In this video I discuss:
- What you’ll need to find broken links on “links” & “resources” pages
- Which search phrases to use to find broken links
- A step-by-step look at this process and how to compile the contacts you want to request links from
- An introduction to the “Done for You” spreadsheet and outreach template I’ve created for you, which you can download here >>
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A1.8 How to Find Resources & Links Pages with Broken Links Transcript Below
So, now that you know what we’re doing, you need to know how to do it – kind of essential.
In this video we’re going to talk about how to find resources and links pages with broken links on them.
There are a handful of things you’re going to need. The first thing you’re going to need is time. This is definitely a time-consuming process because even once you find the links or resources pages, which I’m going to show you how to find them fairly easily, but it can still take some digging.
You still will find plenty that don’t have any broken links on them or the broken links that they have on them may not be totally relevant. It definitely takes a while to compile this list, just like it did for the Skyscraper method except there are two differences.
The nice thing about broken linkbuilding is that there are no premium tools required. Everything you need to build these links is totally free.
The other difference would be it definitely takes more time to find links through broken linkbuilding, I’d say, than through the Skyscraper method.
Because Skyscraper method, you kind of pull up a list of someone’s backlinks, and you can go boom, boom, boom, boom, and fill them out. It’s still tedious. Especially looking up the name and all of that information, filling out that spreadsheet totally. But at the same time, it’s fast. It’s a little bit faster than broken linkbuilding.
Both are really good, both result in really powerful links. Yes, they’re both time-consuming, but they also both have very high payoff if you see things through and actually put in the legwork.
So the first thing you’re going to need is time. The other things you’re going to need are Google (just the search engine), and a Google Chrome extension called “Check My Links”. Also, inherently, that means that you need to have Google Chrome installed on your computer.
What we’re going to do in Google is we’re going to search phrases like your NICHE + (in this exact string, with no spaces) inurl:links – that won’t change. The niche in all caps there will change but the inurl:links will not change.
And the same thing for this: you would just put NICHE + inurl:resources. What this search string does is it’s searching your niche as the keyword.
The example I’m going to be going through in this video is tattoo removal, assuming sticking back to the original site in the FIMP training, RueTattoo. So it’s tattoo removal + inurl:links.
What that’s doing is it’s looking for websites and pages on the internet that have to do with tattoo removal. And in the URL of that page, it has the word links somewhere or it has the word resources somewhere. And if I remember, I’ll point that out when we hop in to actually looking at this.
You can search for these, just generally without the “inurl” code. You can search tattoo removal + links, tattoo removal + resources. You’ll get a lot more results, don’t get me wrong, but it’s not going to be as targeted and as pinpointing as using the inurl string as part of your search.
The other thing is: say for example, tattoo removal – once I went through tattoo removal, I could change up the keyword that I used for searching to. I could say tattoo removal cream, I could just say tattoo, generally, I could say laser tattoo removal. We can mix that keyword up and get some different results to help fill out the spreadsheet more.
But of course, again, if you’re trying get 30, 40, 50, 60+ of these in a spreadsheet, it’s going to take a few hours of work. But, again, it’s worth it. These backlinks are worth it if you put in the time to get them.
We’re going to hop over here and I’m going to take a look at some of this. I’ve done a little bit of legwork. Typically, I try not to pull too much on screen for these videos before I do them because I want to give you an accurate representation of what the process looks like, but at the same time, this is so time-consuming. I felt like it was a little bit monotonous and not very helpful for you to see the process.
But I’ll show a little bit of it either way. I’ve got a handful of things pulled up here. Of course, the first thing is the Check My Links extension. I have already added it to Chrome. It will put this little button up here in the top right corner. That’s all it is.
Totally free extension. If you just google Check My Links extension, Check My Links Google Chrome extension, you’ll find this. And this is what it should look like. It’s very highly reviewed.
After you’ve installed that extension, you would start searching. You can see the exact string that I’ve used here. I’ve used tattoo removal + inurl:links. I think, I’m on page 2 it looks like right now.
I’ve pulled up a few from page 1 and a handful from page 2 as well. We can see links is in the URL here, we can see links is in the URL here, this is exactly what we’re looking for in links.
