Lesson Tag: supporter

3.5 (Painless) Internet Marketing Economics (AF)

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In this video I discuss:

  • Very simple and easy-to-understand economics I wish someone had shared with me early on
  • What you should be looking for in your niche at a very minimum if you want to make money
  • Discussing commission percentage vs. total purchase value, and how they should guide your niche selection

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

3.5 Transcript Below

Okay, let’s talk about what sounds very intimidating on the front end but that’s why I put “painless” on the front of it: internet marketing economics.

I think people see the word “economics” and they go, “Oh no.” But I promise this is going to be really painless and easy to understand.

At the end of the day, the reason I want to visit this right now is because these are economics that I really wish someone had called to my attention when I was picking a niche.

So the cheaper the product… we’ve talked about this already in past training… but the cheaper the products in your industry, the more you have to sell. And that can be a problem because that means you need more traffic and the more traffic you need, the less likely that it is to happen.

Because again, remember: the internet is going to have much fewer high traffic sites than it has kind of modest… what a lot of people would consider low-traffic sites compared to a site that’s getting a million visitors a day – getting a thousand visitors a day – is a pretty modest amount of traffic but much more achievable.

On the other hand, the higher the commission or the higher the commission percentage that you’re receiving for a product, the fewer you have to sell.

So if you’re selling something that’s $300, you’re much more likely to succeed and make decent income off of a lower amount of traffic than something that is $10.

Just look at it: if each one had a 5% commission, the commission on one is like $0.50? And then the commission on the $300 product is $15. Still not a really incredible commission but $0.50 compared to $15? You need to make a lot less of the $15 commissions to hit whatever goal you’re trying to hit than the thing that costs $10 and you’re only making $0.50 off of.

The other way to turn that on its head is a lot of digital products, for example, have really high commission percentages – like 50% to 75% of the sale so even though it may only be $30, your commission on it may be somewhere between $15 or sometimes even as high as $25.

So it’s a really important thing to keep your eyes on and we’ll talk about exactly how you do that later in this lesson.

But as I mentioned, the fewer conversions that you have to get, the better you’re setting yourself up for success than someone that needs a ton of conversions to kind of hit the goals that they want.

So a really simplified way to look at this without getting face deep… without just really diving in and getting lost in the weeds… and you know, just looking at all the different commissions and different kind of affiliate offers that are out there… you really don’t need to do that. You don’t need to go that in depth when you’re picking a niche if you’re following everything else in this training and it could actually just result in you feeling a lot more overwhelmed.

So without getting face deep in commission-hunting, general rule of thumb: sell digital products that have higher percentage of commissions or sell physical products that are $50 or more that have lower commission percentages.

So I would even say $100+ products would be even better because even though the commission percentage may be lower, you’re only looking at maybe 5% to 7% – some instances even less.

Great example is computer. A computer is going to cost someone at least $400 to $500, so your commission – even if it’s only 3% on a $400 computer – is $12. And it’s a necessity, it’s something that someone is going to buy so they might as well do it through you.

And it could range up to… In the virtual reality niche, I’ve sold $2000 computers. The only unfortunate thing is that the commissions there tapped out at like – through Amazon at least – tapped out at like $25. So you don’t get the full percentage. They kind of have a cap, they say, “Hey we’re going to pay you this much percentage up to a certain point and then we’re going to cap it.” Which kind of stinks. But whatever, $25 commissions were still decent. They were still decent. So just keep that in mind.

And there’s kind of a third tier here that’s not written and there’s no way to really know without just doing a ton of research. And again, I don’t want to overwhelm you. I don’t want to push you in that direction because it just makes things more and more difficult and adds even more moving parts.

But industries where you might sell leads or there might be free trial offers – and there are a lot of different industries everything ranging from movie streaming services to (I mentioned earlier) credit repair or insurance quotes, things like that – that you can refer people into.

And then like free trial offers for supplements, stuff like that, there are always monetization opportunities like that, too. Which probably costs the consumer – your website visitor – nothing. But if you refer them through your affiliate link and they submit their lead information, you pay $5 or $10 for everyone that does that or more.

If you get someone to complete a mortgage application… those are always really high paying affiliate commissions because they’re difficult to get someone to do online. So if you get someone to do it, sometimes the commissions on someone filling out a mortgage application is $100 or $200+ for every single person that does it. So there are always kind of options like that, too.

But as a general rule of thumb: sell things, sell digital products with higher percentage commissions or physical products that are at least $50 that likely have a lower percentage commission.

At the end of the day, don’t try to sell a high number of low percentage cheap products because like people say, “I’m going to monetize by recommending books. I’m going to review a bunch of books.” And at the end of the day, technically it’s a valid niche, technically it’s a buying audience, but you’re just going to need so much traffic to get the amount of commissions you need to make money in that niche – make consistent good money in that niche. It’s going to be very, very difficult and your odds of success are that much lower.

So you’re not going to get everything perfect, right? I really want to clarify that. Don’t feel like you have to hit all of these nail in the head perfectly because if you line up at least the majority of these factors, you’re going to be much better off than someone that’s just kind of went into and picked a niche blindly based on half an hour of training – which on the surface seems like a lot. But once you dig in and now you see how much there is to picking a niche, you’re set up for success a lot better now that you’ve watched a couple of hours of training total on the topic.

And again, it’s just such a pivotal thing. I wish everyone taught it this well and this in depth.

So you’re not going to get everything perfect. Don’t worry. But the more you do – if all of these things line up perfectly – you’re looking at a really stellar niche. So the more boxes you check, the more likely you are to succeed.

So at the end of the day, don’t get too overwhelmed if everything is not lining up perfectly but just keep doing the best you can and I’ll talk at the end of this section about when it’s time to move on, when it’s time to just make a decision, et cetera. So don’t worry. I’ll equip you with everything you need before we move into Section 4.

But for now, that’s the end of this lesson. In the next video, I’m actually really excited because we’re going to do something called “Good Niche, Bad Niche” and we’re just going to basically go through example after example after example and talk about…. you know, kind of workshop some of these ideas. And I think that’s going to make so much more of these concrete for you because a lot of this is swimming around in your head and you may be a little bit overwhelmed. I think the best way to mitigate that always is simply by talking real world examples. Again, something I wish a lot more people in this industry did.

So, as always, if you have questions, feel free to post them to the Facebook group – that is free for registered members. And if you have any questions, I’ll see you over there. Otherwise, I’ll just see you in the next video.

3.4 How Scared Should You Be of Competition? (AF)

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In this video I discuss:

  • Why competition is usually a very good thing (and when it’s not)
  • The most competitive, evergreen niches for internet businesses
  • How to topple even the biggest and best competitors in any niche

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

3.4 Transcript Below

Okay! I mentioned at the end of the last video – the last lesson – that this is what we’re going to be discussing: How scared you should be of competition?

A lot of people’s instinct is actually the opposite of what you should really kind of take away from seeing a lot of competition in a niche. So I’m just going to dig down into this one, because at the end of the day, competition is actually a really good thing. You shouldn’t be scared of competition at all – with a few exceptions which we’ll talk about.

Competition is a sign that there is money to be made in that niche. And even more importantly than that, there is already money being made in that niche.

And a lot of people say… like I had someone write me the other day and they said, “Hey Ian, could you give me some examples… like these are the industries I’m looking at going into. Could you give me some examples of some valid affiliate sites? Some sites that would actually make money… that are making money?”

And I said, “Well if you Google pretty much anything in the niche and you find a site that is producing helpful content and writing a lot of articles, that’s a great site to model your site after.”

Almost the more competition there is in an industry, the more examples of things that are working that you can find very easily. So it can actually be a very, very good thing.

At the end of the day, if you provide more value than the current competitors in a niche, it’s just a matter of time before you topple them or you find yourself among them. It’s a matter of posting really high quality content over a period of time. And if you keep doing that, Google themselves have said very publicly that you will break through as long as you just keep publishing really high quality content. It’s just a matter of time.

So if you can find ways to provide value or provide as much value as the very tiptop… the people that are doing really well in the industry… if you can do just as well and even better, if you can do better than them and provide more value, it’s just a matter of time until you succeed in that niche.

So that can also be true, you don’t necessarily have to compete side-by-side with them. That can also be true… as I’ve discussed in past training… it can be true if you provide value in a different medium.

So if there are a lot of people creating really, really high-quality content posts – written content – you could be the guy or gal that comes in and makes videos. Totally possible and just as valid of an approach.

So the one exception I will give to kind of this role is if you see the same three to five authority sites… so we are talking about like really heavy hitter famous websites… if everything you search in a niche is dominated by the same three or five competitors – they have the top three, the top five listings so they are all showing up on the first page over and over again – it’s probably better to pursue a different niche if you just can’t find terms within that niche that these competitors are constantly popping up in.

So a really good example is Amazon. If you’re seeing Amazon pop up two or three times towards the top for all of the search terms you’re looking at – that you’re putting into Google If you’re finding really authoritative health sites like Mayo Clinic or Health MD. Another really good example is in the real estate niche. It can be really, really hard to do SEO (search engine optimization) in the real estate niche because Realtor.com and so many others… Zillow, Trulia… so many of these other websites have such a strong hold on those niches.

So if everything you’re searching is popping up with the same heavy hitting various established authorities and you just can’t find any way around that… you just can’t find enough keywords outside of that… I would seriously consider looking at another niche. So that’s just a really good rule of thumb for the exception there.

So I also want to take a moment in this lesson and talk about the most competitive and also the most profitable industries. You may have heard of these referred to as “evergreen niches” and there are kind of three main coveted evergreen niches in this industry.

There’s Health and Wellness and Beauty. They kind of fall into the same category for whatever reason. That is one of the top three evergreen niches that no matter what, that is always going to be a very profitable niche to do business in or a very profitable industry. There are a lot of niches under that umbrella and they will all be very profitable. If you can get traffic in that niche or in that industry to your niche site, you are probably going to make a pretty decent amount of income.

The same thing is true for Make Money Online, anything having to do with Investing or Business Opportunities. So at the end of the day, money. Health and wellness and money so far are the niches.

If you have a site about making money doing *blank* (whether it be working online or building businesses that cost less than $100 to start up) or anything having to do with investing (whether it be from stocks to auctions) to finding things on Craigslist or eBay that you flipped for money in the long run, those are going to be really profitable niche sites and there are going to be a lot of possibilities… really profitable niche sites within those industries.

So same thing goes for Relationships and Dating.

Those are the top three evergreen niches that as time goes on, more and more… it’s been this way for a decade, 15 years now, even longer actually… these have always been the most profitable industries for people running internet marketing businesses – whether it be a blog or an affiliate marketing site or eCommerce.

If you establish yourself in these niches, it’s likely to be very profitable but it is also significantly more likely to be much higher competition – naturally. If there’s a lot more money to be made there, there are probably going to be a lot more people looking to get in into that niche or that industry. But if you can kind of crack a smart way in, you could be looking at a huge pay off.

Originally, when I entered the internet marketing niche overall… similar to Free Internet Marketing Project, I wanted to start an honest review site for so many years before I did it. But I finally did it once and it turned out to be a really, really great niche to be in.

But I didn’t go into internet marketing saying, “Hey I’m going to teach people how to make money on the internet,” because there’s so many articles about that and it’s such a saturated market place.

So I decided what I would do… before – well, not before – but when I entered the internet marketing product review space, everything you read was a positive review for the product. No matter what you looked up, no matter what search term, on YouTube, in Google, all you saw were positive recommendations because that was how people monetized. They weren’t giving honest reviews. Most of them weren’t even buying the products. They were just saying, “It’s great. Buy through my affiliate link.” “It’s awesome. It fulfills everything it ever said it would and more. Buy through my affiliate link.”

And I was really fed up with that because most of these products were crap. I knew because I was buying a lot of them or I had bought a lot of them in the years leading up to that and they were just crap. When I got into them… this guy gave it a glowing recommendation… I got into them and it was a total piece of crap.

So I ultimately decided to enter the internet marketing space. Instead of going head on and competing with all of the articles – all the really high quality content that’s in this industry – I decided to review products honestly and that was a great way into the niche.

Now traditional kind of school of thought was: if you go into a niche and you say products are bad… you find products and you go through them and you find out that they’re bad and you can’t recommend them… well then, you can’t make any money because if you say, “Oh, this is crap,” and nobody buys it, then you’re not making any money.

But what I found in time as I was going through and giving all of those honest reviews was there were products out there that were fulfilling similar sales claims that were totally legitimate and much higher quality. And over time, people would find their way to those products.

I never… I could’ve been much more strong-handed in how I funneled people into those. Basically, there are a lot of people in the industry now that say, “This is a bad product. This is a good product, though. Go buy this one.” And I never really did that because it just felt – for me – ethically questionable.

So even though I probably shouldn’t have a problem with it personally, it was just something I didn’t want to do because my number one priority was helping people. I always wanted to keep that at the core of my business. And at the end of the day, if you help people, they are going to end up a lot of them sticking with you, following your training, digging through your sites some more, and ultimately making you money.

So that’s a really good example of a smart way into a very, very saturated niche. And so smart in fact that it’s taught now – it wasn’t when I started No More BS Reviews years ago before… that was when I eventually started Stopping Scams to be a more holistic site than just reviews: to incorporate training and stuff like that, too; to really help prevent scams because what better way to prevent people from being scammed than giving them really high-quality training so that they don’t have to go and buy all these products; or at the very least, when they’re evaluating a product, they have a much better understanding and realistic perspective to evaluate… a better lens to evaluate that product through. So if there’s a smart way in, the payoff can be absolutely huge if you thicken your skin and you can tough it out.

So I say all of that again to get down to kind of the important takeaways.

Stop looking at competition as a bad thing. It’s usually quite the opposite with that one exception I talked about if the same authorities are dominating all of the search terms you look up, it’s probably better to either find a different way into that niche, find different things to write about in that niche, or just switch niches entirely.

The most important thing is that you add more value or you add value through a different medium or you add value in a totally different way that nobody has ever added value before. So if you do those things, you will be successful in the long run and whatever niche you enter – as long as it’s dealing with a buying audience.

So if you can add more value, if you can add value differently than any of the people in the space are doing it, or if you can add value through a different medium – say, again I always use the example if there’s not a whole lot of people making videos, but a lot of people making written content, and you’re willing to make videos, they don’t even have to be super great, we’ll talk about that later in the training, too – those can all be really great ends to very, very profitable high competition niches.

So that’s the end of this lesson. Again the take home message is just don’t be afraid of competition.

If you have any questions, as always, feel free to post them to the Facebook group – free for registered members. And other than that, I will see you in the next lesson.

3.3 Are You Dealing with a “Buying Audience”? (AF)

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[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

  • What a “buying audience” is and why it’s necessary when picking a niche
  • Examples of niches that DON’T have a buying audience, and why that’s so dangerous
  • Multiple examples of “buying” audiences, and rules-of-thumb for all niches
  • How to make money in a buying audience every step of the way, NOT simply for the ultimate topic they’re researching
  • A note about review-based websites and who should pursue them vs. who shouldn’t

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

3.3 Transcript Below

Alright, let’s keep this train a-choo-chooin’!

I want to talk about now something incredibly important – and I know I’ve said that about a lot of things in this section – but there are really a lot of important things to cover in niche discovery and niche selection.

So what we’re going to talk about in this lesson in great detail is: What is a “buying audience”?

Now you may have heard of this before or something similar. And you may feel that you have a pretty good idea what this is. But just in case, make sure you watch all of these videos. It should be I think a fairly brief one compared to several of the other lessons in this section – certainly the last couple.

So first, of course, we want to talk about what a buying audience is. And a buying audience is a pretty simple concept overall. It’s not hard to understand. It’s not hard to comprehend or apply to your business. But it is absolutely detrimental if you do not catch it and you don’t think about it. I mean you could not think about it and get lucky at the niche selection stage – happens all the time which is awesome, right? But I want to really put a spotlight on it and make sure that you do not miss this because it really can be detrimental if you don’t catch this when you’re picking your niche.

So, a buying audience. The concept of a buying audience is basically… the people that are reading your articles come into your website, are they likely to make a purchase to answer the questions they have or the pain points that they’re facing?

So if someone comes to your website and they read your article where you’re addressing one of their pain points or you’re answering a question that they have, are they likely to make a purchase to help answer or to help solve that pain point? So we’ll talk about what this means more in depth in the rest of this video, but at its core, this is what this is.

And I can’t… again… just can’t emphasize how important it is that you kind grab a hold of this and you really keep it in mind any time you’re picking a niche. Because you can get traffic to a site… this is where I’ve said over and over again: if you get traffic to a site, you can turn that traffic into money. And you can turn that money into more money.

This is the exception – I’ve talked about how there are exceptions – if you’re not dealing with a buying audience, that is the exception.

So let’s talk a little bit more. Let’s dig in to what this all means and how to make sure you avoid this kind of pitfall in niche selection.

I know it may come off a little bit harsh, but freeloaders in this industry are, again, just detrimental. They will suck you dry and you’ll see your analytics numbers – your number of visitors – going up and up and up but your income would not increase with that if you’re dealing with a freeloading audience.

So there are a ton of niches out there where people will almost never make a purchase based on your content. I see people that say, “Oh I want to start a song lyric website.” Or “I want to start a website with a bunch of quotes or daily blurbs or daily inspiration.” “I want to start a recipe site.” All of these things are niches where people are looking to gorge on free information and then leave.

