1.2 The ONLY Four Paths to Wealth Online

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In this video I discuss:

  • The only four paths to wealth online
  • The “Reverse Math” that all internet businesses can be broken down into
  • The viability of high-traffic sites vs. low traffic sites, and which you should aim for
  • Reverse math for service-based, product-based, and content-based internet businesses
  • The ONLY three core competencies that any internet entrepreneurs use to make money
  • A straightforward, easy-to-understand formula for building a profitable internet business

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1.2 Transcript Below

Okay, here we go!

We’re going to jump in with both feet like I said in the last video. I’m going to talk to you about the only four paths to build wealth online.

This is from the years of experience I have across multiple industries, multiple streams of income in my own business, as well as everyone I’ve known to make a full-time living in internet marketing.

Every single one of the businesses I’ve ever encountered fall into one of these four categories. It’s possible that there are more but I think this is pretty comprehensive. I think I’ve covered them all pretty well.

And the reason I want to lead out with this lesson is because when we talk, when we cover… by the end of this video – this is going to be kind of a long video, by the way. This is our first kind of lengthy video because we’ve got a lot to cover here, and admittedly, I can be kind of a rambler which I apologize for in advance. But I try to keep it in a minimum.

Once you know the four paths to wealth online – and it’s kind of an equation and by the end of this video, you’ll know the full equation – but once you know the four paths and you kind of know the core competencies and you get traffic, that’s all internet marketing is. That’s all making tens of thousands of dollars a year or hundreds of thousands of dollars a year break down to. Those are the core components.

And yes, it’s a lot harder said than done or a lot easier said than done, a lot harder done than said (which is gross, that sounds horrible). But at the end of the day, it’s important to understand these concepts and the entire process will be much less overwhelming if you have this framework in place as part of your foundation, which is why we’re going to cover it.

So please again, watch all of these videos, watch all of section 1 and 2, take note of any questions you have, and if you’re a registered member – which is again totally free – you can do it anywhere in this area. It gets you access to the Facebook group and you can post your questions over there and get support from the group and myself. I check in there as well every day.

So anyways, digging down into Lesson 2.

There are only four paths to wealth online as I mentioned.

You can create a content-based business that’s monetized through advertising so that means you’re getting paid every time someone clicks on an AdSense ad on your site.

And if I say something that doesn’t mean anything to you, don’t worry. I’ll teach it in-depth down the road. Right now, we’re just getting a high level overview of the industry.

So if you don’t know what AdSense is, if you don’t know what CPC – which is ‘cost per click’ – if you don’t know what that stands for, or CPM ‘cost per thousand’ impressions, or CPA which is ‘cost per acquisition’. If you don’t know what any of these things mean, don’t worry, we’ll cover them in depth later. Just try to stick with us as much as you can, alright?

So a content-based business is pretty much always going to be monetized through either advertising or releasing a digital product – which is one of the other four paths that I’ll talk about later in this video.

One of the other four paths to building wealth online is to create a service-based business.

That could be, say, you run a writing agency where you charge x amount of dollars per article. Either you’re writing your articles yourself or you have team members that you manage that write the articles for you.

Running an SEO agency where you charge a business owner a thousand dollars a month or two thousand dollars a month to get them ranked highly on Google using search engine optimization.

And you’ll know enough by the time you finish this course that you could absolutely do that and I plan on teaching it specifically down the road because local businesses are a little bit unique compared to kind of national or international affiliate websites – there are a few little intricacies. So you can absolutely do that.

Okay so that’s the second path to wealth: you can create a service-based business of many different kinds and create a lot of wealth that way.

You can run an eCommerce business where you’re selling physical products –whether you’re drop shipping them from another supplier, or you are shipping them out of your own house, or you’re using a fulfillment facility, a supplier of some kind to ship. There are all different kinds of ways to do it. But that’s the third path: is to create physical products and sell them to customers.

And then I mentioned earlier a lot of the times – this is technically a content-based business but I wanted to separate it out just for the sake of clarity – is selling your own digital products.

So where you create a training course – it doesn’t have to be in the internet marketing industry. I think that’s a common misconception. There are people that make great livings selling, like… once I read a story about a woman that was a librarian or she used to be an elementary school librarian and she started packaging up curriculum.

Because my wife used to be a schoolteacher before she was able to quit her job thanks to my internet marketing business. And she was a high school English teacher and she would spend so much time preparing her curriculum.

I mean, for her to be able to buy curriculum for three or $400 somewhere would have been a bargain because it would have given her hours back every week times whatever it is 36 weeks out of the year or however many weeks they work.

So we’re talking about hundreds of hours that would’ve saved her. Spend $300, $400 – easy peasy.

