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Please use my NameCheap affiliate link when registering a domain name if you’d like to help support FIMP. These commissions aren’t very big, but every bit helps!
In this video I discuss:
- The best place to register your domain names based on convenience, short-term cost, and long-term cost
- An overview of the process of buying a domain name
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
4.3 Transcript Below
I just want to follow up on this video or on last lesson really quickly, and because I did, I took a little while. I probably would have taken more time if I weren’t in the middle of recording training and I didn’t want to keep going. But at the end of the day – again – I can rank for anything with really high-quality content if I decide to pursue this niche so I just decided… you know… I’m finally going to choose one of these.
So I’ve tried all kinds of things. I tried ByeByeTattoo. I looked at Lean Domain Search and NameMesh and all the tools we just looked at. And then eventually, I had some ideas I kind of liked like TattooRegrets.com – but that was taken. Of course, you know… things like ThinkBeforeYouInk and BeforeYouInk – ideas I was attached to before – those weren’t available. And so ultimately, I found a handful of… I think all of these would have been good options.
TheDisappearingTattoo.com I thought would have been good or DisappearingTattoo.com – I didn’t check if that one was available but I just felt like ‘disappearing’… something you get used to in this industry is people in your target audience on the whole are probably not as smart as you generally give people credit for… and I was kind of concerned that people would get lost in typing TheDisappearingTattoo and so I just didn’t do that one.
TattooRemovalWeb.com was on that kind of includes the exact match keyword. It’s not as brandable as I’d like it to be, but I found that one just straight through Lean Domain Search. I liked that one. That one would have been very good actually. Nothing wrong with that. Also, TattooRemovalJournal.com was really good because if I do build out this site eventually, it will be about my personal experiences with images from my tattoo removal process and everything like that.
But ultimately, what I decided on when I was looking at TattooRegrets, I went over to Google and I said, “Okay, what are synonyms for ‘regret’?” and one of the words was ‘rue’ like, “You will rue the day.” R-U-E.
And I understand… yes, there is potential for misspelling there. You know again, it doesn’t check all of the boxes; but it’s short, it contains a root keyword, and I really like kind of the double and triple meaning. Like of course, ‘rue’ is also the French for ‘street’… so you know technically, this is TattooStreet.com… So I like the fact that it kind of has a good rhythm to it: RueTattoo… and then of course, the fact that it means ‘regret tattoo’.
So ultimately, I think that’s the one I’m going to run with. So I’ll register that some other time off camera but I want to give you a quick kind of rundown of the steps I just went through and kind of the lens I evaluated these things through before I came to my conclusion. With that being said, let’s jump into Lesson 4.3 and we’re going to talk about the best place to register your domain names.
As I mentioned, it’s a lot more complex than most people think. It’s not as simple as “Oh go register here.” It can be like I could just phone it in and be like go register your domains at NameCheap or register your domains through your hosting company. But for me, that’s a disservice to you because there’s more to it than that.
So the three options I’m going to talk about here are registering your domain through your hosting company, registering a domain through GoDaddy (which is probably the most well-known brand for domain registration), and then also NameCheap (which some of you may have heard of; other people may not have). So I’m going to talk about these three major options.
There are a ton… there are dozens, if not hundreds of domain registrars out there (I’m not going to compare them all) but in my experience, these are the three that I’ve used over the years and I think these are the three most common in the internet marketing community.
So there are advantages to each of them. The main difference is cost. One thing that I want to emphasize is – you may or may not know this – if you register a domain name and you don’t pay for domain privacy, you open all of your registration information to the public. All of that information is public. So someone can search RueTattoo.com if I’ve registered it and I haven’t paid for domain privacy. They can find my address, they can find my phone number, they can find my email, and they can find my full name.
Personally, that’s not something I’m too comfortable with. I don’t think it’s something most people would be comfortable with. So always purchase domain privacy. And that’s included in all of the pricing we’re going to discuss here and it’s one of the things that really shifts the conversation from one registrar to another and makes one much more advantageous than the others in my opinion.
