6.8 When Do the Rankings Come? (AF)

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In this video I discuss:

  • A discussion of how long it takes top rankings to begin stacking up as you post high-quality content
  • How you can make high search engine rankings (SERPs) happen sooner rather than later

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.8 Transcript Below

Okay!

One more quick video to tie things off. Even though I’ve probably emphasized these things, I want to, again, call your attention directly to them.

So a lot of you are going to be asking: “when do rankings come?”

As we’ve talked about when you get rankings, you get traffic. When you get traffic, if you’ve picked a good niche, you’ve picked good keywords according to the training, you should be able to start making money by offering up affiliate offers and putting affiliate links in your content and stuff like that.

So you may be asking yourself: “when do the rankings come?” Alright, that’s what this video is all about.

So as I discussed, it depends on a lot of different “moving parts”. That’s why you just can’t say: “Oh! It takes 6 months to see success in this industry.” You have to give kind of a range based on averages. Maybe for some people it’ll take 4-6 months, for others it’ll take 18 of the same amount of effort and the same amount of work and doing the same amount of quality work. It just… they could be in totally different niches and one have a lot more competition than the other. It really just depends.

So the only thing I can say with complete certainty is if you do the things that I’ve emphasized over and over again: pick good keywords according to the training, optimize on-page SEO (the elements we talked about in this section – the most important ones), and you make really high-quality content and focus on putting value into your audience member’s lives more than anything else, that is going to get you results much faster than someone that wasn’t doing any of those things. If someone isn’t doing one of those three things and your doing it, you’re going to see results much faster than them.

So I cant overemphasize, pay attention to those three things. And as long as you keep doing it, you will see results. Even Google themselves have said publicly, if you focus on content and you keep putting out really high-quality content, it doesn’t matter what industry you’re in, it doesn’t matter what the competition is, eventually you will get picked up and start seeing rankings. They’re algorithms are designed to do that. It just takes longer in some industries than others because sometimes the competition is just so, so, so stout.

Beyond that, pumping out more content without sacrificing what I just mentioned above (one of those three elements) and other promotional methods that we’re going to talk about in the next section.

And I know a lot of you maybe glaring at your computer screen and going: “but how long does it take?”.

And as I’ve mentioned, I think it was in the third… maybe the second section… there’s really no way to answer that question. I would say approximately a good average, if you’re posting at least 2 to 3 times a week, you should start seeing results within the first 8-12 months. Unless you’re in a really high competition niche.

But even with that, if you’re picking good keywords like the training teaches here and you’re sticking with it, you’re not ever sacrificing quality and you’re focusing on doing those three things well, within 8-12 months you should start seeing some really serious
momentum.

And then you can start shifting just some of the things that are more about how good your website looks and how well your website is converting, building an e-mail list, and a lot of those things that people obsess over in the first 3 months. And as a result, they put a bunch of time into things that just don’t matter at that stage because they don’t have traffic anyways. And then they end up overwhelmed and washing out and giving up.

So focus on these three things and that’s enough, okay? And if you want to mix in some extra promotional methods, we’ll talk about that in the next section because there are a lot of options. But if you want to keep it simple and you recognize that if you keep it simple, you’re more likely to succeed. Every little element you add that extends beyond the simplest form is going to increase your chances of getting overwhelmed and giving up. It’s really important you recognize that.

You may be thinking to yourself: “oh, I can do it. I can take on all these different things”, we know that’s not the case. Us humans, we suck at multitasking. We’re finding more and more and more data showing that in the studies that are looking into how our brains work and how they work best.

And the less you complicate things, at least until you learn them really well, the more likely you are to succeed. So I recommend at least practicing this for the next several weeks. Getting really good at it and kind of falling into a groove before mixing in other promotional methods.

But if you want to ignore that advice, and you say: “No, no. I want more results faster. I know I can take it.”, or you already know a lot of this and you want to stack on top and kind of take your internet marketing to the next level. Or if you have been doing this now, you followed this training, you’re starting to see results, you’re like: “Alright! I’m ready I’m ready to do the next thing, I’m ready to add to this, I’m ready to do more and take it to a next level.” – next section we’ll talk about some extra promotional methods that I think are going to really help you do that.

But you know, generally speaking… how long does it take? On average I’d say about 8-12 months, if you’re posting 2 to 3 really high-quality articles per week. Again, factoring in all of the other training. Some people may see results in 5 or 6. I’ve seen people that within 6 to 7 months were making $2,000 or $3,000 a month. That’s really rare, really rare – very exceptional results but it’s happened. And then I’ve seen people that put in that much effort and they get to month 12 and they’re like: “where’s my traffic? where’s my traffic?”. I’ve been there myself. Just stick with it, keep working the process, it may take 18 months for your niche instead. It just… it really depends, okay? But as long as you’re following the training and you stick with it, you will see results. It’s only a matter of time.

So, okay. Hopefully that gives you as concrete of an answer that is honestly possible. I could say something that wasn’t truthful, like so many other product publishers do out there, but I just don’t have anything to sell you. I want to set you up for success. I want you to change your life through an internet marketing business the way I was able to change mine. Best way I can do that is to be honest with you, and that’s just the honest truth. Okay?

So, as always. If you have any questions, feel free to post them in the Facebook group, it’s free for registered members.

That wraps up section 6, right? Yeah, section 6… I don’t even know where we are anymore.

We’ll get into section 7 here pretty soon and I look forward to seeing you there. And we’re getting pretty close to finishing the core content, that is everything you need to know to… actually, right now there’s everything you need to know to build a profitable internet marketing business. But I want to build on that a little bit and give you some options in case this just isn’t quite enough. And also kind of talk to you really clearly about what the next steps are after you start getting traffic and how to build on the business, how to start making more money, et cetera.

So, with all that being said, I will see you in section 7, alright? Talk to you then.

6.7 An Over-the-Shoulder Tour of High-Quality Content Creation (AF)

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In this video I discuss:

  • An over-the-shoulder tour of high-quality content creation & what all of this looks like in practice

Here are the concrete tips/rules I can provide for adding images without going overboard:

  • Don’t insert images directly above or below headers, if at all possible. Most of these were inserted directly below a header, which looks pretty bad formatting-wise. Try to place them in-line between paragraphs or lines of text. You’ll notice in the published post that I moved all images that were below headers/bullet points to in-between paragraphs of text, or removed them entirely when the bullet point was too short to justify the use of an image (an elaboration on that in point #3 below).
  • Don’t feel the need to add images to every section, particularly if the section is only a couple of sentences.
  • Don’t force it. Sometimes an image breaks the “flow” up too much or just doesn’t feel right. In these instances, feel free to ditch using an image there, and just try to get one in at the next appropriate spot where one “fits” without being forced. For example, you’ll notice that I removed A LOT of images from bullet-by-bullet sections, because there just wasn’t anywhere to insert an image (besides right below the header/bullet point, which contradicts the top “rule” on this list). I’ve included screenshots of examples: two large bodies of text — one of which should be broken up with an image (with a red box to indicate where), and one of which shouldn’t be (due to how short the bullet points are, and as a result, there being now appropriate place for an image).
  • If you can’t find a good image for your intended spot relatively quickly, don’t use one. Just move on and try to fit one into the next-most-appropriate place.
  • Don’t use images that are portrait-oriented — they leave too much awkward white space.

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.7 Transcript Below

Okay!

At the risk of belaboring the point, I want to talk really quickly and give you an over-the-shoulder look of high-quality content creation. This is an article you’ve already seen a couple of glances of. And of course, you saw all of the SEO elements of it. I don’t want to dig in too in-depth here because I think it could get fairly redundant because you’ve just learned all of this. I just want to show you what it looks like in practice. So I don’t want to… you know… like I said, I don’t want to belabor the point too much. But I do want you to see this, demonstrated it in the real world.

And since we’ve already looked at all of the on-page SEO elements, I’m not going to call attention to those but calling back to earlier when we started off with a kind of a skeleton of an outline and followed it through the process. And I talked about, hey, let’s have small paragraphs, smaller chunks of text, because when you get too much text, it gets really, really, really overwhelming.

And to demonstrate this… if we look at how this looks like right now. Like this is actually a pretty big paragraph that I, in some cases, would consider breaking up. But since I have small paragraphs around it, I’m not going to do that. But this makes this content so much easier to read.

If I do this… which is how a lot of people start off writing content… and I preview it… Look at that paragraph, it’s just… it’s more intimidating. When your eyes see it instantly, your brain thinks: “Oh, that’s a lot of work to read!” Whereas when you see it here, it takes up more space but that white space in between is kind of a relief to the eyes. So if you compare these to one another, I think you’ll agree that this is definitely much, much better. Much less intimidating to read. Your brain is less overwhelmed by it just by looking at it.

And the same thing with images. You could see this is a lot of text. If you imagine this space without this image, look at how much text… that would have been a lot of text in a row. Especially coming… it would have gone from up here, all of the way through text text text text text. And it’s nice to just break up that and add a little bit of white space by using an image.

And just really quickly to show you how to add an image… let me undo all of those changes that I just made. The way you add images in WordPress really quickly is you just add your own line, you can hit Add Media, and then we have everything that I’ve uploaded to my library so far or you can upload from your computer. And then you would just select the image, you say… well, really quickly you select the image.

There are other options here, like I want it center aligned. You can set this in other places, too, but it’s easiest to set it when you’re inserting the picture. You can add a caption if you want. Like this one has the caption of “Look at that idiot”, and that’s how you see that below the image. And of course, this is where you set your alt text, your alternative text, which we’ve talked about how to use that in one of the previous videos in this section.

So if I wanted to add this image, I would just fill all of that out and then I would say insert into post and it’ll drop it right there for you. And then if you wanted to change the alignment from there you could. Some themes, when you click left-align, it wraps the text automatically. If that doesn’t happen automatically, please don’t send me a message saying, “Hey Ian, how do I wrap the text?” Because it comes down to having to change the hard code in your theme and it’s just not worth it at the end of the day.

It’s nice sometimes to have text-wrapped images. I honestly just always insert my images in blog posts centered, because again, I like the white space that it adds and it helps break up the post and the text a lot, okay?

And I got all of these images from the sources I told you – except obviously for this one in my before and after picture that I obviously had myself. It would be kind of weird if I found those on stock image websites.

But you can see going through here how I used headers. This isn’t just for SEO. They also really help make things easier to browse, they make things easier to skim, and read quickly and kind of find the information that they want. So if they don’t want to read any of this crap, they don’t want to read the introduction… I feel like I wrote them in a way that’s pretty engaging and relates to the reader.

But if they wanted to skip, they could just come down here and they can see… you know… “Okay, I just want to read about Pain Management Options Pre-Removal and During Removal”. And then I used h3 subheadings… Header3s… yeah, I think that’s another good way to say it even though it’s kind of awkward… within my h2 subheadings to, again, make it easier to skim.

And I mentioned previously… let me see, I have this in one of my Notepad files… let me see… I have that file that I mentioned a few videos ago that talks about rules for where to place images. I just need to remember where I’ve put it. I know where it is and I don’t really want to pull that up on camera because I don’t want to have to go through the process of blurring a bunch of my screen.

So I will hopefully remember to paste those rules about inserting images below this video in the description on the Free Internet Marketing Project website. And if you watch this video and it’s not there, just send me a message and say, “Hey, Ian! You forgot to add those rules you talked about for placing images.”

Because for me, it’s second nature these days. You don’t want to overdo it. And I had to write some really kind of firm rules that helped one of my writers tremendously. And so I want to share those with you since I have them and I think they’ll help you a lot if you’re new to this and you don’t really know how often you should be inserting images. For me, it’s just you don’t want to overdo it but you also want to break up the text.

So actually, when I created this post, I didn’t have this image in there. I went through, I inserted all of the other images and I didn’t have this one and when… Let me just show you what it looked like to give you an idea. Because I think you’ll get it, you’ll be like, “Okay yeah, that makes sense.”

So when I didn’t have that image in there, I went through here and I was like, “Oh my gosh, that is a lot of text back to back to back… I really need to break all of this up with one more image.” And so I added that image and that’s why you see that there now. And I think, hopefully, when you look at that, you can get a feel for, “Oh, that actually does help. That white space, it kind of gives some relief from all of the texts.”

