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There is A LOT of good stuff to recap from Hotseat Session #2 with Jacob & Isaac:
- Revisiting both guest sites (TheAirFryerGuide.com & ExitoElectronico.com)
- The competitive benefits of writing in a foreign language
- Stressing the importance of on-page SEO
- What it means when the same article keeps popping up
- What to do when you run out of article ideas
- Backlinks vs. Internal Links vs. Outbound Links
- How to deal with motivation challenges
The deep, professional SEO analysis alone, and how I show you to get these SEO tools for less than 10% of their actual cost, is worth months of membership to these replays and analyses alone. This one’s a must-watch!
Day-After Analysis #2 Transcript Below
What’s going on, FIMP supporters?
We are ready to go here! We’ve got a lot to cover today. And so, I say we just jump right in. Going to be a big day, lots of value to talk about.
I’m really excited about this one. It was a really, really good hotseat today. Went a lot smoother than last week. I want to make sure we dig back into and recap everything that was really, really helpful, but also dig deeper into a lot of the stuff we discuss.
The “golden nuggets” from the hotseat session, technically, earlier today. It says day-after analysis because it’s usually the day after. But it was kind of nice, we got to do it a little bit earlier in the day. So, I can get all of this out in the same day.
We’re going to revisit both guest sites, in case you haven’t seen them because you’re watching the day-after analysis and not the day of webinars.
Although, I will say, the hotseat session from earlier today was much better than last week, much more productive. We had 2 sites to look at and go over in-depth. That one you might want to dip into and watch in addition to this day-after analysis because it was just really, really good, but we’re going to hit on the really meaty stuff and dig deeper today.
So, we’re going to revisit both sites. I want to talk a little bit about the importance of on-page SEO (that’s going to be really quick). Of course, we talked about it in the course but I noticed something today that I really want to emphasize to you.
What it means when the same article keeps popping up, if you’re in a niche where you keep seeing the same competitor’s article come up over and over and over again, even for keywords it’s not optimized for. I want to talk about why that’s probably happening and whether or not you should be concerned about it.
We’re going to dig really deep into SEO analysis for competitor sites – really excited about that! As far as value goes, what I’m going to show you right there is worth 6 months of membership to these videos and these day-after analyses (no exaggeration). We’re going to get really deep there and I’m going to show you some really, really cool stuff that I didn’t know for years, and not many people are teaching outside of several thousand dollar courses.
Also, what to do when you run out of article ideas – that’s something that Isaac asked about. It was a really, really good question, brought up some really helpful stuff, I think.
I want to talk also about backlinks vs. internal links vs. outbound links and the role that each of them have in your website, because that’s not something we discuss in FIMP but it’s good knowledge to have.
Also, I want to address how to deal with motivational challenges, right?
In section 2, I talk all about mindset, mindset, mindset. But that only gets you so far. Sometimes you’re still going to encounter humps, and difficulties, and challenges, and obstacles that you don’t really know how to overcome and they kind of debilitate you. I want to talk a little bit about how to get over those because I faced a lot of those at my personal journey too.
Like I said, lots to cover. Let’s dig right in!
We’re going to revisit both guest sites, okay? I want to talk about them really quick and then we’ll hop in and look at each one of these elements.
Jacob’s site was TheAirFryerGuide.com, and then Isaac’s site was ExitoElectronico.com (with my poor Gringo accent). Both are very, very, very good examples of how to apply the FIMP training.
Both of them are very early stage, but I can say with a complete degree of confidence that they’re both going to be very successful.
Both are very attractive but, more importantly, they’re both very clean and easy-to-navigate (just like FIMP teaches).
ExitoElectronico is getting around a ton of competition by operating in a foreign language, that’s actually Isaac’s first language because he’s from the Dominican Republic. I’m going to show the difference.
I showed it on the live hotseat session too, but I want to show you the difference between the Spanish and the English versions of what he’s doing because he’s actually entering a very competitive industry that I would not recommend entering in English but because he’s doing it in Spanish, he’s getting around a lot of that.
Like I said, I can say with total confidence, if these guys keep working the training in FIMP, both of these sites will be successful if these guys keep it up.
Jacob’s site, I’d say easily, could probably hit somewhere between $1,000 and $2,000 a month, maybe even north of that, especially if he release his own products (whether they’re digital or otherwise). There could be some really good opportunities to release some kind of branded, white-label accessories, basically, down the road, once he’s getting traffic that could take him well beyond that, even.
Also, talking about Isaac’s site, when you’re talking about anything that has to do with, essentially, make money, anything in the make money niche – whether it’s make money online, make money from home, make money freelancing, etc. All of those are going to be five-figure monthly potential websites. Especially, since he’s getting around a lot of the competition by going the Spanish route.
