Lesson Category: Website Monetization

• Remember: You can always expand by “going your own way”
  • JUST DON’T REINVENT THE WHEEL!
• You can always keep an eye out for new, better-paying offers to test
• The more volume and quality you drive, the more negotiating power you build
  • Don’t forget to (respectfully) leverage it!

• Questions and answers from the live broadcast chat box

As with much of this industry, better testing = more $$$

• The more you test, the more you’ll earn in the long-term
• If you have thin skin and give up easily, you will always make a fraction of your site’s earning potential
• Testing does not cost you money — NOT testing is what costs you money
• Don’t give up just because the first, second, or third thing you try doesn’t work… keep testing!

When building a list is the best option…

• I can’t do a deep-dive on email marketing in this lesson (that’s A7), BUT…
• Any time you could serve the same audience with multiple “layers”, build a list
  • Most common for complex purchase decisions & longer “consumer journeys”
  • This will put you in the “driver’s seat” more than anything else
  • This will protect you from downturns & give you a parachute
  • This will allow you to dramatically maximize your LTV
• Don’t FORCE building a list if it’s not working
• But don’t “give up” too quickly either… it may just take more effort or optimization
• The market leader is often the one with the highest LTV, so if you want to reach the “big leagues” — BUILD A LIST

When should you go straight for the commission?

• It’s often the “leanest” way for early-stage, broad testing
• Sometimes it’s “as good as it gets,” particularly for transactional purchases
• Finally, sometimes it just converts best for visitors late in the purchase cycle
• NOTE: Also works best if you’re lazy… just realize you could making 3x – 5x more

Where to find offers to promote + demonstration

• Common physical products: pretty straightforward (Amazon)
• Dropshipping physical products: AliExpress
• Affiliate Offers: OfferVault.com
• Affiliate Offers 2: Searching Google with the right keywords & determination
• Affiliate Offers 3: AffPaying.com for good affiliate networks
• Let’s dive in and look at each

Boiling FIMP Lesson 1.2 down into a bite-sized recap

• The VAST majority of websites are going to monetize their traffic via one of the following:
  • Selling physical products
  • Selling digital products
  • Selling services
  • Or advertising
• It should be pretty obvious which is best for your audience, but if not…
• ASK your audience or at least model your funnel/monetization strategy after an established competitor

Should you “go your own way?”

• Unless absolutely necessary, piggyback on others’ first
• SOOOO much goes into launching and refining a product, THEN launching and refining the sales funnel
• You can still build your own assets, such as a list (discussed later), but try to stay as “lean” as possible
• IF you see a lot of success with something, THEN consider launching your own

“Don’t worry about monetization until 100-200 visitors/day”

• This is mentioned in the core FIMP training
• BUT… some people want to at least have a “battle plan” earlier
• You’re welcome to dig into this lesson “prematurely” if you find it helpful, but keep your “finite pool” in mind!
  • Week 3 of IMP’s Bonus Lessons