So that’s pretty much it. You know… I’ve written this in small chunks that are easier to digest. I’ve used headers to make it skimmable.

You may even have instances where you could use bulleted lists or numbered lists. If it makes sense, use those because they’re very helpful for user experience. They make it much easier to digest information. Those are also really easy. You would just come in here and say, you would click bulleted list or you would click numbered list and you would go… Point #1, Point #2, Point #3… and WordPress makes these things really, really easy, okay? So you can see there’s my numbered list.

So I’m going to undo that and… there we go. Alright. Undid the removal of that image. And yeah, so now we’re back to normal here. But hopefully, that gives you a good idea of what a high-quality piece of web content looks like.

We can see here that this is 2,052 words which is a pretty good number count. And hopefully, if you go through and you read this article on Rue Tattoo yourself, you will see, “Okay, this is what high-quality content looks like”.

And I just want to emphasize… and by the way, you can write higher quality content than this. I can write higher quality content than this too, but this is more than sufficient. This is good enough. Remember: done is better than perfect. You don’t want to obsess, obsess, obsess and spend two or three times longer than necessary for an extra 10% improvement.

So if you find this intimidating… again, as long as you can write in a way that’s mostly grammatically sound and you can spell correctly, you can write high-quality content. Just focus on adding value and use the systems that you’ve learned in this section that talk about… you know, doing your research and creating your outline first. And then going through in each one of those points you put in your outline, write a paragraph or two and write the heading… you know…

And remember to just type what comes to mind and then do all of that at once and then come back and edit it later. And you will get better at this in time. Frankly, unless you have a really good idea for a podcast or a video, you are not going to succeed in this industry without writing content that’s very high quality regularly.

Anybody that tells you otherwise is probably just lying to sell you a product. There are some exceptions – I will admit that – but I will… yeah, I’ll concede that much. But generally speaking, no.

You are going to need to write high-quality content so you might as well just start practicing it now, okay? As intimidating as it is, if you practice, practice, practice, it’ll get easier, it’ll take less time, and you will get out more and more content in time. But these strategies that you’ve learned in this section will give you a much better head start than I had and a much better head start than I think most people have in this industry, alright?

So that’s it. That’s all I got. Alright.

You know you can do other things like you can set your featured image depending on your theme. This could be a really good idea. I’m not going to do it for this particular post. But, you know, if you do set a featured image, sometimes themes have some really handy, built-in features for that. So if I set this one as the featured image… we’ll see if my theme has anything for that really quickly. So if I go back to my Dashboard, go back to my homepage… okay so yeah, that does look pretty good actually. I’ll leave that. So setting your featured image can pull out kind of elements like this. So I actually really like that. So that looks really good. Okay, so I lied. I am going to do that this time.

And typically, when I am writing myself, I do set featured images. I do recommend it for you as well. It just gets kind of complicated and you’re going to have to figure out what the correct dimensions are for your featured image. And a lot of the times, you can find that… like I think my theme was 2016. So “2016 theme featured image dimensions”… and you have to do things like Google this. And with your theme name… And this is where it comes back to: you have to be willing to research these things yourself.

So, I think it’s 2016… maybe I used 2015… But still, this page contains the information. I think it said… yeah, up to 1200 pixels wide and it would automatically crop it for you. And if it doesn’t crop it the way you want, you need to go through and you need to figure out how to crop images yourself. There’s a really good… free tool for that that is Pixlr. And you don’t even have to download software, you can edit in browser. With Pixlr, you don’t need Photoshop or any of these other fancy things. So you can use this to like crop images.

But again, these are skills, you have to acquire on your own. Just kind of things you have to research and kind of play around with and get better at. It’s just the name of the game with internet marketing, okay? Or you can just ignore it for the time being. Because remember, right now what matters most is high-quality content, okay?

So if messing around the featured image frustrates you, you can’t get the dimensions right, you don’t know how to crop an image, just ignore it for now. You can come back to it later. It’s easiest if you set it up as you go, but if it’s really overwhelming; you just ditch it. Remember, what matters now is keyword research, on-page SEO, high-quality content – that is enough to get your business off the ground as long as you stick with it, okay?

So pick good keywords; write really high-quality, high-value content; and integrate those keywords into the proper pages or proper places in your content for on-page SEO and you will succeed in time. Period. Okay. That is the simplest path in internet marketing. It’s very effective even though it takes time. It can kind of make you want to pull your hair out. It works.

Alright. So anyways. Hopefully, that gives you a good idea of high-quality content creation. And hopefully, if you visit Rue Tattoo and you read it over, you agree that this is a decent chunk of quality content, and you have to think about it from the audience member’s perspective, right?

You may not care for this article at all because you may not need to get a tattoo removed, but I guarantee as someone that’s been in this audience before and is still in this audience. This is a very helpful piece of content for anyone considering tattoo removal because this goes so much more in-depth about how much it hurts and how to help reduce the pain than any article I’ve seen online for the topic.

So anyways, that’s that. I’ve gone on longer than I wanted to but I did want to give you a quick tour and kind of recap all of these things, call your attention directly to them. And now we’ll do as far as I’m planning in the initial content, we’ll do one more quick lesson and talk about in-depth when you can expect to see rankings. And then we’ll start talking about other ways in the next section to promote your sites, alternatives to just constantly posting high-quality content to maybe get results a little bit quicker or at least work some variety into it so you don’t feel like you’re going crazy all the time, alright?

So we’ll get to that next video, if you have any questions, feel free to post them in the Facebook group and other than that, I will see you in the next video.

6.6 How Often to Post New Content (AF)

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

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Or simply log in if you already have one.

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[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • A discussion about how often you should post new content
  • The pros/cons of posting new content regularly or irregularly
  • What I recommend if you’re aiming to build a profitable website on a budget

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.6 Transcript Below

Okay!

So we just finished a pretty heavy lesson. So let’s catch our breath here and talk about something pretty easy to digest and it’s a common question and I wouldn’t feel as though this section were complete if I didn’t address it head-on and that is – “How Often to Post New Content?”

I can understand why this question comes up so much and like I said, it’s something I see fairly often. And as with so many things in internet marketing, there is no hard and fast rule here as much as I wish there were.

There are extremely successful people in this industry that focus on producing less high-quality content but when they do write content, it is just… like the best you will ever see in your life on that topic. And they do it once or twice a month and that’s it. And then they spend the rest of their time focusing on promoting that content. And we’ll talk a little bit more about how that would be a valid approach to this industry in the next section.

But the more high-quality content you post, the better your odds are of getting rankings. We’ve talked about this already. Well actually, we’ll talk about it more next section. When you complicate things more and more, the odds of you failing, the odds of you getting overwhelmed and giving up increase dramatically. Probably exponentially as time goes on, they begin kind of stacking on top of one another.

And if you get too much going on, you really hurt your chances of succeeding in this industry if you try to overwhelm yourself by doing everything right, because there’s so much you can do right. And you can succeed in this industry by doing 20% correctly rather than trying to do 100% correctly which is impossible. So it’s more than enough to just focus on really high-quality content fairly consistently. And we’ll talk about that more in the next section.

And also like I said, the other options where you post really high-quality content less often. Maybe you post a 3,000 or 4,000 or 5,000-word article once a month and you spend more time on promotion. I’ll talk to you a little about options for that in the next section. But it is a totally viable approach to just focus on high-quality content and posting it regularly.

So the best way I’ve ever heard this explained is thinking about it as “shelf space” with Google. Every piece of content that you put out is another opportunity. It’s buying another ticket in the Google lottery. It’s putting yourself out there and getting more shelf space, getting more potential for rankings. So that’s a really good way to think about it. Again, it’s not the only way to approach this industry. It (by a lot of people’s standards) isn’t the best way to approach this industry. But I do believe that, by far and away, it is the simplest way. And very often the simplest way is the best thing I can teach to set you up for success, okay? And again, we’ll talk about that more extensively in the next section.

But for now, what do I personally recommend? – There’s no hard and fast rule – I recommend… and when I’m creating new niche sites myself, I post at least two to three times very high-quality posts per week. I’ve said this before, I’ll say it again, and I’ll probably say it a number of times more as time goes on and we do webinars and live Q&A sessions and stuff like that: Never ever, ever, ever sacrifice quality for quantity, okay? If you can only get one really high-quality post out each week, do that. I would aim for at least that. And if you can get out two or three, you’re going to see results probably two or three times faster than the person that only has time to publish once a week.

Does that mean if you can only publish one piece of high-quality content per week, you should just not try? Not at all. You can still see very good results in the coming 12 to 18 months or 8 to 12 months even if your niche is a little enough competition and you’re paying attention to picking keywords well and on-page SEO – you could still see some really impressive results over time. So don’t just give up because you can’t do as much as someone working two or three times as many hours as you. But I would recommend at least one high-quality article per week. Just keep in mind if you do two or three, you’re increasing your shelf space with Google and you’re building authority faster, you’re establishing your website faster, and that is going to result in probably seeing results two or three times faster as someone else. So keep that in mind.

You know this comes back to the person that works 10 hours a week is probably going to see results half as quickly as someone that’s working 20 hours per week. As long as they’re both working efficiently and following the training here. But I really want to emphasize: never sacrifice… never ever sacrifice quality for quantity.

So how often you need to post new content? There’s no rule. There’s no right, there’s no wrong. But personally, when I’m building a new niche site, I aim for two to three high-quality posts per week – at least for the first 8 to 12 months. So either I’m going to do that myself or I’m going to hire and train a writer to do that in my business.

And typically, if that’s what I’m doing, even in fairly high competition niches, I’m going to see results. Start seeing that momentum build somewhere within the first 8 to 12 months, sometimes even as early as the first 5 to 6 months. I’ll start seeing that really noticeably build. And as time goes on, you’ll see those results kind of… again, they’re cumulative, you’ll see them kind of exponentially build on one another. And instead of a linear growth curve, they’ll start to see a little bit… or instead of a linear growth line, they’ll start to see a little bit of a curve and start to see that spike a little bit faster and that momentum build on itself.

So if I’m doing at least two or three high-quality posts per week – either myself or through one of my team members that I’ve hired – I expect to see results within the first 8 to 12 months. I’ve had that not happen in some really high competition niches and just stick with it and it always comes through in the end as long as (again) you’re focusing on picking good keywords, which we taught in the last section and you’re focusing on on-page SEO, which we taught in the last lesson, okay? So focus on those things and that is enough. That alone is enough. Trust me.

You’ll feel like you’re going crazy sometimes. You’ll feel like you’re doing everything wrong because you can’t see results. But if you’re doing these things, you’re doing it right. It’s just a matter of seeing it through in a matter of time.

But I want to give you more options – we’ll talk about other promotional methods in the next section. But before we do that, I want to wrap up this section, put a pretty little bow on it and kind of recap and go through the content that I put together that you can model your own content after as you do this in your own business, okay?

So if you have any questions, as always, feel free to post them in the Facebook group, which is free for registered members. And I will see you in the next video.

6.4 Where to Find High-Quality, Free Royalty-Free Images (AF)

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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

  • Where to find high-quality stock images that you can use for FREE
  • A brief discussion about what you need to do concerning attribution and licensing
  • A quick look at some of my favorite royalty-free stock image websites

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.4 Transcript Below

Okay!

Now that we’ve talked about how to format your content, and of course, I mentioned that you want to add images. You kind of need to know where to get the images and that’s what we’re going to cover in this lesson, alright?

So there are a lot of resources out there. This is not an exhaustive list. There are a lot more out there that you can look up. There are articles that have compiled all of the best. But I’m just going to share some of my favorites today.

And in my personal experience, I’ve never needed to go beyond these favorites. And as the years go on, we just get more and more and more options in this regard – which is really nice. You just have no reason to ever infringe on anyone’s copyright with all of the options we have these days. So that’s what we’re going to talk about in today’s lesson.

There are a lot of good options, like I said, and this is not at all exhaustive. But my personal favorites are: pixabay.com, unsplash.com, and burst.Shopify.com. A lot of people have kind of some confusion surrounding that last one because they think, “Oh, these are royalty-free images that I can only use on Shopify stores.” That’s not the case at all. It’s just a branch that Shopify launched that’s helpful for Shopify store owners, but it’s also really, really helpful for everyone else.