And if you think about this from your own perspective when you were browsing the web – when you were looking for these things – you were not in a mindset that you would make a purchase to satisfy, “What are those song lyrics? Oh, I’m going to buy the music sheet!” It just doesn’t work that way.

So again, if you think about where you are at… if you were looking up song lyrics or motivational quotes or motivational images or recipes… all of them are on an even keel level playing field. Those are all the exact same kind of site we want to avoid. Because again, they just attract a bunch of freeloaders.

So the reason these are so difficult to monetize is because they need colossal visitor numbers to be profitable. We’ve talked about this earlier in the training, too. The only way to really monetize these sites consistently at least is to put some ads on them.

So you would like install Google AdSense and then you’re maybe making 50 cents to a dollar per click. And again, you’re maybe getting one to three percent click through rate and that means you need hundreds of thousands – if not millions – of visitors to hit a full-time income… and that’s every month… to hit a full-time income in this industry.

So it’s much less likely just based on economics of this industry that there are going to be much fewer websites online with a ton of traffic and a lot more websites online with a modest amount of traffic – you know, somewhere between 500 and 1,000 visitors a day, maybe 5,000 visitors per day. That’s much more achievable than trying to get hundreds of thousands of visitors every single day.

So we’ll again really dig in to this when we dig into keyword research but just to introduce this concept now. So if it doesn’t really tie in to anything solid in your mind, don’t worry about it, we’ll get to it in a couple of sections. But the keywords you create content for on your site should be search terms that people use when trying to solve a pain point or answer a question that will ultimately result in a purchase.

So we’ll talk about some examples here.

If people were searching for terms related to “athlete’s foot”, they’re very likely looking to make a purchase to help solve that problem or ease that pain point. Sometimes multiple purchases. Same would be true if like “ringworm” which is… I guess not everybody knows… but ringworm is a type of fungus. It looks like a worm under the skin – that’s how it got its name – but it’s really just a patch of fungus on the skin. So, same thing.

“The best” pretty much anything. “The best vacuums”, “the best robot vacuums”, “the best supplements for working out” – pretty much “the best” anything, especially if you’re going to apply it to multiple kind of product categories within a niche. You know, “the best protein shake”, “the best weight gainer”, “the best pre-workout supplement”. So a lot of those are going to be keywords that you could write about and very likely be attracting purchasers. A lot of people that are looking for content like that are looking to make a purchase to answer that question or solve their pain point.

This versus that. Bagless versus bag vacuum cleaners. That’s someone that’s not super late in the buying cycle. That’s not someone as late in the buying cycle as someone searching a model number for a Dyson or reviews for a Dyson. So the keyword changes as someone goes through the buying cycle.

So at a really high level, they may be searching like “vacuum cleaners” or “vacuum cleaner comparisons”. And the deeper in the buying cycle that you catch them, the more purchase intent that they have and the more likely they are to convert to a commission through your site if you give them a really content.

So blank versus blank – whether comparing two different models – is about halfway through the buying cycle which is a good place to catch someone because you can carry them from there all of the way through the purchase if you have all of that authoritative and helpful content on your site.

But another example – getting even deeper in the buying cycle like I said – would be looking up a certain model number or looking up a model number plus the words “review”. That means somebody is probably getting really close. They’ve kind of pinpointed that product and they’ve said, “I really want to buy this. I just want to double-check some things.”

So any number of those make good search terms, because again, these people are looking to make a purchase to solve their current pain point.

Yeah, I just mentioned that product-related searches. I mentioned such and such review or the model number of something – pretty much anything that’s related to a product is probably someone that is looking to make a purchase or do a research but they’re just double-checking some things before they make that purchase.

Most problems are good search terms to pick and most of them are going to be looking… just generally speaking, if someone is facing a problem, they’re probably looking to make a purchase to answer their question that they’re facing with that problem or just flat out solve their pain point that is their problem.

So particularly private problems. The more private, the better. Because it’s less likely that they’re going to talk to their peers about it, post about it on social media – even seek medical help. People will oftentimes search online long before they do any of those things for private problems.

So even better, athlete’s foot is actually a decent example. Ringworm is another decent example that people aren’t going to post on Facebook like, “How do I get rid of ringworm?” or “Oh I got the athlete’s foot, how do I get rid of this? My feet burn!” People don’t post that on… well, some people might… but most people don’t post that on social media.

So they are kind of in an urgent situation a lot of the time when they’re searching for private problems specifically. But most problems – generally speaking – are really, really good keywords to pick.

And again, we’ll get really in depth with keyword research, but I want you to keep all of this in mind because this is what ties kind of your niche to a buying audience. It’s the keywords they’re using in between.

If you pick the wrong keywords… and again we’ll talk about this a lot when we start talking about keywords… if you pick the wrong keywords, you could get a lot of traffic and not make a whole lot of money. So that’s why I work digging into this so deeply.

So any hard to solve problem is a really good kind of search term to choose as well. And any emotionally-charged question or problem – something dealing with a relationship, something dealing with their dog or their beloved pet being in pain, or facing issues, or facing something complex and difficult – all of those are really, really good.

So kind of just tuck that away – you don’t need to memorize this list right now – I will probably reference it again when we get into the keywords training and picking good keywords, but I just want to talk to you right now about… all of these are – generally speaking – good terms for talking to a buying audience. And the more you talk to buying audiences, the more money you’re likely to make. So I just think that it’s impossible to teach this part well without talking about keywords even though keywords are a little bit further down the road.

So the other thing to realize is it’s not just a final solution. And what I mean that is you don’t just have to make money or write articles about the very last step. You know: the end result.

Like if someone is looking to renovate a house, that doesn’t mean that you have to sell them contracts or services to solve their problems. It’s important that you realize that because there’s a lot of opportunities in between where they are and their final solution that you could write content on and potentially make money on – make affiliate commissions on.

So you can solve several of their problems with tools and kind of ingenious workarounds kind of like if they’re looking to renovate something, you may be able to point them to a D.I.Y. solution or walk them through a do-it-yourself solution that would mitigate and completely solve their problem.

And maybe you recommend some supplies on the way or something else but this could also… you know, someone looking to renovate their kitchen… that could be broken up into several different articles. You know, someone looking for the differences between certain types of cabinets, the differences between certain types of (what’s that word) countertops. I’m sorry, I had a brain fart. Countertops. Just the differences between so many different things. Appliances, stainless steel alliances versus black appliances versus white appliances. There’s all kind of content that you can create along the way.

So you’re talking about more and more content, again, to fill up your website position – use authority – and to kind of have more shelf space with Google, so to speak, where you have more articles out there. And the more articles you have out there, every piece of content you publish, you kind of increase your chances of getting more and more rankings.

The other thing to kind of tie this all together and simplify it is any complex purchase decision – generally speaking – with high price products is a pretty safe target.

So if you think about someone looking for air purifiers or someone looking at electric toothbrushes – I know that one personally because a few years ago I was on the market for electric toothbrushes and found a really helpful site that compared them all side by side and talked about the pros and cons and talked about the features you needed and the features you didn’t need, and this brand versus this brand – that’s excellent because some of those toothbrushes get up into like $300 each.

So anything where people are going to have a lot of questions along the way and you can write about all of those questions and really help them solve their pain – help them answer their questions – are going to be really, really good niches. The more of those kind of keywords that add up, the kind of the better that niche could be in the long run.

So one final note about buying audiences is review-based sites can be really great – really, really great – because again, someone that’s looking for reviews is typically fairly late stage in the process and they’re probably pretty close to a purchase.

But the other thing to know about review sites is if like say… I see people go all the time into like cellphone reviews or computer reviews. And unless you can buy the product yourself and shoot video footage and take your own pictures and experience it all first-hand, it can be very, very difficult to find a way to add more value than your competition when the only thing you can do to produce an article is read what your competition is saying and then write about it.

But one of the unique approaches to any tech industry is if you can afford to buy all of the different cellphones or if you can come up with a clever way to get your hands on them without buying them, you have a big advantage because there’s a kind of high barrier of entry to that niche. If you could just shoot video footage of all these different things, how many people can do that? Major journalistic outlets can do that and really establish reviewers, but not a whole lot of people can afford to get their hands on that stuff.

So even though it could be really expensive… at least I know in the United States, if you’re blogging about it (so really quick disclaimer: I am not an accountant or a CPA, but I work closely with mine with stuff like this – and you should work closely with yours if you’re doing something like this) but all of that would tax-deductible. I ran a niche site about virtual reality. I still have a niche site about virtual reality. And I bought all the different headsets as they were coming out, reviewed all of them in depth, got a lot of videos for them, ran a YouTube channel for it, and saw some really decent traction really early on because it was new and there weren’t many people out there buying all of the technology themselves.

So just keep that in mind. Remember that your success depends largely on your value offering. And if you can’t get your hands on these products and get first-hand experience and perspective, it could be very difficult to add extra value.

So just keep that in mind if those are niches you’re considering. That it’s not an impossible challenge to overcome, it’s just difficult and it’s probably better to work with a simpler niche early on. Or just work in a niche where you can afford to buy all the products – so that’s another kind of little asterisk. I spent a lot of time talking about technology which is typically really expensive but that’s not necessarily true for every niche you would create review-based sites on. So just keep that in mind.

So one of the ways to get into a niche that’s like a technology-related niche, rather than running a review site, you might pick a lot of pain points and questions surrounding cellphones, generally speaking… surrounding computers, generally speaking… if you’re talking about a really technological niche or any niche like luxury goods where… say, Louis Vuitton hand bags or women’s luxury hand bags in general.

If you were trying to go into that niche and you couldn’t afford to buy all the products, you could absolutely write content helping people, calling their attention to the most important things as they’re going through the buying cycle themselves and then you can still monetize that content really well.

So instead doing side-by-side cellphone or side-by-side computer reviews, you would do phone’s usability and features within certain phones and what to look out for in a phone. Typically speaking, writing articles about in general – and this would all again be fueled by keyword research which we’ll talk about later – but instead of comparing phones side-by-side in videos and stuff like that, you may compare usability and features side-by-side. You may write an article about phone usability overall and what makes a phone usable, what are the easiest to use cellphones – stuff like that.

Talking about computers, you could talk about what is RAM, what are processors, what’s the difference between AMD and Intel processors – just information that people are searching that is very, very difficult to find really good information on a lot of the time, and people that had technical computer shopping questions – stuff like that. So instead of comparing computer side-by-side, you would write about a lot of content throughout the buying cycle that someone goes through and you can still, that way, position yourself as a credible authority and refer people to purchases through your affiliate link without ever comparing one computer side-by-side with another computer.

So I hope that makes sense. I think I’ve made that fairly clear. I think it’s okay to move on now, but I just really, really want to emphasize that. It’s an important caveat for everything we’ve talked about so far.

So to give you kind of a really important rule of thumb – again, to break this down and kind of summarize it and just kind of stick that thing in your brain – that you should really hold on to: it’s easy to get entangled by all of these details… I know… and just kind of overwhelmed. But at the end of the day, if you remember the core of this lesson, your selected niche is going to be much, much more likely to be valid.

I know we discussed a lot of other things, but at the end of the day, if you remember: will your audience frequently make purchases to solve the pain points or answer the questions you’re writing about? If the answer to that is “YES” for a lot of the kind of content you’re envisioning for your website, and a lot of the pains that your audience is facing, a lot of the questions that they have, it’s distinctly possible that you have a much more valid niche than someone that didn’t think about this at all.

So, that’s it. That’s all there is about working with a buying niche… a buying audience. Really, really important lesson. Again, it’s not totally essential for success but the better you factor this in to your niche selection process, the more likely you are to succeed in the long run versus someone that needs a ton of traffic to make money through advertising. And again, my number one priority over and over again throughout this training is to set you up for success as well as I possibly can.

So, that’s that. We’re done talking about buying audiences for now.

As always, if you have any questions, feel free to post them on the Facebook group. It’s totally free for registered members and people that have registered for accounts for free. And I’ll see you there and I will also see you in the next video.

In the next lesson, we’re going to be talking about competition – something that I think people get really overwhelmed and intimidated by in this industry – and I’m going to tell you why that really isn’t the right instinct. It’s actually really, really good news.

So we’ll talk about that in the next video. I’ll see you there and I’ll talk to you then.

3.2 Broad Niches vs. Narrow Niches; What’s TOO Narrow? (AF)

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In this video I discuss:

  • The pros and cons of broad vs. narrow niches
  • Examples of niches that are way too broad and how to narrow them down
  • Discussing the topic of “Keyword ID” — how peoples identify themselves based on the terms they’re searching
  • When is narrow TOO narrow?
  • Examples of niches that are too narrow and how to fix them
  • Eliminating niche ideas from lesson 3.1 based on everything learned in this lesson

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3.2 Transcript Below

Okay, let’s dig in even deeper and let’s kind of talk about again something that I think is really important that most people don’t teach when they’re teaching niche selection. Because I will tell you this: if you don’t find yourself getting it, like you’re not just like, “Ah! I got it!” I wouldn’t be too concerned because it’s a difficult thing to talk about in the abstract. It’s something that you get a feel for more over time. It’s more of an art than a science. But everything I put in this video hopefully will make it more of a science than it has ever been before.

So we’re going to talk about what’s broad and narrow and what the pros and cons are and what’s too broad and what’s too narrow because you don’t want to hit either one of those extremes.

So, ‘dieting’… I hear people say this all the time, “I’ve picked dieting as my niche.” “I’ve picked fitness as my niche.” “I want to run a site about motivation.” Those aren’t niches. Those are entire industries. And I can understand that it’s easy to make those mistakes. I don’t want anybody to beat themselves up and think like, “Oh I’m so stupid!” That’s not the point. That’s not what I’m saying if you have written down any of those.

But those are not niches. Those are entire industries and they’re way too broad. You cannot go into this business and take on an entire industry and expect it to succeed or see any results at all within the next 12 months. So just know that those are industries, not niches.

So the broader you go… again, we don’t want to go as extreme as an entire industry, that is considered to be way too broad… but the broader you go, the longer it’s going to take to get traction. The more information you’re trying to cover – which is why we typically try to niche down at least in the beginning – the longer it’s going to take you to start getting search engine rankings longer, it’s going to take you to start getting consistent traffic to your website.

So I want to encourage you – if you’re going the search engine optimization (SEO) route – is you have to think about it from Google’s perspective. They’re the number one search engine we’re all trying to please. If you please them, typically you please all of the kind of underdogs in the industry. But the vast majority of a lot of our businesses are built on Google traffic and search engine optimization.

And you have to think about it: if you got someone writing about everything there is about men’s fitness, for example – we’ll talk about that more in depth later – but if they’re just writing everything men’s fitness… if they’re talking about accessories and gear, workout types, different exercises, different exercise programs, different shoes, different supplements, they’re talking about different celebrities within the industry, they’re talking about celebrity diets – all these stuff. If they’re trying to cover all of these topics, they’re going to write one article here, one article here, one article here, one article here, and it’s going to be very difficult for anyone – Google included – to recognize this site as an authority for that topic. And the more in authority you are in the topic, typically, the higher your search engine rankings are going to build over time.

So you compare that to someone that is only writing every single article they write is in one way or another tied to workout supplements for men. They cover all the different pills, the different powders, the different protein shakes, the sleeping aids, supplements for work, supplements for pre-workout – all of these different things. They talk about the pros and cons. They talk about advice. They talk about the risks of cancer and other health complications, et cetera. That person is going to establish themselves as an authority much quicker than someone that is trying to do everything at once.

So it’s okay to go really broad – and I’ll talk about that here in a second. Actually, I’ll just pop up the bullet point now. If you want it to be broad… Oh I take it back, this is not what this bullet point is about. Excuse me. So I’d eliminate but I’ll finish this thought.

So it comes down to divide and conquer strategy. It’s much easier to conquer this trunk, and then this trunk, and then this trunk, rather than trying to conquer all at once. It’s really important that you get that right now. I will talk about why it’s okay to go broad later and how to do it correctly, but for now, the last thing I want to talk about before moving on is that you want it to be broad enough that you can write a lot of content on the topic and I’ll give you some very specific rules of thumb in Section 3 here.

So I want to talk about some examples because we’re talking about a lot of abstract concepts and it’s always easier to talk about examples. It makes things more concrete.

So too broad would be: “house cleaning”. Cleaning your house. Overall, you could run a site generally speaking about house cleaning. You absolutely could. But you would at least want to start off with a niche and kind of expand over time. Again, divide and conquer. Conquer this one thing, then this other thing, and in the end, you would have multiple niches under one big umbrella.

So something that I would say is still too broad is: “vacuums”. That’s an entire product category. I would say better examples of a niche spinning off of this would be “robot vacuum cleaners” – really high commissions on those because they’re expensive. They run $300 to $700+.

And if you’re not familiar with the robot vacuum, it’s a vacuum with a sensor on it and it like automatically charges and based on a timer that you set, it comes out and it vacuums your whole house and goes and recharges itself and basically your only job is to empty its canister every once in a while. We have one here and although we don’t use it that much anymore, it was really, really handy. It’s a really cool little thing.

So running a niche site about robot vacuums – all the things to look out for, comparing one to another, comparing them to traditional vacuum cleaners, talking about their dependability, their warranties, all different kind of things. That could be a very good niche site.

“Best vacuums under $100” could be a very good niche site as well. Got to be more challenging I think to produce a lot of content on, but absolutely, you could talk about bag versus bagless, what the advantages are, what the disadvantages are, compare a lot of different models to one another. So those are better examples of niche sites rather than ‘house cleaning’ or cleaning on the whole.

