Lesson Tag: supporter

4.9 Setting Your Business Up for Profit in WordPress

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In this video I discuss:

  • Setting up WordPress to be as secure and profitable as possible
  • Exactly which plugins to install for maximum blog profit, and adjusting their settings
  • Which settings to adjust for your new WordPress website for maximum profitability

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

4.9 Transcript Below

Okay, now that we have stripped WordPress of all of the useless crap, we’ve got to set things up in their place – things that are actually good for our business and helpful. And we also need to adjust a handful of settings to make sure that your business can be profitable in the coming months as you add content and go through the rest of this training.

So (excuse me) Lesson 4.9, here we go! (And of course, I have to clear my throat 27 times before the video starts.)

So I want to make setting up WordPress as hassle-free as possible. We want your site structure to be optimized for SEO at a really basic level. We’ll get deeper into this later. Don’t – by any means – think that what we’re doing here is comprehensive SEO. It’s just kind of setting the stage for a very small aspect of SEO going forward but we need to do that.

Also, WordPress’ security vulnerabilities can be a total time-suck if you’re not careful. If your site gets hacked, if it gets injected with a virus – you could lose access. Technically, someone could delete your whole website if they wanted to. So we want to keep those security vulnerabilities as minimized as possible.

And none of this is going to be a concern for you after watching this video. So the goal of this video is whether you’re a beginner with WordPress or you’re super-experienced with WordPress, these are the practices that I have found to make WordPress as hassle-free as possible going forward long-term in your business.

So we need to install some plugins and set up your site structure for SEO – also known as your ‘permalinks’ which we’ll talk about here in a second.

So we need to install these plugins: we need to install Yoast and we need to adjust a handful of settings which we’ll do on camera. We need to install Easy Updates Manager for automated updates and security. Like I mentioned, we already have the updates set through Bluehost to kind of automatically update but we just are going to install a second layer just in case. And we need to install Wordfence. For security, it’s my preferred plugin. There are several security plugins – take your pick, really. And we need to install a Contact form plugin which you’re never going to guess what that’s used for and so we’ll use that to set up a contact form. And then we need to adjust your site’s permalink structure like I mentioned.

And it’s probably best that change your log in username – your log in nickname – because it defaults. Again, you really don’t want people to know your username. You all know mine which kind of sucks. I could change it if I wanted to but you’re just going to see it time and time again so whatever. So by default, if you post to your site, your log in is going to be your username that’s displayed to the world so we want to change your nickname and users.

So let’s just hop in and do it! So we’re going to start off and we’re just going to work our way down the list. I may have to reference back to this but it’s really quick and easy overall.

So we’re going to come over here to Plugins and we’re going to hit Add New. We’re going to type in ‘Yoast’; you’re going to hit Install Now, it’ll install; and I’m going to hit Activate. This is going to take us to our Plugins page. If you wanted to, you could kind of just keep installing the other plugins we wanted; but I’m going to kind of install one, set it up, install one, set it up.

So now what we need to do is now that you’ve installed Yoast SEO, you’ve got this little Yoast symbol down here on the left-hand side, I’m going to hit Dashboard and one of the first things that I’m going to do in Yoast is I’m going to click this General tab… I believe it’s in here… No, it’s Features tab. There we go. So under the Features tab, Advanced settings pages… this is going to unlock a world of hurt that could be very confusing; but again, I’m going to walk you through what you need to do. So the Advanced settings page, I just enabled that. I need to come down and hit Save.

And you might consider down the road looking through some of this and deciding what you actually use and what you don’t. Like personally, I never pay attention to the Readability analysis. And if you are writing really long posts, the Readability analysis can slow down how quickly you can type. It can make the editor very, very slow like when you get north of 3000 or 4000 words for a post.

So I do use Keyword analysis. And I just enabled the Advanced settings page. But you know, it’s just best practice. You don’t necessarily want to keep things enabled that you aren’t using because they’re just using resources on your server and possibly slowing down your website. So using resources on your server shouldn’t be that big of a deal unless it slows down your website.