It’s not at all restricted to only being used on the Shopify platform. So you can use them on your WordPress website or on your blog or on your social media – whatever you want to do. It doesn’t have to be used on Shopify. But they have some really, really high-quality images there, which is one of the reasons it’s one of my favorites and it’s the most recent addition to my list of favorites.

You are also able… like if you do some research and you Google it, you can learn about how to use licensed specific images – which means that they have their licensing set a very specific way that it’s not necessarily as easy and straightforward as it is on my three favorites. Because most of those require no attribution – meaning you’re not at all required to say, “Hey, this image comes from this artist”, and linking back to their website and stuff like that.

You can use some images from Google and Flickr and other sites like that but the attribution is more complex to say the least and it varies a lot, sometimes from license to license. And in my experience, it’s just a lot easier to stick to the three that I’ve listed here or any other royalty-free image site where attribution is not required. And we’ll take a look at that as we get into some of these, okay?

The most important thing that I want to drill into you right now is do not use images that you don’t legally have the rights to because you can get some serious trouble for that.

I’ve had people that have violated my copyrights in the past and I just have to send a what’s called a DMCA takedown notice. DMCA stands for Digital Millennium Copyright Act, I believe, and it’s just a standard for that I send to their hosting provider’s abuse department. And once I send that off, I usually hear back within 24 hours and they will literally shut that person’s entire website down because of one copyright violation.

And then on top of that, I have the rights to take them to court if I want to spend my time doing that – which is just a huge pain in the butt . And I wouldn’t do it unless it was just a really blatant violation of my copyrights and just like really… because they’re all blatant… but just like really harmful in one way or they were really benefiting anyway around it. Most people aren’t going to take you to court over it but some people will. Especially some of the really big brands. I believe Disney is a very staunch defender of their intellectual property, their trademarks and copyrights. You know, most football sports teams, et cetera.

So anyways, just don’t walk down that road. Don’t use images or graphics or anything like that. You don’t have the rights to because it can shut you down in a hurry. It can get your entire website shut down, it can damage your relationship with your hosting provider, it can end up with you being sued in a court of law – there are just all kinds of nightmares that you open yourself up to if you use images that you don’t have the rights to. So flat out – just don’t do it, alright? Take my word for it.

So let’s take a quick look at some of these. So I want to come over here… we’ll just kind of start at the top of my favorites and work our way down. You know on the home screen, they always have some of their most recent, really, really beautiful images and these are all images that you can use without attribution – which is just insane that you get access to these really, really high-quality images without attribution.

But obviously… usually you search, right? So I can search “tattoo” since we’re talking about Rue Tattoo. And I mean we’ve got all of these images that have to do with tattoos (this is a really cool one). And of course, you’ll get some risqué stuff here and there. Yeah, it just comes with the territory, I guess. Hopefully we can all be adults and look past that. But yeah, so we’ve got some really, really, really cool stuff in here.

But also… like you can put in “dog”… you know what… I mean, come on! Just adorable! Just precious! Alright, somebody click on the image you see over here – CC0 Creative Commons: Free for commercial use, no attribution required. And every single image I’ve ever pulled off with Pixabay has that qualification, has that license.

If you’re more of a cat person… you know what, instead of “cat”, let’s go “kitty”. Yeah, we’re going to break the internet today. So you know, you’ve got…same thing – click on it and you can download it in multiple different quality formats, different sizes. And if you create an account, it’s even easier to download because right now I’m not logged in into my account so they make me insert a CAPTCHA. At least at Pixabay, it’s really not that big of an inconvenience. But if you create an account, they don’t even bother you with that CAPTCHA. Okay, so that’s Pixabay. Long story short, really, really good one –

Unsplash as well… Unsplash and Burst.shopify.com have a smaller selection overall, in my experience. But on the whole, I would say that their quality is dramatically higher and more professional. Obviously, you just saw on Pixabay, you don’t have any shortage of really high-quality… God, that’s terrifying!… you know, a shortage of really high-quality professional photos. But sometimes, you’ll search really hard keyword like… let’s say you were looking for images for “synergy”. And you know, sometimes, it could just be really, really hard to find some stuff so you kind of have to play around with different keywords. And until you find something that pops up an image that you really like, you kind of think about, “Okay, ‘synergy’ isn’t a good word. Okay let’s try ‘business’,” okay? And so, you know, you get some images that are similar to what you might be looking for with “synergy” right? So you just have to kind of have to figure those things out.

But overall, I would say Unsplash has… like you saw over here… well okay, I was about to say “No business images. That’s great”. You’ll see, you know, Pixabay has a lot of these really crappy like these graphics. It just looked like crap… like who really uses these? They would just make your website look really dated and low-quality overall, in my opinion. I never use stuff like this. Even this… my God, she looks possessed.

But over here, you know, look at all these images for business. These are super, super high quality. All very related to business. And that’s just the difference you’re going to see between Unsplash and Pixabay sometimes. No idea what this has to do with business, but you know, whatever.

So you know, it works the same way. You would just come over here, you would click on it, and then you can download. You can even down… you have a shortcut to download right here. So you know, just really helpful stuff. Unsplash is excellent. So you can see Unsplash whenever you download an image, they say: “Crediting isn’t required…” Awesome! But… sorry for dogs barking… but you can… you can… Threw me off my groove! You can add attribution as kind of a thank you, as a kind of way to say thank you. I guess kind of really good etiquette if you’re using an image in a way that it really isn’t going to affect your content one way or another. But yeah, I very, very rarely do this. Just because (1) I don’t want to spend the time doing it and (2) I just don’t want that distraction on my website. So I very, very, very rarely do this.

But, yeah. So you could just click through and… same thing… let’s see… dog pictures. Oh, no. Let’s go “puppy”. I’m telling you, we’re going to break the internet today. So yeah, just really… again, the quality was good on Pixabay for the search term. But on Unsplash, you’re going to have a smaller selection overall, but the quality is typically out-of-this-world good. Very professional.

And the same thing is true for burst.shopify.com. I’d say even a smaller selection than Unsplash but overall, you’re going to have a lot of really good options, too. And it all works the same way. You know, download free photo, and you’ve got a Creative Commons license – you can click it to find out details about the license. So yeah, that’s basically it.

So I will say, I almost always find what I need on Pixabay. But there are times where I’ll put in a search term and I’ll just see all these really kitschy, corny, crappy graphics and I’ll go: “You know what, no.” I’ll go over to Unsplash and I’ll put in the same search term and other terms around that search term, trying to find an image. And if I still can’t find it…like let’s search… see what “tattoo” looks like here. Yeah. So again, lots of really, really, really good options. But like if I put in “tattoo removal”… probably not. Yeah, not as good options. I’m just getting a lot of tattoo stuff. And the same is probably going to be true of Pixabay.

So you just kind of have to work around these things. That’s not a horrible image for tattoo removal. But fortunately, I have plenty of my own personal pictures from tattoo removal that show removal pretty well. Now but you could see in this particular instance – nothing. None of these sites have anything for tattoo removal so I would just have to figure out how to work around that. I would use a different type of picture or something along those lines. You know like maybe “bandages” – which would indicate the recovery after tattoo removal. Yeah, so something more along those lines. My God, some of these are atrocious.

But yeah, you just kind of have to figure out… good God! Some of that’s getting graphic. I apologize. So we’ve had risqué and graphic at this particular video. That’s wonderful. Those are definitely boxes I was looking to check when I started.

So anyways, I think you get the point between these three and trying different search terms you should never ever need to go get images elsewhere. And if you do, it’s probably a really specialized image that you might want to end up taking yourself anyways – which almost all of the camera phones, cameras these days are high enough quality for you to take pictures for your blog and your website.

So we’ve just crossed a threshold in technology where images should never been an issue. 10 years ago, not the case. It was much, much harder than this. You basically had to shoot all of your images yourself unless you wanted to violate someone’s copyright or you had to pay a lot for stock images, you know. Seriously, as much as $20 to $25 each for a stock image. Like this stock image right here… the only mainstream option used to be iStock photo and it seriously would have cost me for a high-quality copy of this, $15 to $25.

So we live in a great day and age to start a website. The barriers to entry even lower that they used to be. And I think, again, between these three websites, you should have all of the access to all of the images you will ever need. Alright?

So, with all of that being said, as always, if you have any questions, feel free to post your question to the Facebook group – it’s free for registered members – and other than that, I will see you in Video 6.5. See you there!

6.5 Everything You Need to Know About On-Page SEO (AF)

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Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

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WARNING: Goo-roo’s ain’t gonna like this

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In this video I discuss:

  • All of the major elements you NEED to optimize for on-page SEO
  • Other elements that are helpful to optimize for on-page SEO
  • A tour of all of these elements in WordPress and the Yoast SEO plugin

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.5 Transcript Below

Alright!

It is time to talk about on-page SEO. We have talked about search engine optimization a little bit and kind of given some tidbits along the way. But now it’s time to really dig in and teach you everything you need to know about on-page SEO. And this is very specifically essentials. This is not intended to be a totally comprehensive lesson on on-page SEO. This is intended to be everything you need to know to get started and to get a lot of bang for your buck, as far as SEO is concerned.

It is not an exaggeration or too far-fetched to say that someone could create a whole three-day seminar on just on-page SEO. Especially once you wander into the realm of PageSpeed optimization, making sure your pages load really quickly. And a lot of the much more technical things that really only developers, a lot of the time, are going to be fully equipped to handle and address appropriately – I’m not going to get that deep. What I want to teach you is the basics and like I said what you need to know to get the most bang for your buck out of your search engine optimization efforts, as far as on-page SEO is concerned.

But I want to be very clear upfront. This is not intended to be totally comprehensive. It is intended to be everything you need to get off and running, and then you can continue developing your knowledge as time goes on. And I may dig into it more as time goes on. But these are the most critical things you need to pay attention to in on-page SEO when you’re creating content for your niche site – in order to start getting rankings, and start getting traffic, start outranking some of your competitors with your really high-quality content and then in turn making money as time goes on.

But I would say this covers at least 80% to 90% of the things that really have an impact. And then all of the other things you can do, and spend a lot of money and a lot of time on optimizing, but they’re going to have a much lower impact overall. I think it goes back to I mentioned a few videos ago: “Done is better than perfect.” I want to keep it simple and get you to 90% in a matter of 20 minutes in this lesson. And if you’re doing it yourself, probably 10 or 20 minutes per post rather than trying to get you to 100% and having to do three days worth of videos and you have to sit here and watch hours and hours and hours and get drowned in details. And then on top of that, you could spend dozens of hours optimizing your website for on-page SEO and spend a lot of money on it when it’s really just not necessary. Let’s get you to 80% or 90% as quickly and as simply as possible and let the more complex stuff lie and handle that down the road. Okay?

So without further ado, let’s talk about everything you need to know about on-page SEO.
So on-page Search Engine Optimization is essential for getting high in the SERPs – which SERPs is the acronym for “Search Engine Ranking Positions” – which is exactly what is sounds like. It’s your position within the search engines. And of course, the most important of all of those is Google because last I checked, they still owned about 70% of the search market place. Bing and Yahoo! and DuckDuckGo and all those other guys only owned 30% combined. So we’re still playing very much to please Google because they have the strongest algorithms, and as a result, they serve up the best search results and most users that use a search engine use Google above anyone else.

As we dig into on-page SEO, one of the reasons that I had you install the Yoast plugin is because it’s going to make things tremendously easier. We’ll see that here in a minute because I’m going to show you in a live environment what factors I’m talking about in this particular slide. But for now, just know that Yoast makes things so, so, so much easier. And you’re going to be very happy that that’s the plugin that you installed because there are other SEO plugins that you can install and Yoast is the only one that does what I’m going to show you.

The most important things for on-page SEO, the absolute biggest bang for your buck and I would almost say… I won’t say it’s impossible to get rankings for keywords without these, but it’s going to be at least two or three times as hard. These really serve as a strong foundation for ranking for any keyword you’re trying to rank for.

So the most important factors are you want to get the keyword in the title of your post in WordPress. That’s almost always… always as far as I know… going to get your main keyword in an H1 (Heading 1) classification, which hopefully will make more sense when we get into WordPress; you want to make sure that you use your keyword in your meta title; you want to make sure that you use your keyword in the meta description; and you want to make sure that you use your keyword, your focus keyword, that you’re trying to rank for with that article in your URL slug.