Again, too broad: “fitness”. That’s an entire industry. Still too broad: “men’s fitness” or “women’s fitness”. Better examples within this that would actually be viable niches would be: “home fitness”, “devices”, or “equipment for home fitness”, “kettlebell exercises”. I actually have a friend that run a profitable site and sold his profitable site that was “kettlebell exercises for women” specifically. “Best workout supplements” – I discussed that earlier, too. So all of those are much better niches rather than “fitness” or “men’s fitness” or “women’s fitness”.

And I actually have an entire video on this later in this section, but we’re just going to do good niche/bad niche – what’s good, what’s bad, how could we make it better, what would make it worse, et cetera. So we’ll do more examples later, but for now, I want to continue talking about kind of broad concepts that make a niche viable.

So something again that I’ve never seen anyone go into detail of teaching – and this is a less common hiccup but it’s common enough that it merits discussing – it’s what I refer to as “keyword identification”. And what I mean by that is will your audience members identify themselves by the search terms they’re putting in on Google.

A lot of the time, someone will say, “I want to do women’s fitness.” And I’ll say, “That’s too broad. That’s way too broad. You need to niche down more.” And they’ll go, “How about exercises for women or diets for women over 50 years old?”

I can see how people end up going that direction, but if your audience members are not qualifying themselves for what they search Google with, not a whole lot of people are going to be typing in ‘diets for women over 50 years old’.

So yes, you’ve narrowed it down to a smaller audience, but you cannot find that audience by using keyword tools and looking at the terms they’re searching because they’re probably just searching more general terms, broader terms related to diet and exercise and fitness. They probably are not qualifying themselves by including their age in the search terms they’re using.

So we’ll get to keyword research later – we’ll cover keyword research very extensively – but just know for now, if you cannot identify who’s in your audience and who’s not based on the terms they’re using to search the internet, you haven’t narrowed that niche down in a viable way, in a dependable way, in a way that’s helpful.

It’s possible that you could still refine that niche, that doesn’t mean you need to can that niche entirely. But your niche needs to have audience members that identify themselves by what they search on Google.

So someone that wants to narrow down “men’s fitness” like we talked about earlier and if they tried to narrow it down to “men’s fitness for men that are over 60 years old” or over 50 years old, they’re not going to find a whole lot of search terms. They’re going to find a lot of terms about different exercises. Maybe “exercises that are easier on joints”, “exercises for older men”, “exercises that you can do even when you’re injured”. But even that doesn’t necessarily qualify that person as older than 60 years old or older than 50 years old.

Whereas, if they narrowed the men’s fitness niche down to “the best supplements”, you can find all kinds of search terms for the best pre-workout supplements, the best protein shakes, people that are searching different protein shake names, people that are searching for how to find the best protein shake, people that are searching for ingredients to avoid, and workout supplements, and pills, whether they’re safe, et cetera.

So they are identifying themselves with the things they’re searching on Google. Which if you don’t know – a lot of you probably do know this by now – but we have tools, even free tools that we can use to go in and look for what people are searching, find the search terms that people are using.

That’s no big secret. I’m not saying, “Oh I’m a guru. Look at me, I introduced you to something.” I know most of you know that, but in case you didn’t… that’s why this is important… it’s because that’s how we’re going to determine what we’re going to write about, the different articles, the different contents that we’re going to produce on our website, we’re going to do that based on the search terms we see.

So if they’re not identifying themselves as a member of your target audience using the search terms which is very (I’ve been doing this for like half an hour now and probably just look like an idiot)… but if they’re not identifying themselves with the terms they’re using to search on Google, you have not narrowed your audience down in a dependable, predictable, and viable way.

So just remember: keyword identification. Are they identifying themselves as an audience, a member of your target audience based on the search term they’re using in Google?

I know that’s kind of a complex topic – kind of a complex concept if you’re new to this industry – but hopefully, it’s at least somewhat clear and loosely tangible so that we can move on and we’ll continue refining and building on that throughout this section.

So before we move on to the next video, I want to kind of talk about the final thoughts on going broad. Actually, we still need to talk about going too narrow as well, but we’ll knock out going too broad first.

The broader the niche, ultimately, the larger the audience. The larger the audience, typically speaking, the larger the ‘revenue cap’.

If you only have an audience of maybe 30,000 people across the whole world, it’s going to be very difficult to get more than a few hundred dollars a month or a few thousand dollars a month from that site.

But if you’re talking about an audience with millions of people – and again we’ll talk about this very extensively and specifically in a video later in this section – but if you have a larger audience, it’s distinctly possible that your income, your revenue cap for that site increases, too.

So now, instead of being able to earn $700 a month at maximum potential, you may have the possibility to make $25000 a month. There’s no way to really accurately approximate that on the front end, but just know, typically speaking, the larger the audience – which typically means the broader the content you’re covering – the more earning potential that site is going to have.

It’s not wrong (and I touched on this earlier) to build a somewhat broad authority site. So to build a site to have an ultimate end goal of building a site about men’s exercise, men’s fitness, or men’s dieting – broadly speaking – but you just need to do it in sort of a step-by-step, bit-by-bit way. Remember: divide and conquer.

You may buy somewhat of a broad domain, so you may buy a domain that’s more men’s fitness oriented, rather than men’s supplement oriented. And then overtime, you dominate the supplement niche; and then you dominate and establish yourself as an authority in exercise gear; and then you dominate and establish yourself as an authority in exercise programs; and then diet – specifically that are really helpful for men; et cetera. So you just want to make sure you try tackle those one at a time.

There’s nothing wrong with going really broad, but there’s a right way to do it and there’s a wrong way to do it. And if you spread yourself across all of these topics before really establishing yourself and getting traffic in this niche and making money from this niche… “Okay now, I kind of handed that off.” And instead of going and working in an entirely different niche, a different niche and a different site, “I can keep building now. I can build up this section under the umbrella of the same niche site.” And kind of conquer those one by one over time.

So I also want to talk about when is narrow too narrow because you can hit an extreme there, too.

Typically speaking, single product niches are going to be just as bad as going too broad – and I would almost say, even worse. Because whereas if you go too broad, you can start focusing on one topic and get back on track there. If you go too narrow, you kind of just have to dump the site and start over which kind of stinks a lot of the time because a lot of the time if you’ve gone too narrow, you’ve got a domain that very specifically ties you to that very narrow audience, that very narrow topic. And I guess that is just as damaging – if not more damaging.

So a good way to think about this and the reason this is so important is you’re going to have to write articles on this topic that you’re choosing in this niche. Probably two or three times a week ideally. And we’re talking about somewhere between 1200, 1500+ word articles, two or three times a week for the next several months – if not, years.

Don’t let that frighten you. That’s what this journey is. That’s what making a full-time and sometimes a very lucrative full-time income in internet marketing is – at least at the track we are teaching right now. Again, later in the training, we’ll get into other tracks.

But if you are wanting to grind out a profitable business while spending the least amount of money, this is the best path to do it. And so you’re going to need to produce a lot of content.

So someone wants to choose the niche site “selfie sticks”. They chose the niche site “selfie sticks”. How much can you really write about selfie sticks? Can you produce two or three articles for several months – let alone several years – on topics stemming from selfie sticks? Probably not. I’d be pretty impressed. And if you are doing that, your content probably isn’t super high quality. It’s probably just really nitpicking at that point.

So as a general rule of thumb, whenever we do get to keyword research – don’t worry about this too much right now because we’ll get into it when we get into keyword research later in the training – but a general rule of thumb is when you think of a niche, can you think of five subtopics within that niche that you could probably write at least 10 articles on each? (Yeah. Yeah, okay. Sorry. I said that both ways.) So five subtopics that you can write 10 articles on each or 10 subtopics that you can write five articles on each – but they still to need to stay very close.

If you’re writing all of these articles about men’s supplements, health supplements for men, you need to make sure that they’re all very closely tied around that kind of central idea… that central niche. You don’t want to venture out into exercises because then you’re just expanding outside of your niche. You want to keep it within that niche.

So five subtopics… the general idea is off the top of your head… or not off the top of your head… but as you do keyword research, can you pretty quickly identify 50 different articles? If you dig in for three of four hours, could you pull 50 different article ideas? Probably. If you’ve picked a niche well and you haven’t gone too narrow, you can probably do that pretty easily.

So again, we’ll get into that really extensively in keyword research, but just know that’s a good general rule of thumb.

The takeaway here… because a lot of you may not know how to do keyword research really well and you may find the concept of that really overwhelming… a better takeaway here would be: can you write about a lot of different things credibly or can you research enough to write about a lot of things credibly within that niche? Okay? It’s probably not too narrow then.

So wrapping up this video altogether: broad versus narrow.

As you go through this and we look at the list that you put together in the first video, you should’ve been able to refine or eliminate a lot of your ideas after watching this video.

And if you’ve eliminated all of your ideas, that’s fine, now you have another thing in mind. You may continue to the rest of the training so that you don’t end up doing this over and over again, coming up with ideas, eliminating them, “Oh damn it!” Coming up with more ideas, eliminating them, and, “Grrr!” And just becoming miserable and hating life. You may continue through the training even if you’ve eliminated all of your ideas so you can get all of the kind of pieces in place.

But at the very least, you’ve probably eliminated a handful of your ideas – which is good. That’s the idea of this training. But it goes even deeper than this – significantly deeper than this – so don’t get too attached to any of your ideas.

This concept I learned… I took a screenwriting course… I guess this section will just be the section of gruesome ideas, gruesome concepts, and systems of thought analogies… but I took a screenwriting course in college and they talked about the concept of “killing your babies”.

You’d write a scene and you’d write it so well and you’d just fall in love with that scene. But at the end of the day, someone might look at that that’s really experienced and go, “That scene has nothing to do with it. It has no value. It’s unimportant. Cut that!” And you go, “But I don’t want to cut it. It’s so well-written and I’m really proud of it!” At the end of the day, it’s best to “kill your baby”.

So again, the same thing with niche ideas. Sometimes you have to “kill your babies”. Sometimes you have to – God, this just sounds so awful! I can visualize the transcript right now and it’s terrifying. So I’m not going to say it again. But the general idea is don’t get too attached to your niche ideas because you might have to cut them at one of the next few stages of elimination.

But that’s good. The more you cut, the more likely it is that the idea you end up pursuing is something that’s really, really viable.

I know at this point you may be feeling really overwhelmed. We talked about a lot of different concepts, I’ve talked about keyword research really loosely – which you may have no tangible kind of touchstone to reach out to when I talk about keyword research – and when things like that happen, our brain has a natural tendency to kind of get overwhelmed.

Don’t be overwhelmed. It’s perfectly normal – if that’s what you’re experiencing.

These are very, very, very difficult topics to discuss abstractly and it gets a lot easier in time. It gets a heck of a lot easier in time. So the more you do this, the more you think about these things, the better and better you’ll get.

Like I said in the first video, it’s more of an art than a science. You’ll get a really refined sense – almost second nature – when you come up with an idea or someone runs a niche past you. You’ll be able to pretty quickly say, “Okay, here are the strengths and here are the weaknesses of it,” or “No, it’s just totally invalid.”

So remember – again, I talked about this in the first video and I’ll say it several more times because it’s an important thing to really drill into your brain – to set yourself up for long term success.

Even the worst case scenario here of picking the wrong niche is not the end of the world. There’s still more life in you, there’s still more fight in you, it’s still totally possible for you to succeed in this industry. And I’ll talk about this later in the training as well: there’s time to move on from a niche. And typically, it’s pretty obvious to someone even if you’re not super experienced when that time is.

But that is not the end of the world. You’re still on this journey, you are significantly better equipped at that point if you are saying, “I’ve got to can it with this niche and move on to something else.” You’re significantly better equipped than you were initially because you’ve learned all kind of things to get you to that point. Maybe two months before, you couldn’t identify it as an invalid niche. But now, you can and you can see it coming for all of the different niche ideas you have. And again, you’ve just refined your senses, you’ve become better, you’ve become sharper, you’ve become more capable and skilled – which is another step towards success.

So even if you find yourself… again that’s what we’re trying to minimize with all of these training… even if you find yourself getting to the point where you say, “I think I need to tie this niche off and start over,” just know that actually, even though it feels like a huge step back in progress, it’s actually a step forward because you learned a lot to get there and you’ve set yourself up for success a lot better going down the road.

So, that’s it. I’ve rambled enough.

As always, if you have any questions, feel free to post them to the Facebook group – totally free for registered members. And I will see you over the Facebook group and I will also see you in the rest of these videos.

The next video 3.3 where we’re going to talk about… let me check my slide preview… we’re going to talk about buying audiences. Again, a very, very important concept that’s frequently overlooked. I’m really excited about that one. I hope you’re not feeling too overwhelmed and we’ll keep on going until Lesson 3.3. I’ll see you there.

3.1 Unearthing the PERFECT Niche For You (AF)

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In this video I discuss:

  • How to find the perfect niche given your life experiences, passions, and goals
  • Going for money vs. providing value when choosing a niche
  • Why niche selection is a very personal, internal process
  • What to do if you don’t have any passions/interests that stand out to you
  • Brainstorming niches based on A TON of different angles
  • What to do with the large list of niche ideas you should have by the end of this lesson

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

3.1 Transcript Below

Hello, everyone! I guess another day, another section.

So today, we’re going to dig in to I think one of the most confusing things that most people face when trying to start an internet business, and that is: niche selection.

I want to take a moment briefly to say to all of my viewers that have never seen arms these pale, I apologize if it’s shocking.

Outside of that, I’ve got a lot in store for you. I know I’ve got a lot in store for you. I had never seen anyone go into this level for niche selection, frankly because it’s a really hard – really, really hard – thing to teach.

And on top of that, most people… well, I can’t say most people… but a lot of people that are teaching in this industry haven’t created enough sites and enough different niches to have experimented with what the key points for success and the key points for failure are, and unfortunately, I have. I’ve had a lot of failures due to bad niche selection over the past several years, but fortunately, that makes me a pretty good teacher of the topic.

So overall, this section is going to span a lot more information about niche selection than you’ve probably ever seen because it’s called for. It’s a very, very crucial part – we’ll talk about that here in a second.

And I highly encourage you… even if you think you have your niche picked out at this point – you may be seeing that this is a huge section with a lot of training and you may think, “I’ve already got this covered.” – I strongly encourage to watch these videos and kind of workshop your niche.

At the very least, you’re going to get a lot of ideas within your niche and you will… it’s distinctly possible if you haven’t gotten through really intense niche training like this that you’ve picked a niche that you think is valid and may not be valid.

And that’s scary to hear – we’ll talk about that a little bit in this section, too – but don’t worry about it. Don’t freak out. Lots and lots and lots of caveats to kind of stuff like that. So it’s not as bad as it sounds, I think.

So anyways, I want to dig into it. We’ve got a lot to cover here in this section. As of right now, I have seven videos planned for the initial training and I may add to those overtime as necessary. But I want to start with unearthing the perfect niche for you. It’s a really, really, important place to start, I think. And I want to talk generally speaking about niche selection and then we’ll kind of work our way through it – and I’ll talk about that here, too.

So one of the first things I want to talk about with niche selection that I don’t see covered often enough and I see people… typically, I think our tendency is to do the opposite of this and it’s actually very bad… and so what a lot of people do when they’re choosing a niche is they try to chase money.

As counterintuitive as it is, I would encourage you to do the exact opposite of that. Don’t go into a niche just because there’s good money in it. It’s an important factor – we will talk about it extensively in videos later in this section – but just for now… just generally speaking… do not go into niche simply because there’s money in it, okay?

You’ll thrive in the niches where you can bring the most value. Especially while you’re learning the ropes – while you’re building your first or second site that’s actually profitable and gets lots of traffic – it’s going to be a lot easier for you learn this industry if you’re writing about something where you bring a ton of value which likely means you have a lot of passion for it or you have a lot of experience in it. We’ll talk about that extensively as well. Kind of “Do I pick a niche-based passion, do I pick a money-based passion, or do I pick something else?” We’re going to talk about that extensively in this section as well.

There are a few noteworthy points to the value add, which again, we will cover extensively in this section. I am actually really excited to teach this. There’s just something so exhilarating about teaching a really complex topic. And again, I say this from a point of humility. I don’t just have like a giant head. I truly think that I’m teaching this topic better than… at least better than… I know for a fact better than anyone I’ve ever seen. I’m hoping it’s up there with some of the best training as far as niche selection goes on the entire internet in the entire world. That was my goal in creating this.

So we’ll cover this as well: kind of the noteworthy exceptions to bringing value because sometimes bringing value just isn’t enough.

So I want to say what is – based on all of this I’ve said, “Don’t do this, don’t do this, don’t do this, do this.” – what is one of the biggest secrets to succeeding in internet marketing (and I’ve touched on it here): it’s focusing on providing value and everything else will follow.

If you do that… that is one of the biggest “secrets” to succeeding in internet marketing, affiliate marketing, eCommerce, whatever kind of flavor of internet marketing you’re pursuing… if you focus on value above all else and bringing value to your audience, everything else is going to follow. The traffic is going to follow, and when traffic follows, money follows. And then, you can kind of tweak and turn that into more and more money, more and more traffic – and that’s when you get a full-time internet marketing living. Those are the components. That’s just what happens. That’s the natural sequence.

