – go into a niche 100% confident that we’re going to knock it out of the park. We have some pretty good indicators, we have a lot of confidence going in, but we don’t know for sure. Nobody knows for sure.

But if you stick with it over time, you will see success especially if you line up all of these factors and you follow the rest of the training as we move on from here.

The important thing to remember is plenty of people have succeeded in this industry before you without remotely this much guidance and highly-detailed instruction. A lot of people just kind of picked something and rolled with the punches until they make it work. And that could absolutely be you even if you don’t feel totally confident in your choice that you’re looking at some ideas and you’re going, “Man, this is my best one but I’m still not sure.” You may just need to jump in and give it a shot, okay?

So let’s recap some of the most important concepts from this section – the core concepts of picking a niche.

The best niche for you is one where you can provide value. The more value you can provide in that niche in the long run… again, there are some exceptions which we’ve discussed and we’ll revisit here… but the more value you can provide, the more likely you are to succeed and profit pretty tremendously within that niche.

You don’t want to pick an industry as your niche, but you don’t want to go so narrow that you paint yourself into a corner where you can’t regularly write really high-quality content. Where your kind of content well – your idea well of articles that you would write about – runs dry. So you don’t want to go too broad; you don’t want to go too narrow.

You want to make sure that the audiences that you are writing articles for as much as possible make purchases to solve their problems and solve their pain points and answer their questions. So that’s dealing with a buying audience.

You also want to keep in mind that competition is your friend. You don’t want to be scared of competition. It’s not something to be afraid of.

And a good rule of thumb is to choose a niche with digital products that have higher percentage commissions where they’re paying you 50% or 75%+ or a niche that has $50 or more physical products where the commissions still are going to be low on that tier… it would be better if you get into the $100+ or several hundred dollar plus. Because remember, the higher your commissions, the fewer conversions you need. The fewer conversions you need, the less traffic you need. The less traffic you need, the more likely you are to succeed.

So again, generally speaking, there are exceptions to each one of those tiers I just explained. But generally speaking, those are good rules of thumb.

And another one again that isn’t listed here is you can get paid to give away free trials. You can get paid to generate leads for people’s businesses. You can get paid by creating your own products, your own eBooks, your own video courses. There are all different kinds of ways to monetize but if you line up the things above this last bullet point, you will be able to find a way to monetize, you just may have to get a little bit creative.

So I want to talk about “When is it time to give up on a niche?” I think it is an important kind of thing to wrap up this section with. Frankly, you’ll probably find this more believable now than you did if I had said this towards the very beginning: you’ll very likely know when you get there. Especially now that you know a lot of the symptoms to look out for, it’s distinctly possible that some of you are working right now and you’ve been working on a site for a couple of months and you’ve gone through this training now and you go, “Man, this is not a viable niche.” You just know when you’re going through it and you compare it to all of the training that we’ve talked about in this section, you’ll know if you get there.

Typically, you’re going to feel totally boxed in or totally burned out. Those are going to be the two most justifiable reasons for jumping out of a niche.

Sometimes, you know… I talked about the thing that you have the most expertise in may be something that you’ve worked on; you’ve worked in an industry for 30 years; you can offer a lot of value. And I think the best lens to look at that through when you put in all that work is, “I’m going to help a ton of people.” And if you help a ton of people, there are going to be a lot of monetization opportunities.

But some people just don’t find that as enough. Sometimes, you just burn out. Sometimes, you have been forced to live and breathe that niche as a living for decades or for years and you can’t work in it anymore. And that’s okay. That is a viable reason to give up on a niche.

The same thing is true – and even more true I’d say – if you find your ‘content well’ (so to speak) runs dry. You just run out of things to talk about and you would feel totally boxed in and out of ideas. Those are both very, very viable reasons to give up on a niche and I think you’ll know if you end up there.

The most important thing to remember if you end up there or if you’re there right now is to not beat yourself up. Most of us didn’t get this right the first time and I’m speaking for myself personally. I know I didn’t get it right the second time or the third time either.

So as long as you keep trying, you are going to ultimately be successful. So the quote “fail early, fail fast, fail often” comes to mind. The more you fail, the more you learn. It’s just a matter of you want to do it as quickly as possible and you want to be as early in the process as possible before you realize that it’s a failure because then you’ve wasted as little time as possible; and you know, “Okay, I can move on and I’m better now. I’m improved and I’m more likely to succeed the next time I have a go at this.”