If you’re asking yourself questions like: “How many keywords should I try to rank for per article?” you need to go back in the training when we talk about those things in a previous section, okay? But these are where you want to get your keyword at a bare minimum. These are most bang for your buck. You really, really, really need to hit all of these points. Not like hit three of five or whatever, however many this is – hit every single one of them. Hit every single one of them. Make sure your keyword’s in all of these, okay?

It’s also very, very helpful to use the exact keyword in at least one header besides the title, which is automatically taken care of if your keyword is in the title – which I’ll show as we get into WordPress and I show you my article all dressed up. So we want to get in at least one header, we want to get it in image alt tags where we can at least once (and that’ll make more sense as I hop into WordPress as well), and we also want to get it throughout the content. So a small note about ‘throughout content’ – used to we would try to get the exact keyword in there as many times as we could and it was not very good for user experience, especially when we’re talking about Long Tail keywords like “how much does tattoo removal hurt”. It’s kind of hard to cram that in places and you even have to get a little bit creative to work that in at all besides the title.

So you’ll see how I did that (as we get into the content, I’ll call attention to it) but the important thing I want to say… I could be remembering this acronym wrong but I believe it’s LSIs which essentially amount to… and forgive me if I’m getting that wrong. But LSIs essentially amount to synonyms that search engines recognize. So Google has gotten really good these days and continues to get better at recognizing the kind of keywords that typically surround a topic in an authentic piece of content.

So even though I may not use “how much does tattoo removal hurt” several times throughout my post and in the content throughout my post, when I use “how much does tattoo removal hurt” – which I use a couple of times in this post or I talk about “pain” or I talk about “pain management” and “pain relief”, Google should know that all of these things are surrounding this particular topic that I’ve optimized my post for which is “how much does tattoo removal hurt”. And theoretically, as far as we know, again, Google only tells us so much. Those things help raise our rankings as well. Okay?

So when I talk about using the keyword throughout the content, I’m not just talking about the exact keyword we’re trying to rank for, you want to get in there as much as you can. But if you find yourself having difficulty getting your exact keyword in the content over and over again or you’re having trouble getting it in anything outside of like a header and an alt tag in the title, just do your best to use close synonyms that makes sense that don’t hurt user experience and don’t make your content seem artificial or robotic or like they’re trying to abuse the search engines or the search engine algorithms. So just know that, we’ll see that when we get into the article, okay? And you’ll see that if you go look at the article yourself at RueTattoo.com, if you want to take more time with it than we’re going to be spending in this video.

Engagement also seems to have a lot of impact on search engine rankings these days and that can mean a lot of things. Engagement, traditionally speaking, is like sharing on Facebook, sharing on Twiiter, getting posted to social media, getting posted to Reddit and stuff like that. All of those count as engagement and social proof. When you talk about the more fine details of engagement, we’re talking about how long people stay on your website, how many pages they view whenever they do come to your website.

And I’ve even heard people that I respect immensely, theorized that your meta title and your meta description – which are what show up as a big blue link at the top with the description below it in Google and kind of tells you briefly what that page is about. Whenever you see that and you decide: “Oh, I’m going to click this fifth result instead of the first result”, because that meta title and meta description just jumped out at you and made you think: “This is what I’m looking for.” And as a result, you get a higher click-through rate which is very much how Google AdWords and even Facebook’s pay-per-click advertising work. The higher your click-through rate, the more they reward you with cheaper clicks.

Someone I respect very much a couple of years ago theorized that Google could be using that data. That if your meta title and your meta description is so well that more people are clicking it and when they click it, they stay on your page longer or they go through more pages on your website than the top results above you, hat could help boost your rankings. And technically, that’s a form of engagement as well.

And I don’t think that’s at all unreasonable. There’s no way for us to know for sure when it comes to a lot of things that play into Google’s algorithm. There are people that go as far as analyzing Google’s patents to try and reverse engineer as much about this algorithm as they can. But at the end of the day, we just don’t know for sure. We can pay attention to what the authorities… there are some great people in the industry that do a lot of research and they publish their findings and that’s what seminars and conferences and continuing education are very good for if you’re getting into this industry. But all of those are secondary. If you do focus on high-quality content and adding value, all of those other things will come – they’ll fall into place.

And I think that’s important to note because as we get more complicated, it gets harder and harder; your chances of success decrease, decrease, decrease because you can get more and more overwhelmed, you can spread yourself thinner and thinner; and then before you know it, your head’s spinning and you can’t make sense of anything anymore. So I really wouldn’t worry too much about focusing on engagement right now, personally. We’ll talk more about social media in the next section when we talk about getting traffic to your site. But personally, I would just focus on my content, I would focus on adding value and let the chips fall where they may in this particular instance.

So as I mentioned, there are a ton of other factors. There’s page load speed, there’s all kinds of… you know, all kinds of things theorized as to what works, what may work, what doesn’t work. You know, anchor text plays a huge role, as far as we can tell. And anchor text is what keywords someone uses in their link when they link back to your site, which is technically off-page SEO and outside of the umbrella of this particular video. But we’ll talk about off-page factors in Section 7 when we talk more about getting traffic to your site.

But there are all kinds of things on-page that could have a pretty big impact on your rankings and your SEO, but the big ones are here. And again, for the sake of simplicity and not just totally screwing your chances at succeeding in this industry, because you’ve already got enough swimming around in your head, I encourage you just to focus on the big ones up here in bullets two and three. The most important and also helpful. And then let everything else kind of fall into place and build on your knowledge in time.

But if you’re just getting started and you’ve never run a really profitable website, I would just focus on bullets two and three, which I’ll show you here as we get into this in WordPress and let everything else kind of take care of itself. Because if you’re doing everything else I’m teaching, those other factors will automatically be taking care of themselves, okay?

So let’s take a look at this in WordPress, without further ado.

So I have a post drafted in WordPress. I took the text document that I showed you with all of my article for “how much does tattoo removal hurt” – the keyword I’m optimizing for. And as I told you, I put it in here and I proofread it and I added formatting all at once. You can see like I have italics and bold there. I have bold here – so that’s what I do to add emphasis to my writer’s voice.

And I also went through and I added my… when you heard me earlier in this video, if it didn’t make any sense, when I talked about Heading 1 (h1), Heading 2 (h2) – or just headings in general because there’s a lot more that h2, there’s h3, there’s h4, h5, h6 – this is what I’m talking about. You see when I highlight this, it says “Paragraph”, when I highlight this, it says “Heading 2” and this is actually a code. If we go into the text… I don’t want to overwhelm you too much, but if you go in here… you can see

,

– that’s what it does when you highlight a piece of text and you select Heading 2. So it turns it into an h2 tag, these are referenced a lot of different ways but these can be really helpful for SEO if you get your keyword in them. Okay?

The first thing I want to take a look at is you can see over here Yoast is telling me right now my SEO is good. And I always want to do enough to at least get the Yoast indicator to green. And you may be asking yourself: “well, how do you do that?” You come on down here… and I’m talking about Yoast SEO’s indicator… or yeah, Yoast SEO evaluation analysis, if you will, not their readability. My readability, personally, pretty much always comes out to red and bad with Yoast. I just don’t worry about that too much. I only focus on what they’re giving me when it comes to SEO.

So you can see if I scroll down here, I have a big Yoast SEO section. I put in here my focus keyword, so that Yoast knows what I’m trying to optimize for. And then it gives me all these pointers and it tells me what I’ve done really well, what I’ve done okay, and what I just haven’t done well at all in their opinion. You want to take this with a grain of salt, because at the end of the day, Yoast is not perfect; but I make sure to hit the major ones.

So you’ll notice that my keyword is in my title. Like I said, that’s a big one. You will notice if we come down here that my keyword is in my meta title, which is different than my post title. You will notice that my keyword is in my meta description and it’s right there at the beginning. So all of these things are suggested by Yoast and they are things that I have passed. You will also notice that I have the focus keyword in one subheading. If we come up here, I used it here towards the end. And if nothing else, it’s very hard to get some keywords in subheadings. This is an h2 subheading. But at the very least, you can always wrap it in your final thoughts, conclusion, wrapping up. You know, you could have said any one of those things and “Wrapping Up: How Much Does Tattoo Removal Hurt?”, “Final Thoughts:”, “Conclusion:” – so there are a bunch of different ways to do that. But if I have trouble getting the keyword in a subheading anywhere else, I can always fall back to getting it in the conclusion. Okay?

And as we go through here, you’ll notice… actually one of the things Yoast is saying, the keyword density is 0%, which is too low; the focus keyword was found one time in my content. You know, frankly, that’s just not something I’m going to worry about because this is a difficult keyword for me to get, to just cram in throughout an article. It’s a question. And sometimes, questions can be really, really difficult. So I have it here in the first paragraph which is another thing that Yoast suggests is to get your keyword in the first paragraph of your article.

And I also have it… where did I put it? I think I put it here. I have it in an alt tag. I mentioned one of the things that’s helpful is putting your keyword in an alt tag at least once. If you can manage it, two or three times. But at the same time, you don’t want to abuse this. A lot of people will just cram their alt tags with keywords and Google will catch on to that very easily. It’s a very unnatural looking thing and ultimately if you do too many things that try to cheat Google or very clearly abuse their ranking factors and attempt to game the system, you can get punished.

So you can see for this alt text, I put gigantic back tattoo. Because ultimately, what alt text – which stands for Alternative Text – is if that image doesn’t populate or if someone is blind and they cannot see your content, they have a text reader that reads your content to them. That alt text is meant to describe the image, if it can’t be displayed or if someone can’t see it. So you can see here “professional man with knuckle tattoos and sleeves”, I’m putting “tattoo” in here and “knuckle tattoos” in here, because again, that should show Google that I’m writing around the topic. It knows it should see these keywords around this topic. So even though they’re not directly benefiting, they are probably helping me as kind of LSIs… let me make sure I’m getting that. Make sure I’m getting that… yeah, okay. Latent Semantic Indexing is what LSI stands for. So I did remember that correctly. And if you wanted to read more about that, you can. I just wanted to make sure I was not like giving you the wrong acronym over and over again.

But Google uses an algorithm to determine the kind of things that should be discussed and the synonyms and other topics within that arena that should be discussed for a genuine, authentic piece of content. And they are constantly improving and getting better at these things. So you’ll notice, even the one where I crammed my keyword in here… a little bit of a stretch but not too much… I still described the picture “pain pills and other options”. So that’s where I put the keyword in an alt tag.

You know for Tags, I might put “tattoo removal”, “pain relief”, “pain management”. Okay. You just get… you know, if you want to research more on how to use WordPress tags, essentially, like you can Google it and WordPress has a lot of information on them. But essentially, the way I think about this is if someone is reading an article about pain management and they want to see what other articles I have on pain management, if they were to click that tag, they could see other articles on my site for pain management. So that’s how I use tags.

For category, I’ll put “Pain Management” and these… you know… these in theory should help on-page SEO a little bit as well. And that’s that. You know, I’ve got my images in there. You know, we’ll go over this in more detail later. You know, I’ll kind of give a high-quality… or I shouldn’t say high-quality… an in-depth look at what I’ve done throughout this post. Kind of wrap up this section and summarize it. But for now, I just want you to see all of these things, as far as on-page SEO is concerned, which is what this particular lesson is about.

So you can see my keyword is in my page title. You can see my keyword is in my meta title, which is what is displayed typically in the tab in your browser. If we were to view the page source, you can see my meta title and my meta description is in here somewhere… I probably just overlooked it. Anyways, it’s buried in here somewhere. It has to be because I set it in Yoast. I’m just having trouble finding it here. And now… now I am overwhelmed because I’m not a super techy guy… there we go. I got back so… that’s interesting. There it is. Meta name equals description. This is the code for a meta description and it’s universal. And so you can see that my meta description is right there.

So these major things… you can’t see it in the preview but you can see here I got “how-much-does-tattoo-removal-hurt” in my URL slug. And I got it… you’ve already seen that I got it in a heading, I got it in an alt tag… or I should say a subheading… I got it in an alt tag, and I used synonyms and other LSIs that just naturally occur as you write this content, and I also used things… I mean it counts as a synonym… but two or three times throughout this article, I say, “how much tattoo removal hurts” which is very close to “how much does tattoo removal hurt” and Google should know by this point, their technology is good enough that we can assume that they know to associate those things with one another and reward me accordingly.