So you know, you can click through and play around in here. You can set up your Webmaster Tools verifications through here which is really handy. Google Search Console – if you want to set up – is going to be super, super handy for your website. Google Search Console and Google Analytics combined can be really helpful for your website. So you can do that on Yoast – that’s really handy. I might actually add a video to this section to do that.

So we just want to come in here and now that you’ve enabled Advanced, you see all of these stuff over here. So we want to click Titles & Metas; and we want to hit Taxonomies; and we want to come down here to the Tags taxonomy and we want to change this to noindex; you want to hit Save Changes.

Of course, sometimes you’ll get errors like that. Just refresh the page, it’s not that big of a deal. I’m going to come back into Yoast. I’m going to come back into Titles & Metas. Sorry about that. It’s a great example though. Sometimes funky things just happen. They don’t really mean anything usually. So I’m going to come back into Taxonomies; I’m going to go Meta Robots, noindex; and hopefully it works this time. There we go.

So what you’re doing there – just to give you a heads up – I mean, you can just follow the actions and have no idea what you’re doing. It’s the correct thing to do; but by default those tags pages on your website can begin outranking content that you actually really want to rank. And the tags pages aren’t really valuable to drive traffic to usually and they’re hard to optimize for conversions and value. So we just keep the search engines from indexing them which means… ‘indexing’ I may have explained it up to this point… but indexing is just being included in the search engine in their database.

So if you are indexed, it doesn’t mean you’re on page one. Indexing and ranking are two very different things. But if you’re indexed, that means you’re included and people can find your site through Google if they search your brand name; or potentially – if you do have rankings – by searching a certain keyword and finding you on page one. So the reason you’re doing that – long story short – is because those are fairly worthless pages that compete against pages you may actually want to rank.

So we need to do it again for another type of page. We want to click Archives and we… under the Author archives settings… we want to hit noindex. That’s also a best practice. So these are just kind of setting up the stage for SEO down the road.

All these other settings don’t really matter too much. Like I said, I may make another video where we verify Google Search Console – stuff like that. But another nice thing is Yoast SEO automatically creates your XML Sitemaps so you can see XML sitemap functionality enabled. So you can also enable a user sitemap. So these are all the advanced settings. If you want to research some of these, you can; at the same time, if you don’t want to adjust anything else, you’re fine. You can just move on. You don’t need to dive into these weeds and start navigating all of these. Everything we just did is enough. That’s sufficient. And then as you learn more and you have more time, you can Google and play with these things if you want to.

So we’re going to go back to Plugins, Add New. The next one we talked about was Easy Updates Manager. So I’ll show you how to install that and set it up really quickly. Again, it’s this one right here. I’m going to install… I’m going to activate.

And this one, you actually just have an easy to access Configure box right here. If you didn’t want to access it here… you notice – unlike Yoast – it didn’t create its own kind of navigation menu… so we want to come in here in Settings. A lot of the time… and actually, it’s not even in here… so a lot of the time when you hover over Settings, you will get an option for a plugin if you don’t see it add a menu option for itself.

But it looks like the only way that we can… Tools… it’s not even in Tools… so it looks like the only way that we can access that particular plugin’s settings is from the Plugins page, hit Configure. And so… I’m just going to close this out. And you can see by default it’s got All Updates… all of these things… just leave this on. I’m going to turn on Major Releases, too. I will leave Development Updates off – there’s just not much of a reason. And then we want to hit Enabled for Automatic Plugin Updates, Automatic Theme Updates – enable both of those. And then you have the individual updates if you wanted to change the settings for each of those – I don’t. I want everything to be automatic. And so… I’m going to just click no thanks but good luck. And all of these save automatically so you don’t need to hit a save button – at least in the version of that as I’m recording this. In the version of the plugin, I should say.

So that’s it for Easy Updates Manager. What we just did by installing and setting this up was, again, we have kind of a second-tier. If for whatever reason Bluehost default automatic updates don’t act quickly enough, now we’ve got a second layer of protection. Technically, this isn’t necessary; but I just figure, why not? Again, you can’t… I shouldn’t say that… you can go overboard with WordPress security but it’s something you do want to take seriously.