So I really, really, want to emphasize that at this point in the journey, that when you’re picking a niche, there should be at the top of your mind… and actually it should steer, it should direct basically everything you do in your internet business… is value.

I know it’s kind of counter-intuitive and there’s something a little bit scary about it if it’s the first time you’re introduced to this concept, because obviously, ultimately you want to make money.

If you think about how I add value (if you haven’t done it several times in this industry, it can be kind of difficult to see how those two things are tied to one another as closely as they are but they really are)… if you add value and you hit a lot of the points that I will teach as far as niche selection, you are going to make money in this industry if you stick with it. Period.

So picking the perfect niche for you comes down to a bunch of different things. Picking a niche is a very, very personal process. I get people asking me pretty often – almost frustratingly so – but again, I know it’s not from a point of trying to annoy me or anything like that or trying to be too needy, it’s just people are overwhelmed by this and they haven’t been taught it really well (which is something I’m hoping to rectify here). So it’s very, very personal process. You can’t say, “Hey Ian, give me a niche.” And I say, “Oh okay, here are the top niches that you should consider pursuing.”

The only way a person could really – it’s even someone with a lot of experience – could suggest a viable niche for you is if they were in an extensive kind of interview questionnaire process, someone read that, interpreted it, dug into the niches themselves… and we’re talking a several hour long process.

So you just can’t ask someone… you just can’t ask anyone, even an experience expert, “Hey Ian, what niche should I pursue? Could you give me some niche ideas?” It doesn’t work that way. Niches come from a very internal place – at least viable niches.

And so it’s more important… you know, the concept of teach a man to fish versus handing a man a fish: (a) it’s kind of impossible to hand a man a fish that’s not rotten, knowing whether or not that fish is rotten, so to speak – just stick with the analogy. But it’s really, really important that you learn how to do this yourself because it needs to come from an internal place.

It’s also one of the most crucial steps in internet marketing. I think a lot of you watching this may have experienced it already: picking a bad niche sets you up for failure a lot of the time from the very beginning.

And it’s a gruesome analogy and I apologize if it’s offensive, but the best way for me to put it is: if you pick a bad niche, no matter how hard you work, no matter what you do in your niche, you’re trying to give birth to a stillborn.

And if you don’t have the experience, you don’t know that. You could be working on it for months and months and months and it will never amount to anything no matter how well you execute all of the other points in between.

So it really is one of the most crucial steps and I understand it causes a lot of analysis paralysis – you know, people think about it so much that they never actually end up getting going. By the end of this section, that’s not going to be a problem anymore. I promise you that as well as long as you follow the training.

So I mentioned that don’t paralyze yourself thinking about it too much – I’ll talk about that in the final video; I’ll give you a very precise window of how long you should think about this before moving on – and just realize you may get it wrong. You may get your first niche wrong. And there’s nothing wrong with that, it’s not the end of the world.

Even the worst case serious scenario – choosing a bad niche – is not the end of the world. I can’t tell you how many bad niches I’ve chosen and I still run a very profitable internet business.

Again, the important thing is that you don’t let that overwhelm you and frustrate you to the point that you give up. You need to keep pursuing, you need to stick with it, you need to remember everything in internet business means to you and how it would change your life, and you need to keep aiming for that. You really need to hold on to that because the stronger hold you have on your “why” – the thing that drives you – the more likely you are to survive some of those frustrating things (like discovering three months in that your niche probably isn’t as good of a choice as you thought it was).

But again, this training is going to make that significantly less likely than how I’ve seen niche selection and niche discovery is taught in most products.

So what we’re going to do in this section is we’re going to start super broad – which is good. That’s what we want. We want to start super broad. And then we’re going to refine the ideas; we’re going to workshop them; and you’ll get a really good idea of this one’s invalid, this one’s invalid, this one may be valid, at this point this one may be valid; and we’re just going to work to slowly kind of eliminate by teaching the layer upon layer upon layer… it’s kind of like niche lasagna… which sounds disgusting.

So that’s what we’re going to do in this section. In this video we’re going to start super broad and then we’re going to refine it throughout the rest of this process.

But first, I want to address something that I hear a lot and actually something that I faced personally so it’s something that I empathize with a lot better than some of the questions that I get time to time and that is, “What if I don’t have any passions? What if I’m not good at anything? What if I don’t know enough about anything to run a niche site?”

Flat out, that’s just not true. You just have to dig deeper. We’ll talk about a lot different paths you can take in niche discovery in this video and I think it’s going to stir up a lot of ideas that may not have come to the surface otherwise. So you may be saying to yourself right now, “I don’t have any passions.” Well that’s okay. “Hey Ian, I don’t know enough about anything to write about it.” That’s probably not true, you probably just don’t have enough confidence in yourself.

So we’ll tackle that. Actually, I think that will be taken care of inherently if you watch all of these training.

So we’re going to start off like I said really, really, really broad. Just write down everything that comes to mind as I talk about these things, okay? And if you need to, if I’m going too fast, just pause the video here and there, start it back up. Make sure you’re writing down everything that comes to mind – whether you think you’re going to shoot it down instantly. Just let it be a stream of consciousness what you’re writing down right now or what you’re writing down in this section.

So get a pen and paper handy or get a notepad open that you can type into on your phone or on your computer and literally write down everything that comes to mind. We’ll polish it later… it’s very likely that you’ll eliminate it later. Don’t eliminate anything at this stage, just write it all down.

So the first thing that I want to talk about is what jobs or expertise have you developed? What jobs have you had in the past, dating back to your very first jobs? I’m talking back like to high school days which for some of you may have been 40 years ago. For some of you, you might still be in high school. But irregardless, there’s still definitely pockets of knowledge that you have, experience that you have, passion that you have that can be refined into a really, really good niche that you can run a site on.

So what jobs or expertise have you developed? These are frequently where you’re going to be able to offer the most value, because when you did something as a profession or you got certified as a professional in a particular industry, you inherently have a lot of expertise and authority and credibility that just inherently lead to value.

You just have get it out of you and much later… well, not much later but later in the training… we’ll talk about how to do that and we’ll systemize that as well and break it down. But for now, just know that this category as far as I’m concerned is the best category to pick from.

A really good example for me is this project: Free Internet Marketing Project. Another thing to recognize, I live by everything I teach, right? So my number one priority is giving value. My number one priority is to take care of my audience members in every niche I enter before all else – before how much money I’m going to make, before all of these different things.

So Free Internet Marketing Project… an important thing to recognize is that what you’re watching right now absolutely is a manifestation of a niche site. When you all subscribe for tools that I use to build my business and I recommend or things that you need like hosting, I’m going to make a commission.

And hopefully, I’m providing enough value – enough very clear value… hopefully value above everything else you’ve seen in this industry – that that doesn’t bug you, right? You’re like, “Oh, of course!” I have people writing me all of the time saying, “Could you send me your affiliate link for this, I can’t find it on your website and I want to buy for you because you’ve helped me so much.” That means I’m doing my job, right?

So a perfect example for me is Free Internet Marketing Project. This is a colossal undertaking to put this project together and I’ve been thinking about it for years. And it’s just because I’ve done all of these so much that it’s somewhere that I can add a ton of value.

And so it’s not necessarily my biggest passion. I’ve actually actively avoided publishing training – you know, training that I actually monetize really heavily – in this industry for a long time because I was afraid of being one of those “me too gurus” that basically strike it rich once and they don’t know how to replicate it, they don’t know how to teach it to someone, but they’re going to release a product and charge it much money for it anyways. And the end of the day, they get rich by teaching other people how to get rich rather than teaching people how to work and dig and work through the murk and all of the trenches like they have time and time again.

So it took me several years to get to the point. I think that I felt like I was kind of, “Oh, I’d seen enough battle.” I’d gone through enough to kind of bring that level of value.

So at the end of the day, a lot of people say niches are about passion. Niches are about passion. Choose something you’re interested in, choose something you’re passionate about. I actually think that this is the top category because you’re going to set yourself up for success best by picking the place where you can offer the most value.

The place you can offer the most value is probably a place where you’ve been accredited or you’re some form of professional in the industry. So this could even be a college degree, past jobs, training, certifications, tests you’ve passed – all kinds of things in this category.

So hopefully, even through my talking, these are starting to kick up some ideas in your head and you’re writing this down. What jobs have you had, what training have you gone through in the past, what certifications have you achieved, what tests have you passed, what things have you studied extensively.

I think as we go through this… actually why I have this particular slide structured is we started at the places where you’re typically going to be able to provide the most value and then we kind of work our way down to the places where there are still very viable ideas to pull niches from – but it’s going to be much harder, it’s going to be less natural for you to provide value in those areas (which is where we get to the passion-based stuff but we’ll get there in a second).

So I said all of that crap about myself and Free Internet Marketing Project to say even if it’s not your passion… I’m very passionate about helping people… I enjoy so much more building new internet marketing projects, affiliate marketing sites, eCommerce sites, expanding my team. There’s something so thrilling about that to me rather than sitting in a room with a bunch of lights around me, creating PowerPoint slideshows… it’s very monotonous to teach if you want to do it really, really well. And so it’s not the kind of thing that really makes me tick, but at the same time, it’s the place where I’ve always known I could offer a ton of value.

And so, just because it’s not something you’re super passionate about, doesn’t mean that you shouldn’t pursue it. It actually probably means that it’s something you should pursue. It’s a means to an end, right? For a lot of you, your best niche site is one of the things that you’ve done so much you may be somewhat burned out on, but you have the ability to offer the most value in that industry.

And I think a really healthy lens… I’m sorry if I’m rambling here… but I think a really healthy lens to view this through and the thing that gives me so much satisfaction, the thing that makes it possible for me to trudge upstairs and turn on all these lights… I’ve got five lights in this room with me, giant green screen… and just kind of hole myself up in this room and record for hours and hours on end is because at the end of the day, if I died tomorrow and all of these was still in me… this project where I knew I could teach people how to change their lives and empower people with skills that would allow them to create internet businesses… I’ve had that in me for a long time now and to leave this world without giving that gift is what… and I’m sorry if this sounds cliché or cheesy… but it’s what motivates me to do this. It’s what gets me out of bed every day. Even though the work is monotonous and it doesn’t play well to my constant dividing of attention and wanting to do a hundred different things… it requires a lot of focus, a lot of discipline doing the same thing over and over again… and those things don’t excite me but what does excite me is to get out of bed every day and know that every inch I progress in this project changes someone’s life. And hopefully, it’s changing your life.

So if you are burned out about something or if you’ve worked in a particular industry for 30 years and you just don’t have it in you – you think you just don’t have it in you to keep pursuing that – it’s important to shift that perspective and think about how much you’re going to help people, how much value you can give people. And for me that’s motivation enough. That’s some of the best motivation I think in the world.

So anyways, I think this is the best category so write down everything that can come to mind based on these different things. Make sure you’re getting it all out, you’re flushing it all out, and if you need to pause this video before we move on to the next category, go for it. But make sure everything is out, because again, I think this is the prime category to kind of source your niches from.

So moving on: what problems have you faced in the past? What things do you find yourself researching extensively on the internet, Googling, and going from website to website? What things do you consistently find yourself coming back to and researching more and more on? This could have anything to do with health things that you’ve faced in the past, issues of family members, this could have to do with parenting – something where you’ve done a lot of research.

And even better in this particular category is where have you faced problems and have a lot of difficulty finding a solution? Because that means that the solution hasn’t been prominent enough and it means that there may not be as much competition in that industry which could make it easier for you to establish yourself and help people and position yourself in the authority as an authority in the niche much quicker.

So, dieting. Debt – if you’ve been in debt or if you’re really good with debt, if you’ve knocked out debt, or you’ve struggled with debt or credit, if you’ve had good credit, if you’d had bad credit, if you have bad credit and you’re aiming to improve that. Anything having to do with money. Relationships. Beauty – the different beauty struggles that you (probably more likely speaking to the lady audience here) but different beauty struggles that you’ve encountered.

Business – that’s a great industry to go into. Internet marketing, of course, is a great industry to go into but it’s difficult, again, to add value to an industry that you’ve never… You know I see a lot of people that try to go into internet marketing right off the bat and (a) you’re competing with some of the most experienced people in the world – not some of the most, the absolute most experienced people in the world – so you’re carving out a tough battle in the first place. But on top of that, if you’ve never made a full-time living in internet marketing, it’s… I don’t mean to be offensive here… but it’s the blind leading the blind. It becomes very difficult for you to add that value that establishes you as an authority in the niche and that you can built a profitable business out of.

So when I say ‘business’ here, I don’t necessarily mean ‘internet marketing’. I mean business that you may have worked in in a corporate sector, in startups, and all of the different things that you may have learned there.

Investing – I’m sure there are plenty of people that have had great successes and great failures when it comes to investing whether be it retirement or otherwise. The struggles that you’ve encountered with your pets. Just all different kinds of things.

So this list could go on and on and on and on. But you’ll notice yourself, if you tune in to this, thinking about this a lot more in the coming weeks, you’ll have a problem, you’ll go, “Oh wow. That actually might be a good niche site!” So that might be a good niche to go into – it happens to me all the time these days.

So again, look over these, kind of think on these fairly extensively before we move into the next category, because again, if you’ve faced this personally, it essentially means you’ve been in this target audience. If you’ve faced this personally, it’s something you’ve struggled with. You know the difficulties you’ve encountered. You know the emotions you had. You can describe perfectly the problems that you’ve faced. And again, that is one of the absolute best positions to provide value.

So, the last category I want to talk about here as we’re just writing down everything and staying really broad is what leisure activities do you enjoy? And this is where a lot of the passion and a lot of the interest comes in.

Do you enjoy music? Playing guitar, playing the piano, playing any kind of band instrument – any kind of instrument at all. Technically, it could also fall into… I can see someone seeing this and going, “Oh, I really enjoy music. I could create a blog about specific type of music.” I personally listen to some music that not a whole lot of people listen to but enough people listen to that it could be a niche. It would just be really, really difficult to monetize so I don’t pursue that. So we’ll talk about that later. Again, we’re not eliminating anything at this stage. So if it came to mind, write it down and we’ll revisit it and refine it and polish it later.

But if you enjoy photography, painting, sketching… if you enjoy woodworking… actually, I1 have a niche site in the wood turning… specifically, turning on a lathe… the wood turning industry.

Do you enjoy programming? Do you enjoy 3D printing? It’s a really, really great niche to go into right now if it’s something you’re interested in.

Building. Sports – of all different kinds. There are viewers that are going to hate to hear me say this that I apologize in advance, but I’m a huge Texas Longhorn fan. That’s my alma mater. That’s where I went to school. I’m a season ticket holder. So I run the risk of like Aggies and Sooners now just like turning it off, but it’s a huge passion of mine. So I would write it down in this section.

Do you enjoy crafting? Do you enjoy scrapbooking? Do you enjoy sewing? Or are you good at any of those things? So all of those things are things that you would write down at this point, but we’ll refine and polish them as we continue going through this section.

But this comes down to: in your spare time, what do you find yourself doing? Or if you had spare time, what would you like to do a lot more of?

The only thing I will say about this in a lot instances is if you go down the interest and passion-based route… I know so many people that say, “Hey, I’ve always been interested in *blank*, but I just feel like a poser. I don’t know how to add value in the industry. I just don’t know what to write about. I don’t really feel confident as I’m doing these things.” It’s because you need to supplement a lot of the time. Unless you have gone through certification and these things kind of overlap – you live for activities as well as the jobs and expertise you’ve formed in the past.

A lot of the times you are going to have to spend so much spare time – so much extra time – studying because you have to develop that credibility. You have to develop that knowledge in order to provide that value to your audience.

So if you do go this route rather than one of the top two above, just be prepared to study your butt off because that’s how you overcome the kind of feeling-like-a-poser aspect is you just study, study, study for every piece of content you create. You’ll probably spend an hour studying for every hour you spend writing if you don’t spend two hours studying for every hour you spend writing – if that’s the route you end up going.

So just know that. If you aren’t already super credible in the niche, it’s just something you’re really interested in or passionate about, there’s going to be a lot more legwork as you produce content. It’s perfectly viable. It’s okay. You just have to know to plan for that.

So I want to wrap up this first lesson. We’re going to keep refining these ideas as we go through this section but the thing I want to encourage you about the most is keep thinking about these things. Watch this video again if you need to – maybe not the whole thing, you can go back the point where I start talking about all the different categories – and see if anything else kind of rises to the top.

But if you don’t have enough ideas, if you’re sitting there with one or two things on your list (hopefully you’ve got 10 or 20 or more things on your list, at least I think five to seven), the idea again is just to write down everything that even just popped up in your mind as we talked about these things.

So if you don’t have at least 10 ideas at this point, I would kind of spend more time here and keep going until you came up with more ideas about something you’ve been a professional in whether that’s certification or job; problems you’ve faced in the past – think through some of those; and then again, if all else fails, think about passion and interest – things you like to do in your leisure time off whether it be hiking or camping or any of the other things I mentioned.

So if you don’t have at least 10 – hopefully you have an abundance and possibly even well beyond 10 – but if you don’t have at least 10, I would really encourage you to keep going until you get to 10. You’ll find an abundance of ideas when you practice shifting into this mindset. Like I said you’ll encounter a problem maybe a month from now and go, “Oh man, that would be a great niche!” and just write it down.

