Video Marketing Archives - Internet Marketing Project

A4.1 What is Conversion Optimization?

What is conversion optimization REALLY?
- Influencing visitor/prospect behavior to make conversions
- Breaks down into two components:
  - Influencing behavior
  - Making a conversion
Influencing behavior
- Three sub-steps required to predictably & consistently influence behavior:
  - Step 1: Get visitor/prospect attention
  - Step 2: Make your offer attractive
  - Step 3: Conversion event (more on that in a second)
- If you fail at Step 1 or Step 2 of influencing behavior — you lose.
Making a conversion
- Types of conversion events:
  - Revenue-producing (sales, affiliate events, etc.)
  - Non-revenue-producing (email list signup, opening follow-up emails, clicking within emails, etc.)
- Most of your money will actually be made OUTSIDE of revenue-producing conversion events
- That means directing attention & relationship building are the most critical aspects of conversion optimization.
Most important nuggets to take away from all of this:
- Conversion optimization comes down to your ability to influence behavior
- Higher-revenue-producing conversion events usually require substantially more non-revenue-producing conversion events prior to “striking gold”
- The most important components of influencing behavior (therefore of conversion optimization) are directing attention & relationship building

In this video I discuss:

What kind of videos you should be creating using this training
Avoiding the biggest “no no” in video marketing
How to balance video marketing with everything else you’ve already learned to do

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

The verification steps you have to go through before associating a site with your Google account
Installing “Pretty Link Lite” to your WordPress website
A note about doing this sparingly and not abusing it

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

The best 100% free software to capture SUPER professional screen recordings on Windows & Mac
A walkthrough of this software
How to setup “scenes” within this software, item-by-item, to get a really high-quality, professional video
How to use screen recordings to “work your way up” to being on camera, if you’re paralyzed by the thought of recording yourself

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

How far ahead of the competition you can get with a really, really cheap video setup
What kind of camera to use
What kind of lighting you need (something as simple as this [aff. link] will do the job)
What kind of webcam to buy if you don’t have a high-quality built-in one (this [aff. link] is the one I mention in the video)
A tour of my own personal setup, which follows all of the recommendations from this video

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

Why so many people are terrified by the idea of video, and why it’s a “false positive”
The importance of practicing
How the “pros” become desensitized to being in front of a camera
*cringe* A look back at one of my very first videos

Note: I know I’m not on camera for the first few minutes of this video — but I’ll show up a bit later!

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

In this video I discuss:

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).