So next thing we want to setup is Wordfence – speaking of WordPress security. So you can see Wordfence right here. 3,081 reviews with a solid 5 stars. So it is like one of the leading security plugins. Bulletproof Security is also a really, really good one. You can see it’s really highly rated. But I’m going to… Wordfence will pop up here, so I’m going to hit Install. You can see there all kinds of options. Again, if you want to use a different one, that’s fine. But… I guess it didn’t click correctly… Install Now. So we’ll install Wordfence, we’ll activate it… maybe. There we go. Don’t know why things aren’t clicking. Again, weird things happen. You just deal with them. They don’t even faze me anymore. I’m going to close this, I have no interest in going through their tour right now. You can if you want to – again, to get to know your site – I’m going to hit End the Tour.

And now we’ve got all of this Wordfence Security stuff setup. So this is really helpful. It’s going to help protect your site across the board. In my experience, its default settings are more than good enough and I just kind of… you know… leave it the way it is. But you can – again – go through and take a look at everything. You can scan whatever you want, see if you have viruses or anything that are detected; but this is almost in a lot of ways… it’s an oversimplification because it does a lot more… but this is like having a virus protection software installed on your website. And like I said, that’s an oversimplification; but at the same time, it’s pretty valid broadly speaking.

Wordfence also, I think, helps with stopping brute force. I mentioned those earlier where people have robots that come and just try to log in repeatedly. So you can Click here to configure and… I can’t remember which one… so they say based on their test this (Apache + suPHP) is the best one. If you get an error message here… I have before… frankly, if I get the error message in this, I’m going to move on. I’m not advanced enough to code this stuff. But we’ll go ahead and hit Continue now; we’ll hit Download .htaccess just in case we need a backup; and we’ll hit Continue; and we’ll see what happens.

Okay, cool. So “…installation was successful! Your site is protected to the fullest extent!” Right now, the Firewall Status is in Learning Mode which is pretty cool. So now you can see Wordfence is all set up. And like I said, in my experience, its default settings are really, really, really good. So, that’s Wordfence.

And now, we want to go ahead… so we want to come in here and install a Contact form plugin. So again, we’re going to go Plugins; we’re going to use Add New; and we’re just going to put ‘contact form’ and we’ll see what comes up. I really don’t have a preference here. So you really could – no exaggeration – use any of these options we can see. I’m typically going go to go for the one that looks like it’s really highly-rated and is updated really frequently. Two weeks ago is good enough. So, whatever. I’m just going to install Contact Form 7. I’m going to install that; I’m going to activate it just like all the others; and let’s see… it did not create a menu option either. So I guess the only other place we can access… oh, there! It created its menu option. It just created up here. Sorry about that.

So Contact form 1, I’m going to hit Edit. Again, you can pretty much leave the defaults. And this will vary. This will vary. If you install a different contact form plugin, you’re going to see something differently here and you’re going to have to figure it out on your own. This will come into play in another video soon; but right now, we’re just setting up the Contact form.

So this is the form that people would see whenever we embed the contact form on the page. So you can see <label> Your Name (required), Your Email (required). Subject, required. Your Message, required. So just a really basic one with a submit button and that sends it.

I want to hit Mail. It defaulted to my WordPress admin email which I actually need to update now because while I was off-camera, I created an ian@ruetattoo.com. Again, if you want to do that, you can just set up a Gmail. Nothing wrong with that. So if I wanted to do like ruetatoo2017@gmail.com or whatever – I could have done that; but I prefer to have… you know… my domain name on it. It’s just official. So ian@ruetattoo.com. The From [your-name] wordpress@ruetattoo… so I’m just going to go ian@ruetatoo. Subject… “[your-subject]”… I mean none of this really matters too much. Reply-To: [your-email] and then the Message Body, who it’s from.

So that’s good enough. I just wanted to make sure that the email address it sends to is the email address I wanted to send to which is the RueTattoo one. And nothing else matters. You don’t have to mess with any of this stuff.

So the next thing we want to do is adjust our site’s permalink structure. And if you’re like, “Ian, you barely set up a contact form. What do we do now?” Again, that’s in a future video.