And that’s the next point: somewhere, keep a list of your niche ideas. I keep one on my mobile phone and I have iPhone. In my Notes app, I just have a running list of different niche ideas because even if you get to the point where you’re super successful in a niche, and then you hand it off to a team, and now that’s passive income – which is awesome, that’s the goal for most of us in this industry – you may go, “Man, I want to build up another stream of income,” and you want that list to reference and go through. So that rather than having to come up with something on the spot, you now have all of these ideas that you’ve developed over the past several weeks or months or maybe even years and you just go, “Ah, that is a good niche.” And you know that based on all the experience you’ve built, you’ve developed, while you were going through it the first time, this first cycle.

So keep a list of your niche ideas somewhere for future reference. Just everything that comes up, every problem that you encounter, and everything you think of. Just keep that running list tucked away somewhere.

So I really want to encourage you… if there’s still kind of things bouncing around in your mind and it hasn’t really settled yet… I want you to (even if you don’t have to rewatch this video… you don’t want to rewatch this video) spend a few minutes, making sure that everything is sort of rattled out, you’ve written it all down, and then we’re going to start refining in the coming videos.

So we’ve got several videos about refining – there’s so many different fine details when it comes to niche selection that are fairly difficult to understand – but I’m going to do my best to teach them.

And I think by the time you come out of this, you may be a little bit overwhelmed – remember, that’s a natural thing to happen as you learn a ton like this industry requires – but you’re just going to be set up for success so much better when picking a niche.

And once you do pick that niche, you’re going to have a lot more confidence that it’s a valid niche and it’s a good idea going forward which just makes the whole journey so much easier. Even thinking about eight months down the road when you may feel really overwhelmed or like you’re not getting anywhere, you know at the very least, “Okay I’ve met all of these very specific criteria that Ian shared so I know I have to be on the right track.”

So anyways again, before moving on to the next video, make sure everything is kind of rattled out, you’ve kind of flushed all of your different ideas out, and then move on to Video 3.2 where we’re going to kind of talk about the differences between broad and narrow niches (what’s too broad, what’s too narrow) because I think that’s something that a lot of people struggle with in this industry as well.

As always, if you have questions, feel free to post them to the Facebook group. People tend to be very secretive about niches and I can understand that to a degree. But at the same time, even if other people are competing in the same niche or you share your niche and someone says, “Hey, I’m going to pursue that too, that seems like a good idea,” you just have to outwork them, outperform them – it’s all in your control.

But if you have any broad questions about niche selection, feel free to post them to the Facebook group – again, free for registered members which of course is free as well – and I’ll be seeing you in the Facebook group and I will also see you in the next video.

2.3 How to Guarantee You Achieve Your Goals (AF)

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • Answering the question, “When will I make money?”
  • Answering the question, “How much money can I make?”
  • Setting money-based goals vs. setting task-based goals
  • What you can control and what you CAN’T control in your internet business
  • Creating goals that set you up for success
  • You can’t fail if you do this ONE thing

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

2.3 Transcript Below

Alright, here we go… the last lesson!

The last lesson always feels so good. Takes me hours to get to the last lesson every section, but finally like, “Alright, here we go!” So I hope it feels the same way for you. I hope you feel like you’re learning things, you’re accomplishing things.

There’s so much to learn. There’s so much to cover. But I hope you’re feeling that kind of – even here in the very beginning – you’re feeling that you’re being set up so much better for success than you probably have been anywhere else – especially giving free training.

Let alone personally I aim to make this substantially better than any paid product that’s out there. Some of you guys that have paid two grand for a product, I’m hoping you’re saying, “Hey, this is the best stuff I’ve ever seen.” So I hope you’re feeling that way.

I think I’m setting you up for success much better than anything I’ve ever seen and I hope you’re feeling the same way.

So the last thing I want to cover in mindset before we start moving in and we start talking about actual methods and strategies is I want to teach you how to guarantee you achieve your goals.

You may raise an eyebrow and go, “How can he guarantee that?” especially after I’ve been a naysayer about all this other stuff. It’s similar to, “Hey if you’ve never stopped working, you can’t fail. If you never stop trying, you can’t fail. You only fail when you give up.”

So it’s kind of along that same train of thought but I think even more actionable and even more workable and even more tangible.

So let’s talk about how to guarantee you achieve your goals that you’ve set in this industry. A lot of people ask, “When am I going to make money?” Really common question.

And I used to get really frustrated by it. But again, I have to see it from a lot of your perspective and from my perspective early on, too – when I was 16, 18 years old before I started making a really decent living in internet marketing.

I kind of thought, “When am I going to make money? When am I going to see results? How much can I make?”

So they’re not unreasonable questions, but they’re very difficult questions to answer. In fact, they’re pretty much impossible to answer with any degree of accuracy. Outside of the ballparks… some of the ballparks that I gave in the last video… the last lesson… it’s just impossible to answer these questions.

And it’s impossible to answer these questions because “How long it takes?” The first part of that question – “How long is it going to take? When will I make money?” – it’s really determined by a combination of your competition and how much effort you’re putting in.

So if you’re in a really low-competition niche, a person working 20 hours a week is going to get there a lot faster than a person working 10 hours a week. And how much competition is in your industry is based very much on what niche you’ll pick – which we’ll talk about in one of the upcoming sections.

So it’s impossible to say how long it’s going to take to succeed because there’s so many moving parts. The main ones are competition and the effort you’re putting in – but there’s so many other moving parts. The quality of work you’re putting in, too. How well you’re following the training.

You know, a lot of people skip around in these members’ areas and then they wonder why 10 months later, they feel like they’ve been busting their butt but they’re not getting results. It’s because they’re blatantly going against what was taught in the training.

If they just spent the extra hours – whatever it is 10, 20 hours – going through their training early on, they’d be successful if they’d put in that amount of time.

So there are a lot of moving parts. But when you’re going to make money – how long it’s going to take – is impossible to answer based on those moving parts.

And how much money you can make is determined by how large your audience is, how much of a buying audience you’re working with in your niche – which I will spend a lot of time very specifically talking about when you’re picking a niche. Because again, it’s something that people skip over a lot of the time and I think it’s like the most important aspect of picking a niche and how well offers pay in your industry. You know, if the average offer in your industry pays 20 bucks versus the average offer in your industry pays 100 bucks, that’s going to make a really big difference in how much money you can make.

If your audience is only a maximum of a hundred thousand people versus your audience being a hundred million people, your income cap is going to be a heck of a lot higher with a hundred million audience members than it is with a hundred thousand audience members or ten thousand audience members.

So, just know that. Just know if you’re looking for answers to these questions… hopefully you trust me at this point, I’m not trying to deceive you, I’m not trying to dance around the topic… there’s just no good way to answer them. There are too many moving parts to answer them accurately.

The best I can say is the kind of milestones and the kind of general ballparks that I shared in Video 2.2 – the video before this.

So knowing that this is true, right? Knowing that it’s impossible to predict for even the most experienced person. It’s impossible to predict when they’re going to start seeing traction. It’s impossible to predict how much money they’re going to be able to make in that niche.

You may have a good idea like going into a niche, “Yeah, this niche is highly profitable. I expect to be able to make a full-time income minimum from this.” But you’re not going to know if that’s going to tap out at $3000 a month or $5000 a month or $15000, $20000, $30000 a month. You just don’t know until you enter the niche and you built it up.

You can have a good idea – which again we’ll talk about that in the training when you’re picking a niche – but knowing that all of this is true, setting money-based goals doesn’t make any sense. It just doesn’t.

I know it’s what our tendency as human beings is. It makes sense that we do it.

On the surface it seems to make sense that we say, “Hey, I’m going to measure my progress by in a year am I making $1000 a month?” You can kind of have those loosely in your mind. They’re not wrong to have. Just don’t get too attached to them because at the end of the day – as I’m going to talk about in this lesson – a lot of that is out of your control.

Setting money-based goals is… you have so little control over how much money your efforts are going to result in that it just doesn’t make sense to set goals that way. And so I’ll dig into this a little bit.

So what does make sense? If I’m not setting goals based on money, what am I setting goals based on?

You need to set… you don’t need to, right? You can keep saying, “I want to make $10000 a month. And we talked about the reverse math to set you up for success best in Section 1… about reverse math and how to kind of reverse engineer those milestones.

So you can keep doing that. You’re just going to find yourself a lot more disappointed more often and you’re also probably… you’re more likely guaranteed – it’s not probably – you are guaranteed more likely to wash out of this industry.

Because if you say, “I’m going to hit $1000 a month within six months,” and you don’t hit it, it’s overwhelming. It’s defeating. It’s deflating. It’s depressing. It’s hard on you. And every time you go through that, you’re more and more likely to wash out of the industry.

So the thing I want to do is that I decrease the chance of that happening as much as possible for your own success. So set goals and milestones that you’re in control of achieving.

You control how high-quality your content is. You absolutely control that. People always ask… they think, “I post a 1500-word article – that means it’s high-quality.” Not necessarily.

Typically, longer content is high-quality. Most sites that are posting 500 to 700 words per article are going to be beat out by sites posting 1500 to 2000 words per article. At Stopping Scams – as I record this just the other day – we published a 14800-word article about how to get traffic and promote your blog. So that’s a high-quality post.

But even then, someone could write 14,800 words of gibberish and it’s not a high-quality post. So you have to keep those things in mind. But we’ll talk about specifically what quality is later in the training. You’ll have a very clear understanding of that. Don’t panic. But you control how high-quality your content is.

Word count? You control as well. That’s not exactly a good indicator, but again, we’ll talk about that later in the training – exactly how to create high-quality content and what that entails. You control that.

You control which keywords you’re targeting. You control how much keyword research you do, how thoroughly you dig in – we’ll talk about this in the training later, too.

But depending on what keywords you’re picking, depending on what keywords you are aiming to rank for, that you’re writing your articles about, you determine a huge amount of whether you’re going to succeed or fail. So we’ll talk about that very thoroughly when we get to the keyword research section. You control that. That is in your control.

You control how many times you post per week. You control how many hours you work per week. You control how efficient you are: how many posts you can get out in the number of hours you can put in in a week, how many quality posts you can post if you put in x amount of hours per week. So you’re in control of these things.

So it makes a lot more sense that you would set goals based on “I want to post x amount of high-quality articles per week. I want to improve my efficiency. I need to tune things but process them in place so that instead of posting one article in 20 hours of work, I want to be posting two or three articles. That is the same amount of quality, the same high-quality content, but I’m doing two or three times as much.” You control that efficiency.

So those are the goals that you should be setting. How many high-quality posts you’re putting out per week, how many posts you’re getting out per amount of hours – so in other words, on average how many hours is it taking you to put out a high-quality post.

Those are goals and kind of things that you’re in control that you can tweak. You can absolutely tweak those things and make a tremendous difference in your internet marketing business.

So we know that a lot of high-quality content with carefully-chosen keywords will bring traffic. That’s what I’m going to spend the next several sections teaching. Inside and out. Left to right. Just leaving no gaps, no questions about it.

We know this: high-quality content posted repeatedly over time as long as you stick with it will bring traffic. Traffic will bring money. End of story. If you’re in a buying niche, I should say.

If you’re not in a buying niche, too, technically speaking it’s just going to be a heck of a lot of easier on you and you’re going to need a lot less traffic which makes the goal so much more attainable if you were in a buying niche. And again, we will talk about that very explicitly when we get to the picking-a-niche section.

So how to set yourself up for success when you’re setting goals?

Focus… this kind of takes home what I was talking about earlier… Focus on task-oriented goals rather than money-oriented goals. That sets you up for success so much better because you’re in control of those tasks.

You have every right to get upset at yourself if you’re missing those task-based goals. If you’re saying, “I want to post three high-quality articles per week and I’m missing that,” you have every right to get upset at yourself.

If you said, “I want to be making $1000 per week by the end of six months,” or “I want to be making $1000 per month at the end of six months.” Even despite your best efforts, if you hit all of the other tasks that could have amounted to that, but for some reason it’s not happening, it’s just not connecting yet – you really shouldn’t be that mad at yourself.

You should be mad at yourself for setting an income-based goal – a money-based goal – and learn from that. But you shouldn’t be mad at yourself because so many things were out of your control. You did everything you could to achieve that – it just didn’t amount to it, right?

So you just kind of have to adjust and keep going. Again, you just have to keep plowing for it and you will succeed eventually.

You can control how perfectly and consistently you execute tasks. You can’t control what happens after that, right? You’re in total control of what tasks you aim for, how many hours you’re putting in for a week, and how perfectly you execute those. You can’t control what comes after that. You just kind of have to do the best you can.

At the end of the day, you’ve got to give it everything you’ve got. And if you don’t hit kind of the loosely-based goals – again, you don’t want to get too attached to those financial goals. It’s okay to have them in mind – just reverse engineer it to: “I want 50 high-quality posts and hopefully that’s going to bring me around to $1000 a month.” Or “I want a hundred high-quality posts within the next year.” `You can break that down into approximately two really high-quality posts every week.

And if you’re at the end of that year, and you’re not hitting that kind of income that you wanted to hit, then at least you have a really good idea of, “Okay, this is what I need to keep doing. These are the things that are working. If I keep hitting these little… these are my really highly-productive key performance indicators… my KPIs… if I keep hitting these, I’m going to be able to get to this goal.”

So just kind of adjust. Don’t get overwhelmed and give up and get down on yourself. Just learn from the mistake. Learn from the lesson. Give it everything you’ve got, leave it all out there, and then let the cards fall where they may.

Hitting a certain level of income may take more time than you originally envisioned. But eventually, you’re going to get there – guaranteed – if you just keep trying. The only way you’re going to miss that income goal ultimately in the long run is if you give up. Period.

So, that’s the end of Section 2. Again, confetti canons I wish I have! I should invest in those.

So end of Section 2. Mindset Training. I hope again that as you finish this section, you feel so much more empowered than you ever have going into this journey anywhere else.

And if it’s your first time, I’m hoping you feel empowered. You may not have anything to compare it to, to say, “Hey this was so much better than all of the other training I’ve seen,” but I humbly believe that this sets people up better in this industry better than anything else that’s out there. I really, really do.

And again, I say that from a point of humility. I’ve just been at this long enough – I’ve reviewed hundreds of products, I know what makes for a really good product… and over the years, I’ve kind of borrowed these different teaching methods, and learned so much from all of these other people, and learned from my personal mentors… most importantly, learned from my own mistakes in my business – that I know that starting here is the right thing to do and you’re set up so much more for success, so much better for success, if you kind of drill these things into you and you kind of take them into your heart, you embed them in your brain, and you know, “Okay, I’m ready for this ready journey ahead.”

And you are. You’re suited up. You’re ready for war now, right? So you can’t fail. Remember, you can’t fail if you never stop trying. There will be times of feeling overwhelmed. There will be times of feeling helpless. You just have to push through them and keep going.

If you get traffic in a buying niche – again, we want to focus on traffic in the early stages – everything else: be damned. If you get traffic in a buying niche, you can absolutely make money.

So follow the training closely. We’re finally going to start getting into strategies and methods and getting into screen sharing and all that kind of stuff where you’re looking over my shoulder and we’re using tools and learning specific strategies but just keep all of these in mind.

Stick to the training closely, set task-based goals – based on the training, you’ll have a really good idea what realistic goals are as we go through the training – and stick with it. If you do that, you’re going to succeed in internet marketing. It’s just a matter of time.

So that’s it for Section 2.

As always, if you have any questions, post them to the Facebook group. Again, totally free for registered members here. And hopefully, myself and other members will be able to come along and help you. Hopefully, we’re creating a really good community over there. It’s so early stage that I don’t know yet but I have a very specific vision in mind and I think we’re going to be able to do that together.

So pop your questions in there and other than that, if you know… I’ve already talked about questions so I don’t need to say, “If you have any questions…” So I’ll just see you in the next video.

Section 3, here we come!

2.2 What to Expect In the Coming Weeks/Months (AF)

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • What to expect in the coming weeks and months
  • Which track I’m focusing on teaching first here at FIMP
  • A clear explanation of how much time and money will be required during your first year
  • A 12-month example timeline of what traditional growth looks like in this business
  • Setting realistic goals that help ensure your success

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

2.2 Transcript Below

Alright, let’s keep this train a-movin’!

In this lesson I want to talk to you about what to expect in the coming weeks and months. I think this is really important to cover because (a) it’s asked a lot, and (b) it just makes it so much easier for you to plan, it makes easy for you to set realistic goals and the more realistic goals you set, the more likely you are to succeed.

Because every time you miss goals, every time you don’t achieve something that you expected to achieve within a certain period of time, it can be really demoralizing. And that’s a big reason as to why people ultimately give up and wash out of this industry and I don’t want that for you. I want to prevent that as much as possible.

So I want to talk about some kind of general rules of thumb — kind of what the milestones you can expect to see along this journey are and just kind of generally talk to you about what you can expect in the coming weeks and months.

So I’ve wanted to talk really quickly about what I’m teaching first here at the Free Internet Marketing Project.

I’m teaching the most universal track in this industry. It has the lowest startup cost – that is one thing that’s a huge advantage for internet marketing. These days, I wouldn’t say it’s possible to… and I’ll dig into this later in this video… but I wouldn’t say it’s possible to start a business with no money in today’s search engine climate.

It’s probably possible; the odds are just so much more against you when the odds are already stacked against you to start. But in internet marketing, unlike a brick and mortar business, you can keep your startup cost ridiculously low comparatively.