So there was a woman that used to be an elementary school librarian, she packaged up curriculum, every year she released new curriculum, and sold it for like $300 a pop.

She makes six figures a month, okay? So that’s a digital product.

So there’s all different kinds of digital products – not just eBooks and digital courses – which can span any different industry. They’re really common in the industry like make money online, business opportunities, health and wellness, all that stuff. But they are also totally applicable to a ton of different industries.

But those are the only four paths to wealth online. In time, we’ll break each one of these down, but for now, we’ll just go ahead and talk about the most important thing to take away from this video because if I get into the nitty-gritty of each one of those four… how you make money and monetization models for all the different… like we’re going to get, we’re going to scratch the surface on them, but it’s going to get really really messy really quickly and I think it’s going to really overwhelm a lot of people if I just jump straight in there before we talk strategies and how all these different things work.

So the most important thing to keep in mind for now is that every internet business breaks down into “reverse math” and this applies on a kind of a couple of different tiers.

The first tier is reverse math in the sense that if you want to make x amount of dollars per month, you need x amount of customers at so much value per customer – okay, that’s it. It’s a formula. Every internet marketing breaks down to that. Every internet marketing business breaks down to that.

And you may have heard this quote elsewhere and for some of you it’s really obvious at this point. I’m not saying I’m the creator of this. Don’t get me wrong. But it does make this industry a lot more approachable and easy to understand. Much more palatable, so to speak. But I will go deeper than this and I’ve never seen anyone really really dig deep beyond examples.

But I do want to make clear that this is true for all four paths to wealth online. That formula applies to all four of the paths we just discussed.

It applies to a content-based business, to a service-based business, to a physical-product business, or a digital-product business. It applies to all of those. I’ll talk about that more as we move on.

The first… what I want to say right now though is don’t freak out.

I’m going to teach all of these step-by-step in the future, in future training – that is what some of these sections are all about. Right now we’re just talking concepts, okay?

It could get a little bit overwhelming, just stick with me the best you possibly can, and we’ll work out the kinks as you go through the rest of the training and we can supplement it with the Facebook group if you have questions. And if you’re a registered member, you could access to the free Facebook group too and people can help you out there.

So don’t freak out, alright? We’re about to really jump in.

If you get overwhelmed, know that it’s perfectly normal, it’s okay. I can’t tell you how many times I’ve been overwhelmed in this industry. It does not mean that you’re not going to be successful, you just have to push through it. Alright? So just do the best you can to stick with me here.

So reverse math for a content-based business… and I promise that all of this is going somewhere. I’m not just pointing out really obvious math over and over again. I really want to drill it into you so that as we get there, as I start making these deeper points towards the end of this training video, they really connect.

So if you want to make $10,000 a month in a content-based business, you can achieve that multiple ways.

A lot of people try to do it through Google AdSense and they think that that’s a really good way to make money in internet marketing. Well, it’s typically not.

Typically, most websites are never going to get enough traffic to make remotely close to a decent chunk of change from Google AdSense. But you could. You could make a dollar per click – every time someone clicks your Google AdSense ad on your site, you make a dollar. If you’ve got a dollar earnings per click times 10,000 clicks per month, you’d make $10,000 a month. Right? Makes sense.

Now what that means though and this is why the math for Google AdSense doesn’t really work out: most sites are lucky to get somewhere between one and 3% click-through rate (CTR) is really really good for a Google AdSense site.

So we’re just going to say 1% because I think that falls somewhere towards a high end of average. If you’re getting 1% click-through rate and you need 10,000 clicks that means you need a million visitors to your website per month. That is a very very difficult thing to achieve. You have to have a lot of traffic coming in which means you need to have… typically that has to be done through search engine optimization which means you need a metric crap ton of content and you need just visitors coming in just hand over fist over and over and over again. It’s hard. Even just to make $10,000.

There are people that are millionaires from Google AdSense. Don’t get me wrong –it’s totally possible. It’s just a really really difficult path to make a lot of money in because most websites aren’t ever going to get more than tens of thousands of visitors a month – if that. A lot of sites won’t even come close to that.

So just keep that in mind: because of that, that monetization model is not valid for most businesses… for most internet businesses.

Now you could make $10 per free trial giveaway.

A free trial giveaway is considered a CPA marketing which again I mentioned earlier stands for ‘cost per acquisition’ marketing. And like Netflix did this for a long time. I think they still do. Freecreditreport.com is another great example where you give away something for free to your website visitor and you get paid. So it costs them nothing up front and you get ten to $15 a lot of the time.

There are also pay per lead. So like if you pass someone through for auto insurance quotes, you may get paid $5 for every person that requests more information on a website about auto insurance. Stuff like that.

So there are all different kinds of ways to monetize content. All different kinds of ways. But we’ll talk about those later in the training.