So for the permalinks structure, we want to come over here, we want to go Settings. And in your General Settings, you have all this stuff. Like I said, I want to change this to ian@ruetatoo.com. And nothing else. We don’t need to change anything else. You wouldn’t even need to change that if you had the original admin email set up correctly when you installed. I did not because I just forgot the plan for that. So you have all of these settings over here which again you might go through at your own leisure. You have your Writing settings, you have your Reading settings, and all different kinds of things; but the thing we want to adjust is Permalinks.

So typically, I’m just going to set permalinks to the Post name. That is really helpful for SEO because if you are putting your keywords… which again we’re talking about soon… actually we’re getting to keywords in the next section… if you are putting your keywords in your title, they will automatically then be inserted into your URL slug. An example of a URL slug is like RueTattoo.com and if I had a post titled ‘Laser Tattoo Removal’, my URL would be RueTattoo.com/laser-tattoo-removal. So this right here is my URL slug.

And if you have set your permalinks correctly, whenever you title your posts… because you’re going to put the keyword that you’re aiming to rank for in your title… whenever you do that, you are also automatically going to get keywords in your URL slug – which are also really good for SEO. So that’s why we adjust permalinks to the Post name. It’s just because it helps with SEO.

So the last thing that I want to do (I mentioned earlier) is I want to come into Users and I just want to change the way my user profile presents to the rest of the world. So I’m going to go Edit and you can see right now it is defaulting (like I said it would) to my username that I use to log in and I personally (for security reasons) don’t want the world to know. So I’m going to type in ‘Ian’. ‘P.’ as my Last Name. Because personally, I learned the hard way… I don’t typically like to use my last name for my niche sites… it makes them really easy to hunt down and all kinds of stuff. So I just don’t do it.

And then you can also change your Nickname to whatever you want it to be. And then you want to change Display name publicly as. And now you have the options: your first name, your complete name, and your nickname. So I’m just going to select ‘Ian’. But totally up to you. And ian@ruetattoo.com is the Email for this subscriber.

If you want a profile picture (as soon as I update this, it’s going to change – this is the profile picture that’s associated with ian@stoppingscams.com), you will need to set up a Gravatar account if you want to assign your profile picture. It’s the only way to do it.

So you would just click this link, you would go through here, and you would create an account for that email address that you have associated with this user. So if I set up an email address or a Gravatar account for ian@ruetattoo.com, it will automatically start displaying whatever profile picture I set up on Gravatar. (I don’t know why. That is such an archaic way for profile pictures to work in WordPress but it’s worked like that since the beginning.) Don’t need to fill up anything out… I’m going to hit Update and now you can see that my name will be displayed publicly on my posts as Ian.

Alright, so that’s it. We did it. We did everything here.

We installed Yoast and set it up. We made it so that the Tags archive is not showing. (Or the… what is it called? The tags… here we go. Whatever. The Tags taxonomy. That’s what I’m looking for.) So we set it so that the Tags taxonomy is set to noindex. We set it so that the Author archives are set to noindex so the search engines will not archive those in a way that will compete with our website and the things we actually want to rank.

We installed and set up Easy Updates Manager. We installed and set up Wordfence. We installed a Contact form plugin. I think mine was called Contact Form 7. Again, it just doesn’t matter which one you use as long as it’s highly rated and regularly updated. So you really can’t go wrong. But just know: you might have to figure out some settings and that’s just part of this territory. Again, you just have to be willing to learn things, research them on your own, and figure stuff out.

And then we went ahead and we adjusted the permalink structure – that’s very important for SEO. And we also adjusted the nickname so that our username is not publicly displayed to the world. And of course, I did a couple of extra things like update my email address now that I have ian@ruetattoo.com set.

So, that’s it for Lesson 4.9.

In Lesson 4.10, we’re going to keep going with this. We’re going to start getting the site set up, start populating it with some core content, and stuff like that – here within the next couple of lessons – and you’re going to have a website up, running, and ready to go!

So if you have questions, as always for registered members, it’s free to post them in the Facebook group and myself or someone else in the community will come along to help. And I will see you in the Facebook group or I will see you in the next video. Talk to you then!

4.8 Stripping All of the Default Crap from WordPress

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

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  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

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[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

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  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • Exactly what to delete off of WordPress’ default installation

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

4.8 Transcript Below

Alright, we’ve got WordPress installed. I have access to my WordPress account by resetting my password so I killed two birds with one stone there. I needed to reset the password anyways. And now we are ready to strip all of the default crap from WordPress because there’s a fair amount of it. But again, really quick and easy.

