In this video I discuss:
- Which links you should be going for (relevance & authority)
- How to “broaden out” without sacrificing relevance, with examples
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A1.4 What Kind of Links Should You Be Going For? Transcript Below
So, you’ve researched your link magnet, you have written your link magnet by this point in the process, and now you just need to start building links – which is the fun part! This is what we’ve been working towards.
Before we talk specifically about the step-by-step methods of how to find what links you want to target, and doing the outreach, and how to use the template that I’ve put together for you; I want to talk specifically about what types of links you should be going for.
Because if you’re not going for the right types of links, you’re going to see significantly lower payoff from these efforts than you will if you were getting the right kinds of links.
So, without further ado, let’s dive right in and talk about what kinds of links you should be looking for.
The number one most important thing is that you want your links to be as relevant as possible. You want them to be as relevant to the subject you’re writing about, the topic for that particular post, or just, generically, as relevant to your website as possible – the same industry, the same kind of niche.
We’ll talk more about that towards the end of this slide. Give some specific examples,
The more relevant the link is, the better it’s going to pass link juice and authority and help you in the rankings.
The other thing is that you want them to be as high authority as possible. That means that they have a high trust flow if you’re looking at the Majestic metrics or most of you are probably going to be using the free Moz bar.
It’s a pretty good rule of thumb, especially when you’re just talking about general authority and what pages would be worth getting links from. Page authority should do there. So, Moz’s metric page authority is very relevant for that, too. That’s the indicator of how authoritative that page is.
You do not want to waste your time with irrelevant or non-authoritative links. It’s worthless. They’re worthless.
Used to, as I said earlier in this section, it didn’t matter where you got the links from, you just needed more and more and more of them, and it was really good for you, they boost your rankings – that’s not the case anymore. It’s actually the opposite of that. If a link is not helping you, you don’t want to get it because it’s just filling up, it’s just junking up your link portfolio.
It’s going to happen with every site. You’re going to get junky links, but you don’t want to do it intentionally. That’s not what you want to focus your efforts on when we’re building backlinks like this, intentionally.
Don’t waste your time with anything that’s irrelevant. And don’t waste your time with anything that’s low authority. I would say that anything that’s less than a page authority 10 or 15, if you’re using Majestic metrics – less than a trust flow of 10. I really wouldn’t want to spend my time on anything higher than that, especially if it’s way higher than that. Totally worth going for, I would just say that’s the bare minimum.
So, you want to write that down: Page authority of at least 10 to 15. If you’re looking at Majestic’s metrics instead of Moz’s page authority, you would look at the Majestic trust flow at least 10 – very important. Because other than that, the links just not going to do a whole lot more for you.
The stronger the link is on top of that, the stronger the authority is on top of that, the better link it is, as long as it’s still highly relevant.
I also want to say really quickly: irrelevant links that are really authoritative are also very helpful for rankings but you want to get them few and far between, and they’re not as powerful as a less authoritative link that was highly relevant.
Relevance is really the emphasis by Google these days. That’s why we want to keep relevance as much as possible, I also want to round out your SEO knowledge. So you know: yes, you can get boosted rankings from authoritative, non-authoritative, irrelevant links but it’s not really what we’re aiming for when we’re intentionally building links like this.
If you need to expand into a broader category within your industry, that’s still relevant. Say, you can only find, like, 7 sites that you might want links from for that specific topic. It’s okay to broaden out as long as you’re staying within your niche, as long as you’re staying within your industry.
One of the FIMP followers has a site about air fryers, a bunch of air fryer reviews, and air fryer articles. But air fryers are very specific niche, so it would be difficult to do a lot of linkbuilding for air fryers.
So, you would want to expand out into broadly sites that had to do with kitchen appliances or sites that had to do with cooking – then that would be perfectly okay. That’s still considered a highly relevant link.
Say, you were doing website. Your website was about website building tools – that’s another FIMPer that’s doing a great job. If you look at it and you look at all these different articles and you can only find 10 website building tools that you would want links from – articles about website building tools, you can expand out broadly into web design and services like that.
Those would be just as applicable and just as relevant and help your rankings just as much because they’re still under the same umbrella, they’re still under the same industry, same niche. So, it’s okay to expand into those.
Say, you were looking at something about building your own computer. You can only find so many links for building your own computer. You could start doing research and finding backlinks that just had broadly to do with technology, same industry.
I, personally, wouldn’t be targeting links like: “hey, this article is about mobile phones, this is about smart phones.” I want to link to my article about my link magnet, about how to build a PC at home step-by-step all the way through. Just this beastly article, just massive. I wouldn’t want to link from a smart phone article. That would be stepping outside of it.
But within technology generally speaking, within computers generally speaking, computer trends, etc. – again, that’s broadly under the same umbrella and it would still be very applicable.
That’s just what I want to drive home – that yes, you can step out of something that’s not about the exact same topic that your link magnet was written about, but you also want to make sure it stays directly relevant to the industry into the niche that you’re in. Very, very, very important.
That’s that. That’s the end of this lesson and now we are ready to actually get in and start researching what links we want to aim for who we want to reach out to, etc. and start reaching out.
Here we go!
If you have any questions, as always, feel free to post them in the Facebook group. I will see you in the Facebook group. I’ll see you in the next lesson.