But if you wanted to make… again, going back to $10,000 a month. If you were making $10 per free trial giveaway: so you’re giving away freecreditreport.com, you’re making $10 for every one, now you only have to give away a thousand instead of getting 10,000 clicks. Okay?

And if you’re converting 1% of visitors… which you may go, “Hey Ian, how do I get from if I can only get 1% of people that click through my ads on Google AdSense, how the hell am I going to get 1% of visitors to sign up for a free trial?”

It all comes down to qualified traffic which we’ll talk about again extensively down the line in the training. But it is totally possible. It’s not unreasonable at all if you’re getting qualified traffic to assume that you could convert at least somewhere between one to 3% of those people. You just have to put the right systems in place and leverage the right strategies.

These are not outrageous numbers. These are actually… especially talking about 1% of visitors converting to something like this, I’d say that’s fairly low-end – if you’re good at conversion optimization which again I teach later at the course.

But anyways, that’s only a 100,000 visitors which is much more achievable. That’s over… that’s like 3,300 visitors a day basically, okay? That is much more achievable.

There are a lot of websites that get to 3000, 4000, 5000 visitors per day – in time. It takes a lot of time to get there, a lot of hard work. But it’s achievable as opposed to how many websites get a million visitors per month.

So a 100,000 visitors, 1% conversion rate, $10 per conversion – you’re making your $10,000 a month: Content-based business.

Or you could be selling a product – not your own product in this particular instance because that’s a different path that I’ll discuss later in this video – but a $100 in sales. Say you’re selling a $200 product, a $197 product and they have a 50% affiliate commission. You’re going to make a $100 per sale, now you only have to sell a hundred of them to hit your $10,000 a month.

Assuming the same 1% conversion rate, 1% of people that visit your site converts to that offer through your affiliate link, now you only need 10,000 visitors per month.

So it makes sense that as our commissions go up, as our earnings per visitor go up, the amount of visitors that we need go down. They have I guess a ‘negative correlation’.

So as numbers of visitors… or excuse me… as earnings per visitor goes up, the number of visitors needed goes down to hit your goals.

I probably said ‘negative correlation’, I should probably just stay away from scientific terms because I’m going to put my foot in my mouth when someone’s going to come along and, “Oh it’s not really a negative correlation, Ian. This—” Spare me, please. I’m just an idiot trying to teach people cool stuff.

So a service-based business reverse math… okay, so we talked about content-based and I want to keep moving through these.

Something that’s really noteworthy about most service-based businesses is if you have good customer service at all and you deliver quality, you’re probably going to have residual income.

That can be true for a content-based business too. Don’t get me wrong – there are a ton of affiliate offers that pay residual income but service-based businesses are much more straightforward as far as residual income goes.

So if same example you want to make ten grand a month: so you’re running a writing service. You manage a team of writers in the Philippines that you pay $3 an hour. Writing… if you want really good writers, you probably want to pay more like $4 or $5 an hour – which still sounds absurd if you’re still new to that concept which I’ll teach later so don’t worry about it.

But if you want to make $2 per profit or if you make $2 profit per article, so let’s saying you’re paying them $4 per hour, they can only write only one article per hour – which probably isn’t true – you have to charge $6 per article to make $2 profit because you have to pay your VA.

So you could have her do 5,000 articles a month which sounds really overwhelming at first but if you over time got 500 customers that were ordering 10 articles per month – both very achievable numbers. Again reverse math. You could break everything in this industry every business in this industry down to these kinds of steps and build your way up to you whatever income goals are.

$5,000 a month is even more achievable, but ultimately, I think it’s a really common goal to get to $10,000 per month. I know it was for me for a long time until I achieved it.

So an SEO agency is another example. Really high value industry. If you can get people ranked, it’s very valuable to their business so you can charge a thousand, two thousand… there are some people that charge in really competitive industries $5000 per month per client then you only need ten customers for a thousand dollars per month.

If you’re charging $5000 per month for let’s say real estate agents – really really competitive and hard to get ranked – then you only need two customers to get to your $10,000 a month goal. So again, just reverse math.

Ecom and digital products… I don’t want to keep doing this because I know you get the point and I kind of want to make the really key takeaway points… so I’m just going to kind of keep on going through this really quickly: they break down the same exact way.

If you want to make $10,000, you need to sell 10,000 products at $1 profit per sale. If you’re getting 1% click through rate… that was supposed to changed, excuse me. So if you’re getting 1% conversion rate (it should be CR instead of CTR)… if you’re getting 1% conversion rate, again that means you need a million visitors per month.

But if you’re selling a thousand products at $10 profit per sale, you would only need a 100,000 visitors with a 1% conversion rate. So it breaks down the same exact way. You get the point: the higher your profit margins, the fewer visitors you need. And typically speaking, the fewer visitors you need, the more likely you are going to succeed in this industry. So just keep that in mind going forward.