I am going to be teaching the track that is not only the most universal, it’s the thing that pretty much anyone can do. It’s also the track with the fewest moving parts. The more complex something gets, the more moving parts there are. The more moving parts there are, the more likely it is for one of those things to not line up and for your business to fail for that reason.

And you may not be able to identify what went wrong, you just know, “Hey, there were 25 things in play. Somewhere along the way one of the really important ones didn’t line up correctly, and crap, now I got to start over from scratch.” So this track definitely has the fewest moving parts.

It’s also one of the… I don’t have this on the bullets here… it’s also one of the most forgiving. There are tracks where if you don’t do everything right, you might lose five grand. You may lose three grand, five grand, ten grand. In marketing – in advertising – this track you don’t have to worry about that. It’s much more forgiving.

What I’m teaching here to start with is the most foolproof and approachable entry into internet marketing as long as you’re consistent – as we talked about in the last video – and you stick with it.

Now, I do know faster and more advanced ways to make money and kind of produce results faster in internet marketing. They require more startup capital so they require more money on the front end typically due to an advertising budget.

And also, when you’re spending upwards of 20, 30, 40 grand a month on Facebook, you want to have the best tools so you also need to budget a few hundred dollars for extra tools and stuff like that. So that gets much more advanced.

That’s really the only way you can kind of get results a lot faster in this industries basically if you have a lot of money you can throw at it. I’m going to teach those but I’m going to teach them later.

First, I want to teach the thing that is the cheapest, the friendliest – as far as if you make a mistake, the stakes aren’t just that high. You can just pick up and keep going. Learn from your mistakes. And it has the fewest moving parts. It is the most universal kind of… not even just beginner-friendly… just budget-friendly way into internet marketing and starting a profitable internet business.

So I want to talk really quickly about the time… what you can expect time-wise and money-wise – again very, very common questions and totally reasonable questions to ask – in the coming months.

So expect to give your business at least 10 hours of work per week. If you can’t give your business that – and I mean no offense by this, I really don’t – you don’t have any business building business right now… you need to re-prioritize your life.

I mean if you spent a little over an hour a day… I mean when I first started my internet business, I was working a full-time job, too. And I was also commuting to and from work when I was out of college. I was also commuting to and from work an hour from each direction, each day. So I had eleven hours of my day consumed by my job and I was tired all the time.

But what I did was I started taking a Park & Ride to work. So I would get on like a big charter bus – it wasn’t like a normal city bus – big charter bus in North Austin and I would ride it down into downtown Austin and that would give me an hour before work and an hour after work every single day to get my work done.

And then I also work three or four hours at least each day on the weekends. Sometimes I worked more in the evenings after I got home to kind of finish up what I started on the bus.

And I only had to do that for a few months. I only had to moonlight for a few months before I started to get traction and I was able to quit my job and turn it into my full-time job.

So find a way. You just have to find a way. Again, I don’t want to be the naysayer for all these stuff but if you can’t give your business 10 hours a week consistently, I want to tell you now. I want you to go pursue other things.

And again, we only have this one life. Spend those hours some other way that is going to be more beneficial to you because if you can only give your business three or five hours a week, you’re just wasting your time frankly. It’s very, very, very unlikely you’re going to see success.

So expect to give your business at least 10 hours per week.

Plan for this journey to take at least 6 to 12 months before you start to see really good results. And by results in this particular instance, I’m talking about money.

You can start seeing traffic a little bit earlier, you can start to see some traction. One of the most exciting things is when you start to see organic comments coming through your blog and your videos and stuff like that. Or you start seeing people share your stuff on social media instead of you going and sharing it yourself.

I remember one of the first times I had a video go viral on Reddit that I had not posted to Reddit myself. One of my followers posted for me and I started to get this flood of YouTube traffic to that video. That was really, really cool.

So you see some earlier signs and those are considered results, too. But what most people are most concerned with is, “How do I get results?” as in “How do I make money? When am I going to see those results?”

And that’s going to take at least 6 to 12 months usually. So, expect that. Expect that to take a while.

More hours means you’re going to see that money faster. So if you’re working 20, 30, 40 hours a week consistently and you’re doing high-quality work… it’s not just quantity over quality, it needs to be quality work… but if you’re working 20, 30, 40 hours a week, you’re going to see results two, three, four times as fast as someone that’s putting in the bare minimum of 10 hours a week.

Minimal hours also mean you should probably have less ambitious goals. If you can only work the bare minimum of 10 hours a week, instead of aiming for $2000 or $3000 within the first 12 months – or $2000 or $3000 a month by the end of that 12 months – you might only aim for $800 to $1000. Because again, you’re going to be seeing progress half or a quarter as quickly as someone that’s willing to work 20 or 40 hours a week on their business.

If you can only work 10 hours a week, it’s not like it’s worth doing, it just means that it’s going to take a little bit longer. And you need to have that in mind as you kind of set your goals and you anticipate the road ahead on this journey.

You absolutely need to have somewhere between $150 and $200 for startup capital for your first year. Just non-negotiable.

At a bare minimum, you’re going to need hosting. That’s where you keep the files for your website and everyone that visits your website – this is a little bit too technical – but whenever someone visits your website, it pulls those files to present on their computer from your server and your server is your hosting company.

You can get that for a reasonable price. You can get that for somewhere between $100 and $150 a year for really dependable high-quality hosting with really good support and stuff like that in case you get stuck. But you need it. It’s not negotiable.

If you’re trying to run an internet business, you need a website. You need a website. Period. End of story.

While I’m talking about it, you also need a computer.

And again, I mean no offense by these people who have the best intentions when they ask these questions, but people ask, “Can I build my internet business from my mobile phone?” No. No, you can’t. You need a laptop or a computer. I won’t even advice doing it from a tablet. You really need those tools. If you don’t have those tools and you don’t have the money to invest in them right now, I’m sorry.

And again, I don’t mean to be harsh, but if you can’t afford these bare minimum requirements… I mean you can go buy a really crappy computer from a second-hand store for $200 that will get done what you need done in internet marketing.

So you at least need a computer and you need $150 to $200 startup capital for your first year. As long as you have at least that, you’re golden.

You can invest in some extra things along the way that will make the journey easier – I’ll bring them up as we go. They’re not necessary because there are free tools as well, but sometimes, you can invest in some premium tools to save yourself a lot of time and money. And as they say, “Time is money.” So any chance I get to save time by investing in a tool if it’s reasonable, I do it.

So I personally have several hundred dollars a month in different subscription for tools. That’s not saying you need to, right? I didn’t start with that. I worked my way up to it. I started shoestring just like definition of bootstrapping of an internet business – and you can too.

Don’t get me wrong, it’ll take more hours at a bare minimum – I’m getting off-track here, I’m sorry I have a tendency to do that – at a bare minimum, you need $150 to $200 to invest in hosting and a $10 or $15 a year domain name. That’s it. For the first year. If you can do that, we’re good.

Let’s keep going.

The kind of milestones I want to kind of give you… kind of quarterly expectations if you are giving your business at least 10 hours a week… these milestones are probably more realistic if you’re giving your business at least 15, 20 hours a week.

But in the first three months, I want you to fully anticipate – as we touched on in the last video – there is going to be a lot of learning, there’s going to be a lot of trial and error, and you’re going to have to learn how to create high-quality content in your niche.

You’re going to spend a lot of time revisiting these videos, revisiting your notes, and kind of tinkering with things. Having to go into Google or search the Facebook group and see like, “How do I fix this thing?”, “How do I treat this thing on my website?”, “I don’t see this option. How do I–”, all of those things you’re going to have to work through them.

And some days it feels like they’re never-ending – it’s just a barrage of them. You have to have that independent mentality of… you can’t think, “I want someone who’s going to hold my hand through this.”

I’m going to do my best the best I can to show you every single step of the way and not leave any gaps. But at the end of the day, if you encounter an issue with WordPress or if you encounter an issue with your domain name, there are millions upon millions of WordPress users out there. There are millions of people that own websites. You can pretty quickly and easily Google those things. And probably after some digging – even if it takes you 30 minutes – find a solution.

So there’s going to be a lot of that in the early stages. You just got to have to keep learning. A lot of the technical stuff may be really frustrating for a lot of you. It’s just trial and error and learning kind of settle in to that groove.

Months 3-6: we’ll still have some of that but the good thing about learning is that a lot of these things you only have to learn once. And then the second time it’s easier; the third time it’s easier; fourth, fifth, sixth time it’s even easier; and then beyond that, it’s probably second nature at a point.

My wife was watching me… she’s building her first internet business right now… she was watching me build one of my sites. She was watching me build F.I.M.P. She was watching me work on the site and everything. She was watching the way I use my computer and how quickly I navigate WordPress and she just sat back, she said, “Oh my God, you’re so fast at all that stuff.” I hope so. It’s the 700th time I’ve done it!

You’re still going to experience some of those things in Months 3 through 6 but you’re going to have to stick with it and there are going to be times in this particular quarter – if you haven’t already experienced them in Months 1 through 3 – that you’re just wondering, “Am I doing everything right? I’m not seeing–” because a lot of time there’s no feedback, there’s nothing saying like, “You’re doing the right thing. You’re getting traffic.” It takes longer than that.

So there’s kind of this purgatory in the middle where you’re putting in all these hard work still and you’ve been putting in all these hard work and you’re still not seeing results.

And it takes a really strong will and kind of tough skin to stick this out – that’s why I warned you about it so hard – as we enter into the actual strategies and methods and technical training. You have to know this stuff is coming. If you anticipate it, you’re so much more likely to push through it and succeed and overcome it.

But there will be a lot of days that you’re wondering, “Am I doing anything right?” And one of the horrible things that people do is instead of continuing to write really high-quality content where they’ve been writing 1200, 1500, 2000-word posts of really, really high-quality content, doing really diligent keyword research and unpaid SEO, they’ll start to kind of feel wear and tear and they’ll go, “Ah. I’ll just post a video today with like a 200-word blurb.”

And then they’ll start doing that and then they’ll write me eight months later and they’ll be like, “Why am I not seeing results?” Well that’s because after two months, your quality went out the window and everything since then has been worthless.

So you really have to have tough skin and stick with it and keep putting out quality stuff even when you’re questioning whether you’re doing everything correctly.

If you’re doing everything according to the training here, if you’ve watched all the videos, you’re doing it correctly, okay? You just have to stick with it and learn from your mistakes and just keep on going even when you feel completely helpless.

Months 6-9: you’re still sticking with it, so kind of grinding it out. You’ve probably not seen a whole lot of results yet but you may be seeing early signs of traction. You may even in really, really rare cases – I don’t want this to be the expectation – in really rare cases, you might be seeing a fair amount of part-time income at this point. If you’re really working hard and grinding hard and putting out really high-quality content, you just landed in a really good niche.

But at the very least, at this point, you’re probably starting to see traffic, you’re probably starting to see some comments – especially if you’re doing other things like posting on social media or tweeting or doing video marketing (I’ll teach a lot of those here in this course as well) but you’re probably going to start seeing some traffic to any or all of those and comments and you’re going to start seeing some things that say, “Hey, those are the first signs of success!” And if you keep sticking with it, you’re on to something. You’re going to get there.

And then Months 9-12, you’re potentially starting to see a part-time income a lot of the time. Again, there are no guarantees. I’m not saying if you give this 12 months of your life, hard work, even the highest quality – it’s going to happen. But typically, this is what you’re going to see.

And there are people that are making a full-time income. They’ve quit their job by Month 12. It requires a lot of hard work. It requires a lot of dedication. Those are some of the hardest working people I’ve ever met in my life, and frankly, they are harder working than I am – and I’m a pretty hardworking person.

So just keep these kind of benchmarks in mind. If you’re at Month 9 and you’re still not seeing signs of traffic, that doesn’t mean you’re totally screwed. It just could mean that you’re in a higher competition industry. And if you’re in a higher competition niche, you can probably add somewhere between six and eight months to a lot of these milestones.

So like health and fitness… pretty much any one of the evergreen niches – they’re called ‘evergreen’ because they’re always going to be full of buying audience members which is great because once you grind it out and you get there, you’re going to have some really good monetization opportunities. You’re probably going to be able to make a lot of money off of that traffic. But it takes longer to get there and break through unless you’re really creative and unique and you add value in a very different way than people have before.

Or like maybe you’re doing video and nobody… so few people do video… it’s a really easy way to cut through to even the highest competition industries to do videos consistently alongside your content – which we’ll talk about again as we go through the training.

But the three most evergreen niches are health and wellness, health and fitness; make money online, business opportunities, stuff like that, Forex, investing of any kind; and also relationships and dating. Those are in this industry like the coveted three niches. Beauty is in there with health and fitness and stuff like that, too. These niches that are always just going to make buku bucks if you can get the traffic.

But it takes longer to get that traffic because there’s a lot more competition, there are a lot more people vying for it.

The methods I’m teaching here will still work, you’re just going to have to grind a little bit longer and you’re going to question yourself a little bit longer before you start seeing those milestones.

So just because you’re not hitting these milestones doesn’t necessarily mean you’re doing something wrong, you just need to continue to stick with it, continue putting out really high-quality stuff.

If you are providing value to the world… Rule of thumb: if you’re providing really high-quality value to the world, you’re going to see it pay off at some point. It’s just a matter of sticking with it. There’s a very specific way to do that. You can’t just write about anything you want. You need to keep it consistent. And there are kind of some rules and stuff that I’ll teach you as we go through the sections in the rest of this training.

But just know, if you’re putting value into the world, you are going to reap financial reward at some point as long as you just stick with it.

So I want to set up for realistic goals. As I’ve already mentioned, expect to work at least 10 hours per week. So we’re going to talk about setting goals. Very specifically, it should be a very brief video but also very, very important. But as I’ve already covered, expect to work at least 10 hours per week. If you’re working for more, all the better. You’ll see results a lot faster.

Aim for traffic above everything else. I haven’t mentioned this yet, it’s super important. Traffic is the lifeblood of any internet business. There are varying degrees and varying quality of traffic. You can’t just go buy traffic from somewhere and say, “Oh, that’s traffic.”

Traffic has to be qualified. I have a lesson on that very specifically because it’s where a lot of people go wrong in this industry. They just think, “Oh, if I get traffic, I can start making money.” It’s a little bit more complex than that, but on a really simple scale, rule of thumb: traffic is the most important thing as you’re trying to get started.

So don’t worry about making a ton of money from the start. That will come. Focus on getting traffic. Traffic can be turned into a part-time income. Part-time income can be built into a full-time income. I’m going to teach you how to do that in these training videos in one of the sections later.

So just plan for this journey, again, to take at least 6 to 12 months. Give it 6 to 12 months of really diligent effort and follow the training very, very closely.

Plan for some of those months to feel like you’re doing everything wrong. It’s the nature of this business. It’s going to happen. You have to push through them.

So these are the things that I really want you to take away from this video: Expect to work 10 hours a week, aim for traffic… make traffic your priority above everything else… the way your website looks, how much money it’s making, how you’re integrating your affiliate offers or advertising or anything like that is all secondary to traffic in the beginning. Once you get traffic, hey that’s the secret ingredient to making money online, okay? So focus on traffic and everything else will follow.

And you’ll start off… you’re not going to go from making zero dollars to making $5000 a month… you’ll start making a couple hundred dollars a month and then it’s kind of amazing how quickly they can kind of snowball once you start to see those early signs.

Then it can be kind of an exponential kind of growth curve where you go from, “Hey I spent the first eight months making zero dollars. Month 9, I made 200 bucks. Month 10, I made 1200 bucks. Month 11, I’m making 2300 bucks,” because it really does. There can be… it’s not always like that… but there can be some really accelerated growth once you do grind it out and you start to see those early signs.

So just know, if you took eight months to make $200 a month, it’s not going to take you another eight months to make $400 a month. That is when it frequently… again non-linear… it’s not going to go slow up and up and up. It may have a big swoop and there may be a month where your traffic drops because you lost some rankings. Just expect these things.

It’s a very unpredictable thing but if you stay… tried and true the method here is… if you stay on course and you keep pushing, you will succeed eventually and you can make a very, very, very profitable internet marketing business in time.

So that’s Lesson 1.2. We’re done here. Alright?

Moving on Lesson 1.3. Before I really start teaching you strategies and getting you on the right track to making money – all these stuff that we’ve been talking about – I want to set some goals, I want to talk about the right way to set goals because there’s a right way and there’s a very, very wrong way and most people are doing it the wrong way. So that’s what we’re going to talk about in the last video of this section, Video 1.3.

If you have any questions, feel free to post them in the Facebook group – again, free for registered members. And that’s how… well hopefully, we’re all helping each other, right? Hopefully it’s not all falling on me. But of course, I’m in there every day, too.

So best of luck on the journey ahead and I will see you in Lesson 2.3.

2.1 The ONLY Way to Guarantee Your Success Online (AF)

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Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

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[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

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Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

  • A discussion about “getting rich quick” and why you shouldn’t expect to
  • “Reprogramming” for the long journey ahead
  • How to guarantee you never fail when building an internet business
  • Introduction to creating value as the #1 focus for any internet business

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

2.1 Transcript Below

What’s going on, you guys? Another day, another lesson here at F.I.M.P.

And I’ve probably said it too many times leading up to this, but I can’t overemphasize how important this section is. And I don’t understand why it’s skipped over in every internet marketing product that I’ve ever seen. But, without being said, I am here to teach it.