So what we’re going to do in this video… I’m about to show you everything on-screen… this should be really quick… but just to guide you through what we’re going to do, WordPress installs a bunch of kind of bloated stuff that you don’t need. And whenever you install it – every single time – you just got to go through and delete, delete, delete, delete. So we’re going to delete a sample page, sample post, sample comment, and some unnecessary plugins that we’re not going to use.

We’re just going to go through and do this really quickly. Like I said, follow along and if I go too fast… it shouldn’t really be an issue… but if I go too fast, feel free to pause until you do it yourself and then play until I do the next thing and then pause and do it yourself. You know how it goes.

So let’s hop on in here to WordPress.

So when you log in to WordPress, you’ll see this is kind of your default page. You know, you don’t need to do this… but I’m just going to go ‘I don’t need help’. You know, you could go through a step-by-step thing if you wanted.

But now, we’ve got all of my… this is what you would see every time you log in to WordPress, okay? So the first thing we want to do, we’ll just work our way down the list.

I’ll go Posts, I’ll go Trash for the ‘Hello world!’ post. And you have all of these notifications, because again, you’ve got all these bloatware. We’ll delete those plugins and they’ll go away.

So I’ll go to Pages – just click on Pages on the left – ‘Sample Page’, I’ll Trash. Look for comments… Oh good! There were no sample comments this time. Oh! Because I already deleted the posted page. Duh. So no sample comments because it was attached to the post that we already deleted.

So now we need to go into Plugins and we’re going to delete most of these, okay? It’s ridiculous… and Bluehost does this by default… but it’s not ridiculous because what they’re trying to do is help and some of these could be genuinely helpful.

But in my experience, some of these are also really, really bloated and they can kind of slow down your website which isn’t a good thing. And there are much better versions. These are kind of the most commonly used ones that have been around for years. And since they’ve become so established, there are competitors that are better than all of them. And in a different video, we’ll replace some of these.

But we don’t need Akismet Anti-Spam. We don’t need Hello Dolly. We damn sure don’t need Hello Dolly.

I’m going to deactivate and delete Jetpack as well which some of you may be kind of like, “Oh my God, he’s deleting Jetpack?” Because Jetpack has a lot of functionality but it is very bloated. Everyone that has development experience – programming experience – would advise you to find other ways to do things that Jetpack does because it’s just so bloated. It loads so many different things that your site doesn’t need to load which decreases your load speed which you’ll find out later is a very bad thing. It can be very bad for SEO and for user experience.

So we’re going to deactivate MOJO Marketplace as well… delete. Deactivate OptinMonster API… delete.

And we’re going to need to add a contact plugin. Technically, we could keep this one and figure out how to use it. I’m just going to choose my own. I guess it doesn’t really matter… but sometimes you get a questionnaire, a survey, when you deactivate something… and I’m going to delete.

So now we don’t have any plugins but that’s fine. We’re going to install some more in one of these next couple of videos.

And that’s it! We just stripped WordPress of all of its unnecessary default crap.

So now we need to kind of adjust our settings; install the plugins that we do want on the site for some extra functionality – that’s really helpful; and I guess then we just need to add some content; pick our theme; and we’re going to be good to go. Then you’re going to have a website up ready to rock. So we’re only a handful of lessons away from that now.

As always, if you have any questions, feel free to post them in the Facebook group, I’ll see you there or I’ll see you in the next video.

4.7 How to Install WordPress in <5 Minutes

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • A step-by-step explanation of how to install WordPress using Bluehost

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

4.6 Why WordPress Is the ONLY Platform You Should Use

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Important links from this video: https://stoppingscams.com/how-to-build-a-blog-from-scratch-a-comprehensive-guide/#why-wordpress-is-best

In this video I discuss:

  • An overview of why WordPress is the only platform that any internet business owner should seriously consider
  • A discussion of WordPress vs. Wix, Weebly, Squarespace, and others

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

4.6 Transcript Below

Okay!

