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Important links from this video: https://stoppingscams.com/how-to-build-a-blog-from-scratch-a-comprehensive-guide/#why-wordpress-is-best
In this video I discuss:
- An overview of why WordPress is the only platform that any internet business owner should seriously consider
- A discussion of WordPress vs. Wix, Weebly, Squarespace, and others
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
4.6 Transcript Below
So before we hop in and we kind of set up your domain and we install WordPress which is actually really quick and easy through Bluehost, I want to take a quick minute because this is something that comes up somewhat often. I want to take a quick minute to talk about why WordPress is the only platform you should consider using and I don’t make any money from saying any of this, okay? So this is… you know… there’s not even a chance of bias here. This is just based on experience as an internet marketer.
So in today’s day and age, you’re kind of drowning in an ocean of options. When I first started in internet marketing, you had to at least be able to manipulate HTML templates. I didn’t know how to code them from scratch and I wasn’t very good at even reading code and editing it but that’s what you had to do. You had to take templates and edit HTML. Before that, you had to hard code the HTML. So at least… you know… by the time I started, they had some options to kind of… you had visual editors but they weren’t that good.
And then along came WordPress and it’s really taken over pretty much the entire web design industry – not only affiliate marketing and internet marketing. So I know there are a lot of options out there and I know that they are easier to learn. CMS stands for ‘content management systems’ which there are a lot of them.
You know, some of WordPress’ most direct competitors are like Drupal and Joomla but even those are… you know… they’re along the same lines as kind of technically challenging to learn as WordPress. But you know, when it comes to Squarespace and Weebly and Wix and anything along those lines – there are a lot of them now – there are a lot of people that ask, “Hey, can I use this?” or “Hey, can I use GoDaddy site builder?” or Bluehost may even have their own option for a visual site builder these days. And the answer is no.
Technically, you can use them but it’s going to hurt you. Their ease of use is their downfall because you’re going to get to a point in your internet marketing business – sooner probably rather than later – where you need to edit some things that Squarespace, Weebly, Wix bury so deeply that they’re very hard to find and then you have to go through and like search Google and find… you know… it’s just so difficult because there aren’t as many users for them as there are for WordPress. But also sometimes, you just can’t edit things there. There are things you need to optimize for search engines and you just can’t do it on Squarespace, Weebly, and Wix sometimes. So they’re so simplified that it’s detrimental to someone that’s trying to build a profitable internet business.
And if for no other reason to use WordPress over using anyone else – and just hands down nobody else even comes close – it’s WordPress’ plugin selection. If you’re not familiar enough with WordPress to know what plugins are, (just really briefly) essentially they are little skills that you install on your website. Again, an oversimplification… but you can kind of install these skills on your website and these features that enhance the performance of your website.
So something that you would have had to pay a developer several hundred or several thousand dollars to code, you can simply click a couple of buttons, install that plugin, activate it, maybe adjust some really easy-to-understand settings; and voila, you have so much more capability on your site.
And we are going to work with several of those plugins. They’re all free… and not all plugins are free, I should say… the plugins that we’re going to be working with in this section are free.
And the nice thing even about paid plugins… like the other day, I was looking for a plugin to build FIMP on (to build Free Internet Marketing Project on). I guess this was a week or so ago and I needed what was called a LMS. Where CMS stands for ‘content management system’, LMS stands for ‘learning management system’ and it’s what you use to build training courses and membership areas and stuff like that. And the one I found… I think it cost me like $147 or something like that. Just not that much.
Whereas if I had had to pay to get all of these custom developed, it would have cost me several thousand dollars to have a membership area that’s nice with all these functionality. And instead, because they can sell it to a massive amount of people and those people go out on their own and install it to their WordPress site without any help from them, they can sell it at a much lower price because now they have a mass market product.
And technically, Drupal and Joomla – and even… you know, places like Wix and Weebly and Squarespace – they all have similar things to WordPress’ plugin library and marketplace but they don’t hold a candle. I mean we’re talking about like hundreds of thousands, if not millions of options versus like on WordPress versus like dozens or hundreds or maybe on the low side of thousands for the other content management systems (for the other CMS).
So bottom line is if you want to build a profitable online business, there’s no cheaper or better option than WordPress. We talk about this more in that same article that I linked last video… a little bit deeper… so if we talk about why WordPress is best and it’s the only thing you should consider using, it’s a pretty accurate description and summary if you want to know more.
But at the end of the day, that’s just what it boils down to. You’re going to be so restricted, you’re going to have less access to knowledge and help and tutorials when you Google things online. It is more difficult technically to learn (I will fully admit that) but at the end of the day, it’s a necessary evil. You have to learn how to use WordPress. You don’t have to learn how to code; the nice thing is WordPress for the most part will keep you out of ever having to code and you can hire a developer when you need to for custom functions and stuff like that that you can’t get through plugins.
But you absolutely have to learn how to use WordPress. There are just no ifs, ands, or buts. You need to learn it if you want to build a profitable business. As much as that stinks, Squarespace, Weebly, Wix are just going to tie your hands too much and it’s really going to stunt your potential and your income potential more importantly, and how much traffic you can get – stuff like that – compared to WordPress.
So it’s going to be a little bit tougher but don’t worry. That’s what I’m here for. We’re going to go through it in the training; you’re going to get really deep and into the nitty-gritty; as time goes on, I’ll show you how to do all these things step-by-step on screen or with screenshots. So don’t freak out. It’s all going to be handed to you and you’re going to see it all step-by-step. And if you do get stuck, there’s a lot of information for WordPress online.
So that’s that. That’s why you have to use WordPress over anything else if you want to be profitable online.
As always, if you have any questions, feel free to post them to the Facebook group – free for registered members. And I’ll see you there and I will also see you in the next video where we’ll talk about how to install WordPress on your domain within your hosting company. And I will see you there!