The same thing for resources. I will say that in my experience, the links search is going to bring up more relevant results, but resources is also helpful. You can also play with other words here that you would like to see in a resource or you would frequently see in a resources or links page as part of the URL.
In my experience, these are definitely the two most worthwhile. And links, by far, is more worthwhile than resources. But I wanted to show you both of them.
Of course, like I said, you can just change this to tattoo, you can change this to laser tattoo removal, you can change this to tattoo removal creams, you can change this to tattoo removal reviews. All of those are going to change your results a little bit, but of course it’s also going to be helpful because it’s going to give you more pages to link from.
You’ll also know that I’ve activated the Moz bar as we go through a lot of this. With the Moz bar, you’re going to be able to see the page authority of most of these pages. For the most part, they’re going to be reasonably, decently authoritative. It depends on your niche, of course, but a lot of the ones I see here are hovering or around PA 20. The domain authority is even higher for some of them.
Typically, again, these are going to be very worthwhile links. I’d say you can discount the ones that say PA 1, but at the same time, sometimes Moz bar just has a fluke and it doesn’t accurately pull up the page authority for one of these pages.
I wouldn’t pay too much attention to this. It adds in another factor that you have to keep mindful of and it just makes the whole thing much more tedious and complicates it more.
I would say for these particular links, of course, when we looked at the Skyscraper method, we only wanted high-authority pages. All of these links, I would say most of them are going to be authoritative anyways, all of them are going to be relevant as long as you’re using the right search phrases.
I wouldn’t say that you need to keep too close of an eye on the page authority as you’re pulling these onto your list. It’s certainly helpful if you do, it’s just more tedious and it complicates things more.
Personally, I’m going to say if I were doing it, I wouldn’t pay a whole lot of attention because most of them are going to be authoritative enough anyways. It just complicates things unnecessarily. Whenever that’s the case, I’m not going to do it, personally.
I’ve pulled up a handful of these from these results. You could see them here. You could see all of the good links are highlighted in some shade of green. Either they’re totally valid or they are redirecting correctly. But you’ll see the invalid links are pulling up highlighted red.
If I refresh this page, you’ll see that nothing’s highlighted. What you have to do is you have to click the Check My Links extension and it just goes through really quickly and it checks all the links, highlights the bad ones, highlights the good ones.
This right here is a bad link. We’re not going to write the people that own this site. We’re not going to write BadTattoos.com and say: “hey, you got a broken link on AtlanticTattooRemoval.com.” What we want to do is we want to reach out to the people at AtlanticTattooRemoval. We would want to find their contact information.
I’m going to start pulling these into the spreadsheet for example next time. So, I just took the URL of the page on their site, and we’ll go over this more in-depth in the next video where I walk you through the done-for-you tools.
The other thing is we want to take note of the bad links. I’m going to right click it (two finger click on a Mac), and I’m going to go copy link address,and I’m going to paste the link there, I’m going to give it a label too. I’m going to say: Bad Tattoos. That will make sense again more in the next video.
Article Topic: tattoo removal.
Actually, we don’t need this in this particular spreadsheet, so leave that one blank because that’s covered by the broken link. I’m just going to delete this out of there.
We would need to go to AtlanticTattooRemoval and we would want to find their contact information. So, Contact us. There we go – email@example.com. And if we couldn’t find their name, which is probably going to be the case for this particular website, I don’t even see an About us.
What you can do here if you don’t have a name is you can just put the company name. You can also put something like company name, website name + editor – something along those lines. Just use your best judgment there.
Since we’re just doing this example really quick, I’m just going to put Atlantic Tattoo Removal and I’m going to put their domain: AtlanticTattooRemoval.com.
Again, that’s the time-consuming part of this process – is you would go through here and anywhere you found a bad link, you would take down this information. Of course, we took down the URL, we took down the company name, we’ve found their email address, etc.
You’ll see how that all comes together in the next video. But I want to walk you through a few more examples to show you obviously every page you pull up is not going to have bad links, unfortunately.