So anyways, I could ramble, ramble, ramble… go on and on and on… but that should be enough to get you started. If you just focus on this, on what we talked about in this particular slide show, as far as on-page SEO goes… this is enough. This is enough if you just focus on this and you focus on high-quality, high-value content, you will see results in time.

Pick your keywords well, write really high-quality content, and then use your keywords in your on-page SEO. And if you just do that… we’ll talk about this more extensively in Section 7… but if you just did that and you stuck with it and you were consistent and you just saw things through, it’s only a matter of time and you will, will, will see rankings come and then you’ll get traffic; and once you get traffic, you can make money.

So don’t overlook on-page SEO. It’s essential, it’s critical, and these are the most important components. And if you just focus on these and nothing else… you know, we’re talking again about bullet points two and three… if you just focus on these and nothing else, that would be enough if you’re picking keywords according to the training from last section. Alright?

So, okay. That’s a tough one. I hope you’re feeling okay about this. I hope you are not super overwhelmed. If you have questions, as always, feel free to post them in the Facebook group which is free for registered members. And I will see you over there and I will see you in the next video where we’re going to talk a little bit about how often to post content, alright?

See you there!

6.3 How to Format Content for the Web (AF)

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In this video I discuss:

  • How to format content for the web
  • The BIG formatting differences between web content and more traditional content
  • How to strike a balance between on-page SEO and user experience within your content

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.3 Transcript Below

Hey there, everyone!

First of all, you have to forgive me if this feels a little bit disconnected. You’ll probably notice in Lesson 6.2, I’m wearing like a different outfit and then in Lesson 6.5, again I’m wearing that outfit; but in 6.3 and 6.4, things are a little bit different. And that is because the first time when I recorded 6.3 and 6.4, for some reason, they had no audio. So I recorded them a few weeks ago and now realized that they have no audio and I’m re-recording them. So please forgive me if it feels a little bit disconnected. But I promise the information is all going to stay the same. Alright.

So I want to talk to you a little bit about how to format content for the web. That’s what we’re talking about in this lesson because it’s very different than other forms of media and we’ll talk about that as we dig into today’s lesson. Alright.

So before we begin writing, I want to make sure (as I just said) to really call attention to the differences between print media and traditional media (traditional writing) and web content because there are some stark differences. And if you try and put the type of formatting and style that you would put in print media on the web, it’s going to make for a really, really, really bad user experience and overall hinder the success of your website.

So one of the biggest things that we do with web content – at least experienced writers – we settle into it over time. Everyone figures this out at one point or another as you’re building an internet business. You want to break your paragraphs into smaller chunks. I say “chunks”, so, you know, whereas in a book you may have that much text on a page… if you put that much text on the web; in someone’s web browser, especially on a mobile device – it looks really, really, really bad. So you want to break your paragraphs up into smaller chunks. That doesn’t mean you write a sentence or only two sentences for every paragraph, but you’ll see what this looks like as this section continues.

The other thing that I want to call attention to is, of course, when you’re reading a magazine or a newspaper, you have justified text. And in case you don’t know what justified text is, it’s where basically you have these perfect lines on either side and the spacing in the paragraph is a little bit larger and shorter on some lines than others because it gives that really nice clean line, and next to it another line for another column, and the next to it another line for another column and it makes for these really clean lines.

We don’t do that with web content because it’s a nightmare. It’s just a coding nightmare, a formatting nightmare, and it just wouldn’t make for a very good user experience because we would have all this kind of mixed spacing and it just wouldn’t make any sense. It looks really, really, really bad. And again, especially once you take it from a computer screen and try to make it mobile responsive so it displays the same way on someone’s phone – nightmare. Nightmare and a half, for sure. So we just don’t do that. We don’t worry about justifying text with web content.

The other thing we want to make sure to do as we go through our article – and again we’ll see this later – is as you’re writing, you want to insert images regularly to help break up that wall of text feeling. I don’t know if you’ve ever been to a website, you may not have noticed it consciously, you probably just left without realizing why you were leaving; but if you go to a web site and they don’t have their paragraphs broken up into smaller chunks and on top of that, they don’t have images inserted kind of periodically throughout the text, it feels really overwhelming because your screen is just covered in text.

And I don’t care who you are, I don’t care how much you enjoy reading, that is not a good feeling. It’s overwhelming. And typically what it results in is subconsciously, without even realizing it, navigating away from the website and just going and finding one of their competitors that gives the information but they formatted it a little bit better. So don’t let that happen to your website, right? Format the content correctly from the very beginning. And I’ll talk to you in the next lesson – 6.4 – we’ll talk about where to get these images.

And you’ll also want to make sure to strike a balance between search engine optimization and user experience, alright? So of course, we’ve got all these acronyms: that’s SEO and UX. We want to make sure to strike a good balance between these two things, because yes, you want to insert your keywords where they’re helpful and they boost your on-page SEO and they lay a solid foundation for you to get rankings down the road for the keyword you’re optimizing for.

But at the same time, we don’t want to overdo it so much that it’s hurting the user experience. We don’t want a keyword stuff, we don’t want to cram these keywords in every single headline because Google has gotten good enough over the past few years that when you sacrifice user experience specifically to try and game Google and get rankings, it’s going to hurt you. It’s going to not only hurt your user experience, but it could significantly hurt your ability to rank for the keywords you’re trying to rank for. So don’t overdo it. You want to find a nice balance. And of course, we’ll look at that as we continue through this section and I’ll take you in a few lessons over the shoulder so we can see the type of content that I’m describing with all of these different kind of elements that we’re going through lesson by lesson. Okay?

So as I mentioned, you’ll see all of these in the coming lessons. I think it’s going to be crystal clear by the time you finish this section. How all of these things add up to really high-quality content that’s going to get ranked, that’s going to create a wonderful user experience and is going to really, really set you up for success down the road.

Okay, I just realized one thing I forgot to discuss was when I mentioned justified text: excessive fonts. What I mean by excessive fonts is you don’t want these really fancy… you don’t want to pick a theme with this really fancy font. You want really clean, easy-to-read simple font. You don’t want something… you know, a lot of the time journalists will use Serif fonts which is a classification of fonts that have a different style on kind of the ends of the letters. Maybe they have these lines on the end.

You’ll notice that most web content is Sans Serif which means it’s just… the best way I can think to describe this – smoother looking. But you could if you’re really curious, you can Google Serif versus Sans Serif. S-E-R-I-F versus S-A-N-S S-E-R-I-F. So that way you can kind of get an idea, but you know, you could also just take my word for it.

Most good themes are just going to have a Sans Serif font, meaning it doesn’t have those little edges and lines and stuff like that. You’ll even see in the text that I’m using on this slideshow, this is a Sans Serif font. You’ll notice that it doesn’t have any… like Times New Roman and Georgia – they have these kind of fancy on the edges of the letters, they have these extra lines and decoration and they overall just make text a little bit harder to read. And we want to lower the barrier to enjoyment as much as possible to ease of use (usability), user experience. We want to make it as user-friendly as possible and typically a Sans Serif is what does that.

So you don’t need to get that technical. You don’t need to be looking at your themes and be like, “Oh my God, I have a Serif font.” Don’t freak out about it, alright? In most cases, it’s going to be taken care of for you and you don’t need to worry about going into the code and editing that stuff. If you want to address those things down the road, once you’re getting traffic, you can hire a programmer and they can fix it really, really quickly and easily, alright? So I just realized that I overlooked that in that bullet point and I wanted to backtrack before I finish the video and address that.

So as I mentioned, you’ll see all of this in the coming lessons as we work on the content for Rue Tattoo and I think it’s going to be really, really clear before we’re done.

But as always, if you have any questions, feel free to post them to the Facebook group, we’d be more than happy to help; and if nobody else comes along to help, I’ll be there, I promise. And in any other circumstance, I guess, I’ll just see you in the next video. Talk to you then.

6.2 Preparing Content and Creating an Outline (AF)

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In this video I discuss:

  • What you need to do to prepare to write high-quality content
  • How much time you can expect to spend preparing for writing high-quality content
  • Creating an outline to work as efficiently and productively as possible once you start writing

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.2 Transcript Below

Okay!

So the first step in creating high-quality content is creating an outline. It’s going to serve as the foundation for the rest of the post. And I found that it helps really accelerate things and break them down into smaller chunks, because sometimes it can be very intimidating and almost (for me personally) debilitating to think about a topic without breaking it down into smaller chunks.

And so that’s a function of creating an outline before you start writing. I think it’s just going to optimize the entire process for you. And for whatever reason, it’s something that I didn’t start doing until several years in and it has helped me tremendously – and not only when I write, but also when I train my writers for my business in my individual websites how to write.

So, Step 1. Before you start kind of… creating the outline is to research your topic pretty extensively. And once you’ve found your keywords and you know what you’re going to write about, you should start researching before you start writing, obviously.

And this is where existing expertise comes in very, very handy. The more experience you have in the niche you are in and the topic you are writing about, the less time you’re going to spend on research. And the opposite of that is true as well.

If you’ve picked a passion-based business (and we talked about this when we were picking a niche), you’re going to spend a lot more time researching because you know less about the industry and it’s harder to create a ton of value that you can build a very successful business on. It’s not impossible, but it’s likely going to take more time researching every single time you write an article.

So this is where if you picked an expertise-based niche – like in an industry you’ve worked in in the past or if you have a certification for something, it’s going to be a big advantage and a big time-saver for you. Don’t get discouraged if you’ve picked a passion-based niche because those can be more fun and more energizing to work on. They have their own advantages that are very unique, too. But just know that you’re going to spend more time researching your topics probably before you start writing content.

An important thing to do when you are researching and putting together your outline is to make sure you’re gathering from credible sources and high-quality sources. You don’t want to just kind of perpetuate false information or write outdated information because you didn’t do enough research.

So at the end of the day, if you’re unclear on what’s actually the correct advice for whatever you’re writing about, you need to do more research until that becomes clear. Don’t just start writing because you feel like, “Ah, I’ve been researching for five hours now and I still don’t know what I’m doing. I’m just going to write this.” It’s important if you want to become an authority within your industry that you make an extreme effort to always post really credible, high-quality, truthful, factual content; because if you don’t, over time, that’s going to catch up with you.

And after you’ve done all your research… actually, typically, they kind of happen simultaneously. As you’re doing your research, you’re starting to formulate the article and that’s creating your outline.

And as I mentioned at the beginning of this video, this is going to dramatically improve your productivity once you begin writing. Because every time you finish a section, you don’t have to go, “Oh, what am I writing about next?” and sit there and think about it. You can just start writing it because you’ve probably already researched it and that’s why it’s in your outline.

At the very least, you want to have in every article… it’s very similar to if you think back to when we learned how to write in I guess middle school and high school and even college… when you’re writing an essay, it’s composed of an introduction, a conclusion, and at least three points in between. And the same actually applies very well to blogging and so I would say aim for at least that in your business. An intro, three solid points, and then a conclusion.

Remember, above all else, you want to add value to that reader’s life. So you want to make sure you’re addressing their pain points or their questions head-on and adding value to their lives based on the perspective of someone that would be facing those pain points or questions – which, if you’re in that niche, are probably pain points and questions at least in many cases that you’ve faced yourself.

All-in-all… I’ve mentioned this in a previous video, I believe. High-quality articles are usually going to come out to at least 1,200 to 1,500 words – maybe somewhere between a 1,000 and 1,200. But most of the time, they’re going to come out to somewhere in this neighborhood: 1,200 to 1,500 words.

And you know, I see people post 500-word articles… 800-word articles… you can see they just kind of throw it out there and hit Publish. And if you read those articles, there’s just (the vast majority of the time) no way to add the kind of value you need to add on that topic to become an authority in that industry. It’s just not a very helpful piece of content. It just barely scratches the surface of the topic compared to other people in the industry that are really digging deep and kind of fleshing the entire topic out. And if you’re doing that the vast majority of the time, it’s going to be at least 1,200 to 1,500 words in my experience.

The article I wrote for this section as an example (which we’ll see for the first time here in a few minutes or in a couple of minutes) is just over 2,000 words. And like I said, that may sound really intimidating, but when you put together a high-quality outline and then you just sit there and you start typing, you will be amazed at how quickly it all comes together.