At the end of the day… you know… most of our successes are made up of all of the failures we’ve had along the way because we refine, we get better, we improve… until ultimately we can run five- and six-figure a month businesses.

Progress is the goal, not perfection. Another way to say this is “Done is better than perfect.” One of my absolute favorite quotes.

Because a lot of the time, you can get a really high-quality article out that may be 80% of what you’re capable of producing quality-wise but it’s still some of the best quality that’s out there. And you can get it 80% there or 90% there and 50% of the time as getting to 100%, right? Because that last 10% to get it to perfect… (And trust me, I’ve struggled with this a lot. That’s why this resonates with me so much. I’ve struggled with this a lot as somewhat of a perfectionist myself) but you will be amazed at what that last 10% to 20% eats up as far as time and resources versus just putting it out at 80% or 90% which is more than enough quality to put your competitors to shame and establish yourself in the industry or in the niche that you’re working in.

And at the end of the day, you may not have the perfect niche, right? You may spend months trying from now until you would find a perfect niche – if you ever did find one that lines up perfectly with all of these criteria. Whereas, you could just launch into something right now and it could be highly profitable in… you know… the next 10 or 12 months. Whereas if you just kind of get paralyzed here, you could end up here for 10 or 12 months and never get anything done. Whereas if you just jumped in and got started and used the rest of the training in Free Internet Marketing Project, you would be profitable in that time.

So the rule of thumb that I’m going to give you is: after you’ve covered all of this training, I would not linger here for more than 24 to 48 hours. This is probably the single most common sticking point for people that are trying to get started in this industry. It’s very easy to get paralyzed here. It’s very easy to get stuck here. I would not linger here for more than 24 to 48 hours. I would go through everything you’ve learned and then I would just make a decision. I would make a choice and I would stick with it. And if you find yourself stuck and needing to start over again, remember, it’s not the end of the world.

Momentum is one the most crucial things to becoming a successful internet marketer and owning a profitable internet business. I know it’s a cliché kind of analogy but think of yourself as a shark and if you stop moving, you risk dying. I can’t remember if that’s an old wives tale or not; but any way around it, it’s a great analogy for this particular industry because the longer you end up stuck, the longer it’s going to take you to succeed. And the longer it takes you to succeed, the more likely you are to wash out and never succeed at all.

So remember: momentum. Even if you’re not doing everything perfectly, you’re learning, you’re becoming better, you’re taking strides towards success even though… for example, I had a conversation with my wife earlier today. I’ve mentioned that she’s starting her own internet business.

She said, “I researched this thing for an hour and a half and it was just wasted time.” Because ultimately, we decided to hire a developer for it anyways because it requires editing hard code. She’s got kind of a complex niche; don’t think that that’s something that you’re going to encounter. That’s a very uncommon thing to encounter.

But she said that it was all wasted and I said, “No, it wasn’t all wasted because you learned so much along the way. In that hour and a half, you learned. You became better. You established a lens that you can filter all future problems like this through. It was not a waste of time.”

It’s very easy to get caught up in that mindset but as long as you are making progress – even if you are making mistakes, you are making progress, you are taking strides towards success. Whether or not you realize it. It’s very, very, very important to remember that, okay?

So either take the best option from the list that you started with or go back through this process with all of these different factors in mind and come up with things. You’ll probably come up with much better ideas now. And yeah, there may be fewer of them now that you have all of these different filters to pass it through, but the niches that you come up with – the ideas that you come up with – will be much better.

And at the end of the day, you can just Google… you know… niche ideas. There are tons of people that are talking about different niche ideas and they throw a lot of them out there and you could use everything you’ve learned in this section to come up with a really workable niche based on what you read and kind of get some ideas kicked up through those. So like I said, if you don’t have any ideas, I would go back through, come up with some ideas, and make a decision within the next 24 to 48 hours.

If you have ideas and you’re just kind of like, “Which one of these is the best?” Just make a decision based on your best judgment at this point within the next one to two days and press forward with the training. Do not get stuck here, okay? Like quicksand, niche selection can be. Don’t get sucked into the black hole that can be niche selection. Make a choice; commit to it; and at the end of the day, keep reminding yourself the worst case scenario is not that bad.

If you find yourself stuck in kind of a dead niche; you’re at a dead end; you’re burned out – something along those lines – still, the progress you made over those months or those weeks or even just those days is going to be tremendously helpful to set you up for success going forward.