And I know based on the patterns I’ve seen over the years that I’ve had on my personal journey and that I’ve witnessed in my friends that are also very successful internet business owners, this is where it’s at. This is the main determining factor for whether you succeed or fail in this industry.

It’s kind of interesting because to a degree it’s a little bit of reprogramming over what most people – it may not be reprogramming for you – but it’s reprogramming for what most people expect out of this industry. And I want to start off this section by talking about the only way that you can guarantee your success online.

And the first thing that I want to talk about is “Get Rich Quick” is a myth that was created by product publishers. Period. It just doesn’t exist. I doesn’t happen. I can’t overemphasize that.

I’ve reviewed hundreds of products myself on Stopping Scams and prior to that I ran a site called No More BS Reviews where I reviewed products in this industry. Time and time and time again when you see anything automated, you see anything shortcut, you see anything related to “Get Rich Quick” of any kind, the product publisher just totally fails to deliver on those claims. And typically, they’re selling a really outdated product.

“Get Rich Quick” does not happen. The product publishers created that world… they crafted this world where you can use internet marketing to get rich quick because if they can convince you it’s easy, it’s easier for them to sell you a product. It’s easier for them to make money at the end of the day.

If it’s hard… like I’m sitting here telling you right now and I fully expect as I get into this, as a lot of you are going through this training, some of you are going to hit some resistance and go, “No, this guy’s full of shit and it has to be easy. There has to be easy strategies. He just doesn’t know them.”

I’m here to tell you I’ve been in this industry for many years now, I know a lot of successful people, I’ve reviewed hundreds of products personally – it doesn’t exist.

Now I know after saying that, there are plenty of people that are going to go, “You know what…”, they’re going to shut off this video and they’re going to go, “I’m going to follow someone else because they can teach me how to get rich quick.” It just doesn’t exist.

Any money you spend on a product that claims to teach you how to get rich quick… it’s going to be a waste of money. It’s not just going to happen.

I’m sorry. I don’t mean to be a pessimist or a negative Nancy here but I want to really… this is the reprogramming aspect… so many people think that internet marketing is synonymous with getting rich quick or taking shortcuts or something that’s easy – it’s not.

Every single business takes serious dedication and internet marketing is no different. You’re going to have to learn a lot of new skills and you’re going to have to work really hard. If you’re willing to do those things… running an internet business, owning a profitable internet business is indescribably awesome. There is no way I can explain how great it is.

Even if you’re not making money hand over fist, even if you’ve just replaced your salary, it makes a really big difference because you work for yourself, you work from home, you have complete flexibility in your schedule, and the coolest thing of all is that you can travel anywhere you want and your business travels with you.

But as opposed to working really hard on a brick and mortar business that anchors you, you can work really, really hard on an internet marketing business, learn some new skills, and it’s a lot more freeing. So it’s totally worth it. I really want to emphasize that. It’s totally worth it. It’s just going to be a different road than I think many people imagine as they started watching my training.

But like I said, the very important thing to remember is if you’re willing to put in the time to learn and the effort to build, internet marketing is incredible. There’s nothing else like it. I really want to emphasize that because I don’t want to give you all bad, bad, bad without the good because there’s a lot of good that this industry has to offer.

So one of the things that I do in my day-to-day task is I’m part of a community where people share their goals. People share their goals to be held accountable to them, to just kind of put it out there. And I can’t tell you… this is from like two days… how often I go into those tasks – because I respond to all of them. Any time someone’s going to put themselves out there like that and share their goals, I am absolutely going to take the time to read them and give them advice and respond to them.

These are the kind of goals that people set when they’re buying into what product publishers have told them all along: that they can get rich quick and that this is a fairly easy industry to start seeing results in.

And that could be true if you already have the site with a ton of traffic or you had a huge marketing budget. You can cut out a lot of the months of hard work. But still, even with that, there are no guarantees that you would get rich quick… or get rich at all, really.

So I just want to share a few of these, because for me… I know they have the best intentions… but as someone that has busted my ass to succeed in this industry and every one I know that’s successful in this industry has grinded and grinded and put blood, sweat, and tears into their business… and then you see someone saying that they’re going to work 10 hours a week and they want to make seventy to ninety grand. It just doesn’t happen.

Once you build a business up to a point, once you’ve put in all those hours and you grind, you can get to the point that you turn it more into a passive stream of income and some of my businesses are like this where I put in maybe 5 to 7 hours a week and that business continues profiting. It continues producing five figures a month. That is possible. But it takes a ridiculous… it took me like two years of work on each one of those projects to get there. A lot of that was learning curve for me, too.

So with this training, you might be able to get there within 12 to 18 months to where it’s fairly passive. But anywhere around it, there’s a lot of hard work from you personally required by your business. This is your little baby that you have to grow up and get healthy and eventually that baby is going to make you money. You have to be willing to put in the work.

So saying you’re going to work 20 hours and you want to make half a million per year and you’d be ecstatic earning over 1 million dollars – it’s not going to happen. Those are not reasonable goals. Those are not setting you up for success long-term.

If you’re talking about making half a million dollars a year, 3 to 5 years from now – totally achievable in this industry. But that’s not what this person is saying and it’s certainly not going to happen working part-time. So, 2 hours daily, they want to make ten to twenty grand a month – it just doesn’t make any sense.

However much free time… I say it a lot… Whenever I get some free time, I want to make somewhere between $25,000 a month and a million dollars a year – well, I’m going to give this business all my free… you know, whenever I have some free time. Whenever I feel like it.

You’re not going to grow a profitable business outright. Especially an extremely profitable business outright. It’s just not going to happen.

So I know these people had the best intentions. It’s not their fault that they’ve been essentially programmed incorrectly by product publishers promising them the moon when they can’t even deliver them the dirt underneath their feet. So I really want you to know that going into this.

Much more reasonable goals are ones like this: you’re saying, “My starting goal is I want to make a hundred dollars a day. I want to get to the point that I’m making a hundred dollars a day. And I’m willing to work 5 hours a day for that.” If you’re only talking weekdays at 25 hours a week… if you’re talking weekends too, that’s 35 hours a week. Those are some really reasonable goals.

Working your way up to $500 per day – once you’ve hit that $100 a day, you’ve quit your job, and now you’re working full-time – $500 per day is not an unreasonable goal either. It’s totally achievable within this industry. It takes a lot of hard work – again – but it’s totally achievable.

Same thing with this one over here. Really reasonable goal: “I want to make a thousand dollars a month for starting and then grow from there.” “I want to make $5000 per month and I want to put in somewhere between 15 and 20 hours a week.” Those are totally reasonable goals. If you’re looking at those long-term over time, those are very, very achievable to hit.

So I want to share some examples. Obviously blocking out people’s identities because again, I know they have the best intentions. It’s not their fault that they’ve just been totally betrayed by the people that planted these seeds in their mind because again, if they could make that seed root and grow, they could sell you a product to fill that need.

But then it makes it harder for people that are actually legitimately trying to teach people how to make money online, right? Like, I’ve got no skin in this game. I’m giving you everything I know for free so there’s no reason for me to lie to you and tell you, “Hey it takes a lot of work when really there are these secrets out there where you could make a ton of money.” If they were there, I’d be using them myself and I’d be teaching them to all of my followers because it’s what would be best for them. It just doesn’t work that way.

So the first things first, internet marketing is really, really tough. Before I talk to you about… like I said, by the end of this video I will tell you the one way to guarantee your success in internet marketing. The only way… what did I phrase it? I can’t even remember how I phrased it. I can’t even remember what the title of this lesson is. But basically, the only way to success… the only way to guarantee your success. But internet marketing is really, really tough.

There is one common trait in every successful internet marketer I know. Whether it be someone that has been a follower of mine through my website over the years, or it’s someone that I have met that is tremendously more successful than me through conferences and by paying for training, and even my friends that I’ve met along the way that I have all over the world now that are successful internet marketers that make $5000, $10000, $20000, eighty to a $100000 per month.

All of them have this trait in common: they went in super determined, they went into it knowing like, “I’m going to find a way to make myself successful. I’m going to find a way to change my life. This internet marketing absolutely holds that promise.” And they latched on to that idea and they went in very determined. They understood that this was a non-linear journey.

Of course, what that means is a linear journey is just a straight line. As you learn more, as you work more, it kind of goes up and up and up. That is not a reasonable expectation for internet marketing.

Success in internet marketing is a non-linear journey. And it’s just like Google rankings are, right. You’ll see this kind of… you’ll get peaks and valleys. And over time, you kind of squiggle your way up to the top. But it’s not linear. It doesn’t go like this. Just remember that there are going to be peaks and valleys along the way. That’s very important to know going into this.

But the reason they ultimately succeeded – the reason anyone ultimately succeeds in this industry – is that they never gave up and they ultimately found success.

You cannot fail in internet marketing if you never stop making progress. If you keep going, keep trying, keep standing up and dusting yourself off after you make mistakes – because you are going to make mistakes – it’s going to happen.

So the purpose of this video and the rest of this section, we’re going to talk about goal setting and setting some reasonable expectations and stuff like that. And the rest of this section, they should be pretty short videos overall.

But what I want you to do right now… if you’re serious about this, if you want to change your life by owning a profitable internet business – because it is life changing, I can’t overemphasize that – you need to forge an iron mindset right now. You really need to grasp onto what I’m saying and just really reprogram your brain to expect exactly this and just know that: it’s going to be a long journey, you’re going to get overwhelmed, you’re going to make mistakes.

I can’t tell you how many mistakes I’ve… I still make a ton of mistakes when I’m launching projects. You learn from them, you move on. You get up, you dust yourself off, and you keep going. Everybody makes mistakes. A ton of them.

I can’t tell you how many times when I was starting that I just… I got three months into a niche website and I realized, “Man, this isn’t going to work,” or “I’m not really interested in this,” and I canned it. I did that so many times and I still do that to this day. I’m actually kind of bad. I know I have a lot of room to improve because a lot of times I launch new projects, give them 2 or 3 months, and I’m just like, “Meh.”

But the ones that I’ve seen a ton of success with are the ones that I stick with for 6, 8, 12+ months and see them all the way through. And we’ll talk about kind of expectations of how long this is going to take in the next video.

Just no matter what in your internet business, keep learning new skills, keep studying, keep self-developing, keep growing, and keep creating value in your niche.

I think one of the best ways I’ve ever heard this concept explained was: you can – a lot of the time, it doesn’t hold true always – but you can measure someone’s financial worth, what their net worth is, by how much value they’ve created in the world, how much value they’ve put into the world. And a lot of the time that holds really, really true – with some noteworthy exceptions. Don’t get me wrong but I think it’s a good general rule of thumb.

So if you keep learning, growing, and creating value… If you keep trying, if you never give up, you will succeed in this industry. As long as you never give up. As long as you’re working hard, you’re following the training – it’s going to happen for you. Latch on to that. It’s going to happen for you. You just have to keep working.

It may take 6 months, it may take 2 years… I’ve seen people that just stuck with it, stuck with it, stuck with it, and it took them 3 or 4 years. But they finally started making a full-time living through internet marketing.

It doesn’t always take that long. The training that I’m going to give you – everything again for free – is going to make sure that you have as high as a likelihood of success as possible. But just know that even if you have the crappiest training in the world, as long as you kept learning and you kept building on that, you kept trying new things, you just kept progressing, you kept attempting – you will succeed in this industry in the long run.

And I don’t mean to be totally “Rah! Rah!” because I’m really kind of against that stuff personally, but this is just fact. If you don’t give up, you will succeed at some point.

So I just wanted to share this really quickly. It’ll be worth every second.

I love travelling personally. That’s one of the reasons… I don’t have any kids yet… but another one of the reasons I wanted to start an internet business back when I was 16 years old was because I wanted a very specific lifestyle.

I wanted to work for myself. I didn’t want to answer to anyone else. I didn’t want to worry about calling in sick. I didn’t want to worry about if my dog was sick, I wanted to be able a day off work if I wanted to. Or if my dog died, I wanted to be able to take a day, or two, or three, or however many days off I wanted without answering to some boss or calling in, “Oh please could I have the day off, my dog died,” and then risking them not getting it and thinking that I’m being unreasonable.

That’s stupid. We live one life. We should be in control of it. We shouldn’t be at the mercy of these other people.

And I wanted to travel. And some day, I wanted to spend so much time with my kids as they’re growing up. That’s another reason that I really wanted an internet business that I could turn into passive income and just kind of watch my kids grow up.

So I want to share a few pictures of my wife and my travels over the years. Actually, as I talk about this, we just got back from Canada. And in a couple of weeks we’re planning to go see the full solar eclipse here in the United States. We live down in Texas – we have to drive all the way up to Nebraska to make it happen – but I’m able to pack my laptop up and go do that.

Next month, we’re going to Medellin, Colombia for a week. We’re going back to Europe for two weeks. We’re going to be in Munich for Oktoberfest. We’re going to see Vienna, which I’ve always wanted to see. And my business goes with me everywhere I go. And I can afford to – here and there – just take an hour, two hours to work that day and then the rest of the day I take off and my team members help me with the rest.

So it’s totally possible, it’s totally achievable, it’s totally worth it. I just wanted to kind of really end on a high note. Internet marketing changed my life. The reason that I’m giving all of this training away for free is so that you can use internet marketing to change your life because I felt like this was the best gift I had to give the world with this knowledge that I’ve developed over the years.

And so there we are in Munich; and bottom left hand corner riding bikes on the streets of Amsterdam; to the right of that where there’s that kind of shrine of human bones, kind of morbid to include, but in Kutna Hora which is in the Czech Republic; the Coliseum, of course; the garden in Salzburg from The Sound of Music; and over on the right there, we are in front of the Eiffel Tower – we were actually there celebrating Bastille Day in 2015 which was really, really cool.

So anyways, you can do this. It’s going to be hard. You’re going to feel overwhelmed and you can feel totally helpless at points. That’s okay. Just pick it up and keep moving. Keep making progress, dust yourself off, and eventually, you’ll be able to travel with your internet business, too.

So I hope this was helpful. I hope this reprogramming is starting to take root and that you’re ready for the journey ahead.

And so now we’re going to talk a little bit about some goal setting and making sure you can achieve those goals and how we kind of set the foundation going into beginning to build a profitable internet business. Alright? So best of luck!

If you have questions, post them in the Facebook group – again free for registered members.

And I’ll see you in the Facebook group and I’ll see you in the next video.

1.3 How to Keep the “Free Training” River Flowing (AF; UPDATED)

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • What the Free Internet Marketing Project™ needs from you to be successful
  • The only thing I ask that people do if this project is to continue being updated and growing

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

1.2 The ONLY Four Paths to Wealth Online (AF)

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.

=====

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • The only four paths to wealth online
  • The “Reverse Math” that all internet businesses can be broken down into
  • The viability of high-traffic sites vs. low traffic sites, and which you should aim for
  • Reverse math for service-based, product-based, and content-based internet businesses
  • The ONLY three core competencies that any internet entrepreneurs use to make money
  • A straightforward, easy-to-understand formula for building a profitable internet business

Please direct all questions and requests for support to the

FIMP Facebook group (free for registered members)

.

1.2 Transcript Below

Okay, here we go!

We’re going to jump in with both feet like I said in the last video. I’m going to talk to you about the only four paths to build wealth online.

This is from the years of experience I have across multiple industries, multiple streams of income in my own business, as well as everyone I’ve known to make a full-time living in internet marketing.

Every single one of the businesses I’ve ever encountered fall into one of these four categories. It’s possible that there are more but I think this is pretty comprehensive. I think I’ve covered them all pretty well.

And the reason I want to lead out with this lesson is because when we talk, when we cover… by the end of this video – this is going to be kind of a long video, by the way. This is our first kind of lengthy video because we’ve got a lot to cover here, and admittedly, I can be kind of a rambler which I apologize for in advance. But I try to keep it in a minimum.

Once you know the four paths to wealth online – and it’s kind of an equation and by the end of this video, you’ll know the full equation – but once you know the four paths and you kind of know the core competencies and you get traffic, that’s all internet marketing is. That’s all making tens of thousands of dollars a year or hundreds of thousands of dollars a year break down to. Those are the core components.

And yes, it’s a lot harder said than done or a lot easier said than done, a lot harder done than said (which is gross, that sounds horrible). But at the end of the day, it’s important to understand these concepts and the entire process will be much less overwhelming if you have this framework in place as part of your foundation, which is why we’re going to cover it.

So please again, watch all of these videos, watch all of section 1 and 2, take note of any questions you have, and if you’re a registered member – which is again totally free – you can do it anywhere in this area. It gets you access to the Facebook group and you can post your questions over there and get support from the group and myself. I check in there as well every day.

So anyways, digging down into Lesson 2.

There are only four paths to wealth online as I mentioned.

You can create a content-based business that’s monetized through advertising so that means you’re getting paid every time someone clicks on an AdSense ad on your site.

And if I say something that doesn’t mean anything to you, don’t worry. I’ll teach it in-depth down the road. Right now, we’re just getting a high level overview of the industry.

So if you don’t know what AdSense is, if you don’t know what CPC – which is ‘cost per click’ – if you don’t know what that stands for, or CPM ‘cost per thousand’ impressions, or CPA which is ‘cost per acquisition’. If you don’t know what any of these things mean, don’t worry, we’ll cover them in depth later. Just try to stick with us as much as you can, alright?

So a content-based business is pretty much always going to be monetized through either advertising or releasing a digital product – which is one of the other four paths that I’ll talk about later in this video.