I would say it’s usually somewhat close if you’re pulling up a really good search on Google, at least somewhere between 20% and 30% of these pages is going to have a bad link, sometimes a little bit more, sometimes a little bit less.
The majority, I would say, of pages you pull up are not going to have bad links, and that’s okay. You don’t do anything with those. You just close them down.
Like this one too has a bad link. This is another one I pulled up from the tattoo removal + inurl:links search. We can see here that on this page, under Friday Links & the Beauty of MindBody, we have Tattoo parties raise the risk of health complications. It’s a 404 link, that page is no longer there. It can’t be found.
It looks like this should link to an article but it doesn’t. We would just take all this stuff again (the URL), we would drop into the links/resources page URL. We could say: tattoo parties raise a risk of health complications, and then I’m going to paste the link there. It’s a long link but it’s a link.
We would just fill the rest of this out. This, again, would be tattoo removal. Page of tattoo removal resources would be the same. Article URL is blank – I’ll actually delete this before I upload the spreadsheet for you all. We’ll just say: firstname.lastname@example.org. We would actually look it up, don’t just guess.
But just for the sake of getting through this quickly, so that we can see how this all works together in the next video with some real data that I pulled from this video. This is what the process looks like. You just keep going through.
So that’s another one. There’s another broken link here, so I would take the information for Northern Cosmetic Laser Practice. I would add this to the spreadsheet too. This is just what the process looks like.
I’ll close these out and then I would keep going through my search here. The next one on the list would be Cat Tattoo. I would open up Cat Tattoo, and I would click this button – it’s going to check all of the links. There are no invalid links here, so you close it.
BayAreaLaserDoctor.com, I’m going to open this one up, check links. All of the links here are good. Nothing.
That’s what the process looks like. Whenever someone pulls up a bunch of examples and just shows the examples it can start to feel really wrong when you’re doing it yourself, and just like: “this isn’t what it looks like when Ian did it. I must be doing something wrong.”
No, that’s not the case at all. Most of this is just you opening up new tabs. you’re opening it up, you’re clicking it, you’re finding that there are or are not any bad links.
It looks like there’s another bad link here. We would take down the contact information, fill up the spreadsheet for Aurora Plastic Surgery, LLC. We would fill all of these details into here, and then we would just keep going. That’s what the process looks like.
Again, ideally, once you get things on their way, if you’re doing a lot of outreach, ideally you would have a virtual assistant helping with a lot of these tasks that you were paying somewhere between $3-5 an hour, and they were just going.
You could write the articles, and then you could train them how to look up resources for outreach for the Skyscraper method, and you could say: “hey, I want links to this article.” And they would do all the work from there, whether it be Skyscraper method, or the broken linkbuilding, or any other linkbuilding method.
Because this stuff is tedious work and for the most part, it’s pretty unskilled labor. So you could train someone to do it pretty easily. You could even just give them access to these videos and they would be able to learn how to do it pretty easily with a little bit of assistance from you, email or Skype calls back and forth.
Ideally, this is something you hand off in time because it is really tedious. But again, just because it’s tedious, does not mean it’s not worthwhile. When you get these links, it builds your authority so much faster than if you just let it all happen naturally.
They’re definitely worth getting. Don’t forget that. As much as it feels like that’s not the case when you’re going through it, if you’re promoting a really good quality article that you’ve written as a link magnet, whether using this method or the Skyscraper method, and you’re following this training closely, you absolutely should end up with some really high-authority links, which most people take at least 18-24 months to get.
If you’re following this training, you could probably start getting those links within the first 3 to 6 months. That’s going to help a lot with your website authority and your search engine rankings.
That’s that. That’s the process of actually finding these links and filling out the spreadsheet that you’ve been provided. Of course, this spreadsheet is linked below this video, so download it there. The spreadsheet plus the template together are in a compressed file, which you can download.
In the next video, the final video for broken linkbuilding, we’ll go over exactly how these go together. It’s exactly how the Skyscraper method templates worked as well, just with a couple of small differences.
If you have any questions, feel free to write them down, post them to the Facebook group. I’ll keep an eye out for them over there. Otherwise, I will just see you in the next video.
Talk to you then.