And I’ve written articles that are 3,000, 4,000+ words…. I’ve had writers for me, but just a couple of weeks ago, one of my really great writers turned in an article that I believe was like 12,800 words. So that was really extreme but it was a very, very comprehensive topic. And in order to create one of the most authoritative pieces of content in the industry, we had to dig that deep to add the level of value we wanted to add. So that is a very rare exception.

And especially when you’re looking to establish your website, I wouldn’t focus on writing these gigantic pieces of content just yet. I would be focused on getting out a fair amount of content but also making sure that I’m kind of… you know… of course, not sacrificing quality. So I would be probably sticking towards the 1,200 to 1,500-word kind of low-end. Maybe creeping up to 2,000 words for my articles rather than spending days potentially writing these 10,000-word articles.

It can be very helpful. You may have one or two of those in the early stages of your website because it really demonstrates the quality of the content you’re putting out when website visitors come to your website and it could be an instant way to establish credibility and authority with a website visitor.

But for SEO purposes and to try to get you out of there kind of vying for as many keywords as possible, I’d say you want to aim for more content without sacrificing quality. Again, I’ve emphasized this in a previous lesson: do not ever sacrifice quality for content. So get out as much content as you can in the early stages while you’re getting your website established for the first few months without sacrificing quality, alright?

So, example time!

Let’s take a look at one of my outlines which I created for my first Rue Tattoo article. And it’s all pretty self-explanatory. If you want to kind of pause the video and take a look at it, you’re more than welcome to. There might be typos in here because outlines are internal documents so don’t feel like they need to be proofread and completely perfect because all this is for is for you.

It’s a tool to improve the productivity and the efficiency in your own writing. Because now that I have this together, I can kind of type out the headline for this first point – because this isn’t a headline, this is just what I want this section to be about. And then I can write a paragraph for this, I can write a paragraph or two about this, I can write a paragraph or two about this, and then as soon as I’m done there, I know what my next point is. I don’t have to think about it. I don’t have to sit there and kind of ponder. I don’t have to go back out and continue doing a bunch of research. I know as soon as I’m done here, I’m going right here.

And that alone will eliminate so much wasted time in your writing process – in my experience, because I used to spend so much time when I finished one point kind of thinking about, “Okay, what’s the next point I want to write about? How am I going to approach it? What are going to be my sub points?” So it’s just a matter of efficiency. If you do all of these at once and decide what you’re going to write about, you can just focus on writing and nothing else whenever you get to that point.

And so… what was I going to say? I was going to say… Oh, the other thing I mentioned was whenever you’re doing this… when I was thinking about this article, it was overwhelming. And it’s in my nature – it’s not something that’s in everyone’s nature – if I’m overwhelmed by a project, and it’s huge and it’s abstract, and I don’t know how to approach it yet, it makes me not work on it. I will procrastinate for a day or two days or three days because I’m just stalled. Because I think about it, I don’t want to think about it, it’s intimidating, I don’t even know how to go about it, and it makes me not work and not be remotely as productive as I should. And so when I do this, it clears that right up.

So in this particular article, I chose the title when I wrote the outline. Some people prefer to choose a title after they’ve written the entire post and I totally get that. But I know what keyword I want to target and that’s “How Much Does Tattoo Removal Hurt? An Honest Patient’s Experience”. I did that using the exact strategies I taught in the keyword research section. But the keyword I’m targeting right here is “how much does tattoo removal hurt”. I found it using Jaaxy and I think it’s going to be a great target. I think the competition versus search volume really makes it a great opportunity for me to target in this particular business.

And even though I’m not planning to build this website out extensively (right now, it’s just serving as a tool for me to teach), it is a niche I’ve considered pursuing in the past and so I wanted to make sure to get off on the right foot in case I do hire a writer down the road or I continue writing about it for myself. I wanted to make sure that I have a valid article and I wanted to make sure that I showed you, I led by example, and taught you how to do these things firsthand.

So right here, I have an intro, a conclusion, and in between, I have four different points. I could have done three, but again, I wanted to make sure I was adding as much value as possible and I felt like a fourth point was important and totally called for for this particular subject matter.

So this was my outline; and from this outline, I came up with this article. And you can see, again, the title is up here and I kind of go through and I go through my intro. And you can also see… I want to point out I mentioned…. well I’ll mention it in a later video… that you can see how small these chunks are. It’s almost like I’m writing in sentences. A lot of that has to do with the fact that it’s kind of spread across the entire screen right now. This is a more accurate representation of how long these paragraphs are because this is closer to the width for content on my website. But you’ll notice that I wrote in fairly small chunks and I just… we’ll talk about this later… but I want to call your attention to it now so that you can think back to it later.

But I just went through and this is a very rough draft. Another thing that I found over the years is if you edit extensively while you’re writing, you hurt your efficiency dramatically. So the first time, just write what comes to mind and write, write, write, write, write. Don’t think about it too much, don’t judge yourself too much, and then go back and edit it later.

So you can see that I typed this all up. And if you’re not typing directly into WordPress, I would recommend typing up in a plain text document. Because if you try and copy paste from Microsoft Word, some kind of funky things happen with the code (as I mentioned previously) and I just don’t recommend that. So this is a plain text document. It looks pretty ugly. But what I do is I’ll take this entire thing… because I’ve kind of got my headlines written throughout the content… I’ve got a headline there, I’ve got a headline there, I’ve got a headline there… and we’ll see these in the last video in this section in WordPress and how I work with this. But what I do is I type it all up in a text document and then I’ll paste it into WordPress and I’ll go through and I’ll edit it and format it and add images all at once. And that really helps boost your productivity and your efficiency and helps you get out more work in the same amount of time between outlining and between just writing.

I’ve seen people talk about using… they’re called like Hemingway something or another… they’re a type of word processor that you can use specifically for writing and some of them even disable your delete key. They go that extreme because it’s known in the writing community that if you just write and you worry about editing later, you’re going to write so much more, you’re going to be so much productive.

And between outlining the content and going through and making a password, you just write and then coming back and editing, adding images, and formatting later; your productivity will be twice that of another person that’s just getting started on this journey and hasn’t followed this training and isn’t going through these processes and these best practices because they’re just going to do it all at once. They’re going to think about something, they’re going to do research, write a little, do research, write a little, then they’re going to figure out “What is my next section about?” and then they’re going to delete and edit as they go through it. And I’ve seen this as I’ve trained my own writers.

This is the best strategy for efficiency and it’s the best way to get the maximum amount of high-quality work out of whatever hours you’re putting in. So if you’re putting in 10 hours a week or if you’re putting in 20 hours per week, if you follow these strategies when writing your content, you’re going to be twice as productive, you’re going to get twice as much out as you would have if you were just starting off without any direction on how to go about this.

So that’s been my experience in my own business when I’m writing and also my experience with the writers that I train.

So if you went through this article, you may see a bunch of typos, et cetera. Again, I’m editing this later. But the important thing was to get the content out there to just write it and I can perfect it later.

So you would see that this outline ties perfectly to the article that I created because, again, what I did was I deleted this right here, I wrote the headline, and then I wrote a paragraph or two about this, wrote a paragraph or two about this, wrote a paragraph or two about this… okay, that section’s done. On to the next one. Wrote my headline, paragraph or two, paragraph or two, paragraph or two… sometimes three paragraphs… and then before you know it, you’ve spent two hours and you’ve got this super high-quality piece of content – which in this particular case is just over 2,000 words – and that will help you tremendously in your business and I hope it helps you as much as it’s helped me as I’ve come up with these strategies over the years.

So that is a kind of a quick overview about how to create high-quality content. Again, we’ve got more to go through here. So this is just about creating an outline. In the next video, we’re going to talk a little bit about which we’ve touched on here, about how to format content for the web, and then we’ll go through a few more lessons, and we’ll talk about where to get high-quality images, how to add them – all that stuff. And by the time you’re done with this section in the next few videos, you will have no questions about how you create a high-quality content that you can build a very, very profitable internet business off of.

So if you have questions, as always, feel free to ask them in the members-only Facebook group. And I will see you over there and I’ll see you in the next video.

6.1 “Inch Wide, Mile Deep” — How to Create High-Quality Content (AF)

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In this video I discuss:

  • Who needs high-quality content on their websites and who doesn’t
  • The best “rule of thumb” for writing high-quality content
  • How much high-quality content you need on your site before beginning promotion

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.1 Transcript Below

Howdy again, folks! Today, we are finally going to talk about high-quality content.

I have said over and over and over again in the sections leading up to this how essential high-quality content is for an internet marketing business, and now, we are finally going to talk about how to do that and it all begins with “Inch Wide, Mile Deep” – and I promise that is more than the world’s worst pick-up line.

How do you create high-quality content?

As I’ve mentioned, it is another crucial component to an internet marketing business. Technically… I want to specify this again for the people that may be watching this that are really experienced or that have followed someone else and go: “Someone else told me that this is not at all required…” and yeah, that’s technically true. You don’t need high-quality content to get ranked. Technically. If you have some very complex SEO skills and know how to game Google without getting caught – which (can’t emphasize this enough in today’s search climate) is incredibly difficult to do unless you are very well-trained and practiced.

But for the average person (if we’re keeping this as simple as possible and we’re playing by the rules) high-quality content is a must for any internet marketing business. Even if you’re not going the SEO route, high-quality content is a must if you’re going to promote your business successfully in other methods that we’ll discuss later.

This is another crucial opportunity to accumulate momentum. We’ve talked about how an internet marketing business is cumulative and your efforts over time will stack on top of each other and over time amplify your results if you keep getting kind of every tier along the way correct. And this is absolutely another one of those crucial kind of opportunities along the way that will help amplify your business’ success and how quickly you see success. And it makes everything, like I said just now, everything else about succeeding much easier if you have high-quality content and you focus on high-quality content. Ultimately, it makes succeeding in internet marketing dramatically easier.

And I also want to emphasize that this does not just have to be written content. A couple of the other most common types of content in this industry are video which we’ll talk about in the next section a little bit. I’m not going to get super in-depth. I would like to dig into it more down the road but I at least want to talk about how to create really high-quality video content that gets ranked and stuff like that on YouTube.

And then on top of that, another really common one is podcasting which there are tons of great resources online for creating podcast. So if you have an idea that might really go well in the podcasting community or is something that the market is missing right now, that is also an excellent form of high-quality content that many people build very profitable internet marketing businesses off of.

But how does someone create high-quality content, right? That’s what this freakin’ lesson’s supposed to be about. I want to take a moment to say this training is not about how to write. This is not about the English grammar and punctuation and how to compose a really well-written sentence.

I think a lot of us experienced that in our traditional education and it’s going to (A) bog down the training if I even tried, and (B) I am not an English teacher, it is not something that I am equipped to teach. Even when I hire writers in my own business, that is something that I have to have in the writer; because I can teach them everything about how to research, I can teach them everything there is to know about the topic that they’re going to be writing on, I can teach them everything about WordPress – I cannot take the time to teach people how to write.

So if you are going to build a business that is built on written content (and that’s kind of the path you’re trying to take to succeeding in internet marketing over video or over podcasting) and you don’t know how to write really good English… it’s something I’ve seen a handful of people overcome without working on their English, but I would strongly advise picking up some materials and learning how to write a little bit better as if you were a native speaker at least.

For those of you that go, “I’m not a very good writer,” but you know how to write in English – that’s not a big deal. Don’t worry. I think by the end of this section you’re going to feel very well-equipped to write high-quality content and you just don’t have to be an incredible writer to do well in this industry but you do have to write… I take that back… as I mentioned there have been a few exceptions that I’ve seen over the years. It’s much more helpful for you success if you know how to write as if English is your first language. Proper grammar, proper punctuation, good spelling, you know how to edit your own writing, etc.

So that’s not what this video is about. I’m not going to teach that at all in this training. I would strongly recommend that you seek help elsewhere. You know, buying books on Amazon or researching it more on YouTube and through other sources online because there’s a lot of really good information out there on it.

And if you’re trying to become a better writer and you want your writing to be more interesting, a really good book for that (even though it’s not directly applied to blogging) is Stephen King has a book on writing called ‘On Writing’. So that is a really, really good book. The audio book is excellent as well and it can really help amplify your writing.