So if you’re making a $100 a sale, now you only need 10,000 visitors at a 1% conversion rate… which is in eCommerce by the way, it’s not uncommon to see 2% or 3% conversion rates so just keep that in mind, too.

So again, these numbers are kind of low as far as how achievable they are. They’re conservative – that’s the word I’m looking for.

And if you’re making a $1000 per sale, you would only need to make 10 sales to hit your $10,000 a month goal and that’s a 1000 visitors at 1% conversion rate.

So again: your profit margins go up, the number of visitors you need go down. Alright? I guess the camera’s backwards so number of visitors go up… and or excuse me… you’re getting it… and amount of money per conversion goes up, number of visitors you need goes down.

So what does it all mean?

I promised I would make some really key points here and this is where I think this industry is going to become so much easier for you to understand now that we’ve talked about the math.

Everyone needs to know how to get traffic in this industry. All four of those paths to massive profit in internet marketing are combined with traffic and that’s a lot easier said than done.

Free or paid traffic? I plan to teach both in this members’ area in time. I’m going to start off with teaching free traffic because it’s much more approachable and possible for most people. Most people don’t have a couple of thousand dollars a month that they can spend on advertising or pay per click right off the bat. If you do: awesome. I’m going to teach it later but I think for most people, we’re looking to kind of bootstrap it all and shoestring it, spend as little money as possible to make as much money as possible in time.

So I plan to teach both in this members’ area. Everything from search engine optimization to authority outreach, to video marketing, pay per click advertising – all different kinds of stuff — there’s so much stuff I’m going to teach in this training. Don’t stress about that now. You will learn how to get traffic.

The important thing to know right now is that traffic is an essential component. Traffic + type of business/path to wealth – one of the four – and then something else which is what we’ll talk about here in a second.

So all four tremendously profitable paths to income online equal traffic plus one core competency – that’s it. That’s what this industry breaks down to.

Now you may say, “Hey Ian, that doesn’t mean a whole lot to me.” Well, that’s okay. Again, we’re about to dig into it.

So there are four paths to wealth online but those four paths to wealth online only require one of three core competencies. There’s overlap for one of them.

Getting the most money for your traffic which is conversion optimization at the end of the day. That’s what it comes down to, it’s finding high-paying offers too… but that’s not really a skill that’s pretty easy to do. So what it really comes down to is conversion optimization: getting the most money out of your traffic, the most money possible out of your traffic is content-oriented businesses and digital products sales. So that’s the core competency for those tracks.

So if you want to run a content-oriented site like a blog or a YouTube channel or I guess even an Instagram influencer account, your core competency that you need to get really good at is conversion optimization. Getting the most money for the amount of traffic you’re getting. That’s something… that was one of my first core competencies years ago. I’ll tell that story in another video. But that’s something I’ve become really, really good at and I kind of cut my teeth on these days.

Getting high quality labor for really cheap is going to be the core competency required for a service-oriented business. You can do it yourself in the beginning – don’t get me wrong. But if you want to scale, you need to learn how to get really high quality labor and the cheaper you get that labor, the more money you’re going to make, the higher your profit margins are.

So if you want to launch an SEO business, if you want to launch a writing service, you need to get really, really good at getting high quality labor for cheap, which again, I intend to teach in this members’ area.

The next thing is getting high-quality products for cheap. If you want to do eCommerce or physical products or drop shipping, falls under that same umbrella, those are all kind of the same thing, you need to get really good at getting high quality products for cheap – whether you are sourcing them yourself and having someone manufacture them for you, maybe you design the product yourself and you’re having someone manufacture it for you, or you’re just finding a product that someone else is manufacturing and you’re finding a market that is underserved and would really want that product.

What it comes down to is the cheaper you get that high-quality product, the higher your profit margins, the higher your profit margins, the fewer conversions you have to make to make your monthly nut that you’re aiming for – which what we’ve been talking about is $10,000 a month.

So bringing reverse math full circle… Don’t worry if you’re going, “Ian, that didn’t connect any dots for me.” That’s what we’re doing here, okay?

This industry can be really, really overwhelming. I guarantee if you stay on this track – and it’s not just my training, it’s any legitimate training in this industry – if you stay with it, you’re going to get overwhelmed probably multiple times along the way.

It’s perfectly normal, know to expect it, know that when it comes, you have to push through it. It just stands between you and success. It’s what stands between you and changing your family’s life.

So as you’re going through this training, you are going to get overwhelmed. There’s a lot to learn. But when you get overwhelmed, just take a deep breath and remember everything in this industry breaks down to one very simple concept: you don’t have to learn everything.