Alright, that’s all I have to say about niche selection at this point. Again, I think I’ve gone more in depth than any other training that’s out there – especially that’s out there for free but even compared to what’s available in those paid products.

So I hope you found it helpful. Again, it’s such an essential skill to master if you want to be good – if you really want to be a professional – and have a lot of long-term success with multiple streams of income in this industry. And with all of these things in mind combined with some experience as you go through it and you kind of work in the trenches and you build these sites, you’re going to find yourself tremendously empowered by the in-depth knowledge you have for niche selection now.

So again, think back to when you first started this section and how little you knew or even if you knew a fair amount compared to what you know now; you are just setting yourself up so well for success and I really want you to pay attention to that. I want to call your attention to that because that in and of itself is a huge feat and a ton of progress. You just cut months, if not years out of the cycle that most people go through in internet marketing by having all of this knowledge. No exaggeration.

So that’s my gift to you along with everything else in Free Internet Marketing Project. I hope it helps you change your life. It’s definitely going to set you up better for success.

Once again, if you have any questions that are lingering and you just kind of want to skip all and work through, post them in the Facebook group – that is free for registered members. And as always, it’s free to be a registered member. You just need to sign up so that it gets you access to the Facebook group. Post it there and let’s all work together as a community and kind of make sure you’re perfectly on track.

And I will see you in the Facebook group and I will see you in Section 4 where we’re really going to start to get into some of these strategies and methods and frankly start building your business because all we needed was a niche and now it’s time to press forward and I’ll show you how to turn this into a profitable business in the coming weeks and months, alright?

So, I’ll see you guys around and I’ll see you in Section 4. Talk to you then!

48 thoughts on “3.7 Making Sense of the Tornado Inside Your Head, and When to Move On

  1. Hello Ian!
    Wanted to thank you for all the great content you are bringing to us.
    I also applied to get to the facebook group but didn’t get any response. Who do I pitch to be approved? ))))

    Thanks a lot again,
    And see you again in the next video ))))))

  2. Ian’s exhortation to make progress rather than shooting for perfection really resonated with me. I know I’m prone to be too cautious. But with affiliate marketing, I think you have more to lose by not getting started than by starting with the wrong niche. I’ll share two of the best pieces of advice related to this topic:

    1. “Don’t wait until all the stop lights are green before you begin your journey.”
    2. I’ve read that something like only one in six businesses succeed. One book rightly concluded that means that all you have to do to succeed is to be willing to start six businesses. From what my cousin, who has become a successful entrepreneur (after his share of failures), says, it likely won’t even take that many tries before I succeed. That’s because most people quit after the first or second try (bringing down the number of people who eventually succeed), but those who persevere like my cousin will learn more and more with each attempt and will likely succeed on try three or four. Or like Ian says, if don’t give up, you’ll eventually succeed.

  3. My niche discovery journey has been a long one, dancing around a lot of health and wellness stuff but finally have decided on something a little closer to home for me. I have 20 plus years of operational experience in the hospitality industry with a lot of time spent managing and installing till systems in various venues. There are now at least 15 different iPad based POS systems and they are taking over the industry but it can be very hard to understand which system is correct for your business and what the systems is actually like to use on a day to day basis.

    So this is my niche: reviewing and advising on iPad based point of sale systems for small independent food & drink service businesses, done in a fun and accessible format, with lots of videos, similar to a video games review or an unboxing video.

    I’m worried about achieving a good ranking against the other iPOS companies with a lot of content… now I’m off to the keyword research section…

    Thanks for the content Ian

    • Hey Jezz! I think this is a fantastic niche idea.

      Personally, I would leave it open for expansion down the road. So I wouldn’t narrow it down so far into iPad POS software for a specific industry. I would register a broad domain for POS overall. And when I began creating content, I would focus on the niche you’ve mentioned and treat it like a niche site that was only focused this narrowly, but in time it would leave me the opportunity to expand if I stick with it and I tap out that niche as much as possible. I could then leverage my website’s authority to expand into other niches.

      Overall, I think this is a really fantastic idea. But from a strategic perspective, this would be the best way to approach it to maximize your potential for the future.

      I hope that helps!

  4. Another great training session. I am also a bit of a perfectionist so I had to learn that “Done is better than perfect” I worked for a successful entrepreneur and he had the saying “Ready, Fire, Aim” because he knew that if he didn’t put it out there it wouldn’t get sales. You can perfect it as you go.