And we’ll talk about copywriting and stuff hopefully down the road. I’d like to give that its own section and that will be helpful as well, but long story short, this is not about how to write in English. This is about how to create high-quality content if you already know how to write in English as if it were your first language.

So the key to producing high-quality content (whether it’s written or podcast or something else) is if you focus on value and adding value into your follower’s life, your website visitor’s life, your podcast subscribers’ lives… if you focus on value, you will do great. You will write very high-quality content. And that’s just… the key is trying to help them. (I’m so like… I’m so screwed up today for some reason… like my wires are crossed or something. I apologize.)

Another perfect example is this training. I know a lot from this industry over the years and by focusing above all else on giving you this information in a really easy to understand, easy to digest format and kind of focusing my efforts there, this quality is through the roof. I hope. For all I know, you’re hating it. But hopefully, if you’ve gotten this deep, you’re enjoying it a little bit and learning a lot.

If you focus on value… so I’m just trying to give you everything I’ve got and really, really trying to just build the value and I know if I do that, everything else will follow. And the same will be true in your business no matter what niche you go into. If you focus on value above all else, you will do very, very well in this industry.

And just like anything else, practice makes perfect. I can’t even remember what it was like when I was writing when I first started in this industry over 10 years ago. Fortunately, I had a grandma that was an English teacher for 32 years and as far as writing English, creating written word, I was always pretty decent with that. I always had kind of a knack for that.

But I guarantee, when I first started writing blog posts, it was nothing like it is now. And I could knock them out really quickly now. I think the posts that I wrote for this section that I’m going to share in a later video, I probably knocked out in about two hours and there was definitely a time where that would have taken me a full day. So just know, you will make progress every single time you sit down and you write something else. You will make progress, you will get better, and practice makes perfect.

I just mentioned this: it will get faster and easier every time as well.

And don’t try to write about everything about a given topic in a single post. That is a mistake that a lot of people try to make. So you take this broad topic and then you try to write about everything there is for that broad topic. And what you end up doing is creating such a watered-down piece of content because you tried to talk about so much that it hurts the value of the content overall. Once you’re finished with the article, it’s not as high quality as it would have been if you were just focused on a tiny segment within that very broad topic. So it’s better to kind of flesh out everything about a very specific question or pain point than try and discuss everything there is about that particular topic.

Coming back to laser tattoo removal, I don’t want to try and write an article about everything there is to know about laser tattoo removal, at least not in the beginning. I don’t want to write an article about how much it hurts and how much it costs and the technology and all of these different things. I don’t want to write about all of those in one big post.

I want to write about all of those individually and then once that’s done, I might create something that’s commonly referred to in the industry as ‘cornerstone content’ where I talk about everything kind of in smaller chunks and link out to the articles that breakdown and go really in-depth for each one of those individual topics.

So it’s not always the case that you’re going to get very specific… and I’ll talk about this I think it’s towards the end of this slide actually… it’s not always that you’re going to get super, super specific; but the vast majority of the time, that’s going to produce the highest quality content – and that’s where “Inch Wide, Mile Deep” comes in.

It’s kind of a visualization. A lot of people have a tendency when they sit down to write, they want to do the opposite of this. They want to go “Mile Wide, Inch Deep” and that is not typically how high-quality content on the web is created. If you pay more attention as you’re researching topics in your own life, you will find that a lot of the content that you find very, very helpful follows this strategy that kind of follows this mantra “Inch Wide, Mile Deep”.

It talks a lot about one very specific topic and carries you through everything there is to know and maybe even more information than originally you were seeking on that topic. But it’s very, very helpful for the kind of place you are in and the problems you’re facing to be researching that topic in the first place.

So if you pay attention (I think you’ll see this across the web), every authority website does this very consistently even if you seek case studies that write 5,000 words about one very specific thing that their business did very well. So “Inch Wide, Mile Deep” should become a mantra in your business and should kind of be built into your defaults for everything you do in this industry and that will help you a lot in creating really high-quality content.

As I mentioned, this isn’t true 100% of the time, but more often than not, it’s an incredibly good rule of thumb. Sometimes you will have cornerstone content that covers a much larger area that targets like a really competitive keyword or something like that. And you link out to each one of your kind of islands that you’ve written about – really, really high-quality content about one very specific topic. Again, “Inch Wide, Mile Deep”. So you may do those pieces of cornerstone content every once in a while. But most of the time in your business, you’ll probably want to focus on “Inch Wide, Mile Deep”.

So I also want to emphasize that this alone will make your business successful. There are other ways to build a successful internet marketing business (and we’ll talk about those in Section 7), but this is a very, very effective and valid approach to succeeding in internet marketing. If you do this along with the other things that I’ve kind of discussed, it’s going to get you to success in this industry – if you stick with it. It’s just a matter of time.

Every site needs a foundation of at least seven to ten pieces of high-quality content before promoting. You could probably get away with four or five, but the idea here is you have your core pages which we discussed when we were setting up our website. So you have your core pages and you probably want at least four to five. I would even (like I said) stretch it to seven to ten pieces of really high-quality content before you start promoting your website, because otherwise, it’s just going to dilute you promotional efforts.

If you send this website to people and you have one or two or three high-quality articles on it, it doesn’t matter how high-quality they are, it’s going to look like a brand new website and it’s not going to be demonstrative of the level of authority you’re trying to build within your niche. And that’s going to hurt your promotional efforts to the point that maybe you jumped the gun a little bit, and next time they see an email when your site actually does have a sufficient amount of quality content to be impressive, they say, “Oh, I already heard from this guy,” and they don’t even click the link, they don’t even check out your website.

So I would say your focus – after you get launched, your website’s going, you’ve got your keywords, etc. – should be producing seven to ten really high-quality pieces of content before you step into promotion which is Section 7.

And you know, I’ve talked about a lot here… I’ll talk about even more specifics and methods and kind of how-to step-by-step that I go through in my own business… and in time, you’re going to settle into your own style and your own rhythm and that’s going to be the most efficient thing for you. But I will share my process throughout this section and that should be at least a good starting point for you going forward in your own business so that you can begin to settle into your own style.

So what I share here in Section 6 is my exact formula for successful SEO-based websites. And this is what I train my personal writers to do when I hire someone onto my team. This is what I do when I write high-quality content myself these days. And I can’t even imagine how long it took me to settle into this, but the processes that I share here are the same processes that I used to train people in my own business so that I can build profitable websites.

So I hope you enjoy it. I hope you find it helpful. And this kind of is a high-level overview and kind of the introduction to this topic, but we’re going to get dig in deep to the specific strategies in these coming videos. So I hope you found this video helpful.

As always, if you have questions, feel free to post them in the members-only Facebook group and I will see you there and I’ll see you in the next video.

6.8 When Do the Rankings Come?

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In this video I discuss:

  • A discussion of how long it takes top rankings to begin stacking up as you post high-quality content
  • How you can make high search engine rankings (SERPs) happen sooner rather than later

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.8 Transcript Below

Okay!

One more quick video to tie things off. Even though I’ve probably emphasized these things, I want to, again, call your attention directly to them.

So a lot of you are going to be asking: “when do rankings come?”

As we’ve talked about when you get rankings, you get traffic. When you get traffic, if you’ve picked a good niche, you’ve picked good keywords according to the training, you should be able to start making money by offering up affiliate offers and putting affiliate links in your content and stuff like that.

So you may be asking yourself: “when do the rankings come?” Alright, that’s what this video is all about.

So as I discussed, it depends on a lot of different “moving parts”. That’s why you just can’t say: “Oh! It takes 6 months to see success in this industry.” You have to give kind of a range based on averages. Maybe for some people it’ll take 4-6 months, for others it’ll take 18 of the same amount of effort and the same amount of work and doing the same amount of quality work. It just… they could be in totally different niches and one have a lot more competition than the other. It really just depends.

So the only thing I can say with complete certainty is if you do the things that I’ve emphasized over and over again: pick good keywords according to the training, optimize on-page SEO (the elements we talked about in this section – the most important ones), and you make really high-quality content and focus on putting value into your audience member’s lives more than anything else, that is going to get you results much faster than someone that wasn’t doing any of those things. If someone isn’t doing one of those three things and your doing it, you’re going to see results much faster than them.

So I cant overemphasize, pay attention to those three things. And as long as you keep doing it, you will see results. Even Google themselves have said publicly, if you focus on content and you keep putting out really high-quality content, it doesn’t matter what industry you’re in, it doesn’t matter what the competition is, eventually you will get picked up and start seeing rankings. They’re algorithms are designed to do that. It just takes longer in some industries than others because sometimes the competition is just so, so, so stout.

Beyond that, pumping out more content without sacrificing what I just mentioned above (one of those three elements) and other promotional methods that we’re going to talk about in the next section.

And I know a lot of you maybe glaring at your computer screen and going: “but how long does it take?”.

And as I’ve mentioned, I think it was in the third… maybe the second section… there’s really no way to answer that question. I would say approximately a good average, if you’re posting at least 2 to 3 times a week, you should start seeing results within the first 8-12 months. Unless you’re in a really high competition niche.

But even with that, if you’re picking good keywords like the training teaches here and you’re sticking with it, you’re not ever sacrificing quality and you’re focusing on doing those three things well, within 8-12 months you should start seeing some really serious
momentum.

And then you can start shifting just some of the things that are more about how good your website looks and how well your website is converting, building an e-mail list, and a lot of those things that people obsess over in the first 3 months. And as a result, they put a bunch of time into things that just don’t matter at that stage because they don’t have traffic anyways. And then they end up overwhelmed and washing out and giving up.

So focus on these three things and that’s enough, okay? And if you want to mix in some extra promotional methods, we’ll talk about that in the next section because there are a lot of options. But if you want to keep it simple and you recognize that if you keep it simple, you’re more likely to succeed. Every little element you add that extends beyond the simplest form is going to increase your chances of getting overwhelmed and giving up. It’s really important you recognize that.

You may be thinking to yourself: “oh, I can do it. I can take on all these different things”, we know that’s not the case. Us humans, we suck at multitasking. We’re finding more and more and more data showing that in the studies that are looking into how our brains work and how they work best.

And the less you complicate things, at least until you learn them really well, the more likely you are to succeed. So I recommend at least practicing this for the next several weeks. Getting really good at it and kind of falling into a groove before mixing in other promotional methods.

But if you want to ignore that advice, and you say: “No, no. I want more results faster. I know I can take it.”, or you already know a lot of this and you want to stack on top and kind of take your internet marketing to the next level. Or if you have been doing this now, you followed this training, you’re starting to see results, you’re like: “Alright! I’m ready I’m ready to do the next thing, I’m ready to add to this, I’m ready to do more and take it to a next level.” – next section we’ll talk about some extra promotional methods that I think are going to really help you do that.

But you know, generally speaking… how long does it take? On average I’d say about 8-12 months, if you’re posting 2 to 3 really high-quality articles per week. Again, factoring in all of the other training. Some people may see results in 5 or 6. I’ve seen people that within 6 to 7 months were making $2,000 or $3,000 a month. That’s really rare, really rare – very exceptional results but it’s happened. And then I’ve seen people that put in that much effort and they get to month 12 and they’re like: “where’s my traffic? where’s my traffic?”. I’ve been there myself. Just stick with it, keep working the process, it may take 18 months for your niche instead. It just… it really depends, okay? But as long as you’re following the training and you stick with it, you will see results. It’s only a matter of time.

So, okay. Hopefully that gives you as concrete of an answer that is honestly possible. I could say something that wasn’t truthful, like so many other product publishers do out there, but I just don’t have anything to sell you. I want to set you up for success. I want you to change your life through an internet marketing business the way I was able to change mine. Best way I can do that is to be honest with you, and that’s just the honest truth. Okay?

So, as always. If you have any questions, feel free to post them in the Facebook group, it’s free for registered members.

That wraps up section 6, right? Yeah, section 6… I don’t even know where we are anymore.

We’ll get into section 7 here pretty soon and I look forward to seeing you there. And we’re getting pretty close to finishing the core content, that is everything you need to know to… actually, right now there’s everything you need to know to build a profitable internet marketing business. But I want to build on that a little bit and give you some options in case this just isn’t quite enough. And also kind of talk to you really clearly about what the next steps are after you start getting traffic and how to build on the business, how to start making more money, et cetera.