So if you want the absolute easiest option, the best thing to do would be register your domain with your hosting company. The reason I say that is because there’s a technical step in between that I’m going to teach very clearly and it’s going to be very easy to follow which is called ‘updating your name servers’. If you register your domain with a registrar that is not your hosting company, you have to connect the two. I’ve got a lesson for it coming up. Don’t worry about it. Don’t panic. It sounds really technical and scary. It’s actually a really simple thing. Even if you don’t know what you’re doing or why it’s happening technically, it’s a very easy thing to do. And so, you’ll just have to follow the clicks that I make on screen and it won’t be an issue.
But if you register your domain with your hosting company, you eliminate that step because your hosting company is now your domain registrar. They know your name servers are theirs so you don’t have to connect the two. They’re both in the same place. But the disadvantage is that’s going to cost a little bit more. That’s going to cost about an extra $10 or $12 a year. The cheapest option but it is the most convenient without a doubt. The easiest $10 a year I know.
For some people watching the video, it may be like, “Oh it’s just $10 a year.” For a lot of people too, it may be like, “Man, $10 a year!” For some people, that’s actually quite a significant amount of money when we’re talking about startup costs.
And the thing I really want to call your attention to is as an internet marketer, you will probably own a lot of domains in time if you stick with this. I don’t even know how many domains I have. I know there are a lot of internet marketers… I’m not this extreme… but a lot of them own hundreds.
And so if you’re talking about a $10 difference times 10, that’s $100 a year. If you’re talking about a $10 difference times 100, that’s $1000 a year. Just for no real value add because you wanted to cut out a technical step.
So personally, I don’t recommend this option especially because in the training in the next lesson, I’m going to talk to you about how to tie the… not next lesson but this is 4.3… so 4.5 is about how to connect your domain name and your hosting company. Super easy. So I don’t recommend this option personally. You just don’t have anything to be afraid of.
The next option to discuss would be GoDaddy. I think a lot of people default to GoDaddy because they have some really good upfront pricing and they run some incredible promotions and so a lot of people tend to end up at GoDaddy because they could find a domain for $1 for the first year or $3 for the first year of a .com domain plus privacy.
And the problem with GoDaddy is they’re going to make their money back somewhere, right? They can’t just afford to take a loss always. So what’s going to happen is you’re going to get that really special promotional pricing for the first year; and then the next year – if you’re talking about a .com domain plus renewal fees – it’s going to be somewhere around $25 and it’s been going up over the years so depending… it could get up to $28, $30 per year. And for me, it’s just not a big enough value add.
You get the best deal in the short term so this year your domain may cost you a $1.08 after fees – I think it’s like $1.17 – or it may cost you like $3 including domain privacy. But every year after that, it’s going to be rebuilt at $25. And again, for one domain, not that big of a deal. For 10 domains, a little bit bigger. For 100 domains (if you end up having a pretty large domain portfolio because you just kind of find a domain you like and you’re, “Yeah, I’m going to register that.” It’s fun – a lot of people end up doing that) GoDaddy nor hosting company are going to be the best option because they’re going to be expensive… the most expensive… I shouldn’t say the most expensive but more expensive than NameCheap.
If you want the cheapest option long-term, as in the longest… you know, outside of talking about kind of bulk wholesale suppliers that you have to like pay an upfront fee with and stuff like that… the best mainstream, easy, approachable option is NameCheap.
So the first year, your domain privacy is included for free. And then this is where their big difference is: they only charge $3 for it for every year thereafter; whereas, GoDaddy charges like $10+ and the hosting company typically charges somewhere between $10 and $12 just for privacy alone.
And on top of that, NameCheap’s baseline pricing is also cheaper; whereas, GoDaddy charges about $15 for a dot-com domain per year at the full non-promotional price. The hosting company charges around the same. Some of them go up to $16, $18 or north of that. NameCheap typically starts somewhere around $10 or $11 especially if you have a coupon code for the first year.
So yeah, that’s that. My personal choice – in case you can’t tell – is NameCheap. I think I actually said it so I kind of ruined the punch line there.
So I want to take a quick look at how to do this. The process varies slightly from registrar to registrar but it largely remains the same. The steps are going to look very, very similar. It’s basically going to be find a coupon code using Google, and put the domain you want to register, purchase it, and then you wait sometimes an hour or two until the domain registration is fully-processed.