You don’t have to learn like I have. I don’t know why I did this to myself, I wish I had known this concept so much earlier. But you don’t have to get good at sourcing physical products and finding service for cheap and, you know, conversion optimization.

You don’t have to get good at all those core competencies. You don’t have to learn everything. You only have to know one core competency inside and out, combine that with traffic, and you’ve got a tremendously profitable internet business… potentially.

There’s a lot of hard work. It’s a lot easier said and done. It’s a lot easier in concept than it is in application. But that is what this industry breaks down to.

So every time you get overwhelmed, just remind yourself, “I don’t need to know it all.” Just take a deep breath and say, “I don’t need to know everything. I just need to get really good at one core competency and I need to get really good at one way to get traffic…” And there are dozens of ways to get traffic online.

So just take a breath when you’re overwhelmed and remember that.

We can talk about, you know, as you go through the training, you’ll figure out what core competency more aligns with your goals. But if you’re low budget – well, I’ll talk about that here in a minute. I’m getting ahead of myself.

So I plan to ‘teach it all’. I plan to teach all of these stuff, all four paths and all three core competencies and multiple ways to get traffic. I plan to teach all of it, okay?

But I want to talk first about what this project needs from you.

I know that sounds a little bit weird. We’ve been talking talking talking about all of these things, I kind of got ahead there of myself for a second.

I want to be very clear: this is not me getting ready to ask you for money or saying you need to pay for a subscription. This is free, this is free, this is free. I’m not going to betray your trust at any point but trying to charge you for it.

But I do need your help to keep Free Internet Marketing Project going. So before we really start digging into the hardcore stuff and set you off on building an internet marketing business, I need you to watch one more video about what you can do to make sure Free Internet Marketing Project not only stays up to date for you and keeps growing for you to keep building on your knowledge, but for everyone else in the future.

84 thoughts on “1.2 The ONLY Four Paths to Wealth Online

  1. Hi Ian
    ~I’m sure you’ll cover it later, but what’s a “VA” ?
    (as in “You have to pay your VA”)
    ~ Thanks

    • Hey Karl! As long as you’re clicking Save & Continue at the end of the lesson, this has to be a caching issue. So I wouldn’t worry about it too much and I would just move on. If it really begins to bother you, I would recommend clearing your browser cache.

  2. It’s been a while since I’m trying to generate passive income on the Internet. I tried several methods and I spent a lot of money. I just want to earn a lot to clear my debts and live safe with my children. Thank you very much for this free and quality content. I want to be able to participate equally in this beautiful project by being as active as possible, even if English is not my native language.

  3. Hey Ian. Man I really appreciate what you’re doing for people here on FIMP. Offering this kind of quality for free means you really want to help people which is just amazing. Anyway, I have an idea for a niche but wanted to just shoot the idea past you first. I also wanted to ask for some advice about my personal life (related to running an internet business not dating or anything lol). I hate my course at uni and I want to make a full-time income from this thing asap. Should I drop out or take a leave of absence? I am to start on 7th of Jan and I hate the idea of having to go back there. I could really use some advice on this. I wanted to ask on the FB group but I have not been accepted yet. Which brings me to my next request: Can I be added to the group please.

    Cheers Ian. Hope you are enjoying the festive season! Have a blessed new year!

    • Unfortunately, this is a very personal decision. Depending on a person’s priorities, the answer to this question could very easily be yes or no.

      I can’t tell you whether or not you should drop out of university to pursue an internet business. It’s certainly a very risky decision. And you have to keep in mind that probably fewer than 1% of people that endeavor to build a profitable business in this industry succeed. Largely due to the fact that their skin isn’t thick enough for the arduous journey and most will give up long before they see success.

      With that in mind, that would motivate some people to “earn the votes”. But personally, I can’t tell you whether or not this is a good decision. Only you can decide that.

  4. I just joined a day ago. Still on the second video. I had tried to do online business in the past years but nothing happened because I really don’t know much, don’t know the how to’s and what they call “niche”. I have a free blog site but the articles I have written are not the ones that people would look into. A week ago I started another blog site with a different content. I’m still trying to build it. And with FIMP, I am hoping to learn how to build it for something that is worth, something as other people hope for to have on their website.
    Thank you, FIMP in advance.

    • Hey, Azure! The training is designed to carry you from the very beginning, all of the way through to turning a profit. I sincerely hope FIMP helps you on your online journey. Best of luck!

  5. Thank you so much for your training, Ian. I remember some years, reading one of your reviews about one product in stoppingscams, and that helps me a lot (to no purcharse, off course ;)).

    This history, and the reading of this section of the training, has convinced me to become one IMP supporter 🙂

    Best of luck, for all the FIMP community and also for you.