So, with all that being said, I will see you in section 7, alright? Talk to you then.

6.7 An Over-the-Shoulder Tour of High-Quality Content Creation

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

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Or simply log in if you already have one.

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Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

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WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this video I discuss:

  • An over-the-shoulder tour of high-quality content creation & what all of this looks like in practice

Here are the concrete tips/rules I can provide for adding images without going overboard:

  • Don’t insert images directly above or below headers, if at all possible. Most of these were inserted directly below a header, which looks pretty bad formatting-wise. Try to place them in-line between paragraphs or lines of text. You’ll notice in the published post that I moved all images that were below headers/bullet points to in-between paragraphs of text, or removed them entirely when the bullet point was too short to justify the use of an image (an elaboration on that in point #3 below).
  • Don’t feel the need to add images to every section, particularly if the section is only a couple of sentences.
  • Don’t force it. Sometimes an image breaks the “flow” up too much or just doesn’t feel right. In these instances, feel free to ditch using an image there, and just try to get one in at the next appropriate spot where one “fits” without being forced. For example, you’ll notice that I removed A LOT of images from bullet-by-bullet sections, because there just wasn’t anywhere to insert an image (besides right below the header/bullet point, which contradicts the top “rule” on this list). I’ve included screenshots of examples: two large bodies of text — one of which should be broken up with an image (with a red box to indicate where), and one of which shouldn’t be (due to how short the bullet points are, and as a result, there being now appropriate place for an image).
  • If you can’t find a good image for your intended spot relatively quickly, don’t use one. Just move on and try to fit one into the next-most-appropriate place.
  • Don’t use images that are portrait-oriented — they leave too much awkward white space.

Please direct all questions and requests for support to the FIMP Facebook group (free for registered members).

 

6.7 Transcript Below

Okay!

At the risk of belaboring the point, I want to talk really quickly and give you an over-the-shoulder look of high-quality content creation. This is an article you’ve already seen a couple of glances of. And of course, you saw all of the SEO elements of it. I don’t want to dig in too in-depth here because I think it could get fairly redundant because you’ve just learned all of this. I just want to show you what it looks like in practice. So I don’t want to… you know… like I said, I don’t want to belabor the point too much. But I do want you to see this, demonstrated it in the real world.

And since we’ve already looked at all of the on-page SEO elements, I’m not going to call attention to those but calling back to earlier when we started off with a kind of a skeleton of an outline and followed it through the process. And I talked about, hey, let’s have small paragraphs, smaller chunks of text, because when you get too much text, it gets really, really, really overwhelming.

And to demonstrate this… if we look at how this looks like right now. Like this is actually a pretty big paragraph that I, in some cases, would consider breaking up. But since I have small paragraphs around it, I’m not going to do that. But this makes this content so much easier to read.

If I do this… which is how a lot of people start off writing content… and I preview it… Look at that paragraph, it’s just… it’s more intimidating. When your eyes see it instantly, your brain thinks: “Oh, that’s a lot of work to read!” Whereas when you see it here, it takes up more space but that white space in between is kind of a relief to the eyes. So if you compare these to one another, I think you’ll agree that this is definitely much, much better. Much less intimidating to read. Your brain is less overwhelmed by it just by looking at it.

And the same thing with images. You could see this is a lot of text. If you imagine this space without this image, look at how much text… that would have been a lot of text in a row. Especially coming… it would have gone from up here, all of the way through text text text text text. And it’s nice to just break up that and add a little bit of white space by using an image.

And just really quickly to show you how to add an image… let me undo all of those changes that I just made. The way you add images in WordPress really quickly is you just add your own line, you can hit Add Media, and then we have everything that I’ve uploaded to my library so far or you can upload from your computer. And then you would just select the image, you say… well, really quickly you select the image.

There are other options here, like I want it center aligned. You can set this in other places, too, but it’s easiest to set it when you’re inserting the picture. You can add a caption if you want. Like this one has the caption of “Look at that idiot”, and that’s how you see that below the image. And of course, this is where you set your alt text, your alternative text, which we’ve talked about how to use that in one of the previous videos in this section.

So if I wanted to add this image, I would just fill all of that out and then I would say insert into post and it’ll drop it right there for you. And then if you wanted to change the alignment from there you could. Some themes, when you click left-align, it wraps the text automatically. If that doesn’t happen automatically, please don’t send me a message saying, “Hey Ian, how do I wrap the text?” Because it comes down to having to change the hard code in your theme and it’s just not worth it at the end of the day.

It’s nice sometimes to have text-wrapped images. I honestly just always insert my images in blog posts centered, because again, I like the white space that it adds and it helps break up the post and the text a lot, okay?

And I got all of these images from the sources I told you – except obviously for this one in my before and after picture that I obviously had myself. It would be kind of weird if I found those on stock image websites.

But you can see going through here how I used headers. This isn’t just for SEO. They also really help make things easier to browse, they make things easier to skim, and read quickly and kind of find the information that they want. So if they don’t want to read any of this crap, they don’t want to read the introduction… I feel like I wrote them in a way that’s pretty engaging and relates to the reader.

But if they wanted to skip, they could just come down here and they can see… you know… “Okay, I just want to read about Pain Management Options Pre-Removal and During Removal”. And then I used h3 subheadings… Header3s… yeah, I think that’s another good way to say it even though it’s kind of awkward… within my h2 subheadings to, again, make it easier to skim.

And I mentioned previously… let me see, I have this in one of my Notepad files… let me see… I have that file that I mentioned a few videos ago that talks about rules for where to place images. I just need to remember where I’ve put it. I know where it is and I don’t really want to pull that up on camera because I don’t want to have to go through the process of blurring a bunch of my screen.

So I will hopefully remember to paste those rules about inserting images below this video in the description on the Free Internet Marketing Project website. And if you watch this video and it’s not there, just send me a message and say, “Hey, Ian! You forgot to add those rules you talked about for placing images.”

Because for me, it’s second nature these days. You don’t want to overdo it. And I had to write some really kind of firm rules that helped one of my writers tremendously. And so I want to share those with you since I have them and I think they’ll help you a lot if you’re new to this and you don’t really know how often you should be inserting images. For me, it’s just you don’t want to overdo it but you also want to break up the text.

So actually, when I created this post, I didn’t have this image in there. I went through, I inserted all of the other images and I didn’t have this one and when… Let me just show you what it looked like to give you an idea. Because I think you’ll get it, you’ll be like, “Okay yeah, that makes sense.”

So when I didn’t have that image in there, I went through here and I was like, “Oh my gosh, that is a lot of text back to back to back… I really need to break all of this up with one more image.” And so I added that image and that’s why you see that there now. And I think, hopefully, when you look at that, you can get a feel for, “Oh, that actually does help. That white space, it kind of gives some relief from all of the texts.”

So that’s pretty much it. You know… I’ve written this in small chunks that are easier to digest. I’ve used headers to make it skimmable.

You may even have instances where you could use bulleted lists or numbered lists. If it makes sense, use those because they’re very helpful for user experience. They make it much easier to digest information. Those are also really easy. You would just come in here and say, you would click bulleted list or you would click numbered list and you would go… Point #1, Point #2, Point #3… and WordPress makes these things really, really easy, okay? So you can see there’s my numbered list.

So I’m going to undo that and… there we go. Alright. Undid the removal of that image. And yeah, so now we’re back to normal here. But hopefully, that gives you a good idea of what a high-quality piece of web content looks like.

We can see here that this is 2,052 words which is a pretty good number count. And hopefully, if you go through and you read this article on Rue Tattoo yourself, you will see, “Okay, this is what high-quality content looks like”.

And I just want to emphasize… and by the way, you can write higher quality content than this. I can write higher quality content than this too, but this is more than sufficient. This is good enough. Remember: done is better than perfect. You don’t want to obsess, obsess, obsess and spend two or three times longer than necessary for an extra 10% improvement.

So if you find this intimidating… again, as long as you can write in a way that’s mostly grammatically sound and you can spell correctly, you can write high-quality content. Just focus on adding value and use the systems that you’ve learned in this section that talk about… you know, doing your research and creating your outline first. And then going through in each one of those points you put in your outline, write a paragraph or two and write the heading… you know…

And remember to just type what comes to mind and then do all of that at once and then come back and edit it later. And you will get better at this in time. Frankly, unless you have a really good idea for a podcast or a video, you are not going to succeed in this industry without writing content that’s very high quality regularly.

Anybody that tells you otherwise is probably just lying to sell you a product. There are some exceptions – I will admit that – but I will… yeah, I’ll concede that much. But generally speaking, no.

You are going to need to write high-quality content so you might as well just start practicing it now, okay? As intimidating as it is, if you practice, practice, practice, it’ll get easier, it’ll take less time, and you will get out more and more content in time. But these strategies that you’ve learned in this section will give you a much better head start than I had and a much better head start than I think most people have in this industry, alright?

So that’s it. That’s all I got. Alright.

You know you can do other things like you can set your featured image depending on your theme. This could be a really good idea. I’m not going to do it for this particular post. But, you know, if you do set a featured image, sometimes themes have some really handy, built-in features for that. So if I set this one as the featured image… we’ll see if my theme has anything for that really quickly. So if I go back to my Dashboard, go back to my homepage… okay so yeah, that does look pretty good actually. I’ll leave that. So setting your featured image can pull out kind of elements like this. So I actually really like that. So that looks really good. Okay, so I lied. I am going to do that this time.

And typically, when I am writing myself, I do set featured images. I do recommend it for you as well. It just gets kind of complicated and you’re going to have to figure out what the correct dimensions are for your featured image. And a lot of the times, you can find that… like I think my theme was 2016. So “2016 theme featured image dimensions”… and you have to do things like Google this. And with your theme name… And this is where it comes back to: you have to be willing to research these things yourself.

So, I think it’s 2016… maybe I used 2015… But still, this page contains the information. I think it said… yeah, up to 1200 pixels wide and it would automatically crop it for you. And if it doesn’t crop it the way you want, you need to go through and you need to figure out how to crop images yourself. There’s a really good… free tool for that that is Pixlr. And you don’t even have to download software, you can edit in browser. With Pixlr, you don’t need Photoshop or any of these other fancy things. So you can use this to like crop images.

But again, these are skills, you have to acquire on your own. Just kind of things you have to research and kind of play around with and get better at. It’s just the name of the game with internet marketing, okay? Or you can just ignore it for the time being. Because remember, right now what matters most is high-quality content, okay?

So if messing around the featured image frustrates you, you can’t get the dimensions right, you don’t know how to crop an image, just ignore it for now. You can come back to it later. It’s easiest if you set it up as you go, but if it’s really overwhelming; you just ditch it. Remember, what matters now is keyword research, on-page SEO, high-quality content – that is enough to get your business off the ground as long as you stick with it, okay?

So pick good keywords; write really high-quality, high-value content; and integrate those keywords into the proper pages or proper places in your content for on-page SEO and you will succeed in time. Period. Okay. That is the simplest path in internet marketing. It’s very effective even though it takes time. It can kind of make you want to pull your hair out. It works.

Alright. So anyways. Hopefully, that gives you a good idea of high-quality content creation. And hopefully, if you visit Rue Tattoo and you read it over, you agree that this is a decent chunk of quality content, and you have to think about it from the audience member’s perspective, right?

You may not care for this article at all because you may not need to get a tattoo removed, but I guarantee as someone that’s been in this audience before and is still in this audience. This is a very helpful piece of content for anyone considering tattoo removal because this goes so much more in-depth about how much it hurts and how to help reduce the pain than any article I’ve seen online for the topic.

So anyways, that’s that. I’ve gone on longer than I wanted to but I did want to give you a quick tour and kind of recap all of these things, call your attention directly to them. And now we’ll do as far as I’m planning in the initial content, we’ll do one more quick lesson and talk about in-depth when you can expect to see rankings. And then we’ll start talking about other ways in the next section to promote your sites, alternatives to just constantly posting high-quality content to maybe get results a little bit quicker or at least work some variety into it so you don’t feel like you’re going crazy all the time, alright?

So we’ll get to that next video, if you have any questions, feel free to post them in the Facebook group and other than that, I will see you in the next video.

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