- What is conversion optimization REALLY?
- Influencing visitor/prospect behavior to make conversions
- Breaks down into two components:
- Influencing behavior
- Making a conversion
- Influencing behavior
- Three sub-steps required to predictably & consistently influence behavior:
- Step 1: Get visitor/prospect attention
- Step 2: Make your offer attractive
- Step 3: Conversion event (more on that in a second)
- If you fail at Step 1 or Step 2 of influencing behavior — you lose.
- Three sub-steps required to predictably & consistently influence behavior:
- Making a conversion
- Types of conversion events:
- Revenue-producing (sales, affiliate events, etc.)
- Non-revenue-producing (email list signup, opening follow-up emails, clicking within emails, etc.)
- Most of your money will actually be made OUTSIDE of revenue-producing conversion events
- That means directing attention & relationship building are the most critical aspects of conversion optimization.
- Types of conversion events:
- Most important nuggets to take away from all of this:
- Conversion optimization comes down to your ability to influence behavior
- Higher-revenue-producing conversion events usually require substantially more non-revenue-producing conversion events prior to “striking gold”
- The most important components of influencing behavior (therefore of conversion optimization) are directing attention & relationship building
Lesson Category: Video Marketing
A2.7 Bringing All of this Together & What Videos to Create
In this video I discuss:
- What kind of videos you should be creating using this training
- Avoiding the biggest “no no” in video marketing
- How to balance video marketing with everything else you’ve already learned to do
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.6 How to Direct Link to Affiliate Offers from Your YouTube Videos
In this video I discuss:
- The verification steps you have to go through before associating a site with your Google account
- Installing “Pretty Link Lite” to your WordPress website
- A note about doing this sparingly and not abusing it
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.5 YouTube Video SEO — How to Get Your Videos Ranked on YouTube
In this video I discuss:
- What to do before uploading your video
- What to do WHILE uploading your video to YouTube
- How to help boost your rankings after your video is live on YouTube
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.4 How to Capture High-Quality Screen Recordings (for Free!)
In this video I discuss:
- The best 100% free software to capture SUPER professional screen recordings on Windows & Mac
- A walkthrough of this software
- How to setup “scenes” within this software, item-by-item, to get a really high-quality, professional video
- How to use screen recordings to “work your way up” to being on camera, if you’re paralyzed by the thought of recording yourself
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.3 A Basic Video Marketing Setup that Will Put You Miles Ahead of the Competition
In this video I discuss:
- How far ahead of the competition you can get with a really, really cheap video setup
- What kind of camera to use
- What kind of lighting you need (something as simple as this [aff. link] will do the job)
- What kind of webcam to buy if you don’t have a high-quality built-in one (this [aff. link] is the one I mention in the video)
- A tour of my own personal setup, which follows all of the recommendations from this video
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.2 The Mindset to Set You Up for Success with Video Marketing
In this video I discuss:
- Why so many people are terrified by the idea of video, and why it’s a “false positive”
- The importance of practicing
- How the “pros” become desensitized to being in front of a camera
- *cringe* A look back at one of my very first videos
Note: I know I’m not on camera for the first few minutes of this video — but I’ll show up a bit later!
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).
A2.1 Three Impossible-to-Overlook Reasons Why EVERYONE Should Use Video Marketing
In this video I discuss:
- The huge, very tangible payoffs of video marketing
- Three reasons why this is the case
- How to leverage the massive authority of a Google-owned domain
- A little bit about what to expect in the rest of this section
Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).