What I will say is don’t buy hosting through your domain registrar (obviously with the exception of people that are choosing the first path where you register your domain through your hosting company). It’s just not usually as good of hosting and it’s also more expensive typically and the support isn’t as good a lot of the time. We’re going to talk about hosting in the next video and my recommendations there. But for now, my recommendation – very strong one – is do not buy hosting through that just because you’re buying a domain with that registrar. There’s just not any reason to do that when there are much better hosting companies out there that are around the same price or cheaper and specialize in hosting rather than specializing in being a domain registrar.
So a quick walk through of how to get domains as cheaply as possible through GoDaddy and NameCheap. (So again, I’m getting way to too close to the camera, kind of cut off the top of my head.) So let’s look through here. So let’s get over into NameCheap. As you can see, I’ve already searched. I’m going back to the home page and start from the beginning though.
And actually, the first step would be find a discount code. So I’m just going to go ‘NameCheap discount codes’. NameCheap typically has their own page like you can see right here it’s on the NameCheap.com domain. So I can click here and I can see ‘Discounted Registration and Transfer’. DOGDAY8 is their current discount code. It’s not huge… but, you know… it’s worth a quick search. It’s worth a quick Google search.
The same thing, you could search something like this or ‘GoDaddy discount’ alone would probably pop it up and you’ll see here GoDaddy discount $0.99 domain names and more.
So I could type in RueTattoo.com, search for it, and you can see I would get $0.99 first year pricing on this. But again, if I add this to cart and I went through checkout, I think I have to sign in and go through checkout which I don’t.
So you can see privacy protection here is going to be an extra $8 per year and it’s going to renew at $10 per year. So, you know now… I’m going to pay $9 today but next year I’m going to pay $25 plus taxes and fees; whereas with NameCheap, I’m going to pay… what is it? What’s our current discount? $9.66 plus $0.18 and privacy is free for the first year, and then next year, it’s going to renew at $14 instead of $25 – which is why I register all my domains with NameCheap.
So next lesson, we’re going to talk about securing hosting. I want to… let’s see here really quickly… there’s linking… okay. So yeah, linking your domain name and hosting is what I’m actually going to walk you through step-by-step because it’s kind of intense. It can be kind of intense if you’ve never done it before. It’s really simple overall but there’s not much more to talk about.
I could checkout on camera and – I’m sure to the joy of many people – put my credit card information online. But I’m not going to do it. There’s just no reason to. I’m not going to register a domain live.
It’s just really, really simple basically. So we’ll go back to the domain search. I’ll put RueTattoo.com. I can search and then – if it’s going to search – I can come down here and I can say I want to add this to cart, I want to view cart, and then I would have to sign in to checkout, of course. I went too quickly and it didn’t get added to the cart.
So again, there’s just not much sense to me going through this. Basically in checkout, ta-dah, promo code, I apply DOGDAY8. Okay, I need to log in before it’s going to apply the promo code accurately. So again, I’ll do that off camera. I don’t want to share my username and log in to my account and share all domains on camera. I’m sorry, no offense. But you can see WhoisGuard available for free.
GoDaddy is actually a little bit more complex of a process. The thing you need to watch out for with GoDaddy is they’re going to try to hit you with upsell after upsell after upsell after upsell. Their checkout process is a horrible user experience. NameCheap is going to try and hit you… so they’re not going to try and hit you with some upsells… they’re going to offer you like hosting too, but it’s much more subtle and less in-your-face and annoying than GoDaddy.
The important thing to note… you know… like I said, I’m not going to do it on camera… but the important thing to note as you go through this process, it’s just like buying anything else online. You just need to watch the upsells to make sure you don’t accidentally purchase hosting or you don’t accidentally purchase an upsell that you had no interest in or no use for.
So with GoDaddy, your promotional pricing should stay pretty much unaffected on your final page of checkout with the exception of a few cents for fees. And the same thing for NameCheap. Just make sure you pay attention to the price on the final page of checkout before you confirm to make sure you haven’t accidentally added any upsells. That’s the only thing I can think to advise you on that’s noteworthy in the checkout process.
Other than that, I’m going ahead and buy this domain off-camera and I will see you in the next video where we’re going to talk about securing hosting and what that means and what the best options are for that.
So if you have any questions, as always, feel free to post them in the Facebook group – free for registered members. And other than that, I will see you in the next video.