  5. Hey Ian,

    Your content is amazing. Thank you so much. I hope to be able to contribute and become a FIMP supporter once my own business starts. The value you are providing is outstanding, just brilliant!

  6. Hey Ian. Thanks for all of the information! I am so pumped to get started. I was thinking on opening a webpage similar to this one: http://globalkitespots.com/inspiration/archive/, but different in a way that I can add tons of value to it. I already have many ideas on mind. Do you think kitesurfing is a good niche? I have access to distributor prices for some brands and believe I can sell them on a website and at the same time add services like all paid kitesurf trips by connecting my page visitors to already existing kitetrip businesses worldwide.

    • Hey, Carlos! I just replied ti your Facebook post in the Supporter-Only Facebook group. Thank yo for supporting FIMP.

      If you have any other questions like this in the future, the best place to post it is in that group – because that is the only official support channel of FIMP where I regularly support members at this stage of the project.

      I look forward to continuing to see you around the supporter community, and I look forward to seeing how this website grows over the coming weeks and months.

  7. Hey Ian, Thanks for such amazing content. I was really struggling with niche selection, but your training has helped put a lot of things in perceptive. After a lot of thinking, I’ve settled on stress management. Do you think it could be a Profitable Niche?
    P.s I don’t have any experience in the department, I am a college student (studying business) and the few internships that I’ve done are in marketing, But stress management is something I struggle with and have done a lot of research on the topic – reading blogs, books, attending workshops etc.

  8. Hello Ian,
    Thank you for this training, I am enjoying it a lot! I have a question regarding my niche. I got into making veggie smoothies in September 2017 which helped not to get sick since (and I suffered from two to three colds and one sinus infection a year before). These smoothies also helped me to lean out my body. I would love to share these with other people. I use multiple supplements in my smoothies which I thought would be good for selling there as well as maybe do reviews of blenders and food processors. Would that be a good niche? Something like- healthy smoothies supplements and makers. Thank you very much! Helena

  9. Hey Ian,

    Thanks so much for putting this training out. The best training out there. I have been thinking of getting into this for a long time and was lost. The structured approach of your training has finally made me stick to it.

    I need your help – Is doing a niche site around credit cards/comparison/best credit cards for travel etc to generate leads and earn money via their affiliate programs a good option. The commisions are very high. I haven’t seen you talk about this industry so need your feedback if I am missing a big point here.

    • Hey, kgang! Honestly, if I were going to launch another niche site today, this is the niche I would get into. But I would only get into that niche with so much confidence these days, because of all of the experience I have from the previous niches I’ve entered.

      It’s an incredibly saturated and competitive niche and will take a lot of time to break through. But if you’re willing to stick it out, I think it could be a very lucrative niche.

      Full disclosure: Personally, I would not recommend this as a first time niche because it is going to be remarkably competitive and saturated. But if you do decide to tackle it as your first niche and you’re willing to stick it out, it could be a very profitable and lucrative niche.

      I hope that helps!

  10. Hey Ian, I was doing some thinking about a niche and thought about people who are on the fence about getting and having weight loss surgery. I myself have had gastric bypass and know all of the in’s and outs of it and what all you have to go through. I was just wondering about monetizing it? Any thoughts?


    • Hey, Ramey! I recently replied to your Facebook post. I think this could be an outstanding niche. It definitely has the green light from me.

      Don’t worry about monetizing it too much, at this stage, just worry about creating high-value content, picking good keywords and optimizing your content per the on-page SEO training here at FIMP.

      Once you get enough traffic, then you can turn your attention towards monetizing this niche. I don’t think it’s going to be any challenge once you begin getting traffic — so that should be the focus right now.

  11. I thank God for my friend who gave me the name of this site
    This Lesson 3 in totality has really made my day, you have saved me months and years of research and trial and error and I cannot thank you enough Ian. God Bless you

    • I’m so glad you’re finding the training useful, FolashadeB! I hope it helps you accomplish everything you aim to accomplish through the training.

  12. So if I want to market in the line of ‘Healing body and soul with Essential oils”
    do you think that would be too broad?

    • Hey Joan! Essential oils can be a great space, it’s very lucrative.

      I would focus on one side than the other, for starters. I’d start with either body or spiritual healing through essential oils. Choose one and really niche down in that for as long as you can before expanding into the other.

      But I think, on the whole, long-term, that’s a fine niche idea.