One of the other four paths to building wealth online is to create a service-based business.

That could be, say, you run a writing agency where you charge x amount of dollars per article. Either you’re writing your articles yourself or you have team members that you manage that write the articles for you.

Running an SEO agency where you charge a business owner a thousand dollars a month or two thousand dollars a month to get them ranked highly on Google using search engine optimization.

And you’ll know enough by the time you finish this course that you could absolutely do that and I plan on teaching it specifically down the road because local businesses are a little bit unique compared to kind of national or international affiliate websites – there are a few little intricacies. So you can absolutely do that.

Okay so that’s the second path to wealth: you can create a service-based business of many different kinds and create a lot of wealth that way.

You can run an eCommerce business where you’re selling physical products –whether you’re drop shipping them from another supplier, or you are shipping them out of your own house, or you’re using a fulfillment facility, a supplier of some kind to ship. There are all different kinds of ways to do it. But that’s the third path: is to create physical products and sell them to customers.

And then I mentioned earlier a lot of the times – this is technically a content-based business but I wanted to separate it out just for the sake of clarity – is selling your own digital products.

So where you create a training course – it doesn’t have to be in the internet marketing industry. I think that’s a common misconception. There are people that make great livings selling, like… once I read a story about a woman that was a librarian or she used to be an elementary school librarian and she started packaging up curriculum.

Because my wife used to be a schoolteacher before she was able to quit her job thanks to my internet marketing business. And she was a high school English teacher and she would spend so much time preparing her curriculum.

I mean, for her to be able to buy curriculum for three or $400 somewhere would have been a bargain because it would have given her hours back every week times whatever it is 36 weeks out of the year or however many weeks they work.

So we’re talking about hundreds of hours that would’ve saved her. Spend $300, $400 – easy peasy.

So there was a woman that used to be an elementary school librarian, she packaged up curriculum, every year she released new curriculum, and sold it for like $300 a pop.

She makes six figures a month, okay? So that’s a digital product.

So there’s all different kinds of digital products – not just eBooks and digital courses – which can span any different industry. They’re really common in the industry like make money online, business opportunities, health and wellness, all that stuff. But they are also totally applicable to a ton of different industries.

But those are the only four paths to wealth online. In time, we’ll break each one of these down, but for now, we’ll just go ahead and talk about the most important thing to take away from this video because if I get into the nitty-gritty of each one of those four… how you make money and monetization models for all the different… like we’re going to get, we’re going to scratch the surface on them, but it’s going to get really really messy really quickly and I think it’s going to really overwhelm a lot of people if I just jump straight in there before we talk strategies and how all these different things work.

So the most important thing to keep in mind for now is that every internet business breaks down into “reverse math” and this applies on a kind of a couple of different tiers.

The first tier is reverse math in the sense that if you want to make x amount of dollars per month, you need x amount of customers at so much value per customer – okay, that’s it. It’s a formula. Every internet marketing breaks down to that. Every internet marketing business breaks down to that.

And you may have heard this quote elsewhere and for some of you it’s really obvious at this point. I’m not saying I’m the creator of this. Don’t get me wrong. But it does make this industry a lot more approachable and easy to understand. Much more palatable, so to speak. But I will go deeper than this and I’ve never seen anyone really really dig deep beyond examples.

But I do want to make clear that this is true for all four paths to wealth online. That formula applies to all four of the paths we just discussed.

It applies to a content-based business, to a service-based business, to a physical-product business, or a digital-product business. It applies to all of those. I’ll talk about that more as we move on.

The first… what I want to say right now though is don’t freak out.

I’m going to teach all of these step-by-step in the future, in future training – that is what some of these sections are all about. Right now we’re just talking concepts, okay?

It could get a little bit overwhelming, just stick with me the best you possibly can, and we’ll work out the kinks as you go through the rest of the training and we can supplement it with the Facebook group if you have questions. And if you’re a registered member, you could access to the free Facebook group too and people can help you out there.

So don’t freak out, alright? We’re about to really jump in.

If you get overwhelmed, know that it’s perfectly normal, it’s okay. I can’t tell you how many times I’ve been overwhelmed in this industry. It does not mean that you’re not going to be successful, you just have to push through it. Alright? So just do the best you can to stick with me here.

So reverse math for a content-based business… and I promise that all of this is going somewhere. I’m not just pointing out really obvious math over and over again. I really want to drill it into you so that as we get there, as I start making these deeper points towards the end of this training video, they really connect.

So if you want to make $10,000 a month in a content-based business, you can achieve that multiple ways.

A lot of people try to do it through Google AdSense and they think that that’s a really good way to make money in internet marketing. Well, it’s typically not.

Typically, most websites are never going to get enough traffic to make remotely close to a decent chunk of change from Google AdSense. But you could. You could make a dollar per click – every time someone clicks your Google AdSense ad on your site, you make a dollar. If you’ve got a dollar earnings per click times 10,000 clicks per month, you’d make $10,000 a month. Right? Makes sense.

Now what that means though and this is why the math for Google AdSense doesn’t really work out: most sites are lucky to get somewhere between one and 3% click-through rate (CTR) is really really good for a Google AdSense site.

So we’re just going to say 1% because I think that falls somewhere towards a high end of average. If you’re getting 1% click-through rate and you need 10,000 clicks that means you need a million visitors to your website per month. That is a very very difficult thing to achieve. You have to have a lot of traffic coming in which means you need to have… typically that has to be done through search engine optimization which means you need a metric crap ton of content and you need just visitors coming in just hand over fist over and over and over again. It’s hard. Even just to make $10,000.

There are people that are millionaires from Google AdSense. Don’t get me wrong –it’s totally possible. It’s just a really really difficult path to make a lot of money in because most websites aren’t ever going to get more than tens of thousands of visitors a month – if that. A lot of sites won’t even come close to that.

So just keep that in mind: because of that, that monetization model is not valid for most businesses… for most internet businesses.

Now you could make $10 per free trial giveaway.

A free trial giveaway is considered a CPA marketing which again I mentioned earlier stands for ‘cost per acquisition’ marketing. And like Netflix did this for a long time. I think they still do. Freecreditreport.com is another great example where you give away something for free to your website visitor and you get paid. So it costs them nothing up front and you get ten to $15 a lot of the time.

There are also pay per lead. So like if you pass someone through for auto insurance quotes, you may get paid $5 for every person that requests more information on a website about auto insurance. Stuff like that.

So there are all different kinds of ways to monetize content. All different kinds of ways. But we’ll talk about those later in the training.

But if you wanted to make… again, going back to $10,000 a month. If you were making $10 per free trial giveaway: so you’re giving away freecreditreport.com, you’re making $10 for every one, now you only have to give away a thousand instead of getting 10,000 clicks. Okay?

And if you’re converting 1% of visitors… which you may go, “Hey Ian, how do I get from if I can only get 1% of people that click through my ads on Google AdSense, how the hell am I going to get 1% of visitors to sign up for a free trial?”

It all comes down to qualified traffic which we’ll talk about again extensively down the line in the training. But it is totally possible. It’s not unreasonable at all if you’re getting qualified traffic to assume that you could convert at least somewhere between one to 3% of those people. You just have to put the right systems in place and leverage the right strategies.

These are not outrageous numbers. These are actually… especially talking about 1% of visitors converting to something like this, I’d say that’s fairly low-end – if you’re good at conversion optimization which again I teach later at the course.

But anyways, that’s only a 100,000 visitors which is much more achievable. That’s over… that’s like 3,300 visitors a day basically, okay? That is much more achievable.

There are a lot of websites that get to 3000, 4000, 5000 visitors per day – in time. It takes a lot of time to get there, a lot of hard work. But it’s achievable as opposed to how many websites get a million visitors per month.

So a 100,000 visitors, 1% conversion rate, $10 per conversion – you’re making your $10,000 a month: Content-based business.

Or you could be selling a product – not your own product in this particular instance because that’s a different path that I’ll discuss later in this video – but a $100 in sales. Say you’re selling a $200 product, a $197 product and they have a 50% affiliate commission. You’re going to make a $100 per sale, now you only have to sell a hundred of them to hit your $10,000 a month.

Assuming the same 1% conversion rate, 1% of people that visit your site converts to that offer through your affiliate link, now you only need 10,000 visitors per month.

So it makes sense that as our commissions go up, as our earnings per visitor go up, the amount of visitors that we need go down. They have I guess a ‘negative correlation’.

So as numbers of visitors… or excuse me… as earnings per visitor goes up, the number of visitors needed goes down to hit your goals.

I probably said ‘negative correlation’, I should probably just stay away from scientific terms because I’m going to put my foot in my mouth when someone’s going to come along and, “Oh it’s not really a negative correlation, Ian. This—” Spare me, please. I’m just an idiot trying to teach people cool stuff.

So a service-based business reverse math… okay, so we talked about content-based and I want to keep moving through these.

Something that’s really noteworthy about most service-based businesses is if you have good customer service at all and you deliver quality, you’re probably going to have residual income.

That can be true for a content-based business too. Don’t get me wrong – there are a ton of affiliate offers that pay residual income but service-based businesses are much more straightforward as far as residual income goes.

So if same example you want to make ten grand a month: so you’re running a writing service. You manage a team of writers in the Philippines that you pay $3 an hour. Writing… if you want really good writers, you probably want to pay more like $4 or $5 an hour – which still sounds absurd if you’re still new to that concept which I’ll teach later so don’t worry about it.

But if you want to make $2 per profit or if you make $2 profit per article, so let’s saying you’re paying them $4 per hour, they can only write only one article per hour – which probably isn’t true – you have to charge $6 per article to make $2 profit because you have to pay your VA.

So you could have her do 5,000 articles a month which sounds really overwhelming at first but if you over time got 500 customers that were ordering 10 articles per month – both very achievable numbers. Again reverse math. You could break everything in this industry every business in this industry down to these kinds of steps and build your way up to you whatever income goals are.

$5,000 a month is even more achievable, but ultimately, I think it’s a really common goal to get to $10,000 per month. I know it was for me for a long time until I achieved it.

So an SEO agency is another example. Really high value industry. If you can get people ranked, it’s very valuable to their business so you can charge a thousand, two thousand… there are some people that charge in really competitive industries $5000 per month per client then you only need ten customers for a thousand dollars per month.

If you’re charging $5000 per month for let’s say real estate agents – really really competitive and hard to get ranked – then you only need two customers to get to your $10,000 a month goal. So again, just reverse math.

Ecom and digital products… I don’t want to keep doing this because I know you get the point and I kind of want to make the really key takeaway points… so I’m just going to kind of keep on going through this really quickly: they break down the same exact way.

If you want to make $10,000, you need to sell 10,000 products at $1 profit per sale. If you’re getting 1% click through rate… that was supposed to changed, excuse me. So if you’re getting 1% conversion rate (it should be CR instead of CTR)… if you’re getting 1% conversion rate, again that means you need a million visitors per month.

But if you’re selling a thousand products at $10 profit per sale, you would only need a 100,000 visitors with a 1% conversion rate. So it breaks down the same exact way. You get the point: the higher your profit margins, the fewer visitors you need. And typically speaking, the fewer visitors you need, the more likely you are going to succeed in this industry. So just keep that in mind going forward.

So if you’re making a $100 a sale, now you only need 10,000 visitors at a 1% conversion rate… which is in eCommerce by the way, it’s not uncommon to see 2% or 3% conversion rates so just keep that in mind, too.

So again, these numbers are kind of low as far as how achievable they are. They’re conservative – that’s the word I’m looking for.

And if you’re making a $1000 per sale, you would only need to make 10 sales to hit your $10,000 a month goal and that’s a 1000 visitors at 1% conversion rate.

So again: your profit margins go up, the number of visitors you need go down. Alright? I guess the camera’s backwards so number of visitors go up… and or excuse me… you’re getting it… and amount of money per conversion goes up, number of visitors you need goes down.

So what does it all mean?

I promised I would make some really key points here and this is where I think this industry is going to become so much easier for you to understand now that we’ve talked about the math.

Everyone needs to know how to get traffic in this industry. All four of those paths to massive profit in internet marketing are combined with traffic and that’s a lot easier said than done.

Free or paid traffic? I plan to teach both in this members’ area in time. I’m going to start off with teaching free traffic because it’s much more approachable and possible for most people. Most people don’t have a couple of thousand dollars a month that they can spend on advertising or pay per click right off the bat. If you do: awesome. I’m going to teach it later but I think for most people, we’re looking to kind of bootstrap it all and shoestring it, spend as little money as possible to make as much money as possible in time.

So I plan to teach both in this members’ area. Everything from search engine optimization to authority outreach, to video marketing, pay per click advertising – all different kinds of stuff — there’s so much stuff I’m going to teach in this training. Don’t stress about that now. You will learn how to get traffic.

The important thing to know right now is that traffic is an essential component. Traffic + type of business/path to wealth – one of the four – and then something else which is what we’ll talk about here in a second.

So all four tremendously profitable paths to income online equal traffic plus one core competency – that’s it. That’s what this industry breaks down to.

Now you may say, “Hey Ian, that doesn’t mean a whole lot to me.” Well, that’s okay. Again, we’re about to dig into it.

So there are four paths to wealth online but those four paths to wealth online only require one of three core competencies. There’s overlap for one of them.

Getting the most money for your traffic which is conversion optimization at the end of the day. That’s what it comes down to, it’s finding high-paying offers too… but that’s not really a skill that’s pretty easy to do. So what it really comes down to is conversion optimization: getting the most money out of your traffic, the most money possible out of your traffic is content-oriented businesses and digital products sales. So that’s the core competency for those tracks.

So if you want to run a content-oriented site like a blog or a YouTube channel or I guess even an Instagram influencer account, your core competency that you need to get really good at is conversion optimization. Getting the most money for the amount of traffic you’re getting. That’s something… that was one of my first core competencies years ago. I’ll tell that story in another video. But that’s something I’ve become really, really good at and I kind of cut my teeth on these days.

Getting high quality labor for really cheap is going to be the core competency required for a service-oriented business. You can do it yourself in the beginning – don’t get me wrong. But if you want to scale, you need to learn how to get really high quality labor and the cheaper you get that labor, the more money you’re going to make, the higher your profit margins are.

So if you want to launch an SEO business, if you want to launch a writing service, you need to get really, really good at getting high quality labor for cheap, which again, I intend to teach in this members’ area.

The next thing is getting high-quality products for cheap. If you want to do eCommerce or physical products or drop shipping, falls under that same umbrella, those are all kind of the same thing, you need to get really good at getting high quality products for cheap – whether you are sourcing them yourself and having someone manufacture them for you, maybe you design the product yourself and you’re having someone manufacture it for you, or you’re just finding a product that someone else is manufacturing and you’re finding a market that is underserved and would really want that product.

What it comes down to is the cheaper you get that high-quality product, the higher your profit margins, the higher your profit margins, the fewer conversions you have to make to make your monthly nut that you’re aiming for – which what we’ve been talking about is $10,000 a month.

So bringing reverse math full circle… Don’t worry if you’re going, “Ian, that didn’t connect any dots for me.” That’s what we’re doing here, okay?

This industry can be really, really overwhelming. I guarantee if you stay on this track – and it’s not just my training, it’s any legitimate training in this industry – if you stay with it, you’re going to get overwhelmed probably multiple times along the way.

It’s perfectly normal, know to expect it, know that when it comes, you have to push through it. It just stands between you and success. It’s what stands between you and changing your family’s life.

So as you’re going through this training, you are going to get overwhelmed. There’s a lot to learn. But when you get overwhelmed, just take a deep breath and remember everything in this industry breaks down to one very simple concept: you don’t have to learn everything.

You don’t have to learn like I have. I don’t know why I did this to myself, I wish I had known this concept so much earlier. But you don’t have to get good at sourcing physical products and finding service for cheap and, you know, conversion optimization.

You don’t have to get good at all those core competencies. You don’t have to learn everything. You only have to know one core competency inside and out, combine that with traffic, and you’ve got a tremendously profitable internet business… potentially.

There’s a lot of hard work. It’s a lot easier said and done. It’s a lot easier in concept than it is in application. But that is what this industry breaks down to.

So every time you get overwhelmed, just remind yourself, “I don’t need to know it all.” Just take a deep breath and say, “I don’t need to know everything. I just need to get really good at one core competency and I need to get really good at one way to get traffic…” And there are dozens of ways to get traffic online.

So just take a breath when you’re overwhelmed and remember that.

We can talk about, you know, as you go through the training, you’ll figure out what core competency more aligns with your goals. But if you’re low budget – well, I’ll talk about that here in a minute. I’m getting ahead of myself.

So I plan to ‘teach it all’. I plan to teach all of these stuff, all four paths and all three core competencies and multiple ways to get traffic. I plan to teach all of it, okay?

But I want to talk first about what this project needs from you.

I know that sounds a little bit weird. We’ve been talking talking talking about all of these things, I kind of got ahead there of myself for a second.

I want to be very clear: this is not me getting ready to ask you for money or saying you need to pay for a subscription. This is free, this is free, this is free. I’m not going to betray your trust at any point but trying to charge you for it.

But I do need your help to keep Free Internet Marketing Project going. So before we really start digging into the hardcore stuff and set you off on building an internet marketing business, I need you to watch one more video about what you can do to make sure Free Internet Marketing Project not only stays up to date for you and keeps growing for you to keep building on your knowledge, but for everyone else in the future.

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