So before we hop in and we kind of set up your domain and we install WordPress which is actually really quick and easy through Bluehost, I want to take a quick minute because this is something that comes up somewhat often. I want to take a quick minute to talk about why WordPress is the only platform you should consider using and I don’t make any money from saying any of this, okay? So this is… you know… there’s not even a chance of bias here. This is just based on experience as an internet marketer.

So in today’s day and age, you’re kind of drowning in an ocean of options. When I first started in internet marketing, you had to at least be able to manipulate HTML templates. I didn’t know how to code them from scratch and I wasn’t very good at even reading code and editing it but that’s what you had to do. You had to take templates and edit HTML. Before that, you had to hard code the HTML. So at least… you know… by the time I started, they had some options to kind of… you had visual editors but they weren’t that good.

And then along came WordPress and it’s really taken over pretty much the entire web design industry – not only affiliate marketing and internet marketing. So I know there are a lot of options out there and I know that they are easier to learn. CMS stands for ‘content management systems’ which there are a lot of them.

You know, some of WordPress’ most direct competitors are like Drupal and Joomla but even those are… you know… they’re along the same lines as kind of technically challenging to learn as WordPress. But you know, when it comes to Squarespace and Weebly and Wix and anything along those lines – there are a lot of them now – there are a lot of people that ask, “Hey, can I use this?” or “Hey, can I use GoDaddy site builder?” or Bluehost may even have their own option for a visual site builder these days. And the answer is no.

Technically, you can use them but it’s going to hurt you. Their ease of use is their downfall because you’re going to get to a point in your internet marketing business – sooner probably rather than later – where you need to edit some things that Squarespace, Weebly, Wix bury so deeply that they’re very hard to find and then you have to go through and like search Google and find… you know… it’s just so difficult because there aren’t as many users for them as there are for WordPress. But also sometimes, you just can’t edit things there. There are things you need to optimize for search engines and you just can’t do it on Squarespace, Weebly, and Wix sometimes. So they’re so simplified that it’s detrimental to someone that’s trying to build a profitable internet business.

And if for no other reason to use WordPress over using anyone else – and just hands down nobody else even comes close – it’s WordPress’ plugin selection. If you’re not familiar enough with WordPress to know what plugins are, (just really briefly) essentially they are little skills that you install on your website. Again, an oversimplification… but you can kind of install these skills on your website and these features that enhance the performance of your website.

So something that you would have had to pay a developer several hundred or several thousand dollars to code, you can simply click a couple of buttons, install that plugin, activate it, maybe adjust some really easy-to-understand settings; and voila, you have so much more capability on your site.

And we are going to work with several of those plugins. They’re all free… and not all plugins are free, I should say… the plugins that we’re going to be working with in this section are free.

And the nice thing even about paid plugins… like the other day, I was looking for a plugin to build FIMP on (to build Free Internet Marketing Project on). I guess this was a week or so ago and I needed what was called a LMS. Where CMS stands for ‘content management system’, LMS stands for ‘learning management system’ and it’s what you use to build training courses and membership areas and stuff like that. And the one I found… I think it cost me like $147 or something like that. Just not that much.

Whereas if I had had to pay to get all of these custom developed, it would have cost me several thousand dollars to have a membership area that’s nice with all these functionality. And instead, because they can sell it to a massive amount of people and those people go out on their own and install it to their WordPress site without any help from them, they can sell it at a much lower price because now they have a mass market product.

And technically, Drupal and Joomla – and even… you know, places like Wix and Weebly and Squarespace – they all have similar things to WordPress’ plugin library and marketplace but they don’t hold a candle. I mean we’re talking about like hundreds of thousands, if not millions of options versus like on WordPress versus like dozens or hundreds or maybe on the low side of thousands for the other content management systems (for the other CMS).

So bottom line is if you want to build a profitable online business, there’s no cheaper or better option than WordPress. We talk about this more in that same article that I linked last video… a little bit deeper… so if we talk about why WordPress is best and it’s the only thing you should consider using, it’s a pretty accurate description and summary if you want to know more.