  13. A technique I saw elsewhere is very helpful. You go to google and type in your main word eg “pet”. Then type the letter ‘a’. You will get a dropdown of a bunch of “pet” sub-categories. Then type ‘b’ and ‘c’ etc working through the alphabet. Doing this I got 32 great hits. 12 were product ideas and the rest were great ideas for content. And that was a subject that I am passionate about (Rugby) bu t did not think I would have enough to write about. Website is now underway!

  14. Re: Ross:
    As a pilot for a major airline it’s my belief that about 25% of people are nervous about flying while our FA’s (flight Attendants) think that if you have–I’ll round this off–200 passengers on an aircraft, 10-15 will have full-blown aviophobia.

    I’ve also been told that fear of flying is a symptom for many of an underlying cause: claustrophobia. At any rate since more than 100 million passengers were carried by U.S. airlines in the last survey I saw, you’re dealing with more than 5,000,000 who have a deep-seated fear of flying.

    Good luck.

  15. I read or heard (or possibly saw in a Ted Talk that if we have it in our head to do something we have FIVE seconds to pull the trigger or that thing is not going to get done.

    You have to go to a 7-11 to get milk one night? If you don’t put your coat on, grab the keys, and head for the car, it’s almost a lock you’re going to wake up without any milk in the ‘fridge’. “Let me think about it” can be words that set you free–or keep you in chains.

  16. I appreciate it Ian! I’ll be on the Facebook group soon I’m sure! I’ve got two ideas, and I’ll go over them both briefly:
    1) Fear of Flying – I know this is common problem, and it’s one I suffer from and I fly 5-10 times per year. Monetization would be affiliate for the SOAR fear of flying program, affiliate for selling flight tickets, and for people who just can’t bring themselves to do it, affiliate for bus tickets. My fear with it is finding things to write about.

    2) Managing Depression without Medication – Without getting into the whys here this is another thing I care about. I think there’s a lot to write about here, and I think it’s a potentially big audience. Monetization might be a struggle. I could affiliate for supplements or exercise equipment (exercise is a key component to this), and after creating enough content it might be able to become an e-book and be its own digital product. The other fear here would be liability, I’m not sure how much I can evade that with careful warnings.

  17. Is this an OK space to workshop a niche idea? I’m not on the FB page yet. I’m avoiding that for now because I got a bit addicted to FB so I’m taking a break from that and trying to spend my time more productively (such as by going through this training). Obviously I’ll need to get back on social media if I’m going to work an online marketing idea. BUT, if until then I can share here I’d love to get your feedback.

    • Hey Ross! Typically I would say no — you’ll get a lot more help from the Facebook community (which is true), but I want to support you in taking a break from social media (I’ve been there before myself), so please post it here and I’ll try to get you some feedback within the next day or two.

      For anyone else reading this that IS on Facebook, please make sure to post your idea to the FB group 🙂

  18. What if don’t like to write? I saw a system you could buy in internet that can create any content I want for any subjects! Is such a thing still exist?

    • No. That’s someone trying to scam you. If you don’t like to write, video is your next closest bet, but it’s trickier to get right and fewer people are going to be able to succeed with video as written content.

      If you’re not able or don’t like to write, you should probably stop pursuing internet business (at least anything in affiliate marketing or anything that’s SEO-focused).

      VERY few people will tell you that, because at the end of the day, they’re just trying to sell you a product. That’s not a conflict of interest I have. But of course it’s up to you whether you think I’m right, or if I’m just “missing something” like many other people that have read responses to questions like this and gone on to spend hundreds or thousands of dollars on courses that just ripped them off.

  19. When I first got into digital marketing I took a course similar to this but more geared towards getting a DM job and he always said “remember guys, perfection equals poverty”. Good advice man

  20. This was a good topic for me. I am a re seller so I buy online auction items in bulk and sell it by the piece so I will not use drop ship. Does it still make sense to get a Shopify website?
    Robert Kreidler
    Georgetown, Texas

    • Hey Robert! Definitely — Shopify blows away all of the other eCommerce platforms out there. The first time I tried eCommerce, I used WooThemes (the WordPress competitor of Shopify), but I got NO traction at all.

      Once I switched to Shopify a few months later, with the same niche and domain name, I started profiting about $300 per day. The site was just so much cleaner, credible, and had seamless checkout. It made me a firm believer, and I’ve launched a handful of other Shopify stores since! Worth every penny in my opinion.

      In case you decide to sign up and you want to support FIMP in the process, here’s my affiliate link for their 14-day trial.

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