    P.S.: Sorry for my “non very good” english, but i’m spanish (in the “Old Europe”)

    • Thank you very much, Jose! It will be great to work with you in the Internet Marketing Project.

      And no worries about your “non very good” English. It’s much better than I’ve seen from many people who have found success in this industry over the years.

  6. Looking good so far. You seem to be a really honest person, but time will tell. Just finished the first lesson and will keep going on to learn all you have to offer. Thank you for your time.

  7. Thank you so much Ian for this content! I’ve been researching information for so long and was hesitant to pay for courses. I’m looking forward to watching all of your videos and getting started! -Mike

  8. Hey Ian:

    First thing is Thank You!!!!!! for taking the time to do this. Who spends 100’s of hours helping people and want nothing for it. Well I will tell you who. A person that cares and is 100% awesome and honest. That is you Ian in case you did not know I was talking about you 🙂 Whoever is in your life is lucky to know you and share their life with you. I will be watching all of your videos and putting in the hard work needed to succeed.

  9. Hey ,

    At the beginning .
    First training i feel will help.
    Never herd this guys name once, every other internet marketing trainer blurts their name all over the screen all through your emails and bunch of confusing mumble really . This guy , 1 of a kind . cannot wait to watch the next video . We will just have to see the next round if I don’t get K.O’d . Until next time .Peace

  10. Hi Ian,

    Never mind about my earlier question of joining the FIMP facebook group. After about 2 hours of waiting, i now can see the posts.

    God bless you for being a good person.

  11. Hi Ian,

    I registered as a member of FIMP and added myself to the member only facebook group, but the facebook page doesn’t seem to be responding as it just showed “pending” status after i clicked on the +join group button.

    God bless you for such a noble heart to help others in your sincerest way.

  12. Hi Ian
    this is awesome training!, not to mention it is free. I really love your fresh and honest approach that really shows that you walk the talk about providing free content first This is a claim that I heard tohusand of times from people who meanwhile are charging hundreds (if not tohusand) dollars for their product…
    But here there is lot of value and nothing for sale (yet?).
    About your trainig I have a question though… when you mention the ONLY 4 paths to monetize your online presence you do not mention AFFILIATE marketing.
    Is this done on purpose? I found it strange because I have come to know about you through Whealthy Affiliate…


    • Hey, Francesco! I think there has been a little bit of a misunderstanding. Affiliate marketing businesses are almost always content driven, whether that’s video content, podcast, or written content (like what’s taught here at FIMP), they fall under the content category and monetizing through other people’s products.

      Although I didn’t directly mention affiliate marketing, it’s because it falls under the greater umbrella described in this video. I hope that helps!

  13. Hi Ian,
    You are a gem. I’ve been selling on line eBay, Bonanza and Amazon. I have some great products, but honestly I don’t want to carry inventory any more. I need to increase my sales from 1-2 k a month to something substantial. Yes I have a $$$$$ earning goal . I’ve looked at a number of online offers that say free webinar, you will learn this. Then while watching it they don’t teach anything just start a sales pitch to pay so much to find out what they said they would give for free in their webinar. If i can get my earnings up to an amount to pay my bills and have something left over, I certainly would join in to help you create a foundation or anything you think is suitable to help others. I have been a volunteer for all of my adult life. I hold an EMT license and work as a medic with the local volunteer fire dept. I also teach CPR. I’m not dumb in most thing I attempt, but getting my earnings over the hump is really difficult. -Clare

    • Hey, Clare! Welcome to the FIMP family! I think you’ll find that things are the exact opposite of what you’ve described above with other webinars you’ve attended in this industry.

      I make it a personal policy to underpromise and overdeliver. Whereas, most people in this industry do the opposite.

      If you take time to work the system that’s taught here, it’s going to be a lot of hard work, but I have no doubt that getting your earnings over the hump will be much more achievable 12, 18, or 24 months from now than you feel like they are right now.

      Best of luck on the journey ahead!

  14. Hi, knowing what you know if it was one core competency you would pursue starting out on a low budget. What would it be?

  15. Hi Ian,
    You were talking about what you need for us at the end of the video and it cut off said you wanted us to watch one more video can you tell me which one that was

  16. I’m a little lost…what aspect of online marketing does your course focus on? You mentioned the four different areas that you can make money online, but which one do you teach in your course? Thanks!

    • Hey, Sam! What’s taught here at FIMP is very low budget content marketing. It can be used with any of the four paths to wealth online, discussed in this video.

  17. Ian,

    So far good stuff man! I’ve been in IM a little bit longer than you but have just been overloaded with all the moving parts. All of your videos up to where I am at (1.3) so far is right on and is clear and concise using your unique delivery of the information at hand. Also the way you broke it down (reverse math) makes it real easy to understand. Congrats on the project bro..I definitely think its a winner!

