6.6 How Often to Post New Content

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In this video I discuss:

  • A discussion about how often you should post new content
  • The pros/cons of posting new content regularly or irregularly
  • What I recommend if you’re aiming to build a profitable website on a budget

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6.6 Transcript Below

Okay!

So we just finished a pretty heavy lesson. So let’s catch our breath here and talk about something pretty easy to digest and it’s a common question and I wouldn’t feel as though this section were complete if I didn’t address it head-on and that is – “How Often to Post New Content?”

I can understand why this question comes up so much and like I said, it’s something I see fairly often. And as with so many things in internet marketing, there is no hard and fast rule here as much as I wish there were.

There are extremely successful people in this industry that focus on producing less high-quality content but when they do write content, it is just… like the best you will ever see in your life on that topic. And they do it once or twice a month and that’s it. And then they spend the rest of their time focusing on promoting that content. And we’ll talk a little bit more about how that would be a valid approach to this industry in the next section.

But the more high-quality content you post, the better your odds are of getting rankings. We’ve talked about this already. Well actually, we’ll talk about it more next section. When you complicate things more and more, the odds of you failing, the odds of you getting overwhelmed and giving up increase dramatically. Probably exponentially as time goes on, they begin kind of stacking on top of one another.

And if you get too much going on, you really hurt your chances of succeeding in this industry if you try to overwhelm yourself by doing everything right, because there’s so much you can do right. And you can succeed in this industry by doing 20% correctly rather than trying to do 100% correctly which is impossible. So it’s more than enough to just focus on really high-quality content fairly consistently. And we’ll talk about that more in the next section.

And also like I said, the other options where you post really high-quality content less often. Maybe you post a 3,000 or 4,000 or 5,000-word article once a month and you spend more time on promotion. I’ll talk to you a little about options for that in the next section. But it is a totally viable approach to just focus on high-quality content and posting it regularly.

So the best way I’ve ever heard this explained is thinking about it as “shelf space” with Google. Every piece of content that you put out is another opportunity. It’s buying another ticket in the Google lottery. It’s putting yourself out there and getting more shelf space, getting more potential for rankings. So that’s a really good way to think about it. Again, it’s not the only way to approach this industry. It (by a lot of people’s standards) isn’t the best way to approach this industry. But I do believe that, by far and away, it is the simplest way. And very often the simplest way is the best thing I can teach to set you up for success, okay? And again, we’ll talk about that more extensively in the next section.

But for now, what do I personally recommend? – There’s no hard and fast rule – I recommend… and when I’m creating new niche sites myself, I post at least two to three times very high-quality posts per week. I’ve said this before, I’ll say it again, and I’ll probably say it a number of times more as time goes on and we do webinars and live Q&A sessions and stuff like that: Never ever, ever, ever sacrifice quality for quantity, okay? If you can only get one really high-quality post out each week, do that. I would aim for at least that. And if you can get out two or three, you’re going to see results probably two or three times faster than the person that only has time to publish once a week.

Does that mean if you can only publish one piece of high-quality content per week, you should just not try? Not at all. You can still see very good results in the coming 12 to 18 months or 8 to 12 months even if your niche is a little enough competition and you’re paying attention to picking keywords well and on-page SEO – you could still see some really impressive results over time. So don’t just give up because you can’t do as much as someone working two or three times as many hours as you. But I would recommend at least one high-quality article per week. Just keep in mind if you do two or three, you’re increasing your shelf space with Google and you’re building authority faster, you’re establishing your website faster, and that is going to result in probably seeing results two or three times faster as someone else. So keep that in mind.

You know this comes back to the person that works 10 hours a week is probably going to see results half as quickly as someone that’s working 20 hours per week. As long as they’re both working efficiently and following the training here. But I really want to emphasize: never sacrifice… never ever sacrifice quality for quantity.

So how often you need to post new content? There’s no rule. There’s no right, there’s no wrong. But personally, when I’m building a new niche site, I aim for two to three high-quality posts per week – at least for the first 8 to 12 months. So either I’m going to do that myself or I’m going to hire and train a writer to do that in my business.

And typically, if that’s what I’m doing, even in fairly high competition niches, I’m going to see results. Start seeing that momentum build somewhere within the first 8 to 12 months, sometimes even as early as the first 5 to 6 months. I’ll start seeing that really noticeably build. And as time goes on, you’ll see those results kind of… again, they’re cumulative, you’ll see them kind of exponentially build on one another. And instead of a linear growth curve, they’ll start to see a little bit… or instead of a linear growth line, they’ll start to see a little bit of a curve and start to see that spike a little bit faster and that momentum build on itself.

So if I’m doing at least two or three high-quality posts per week – either myself or through one of my team members that I’ve hired – I expect to see results within the first 8 to 12 months. I’ve had that not happen in some really high competition niches and just stick with it and it always comes through in the end as long as (again) you’re focusing on picking good keywords, which we taught in the last section and you’re focusing on on-page SEO, which we taught in the last lesson, okay? So focus on those things and that is enough. That alone is enough. Trust me.

You’ll feel like you’re going crazy sometimes. You’ll feel like you’re doing everything wrong because you can’t see results. But if you’re doing these things, you’re doing it right. It’s just a matter of seeing it through in a matter of time.

But I want to give you more options – we’ll talk about other promotional methods in the next section. But before we do that, I want to wrap up this section, put a pretty little bow on it and kind of recap and go through the content that I put together that you can model your own content after as you do this in your own business, okay?

So if you have any questions, as always, feel free to post them in the Facebook group, which is free for registered members. And I will see you in the next video.


5 thoughts on “6.6 How Often to Post New Content

    • Please post your questions to the Facebook group (as instructed below every video) so that other community members can chime in and learn from all of these questions you’ve been asking. I think we’re up around 8-10 by now. Thank you.

  1. Very interesting video Ian.

    Holy smoke! This is a tough one for me for two reasons.

    1 – I agonize over articles so the concept of 2 – 3 high quality articles a week is really daunting to me. One a week is daunting! LOL! (Maybe I’ll be the one or two a month guy!)

    2 – I personally don’t like going to a site and discovering that it has thousands of articles. I think it’s difficult to find what I need.

    • I can totally understand that. But Google will index and rank MANY of those thousands of articles, which will bring a lot more traffic overall (as long as they’re high-quality and following the SEO best practices taught here at FIMP!).

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