But at the end of the day, that’s just what it boils down to. You’re going to be so restricted, you’re going to have less access to knowledge and help and tutorials when you Google things online. It is more difficult technically to learn (I will fully admit that) but at the end of the day, it’s a necessary evil. You have to learn how to use WordPress. You don’t have to learn how to code; the nice thing is WordPress for the most part will keep you out of ever having to code and you can hire a developer when you need to for custom functions and stuff like that that you can’t get through plugins.

But you absolutely have to learn how to use WordPress. There are just no ifs, ands, or buts. You need to learn it if you want to build a profitable business. As much as that stinks, Squarespace, Weebly, Wix are just going to tie your hands too much and it’s really going to stunt your potential and your income potential more importantly, and how much traffic you can get – stuff like that – compared to WordPress.

So it’s going to be a little bit tougher but don’t worry. That’s what I’m here for. We’re going to go through it in the training; you’re going to get really deep and into the nitty-gritty; as time goes on, I’ll show you how to do all these things step-by-step on screen or with screenshots. So don’t freak out. It’s all going to be handed to you and you’re going to see it all step-by-step. And if you do get stuck, there’s a lot of information for WordPress online.

So that’s that. That’s why you have to use WordPress over anything else if you want to be profitable online.

As always, if you have any questions, feel free to post them to the Facebook group – free for registered members. And I’ll see you there and I will also see you in the next video where we’ll talk about how to install WordPress on your domain within your hosting company. And I will see you there!

4.5 Linking Your Domain Name and Hosting Account

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

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Or simply log in if you already have one.

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Helpful links from this video: https://stoppingscams.com/how-to-build-a-blog-from-scratch-a-comprehensive-guide/#connect-your-domain

In this video I discuss:

  • An explanation as to why this is necessary (and why it’s not for some viewers)
  • How to update nameservers for domains purchased separately from your hosting company

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

4.5 Transcript Below

Okay!

By the time you’re starting this video, you should have… as I mentioned at the end of Lesson 4.5… you should have your hosting secured and you should have your domain name registered. So if all of that’s set up, we’re ready to keep going.

So this I think is something that people are intimidated by because it can be easy to get lost but I’m going to show you step-by-step with screenshots how to do this here.

So basically, what we’re doing in this process is we’re tying your two islands together. You know, it’s kind of… again, an oversimplification… but you’ve got your domain name on one island, you’ve got your hosting on another island – we need to tie those two things together so that your browser can serve up the files to you from someone’s website when you go to their domain name. Because if they’re on two totally separate islands, nothing good’s going to happen.

So I do want to say again: skip this video if you just purchased your domain name through Bluehost. No worries. But for everyone else (I think the vast majority of people will have probably opted for NameCheap or GoDaddy) this will be really quick and painless. I promise.

So this is done – like I said – by updating our nameservers. It’s similar for all domain registrars that… you know, it’s kind of you have to click in different places to get to the settings but every domain registrar has a place where you can update nameservers. And it’s pretty easy to Google. Say, for example, for whatever reason you had hosting on HostGator and your domain was with GoDaddy. You could search ‘update GoDaddy nameservers to HostGator account’ and you’d find articles probably from HostGator and from GoDaddy directly that would walk you through that step-by-step.

The important thing is that you need to know your nameservers. It’s really simple for Bluehost because everyone has the same nameservers. But if you sign up with a company like HostGator, depending on… you know… what server you’re on in what region, you’re going to have different nameservers. So your nameservers may be ns288.hostgator.com and ns289.hostgator.com or they could be ns.1181 and ns.1182 or… yeah… ns1182.hostgator.com.

But anyways, that would be included. Your nameservers for most hosting companies (for most humping companies, my God!) for most hosting companies are going to be listed in that initial registration email that you received from your hosting company. But again, if not, it’s very easy to search and find out how you find your nameservers for your hosting account. But again, if you’re with Bluehost, it’s really simple. We all have the same nameservers.

So it’s easy: Google it. End of story. Because I’m going to show here NameCheap to Bluehost, if you have a different registrar or if you have a different hosting company, just Google it. You’ll find a good article or a good video on YouTube.