  18. well, I say, although I am a struggling affiliate marketer (Making barely any money after 4 long years 24/7 364. Your first video explained and outlined JUST WHAT I NEED TO HEAR. I have a very POSITIVE feeling that I am going to love love LOVE this training mate. Thanks so much for it. Oh n btw, can we transfer websites (Orr use an existing website with your teaching/program? As I would hate intensely to pack in this https://whatisweightlossabout.com

  19. Loving the DON’T FREAK OUT!! big title you posted at 8:16 in the video, Ian. Very needed, LOL.
    I’m looking forward to learn with you. All the best everybody!!!! ;D

  20. With havin ssօ mucһ written content do you ever run into any рroblems of plagorism oor copуrighjt infringement?
    My bloɡ haѕ a lot of exclusive content I’vе either created myself or
    οutsourced Ьut it appears a lot of іt is popping it up all over the web without my
    authorization. Do yοuu know anyy methods to helρ stоp
    cоntent frоm being stolen? I’d truly appreciate it.

    • You’re always going to encounter that as a content creator. If you want to pursue it, you can send DMCA takedown notices.

      Personally, I don’t find it worth pursuing very much because their content is not going to outrank yours anyways if yours is the original content. So unless you see something like one of your articles ranking on a site where someone has ripped you off, I just, personally, wouldn’t invest any time or energy into tracking or policing it.

  21. Amazing breakdown of the absolute barebone basics of what internet marketing is Ian. I’m really pumped up to see the rest of your training and I’m hoping it met your expectations so it can meet mine lmao! Honestly though, thank you for being real and putting out such incredible value for nothing in return except the satisfaction of helping families succeed financially. The world needs more selfless people like yourself. Cheers, my friend 🙂

    • Thank you for your incredibly kind words! I’m so glad you’re enjoying the training so far. I hope FIMP helps you on your journey to success!

    • This is legitimate information so far mate. I have to say I’m relieved. I’m looking forward to all of what you have to teach and wanted to thank you! I can’t wait for more training.

  22. Hi Ian.
    God bless you and your family for your generous heart.
    I had gone through many online as well as offline courses by so-called “gurus” who are just interested in making their Dollars. I have coughed out at least US $12,000 for all these courses. At the end of which, I found that I had not learned much that could practically put to concrete use to even make $10
    I blamed myself for procrastination and the lack of will power to go through the tediousness of all the steps. A friend of mine Douglas Poh recommended that I should diligently go through every step of your training and after that apply it, I am interested in Affiliate marking. I intend to master creating a list through Instagram, Facebook and youtube. Also, I have in mind to promote my interest which is “Wellness through whole plant-based diet and lifestyle.”
    There is one recommendation, I need your permission. I would like to suggest to the Facebook Group, that to help sustain the FIMP for a long time. I am recommending that all those who are taking the free course make a one-time or periodic donation to you. And all those who had graduated and are making a regular residual income consider some periodic donations from such income. It is only fair and equitable that those who have gained an income, do share with you. The percentage or amount to share is up to the individual person. All these are, of course, on a voluntary basis. Please accept the suggestion.
    Later on, when the amounts become substantial, you may wish to start a “FIMP foundation” to be managed by your family members or a committee consisting of family members and loyal followers selected by your family members or by a trusted committee elected by trusted loyal members of at least 3 years of membership in the facebook group. Thank you Ian

  23. I hope this is the course I have been looking for. I want to change my life and so far this is looking good. And by the way is there anyway I can contact you privately?

  24. Hey Ian,

    Am a complete newbie in internet marketing and am pretty much optimistic about this course and thanks in advance for doing it for free I have done lot of research for finding this quality course, thanks again buddy.
    Good luck:)

  25. Hello, Ian.

    Thank you for your training. I’m going to see what I can make out of this. Also, I work for Amazon, and I think this would be a great fit for me. I want to be a success story. I sure hope in a year or so I can tell you that.

    • Hey, sanmarie440! Thank you for joining FIMP! I can’t wait to see where you end up in a few months after having the time to implement a lot of what you’ve learned here.

  26. I decided to get into this field a week back. Attended a lot of webinars. All show figures actually achieved by them but all say.i cannot assure this for you.
    I loved the way you split the four headings and actually taught the reverse calculation. Moving ahead I am sure it’s a wise decision registering with you. Thank you Ian. Hope i spealt you right

  27. I really do appreciate the opportunity! I am 18 and have been running a digital marketing agency for a year without much success, I want to learn ecommerce/dropshipping so that I can add a store to my company and increase flows of income. I can’t wait to learn more. I was really contemplating buying an expensive program but I love that you offer high quality training for free so I can know what I’m getting myself into.

