A5.1 When Should You Start Paying Attention To Them, and How Often?

  • First off, a quick disclosure:
    • There’s A LOOOT more power buried within these tools than I’m showing in this section
    • This section is titled “essentials” for a reason — it’s the stuff that is most actionable & directly applicable to your business
    • This is all you ever really NEED to know to get a lot out of GA & GSC…
      • BUT… there’s value in playing around & studying more as your website develops and becomes more established
  • When & how often should you check your Analytics & Search Console?
    • Start checking whenever you want
    • But it probably won’t matter until after the first 3-6 months
    • Try not to get into the habit of checking daily or multiple times per day
      • It’s inefficient, discouraging, and there are much better uses for your time
    • Whenever you start checking these stats, I recommend checking once every 1-2 weeks
      • You can always dig in deeper later — the data will be there
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