I also show how to do this in this particular link on https://stoppingscams.com/how-to-build-a-blog-from-scratch-a-comprehensive-guide/#connect-your-domain. It’s a long link so you would have to do a lot of typing. But on our article about How To Build A Blog From Scratch: A Comprehensive Guide, we talked about in there how to connect your domain name from NameCheap to Bluehost.

So I’m just going to show you how to do this in screenshots really quickly. The only reason I’m not going to do this one live is like you can see, I’ve blurred out my… you know… full name and any private domains that I don’t really want to share. Apologies, again. But it’s easier for me to do this way through screenshots if the process looks exactly like this. But if I do it live, then I have to go through and I have to blur the video and stuff. So it’s just easy blur screenshots than it is to blur videos. So I’m just going to show you how to do it in screenshots.

The screens would look exactly like this. Over time, this process may change a little bit – like if NameCheap changed the design of their website – the steps may be a little bit different but they’ll probably… even if they look slightly different… they’ll probably be the exact same steps, you may just have to go looking for them. And if they’re totally different, send me an email because it means I need to update this video. Okay? But it should be pretty self-explanatory overall.

The first thing is you need to log into your account and you need to get to the domains settings. So RueTattoo isn’t reflected here because I took these screenshots a few weeks ago for the article on stopping scams. So you would log into your account and then over here on the left-hand side, you would click ‘Domain List’ and that would take you to this page and it would kind of show you all of your different domains.

The PillPupper I’m okay sharing publicly because it’s just not anything anyone’s going to be able to replicate; it’s patented – all that stuff. So I’m not concerned about sharing this one in particular.

So what you want to do from there and once you click domain list, you see this screen, you want to hit ‘Manage’ for whatever domain name that you want to update the nameservers for. And the cool thing about this process is you don’t even have to log into Bluehost to do this. You know your nameservers already because the same thing for everyone on Bluehost. So as long as you know your nameservers, there’s no reason to log into your hosting account for this process.

So if you feel like, “Uh Ian, I never even logged into the hosting account.” That’s okay. That’s correct. It’s nothing to worry about.

So once you click ‘Manage’, you’ll be taken to this page and you’ll see this little section down here magically-named ‘Nameservers’ – that thing we’ve talked about over and over again. So you would just click right here, you would select ‘Custom DNS’ and then you’ll be able to put in ns1.bluehost.com and ns2.bluehost.com (and those are your nameservers if you’re hosting with Bluehost; they don’t have a bunch of different nameservers like other hosting companies do) so you would put those in there. That’s enough. You don’t need to hit ‘Add Nameserver’ or anything like that. That’s just going to add more lines. You just need to select ‘Custom DNS’, put in ns1.bluehost.com and ns2.bluehost.com, and then you need to click this little green checkmark and then they’ll kind of… you’ll see that it’s processing and it’ll say, okay change is saved – and that’s it! That’s how you update your nameservers.

And so now, you’ve tied those two islands together. You’ll possibly see a notification message too that says like, “Hey it could take up to 48 hours for nameservers to fully propagate.” In my experience, that’s not the case. It can happen and don’t freak out if it does. You can always contact NameCheap support or the support for your registrar if you’re concerned about it. But in my experience, it usually happens within a few minutes; it’s reflected within a few minutes. I’ve never had it really take more than a couple of hours and certainly never the full 48 hours they warned you about. So just know that. It’s probably not going to be instant, but they’ll probably propagate within the next few minutes – 15, 30 minutes at max. And if not, don’t freak out because it can take up to 48 hours.

Okay, so that’s it! That’s how you update your nameserver to tie your hosting and your domain together – at least for Bluehost and NameCheap. Again, if you have a different registrar or if you have a different hosting company, just Google it. You’ll find a YouTube video or you’ll find step-by-step documentation with screenshots from either your hosting company or your domain registrar as long as they’re fairly major, okay? So that’s that!

Now we are going to move on in to actually setting up the website, installing WordPress, and getting everything set up. So things are going to start getting really excited because if you feel like this is tangible output, within the next few lessons, you’re going to have a website with… you know… it’s going to be up and live and it’s going to have some content on it. That’ll be done by the end of Section 4 so we’re just a few videos away from that.

As always, if you have questions, feel free to post them to the Facebook group – that’s free for registered users – and I will see you there and I’ll see you in the next video.

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