    • I’m glad you found your way here, PatrickH. I hope it helps you accomplish everything you aim to accomplish through the training and I look forward to seeing how you and your business grow over the coming weeks and months! Best of luck on the journey ahead!

  28. Thanks Ian. My wife and I were about making a big decision to put in some money into digital altitude. It was by chance that we clicked into your site. Believe us that made our day and we are committed to sticking through this course and hopefully making something out of it. Thanks a lot.

    • Welcome to the FIMP family, to both you and your wife, Joe! I’m so glad you made your way into this training (particularly considering DA was slapped heavily by the FTC a few weeks ago).

      You’re in a very safe place to study online business now! And I hope you both find it to be helpful on your journeys.

    • No problem at all! I’m very glad you’re finding it helpful so far. If you’re enjoying this content, you’re REALLY going to love the training that’s deeper in the course.

  29. Your genuineness exudes from you. I laughed when you said “Ok, here we go!” with that giddy voice. 🙂 You are clearly passionate about this project and I am glad you’ve been able to make it happen and help others get a leg up in the industry without paying to even get in like other trainings want them to do!

    (And thank you for talking about “supporting my family” rather than “lambos and bux” – my eyes almost roll out of my head when I hear that ‘bro’ crap!)

    • I know, right?! I don’t understand why people are so drawn to it (and it’s really, really easy for a lot of those “gurus” to fake, too). For me, internet business is about freedom and family, NOT purchasing a car more expensive than most peoples’ mortgages (although there are plenty in this industry that have accomplished that too!).

      Thank you for your kind words, Christina. I hope this course helps you on your journey.

  30. You explained things really well, you didn’t know rabble on, well a little bit, but there was a really valuable explanation of the four streams of monetizing your online site. Thank you for the video and for putting all the effort you obviously done to set up this site. I look forward to the next training video.

  31. @Ian,

    Although I learnt almost all of these terminologies throughout my 6 months of research, I have to admit that your way of putting all of these pieces together is amazing and closes a few gaps I had wondered about for quite some time. You have such a clear picture of the whole story that you rarely can find from the ‘gurus’ even after watching their high quality PAID trainings!!

    … Oh, yeah… One more thing. Your presentation is awesome and lovely – never got bored, esp. when it came to Maths 😉 (I am an analyst-type of person)

    I hope that you have no hard feelings about the misunderstanding we had earlier…

  32. Would this work in the service industry? I’m starting a highly focused niche with catering. I would like to have a website attached to it. I need the sales to be focused locally. Is this possible using the formula and one of the four directions?

    • Absolutely — if you produce content regularly that’s helpful to local prospects (and things they regularly search for), you will actually get a pretty big advantage ranking in your local area compared to national or international blogs (this is seen in my keyword research training down the road).

      Long answer short: Yes — the content marketing taught here will work just as well (if not better) for a local business like yours!

  33. hey thanks Ian…. I know I am asking at wrong video…but I wanna know one thing which I have been trying to find for quite sometime….. it is about email marketing….i have been pursued a guy who say he is rep for some database company and he has double opt mail database with less than 30% bounce rate that can be run through Aweber or any of those category ..and there would not be a problem… I cannot tell you the name of the company at this moment though I can tell you that it is quite a big company that sells email database .would it be advisable to purchase such databases …… as I have never done subscription based sites……

    • I’ve used email databases in the past that I got at really good prices — never with good results. The only people I can *possibly* see benefitting from a purchased list is someone with insane copywriting skills, but even then, I’m not sure it would be advisable.

      The money isn’t *just* in the list, like you hear internet marketers say. It’s mostly in the RELATIONSHIP you have with that list. Nobody opted into this list to hear from YOU if you just purchased it from someone else, which makes it incredibly hard (if not impossible) to build a relationship, which makes the potential value pretty low.

      Unless it’s a very low-priced list, I wouldn’t even consider testing it. And if you do proceed, I wouldn’t expect very good results or ROI for the amount of time invested. I’d personally say your time is invested much better elsewhere, unless again, you’re a master copywriter. Otherwise I just don’t see it being worth your time, effort, and expenses.

    • Thank you! This was actually intentional as I got a little longwinded and decided that it wasn’t necessary to keep going. Sorry for the abrupt ending! But you didn’t miss anything important, and this is the only video in the members are where this happens (for now at least) 😉 Thank you again for pointing it out, though! Just in case.

  34. FINALLY!! You are teaching Us! All these time I used to question “man why doesn’t this honest guy teach us? with all the yrs. of experience he has and my prayer just got ANSWERED! thank you

    • Haha, thank you so much for the kind words, Zahra. I’ve thought about it for a very, very long time, but I felt it was finally time to make my dream of a truly public education environment for aspiring internet marketers a reality.

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