They’re both set up for success so well. If they stick with this, both are going to be four to five-figure sites. And it’s really, really cool to see these in the really early stages.
You may ask: “how can you say that so confidently?” It’s because I’ve seen so many people go through this. I just know when someone’s on the good track I know when they’re in a good niche, and if you want to see examples of something that’s early stage and headed towards tremendous success, both of these are great examples.
So, I’m going to hop on over here. Of course, first is Jacob’s website. Again, just really, really good looking, really clean, really easy-to-navigate. In time, he’s going to be able to optimize this a lot better for conversions. But of course, he’s so early stage, I think he’s only like 2 months in. It’s going to be really essential that he just gets traffic before he worries about this, before he worries about conversion optimization and stuff like that.
I mean, you can see this dude is pumping out content like crazy. I think he’s wife is also working on it with him, and these guys are doing a great, great, great job. That’s really cool. Just really, really good content.
He’s actually kind of a fluke in the sense that he is already seeing search engine rankings, even though he’s only a couple of months in – you shouldn’t expect to see that. You shouldn’t be discouraged if you don’t see that. But a lot of it has to do with the fact that he’s already pumping out a ton of content and he’s in a really low competition niche. We’ll talk about that more later in this video.
They’re creating such high quality content. Such high quality content. They even have their own images and stuff, I mean it’s just excellent.
And then of course, Isaac’s site, as well, all in Spanish. Not quite as much content yet. He admitted, he’s had a lot of struggles with motivation, which is why we are going to talk some about that later in this video because it’s something that, I think, a lot of us face.
But again, very attractive website, very easy-to-navigate, very clean. Most importantly, it’s getting around. It’s kind of cheating the system, it’s cutting around a ton of competition by focusing on a foreign language instead of writing in English. We’re going to show a little bit about that later.
I want to make sure… I just put this together. Of course I have a typo. I just put this together but I’m thinking, actually, I might want to cover… yeah, I’m going to show you the difference between Isaac’s competition in Spanish vs. his competition in English. Just using the Moz bar really quickly. It looks like the Moz bar is turned off, I need to turn it back on. There we go. May have to refresh.
If we look at these in Spanish, you can see the domain authority and the page authority, which of course I teach the Moz bar thoroughly in FIMP in the keyword research section, so just watch that video if you haven’t.
The page authority for these is… it’s not super low right? But especially given the niche, these are ridiculously low and I’ll show you compared to their English counterparts. This is Trabajos Freelance Desde Casa (which translates loosely to Freelance jobs over the home). Someone’s probably going to write me and be like: “you translate Spanish horribly”, but that’s fine, that’s not the point.
When you look at the Moz bar for these English equivalence, it’s insane! You see like this one, PA: 1, because this is indeed.com, it’s about job listings, so they’re kind of getting around a lot of that, but they have super high domain authority. But, I mean, compared to seeing the PA of 20 to 30, sometimes below 20. Seeing towards the middle and past the middle of the page, PA: 80, page authority 65 – this is terrifying!
This is just a great example of if you speak a foreign language that has a large population around the world and you could probably build a profitable site through that, do it. Do it. Especially in Spanish. It’s just such a good way to get around the competition.
Spanish, German would be another good one (lots of German-speaking people in the world), and French would also be really, really good. Those are the ones that come to mind. There are probably others and I’m just an idiot, and I haven’t traveled enough to have them come to mind.
I just wanted to show that really quickly because it’s such a good cheat. It’s like applying a cheat code to this industry if you have that ability. So, I highly recommend it.
Opened up the wrong slide here. Sorry.
I really want to revisit stressing the importance of on-page SEO because, with both of these guys, I caught opportunities where they weren’t doing everything. When you’re putting all of this effort into writing (finding the keywords and writing this piece of content), you want to get every drop of ROI out of efforts as you possibly can.
It really just doesn’t take that much effort once you’ve put in all of that. You’ve found the keyword, you’ve written the content, you’ve put in the images, you’ve built the freaking website – squeeze every drop out of that that you can. Don’t abuse it, don’t go too far.
But, you want to make sure to always use your target keyword in the meta title and the meta description, the post title (at least once in an h2 tag, an h2 Header, somewhere in the post – twice if you can but, usually, a lot of the time, you’re only going to find room to do it once), and at least 2 to 5 times throughout the content in the article.
Sometimes that can be really challenging if it’s a super long tail keyword and you have to strike a balance there, especially within content’s keyword usage. But, seriously, this is what I teach in FIMP. We already went through all of this.
I want to emphasize: this is every single post. Take the extra 5 minutes to go over your post when you’re done, after you’re done writing it and work these in. Make sure they’re all there, because you’ve already put in so much effort – finish it off. Do it right and just make sure you’re getting everything out of that that you can. Alright?
The other thing that I want to point out is you want to use the remaining 70 characters in the meta title (if you have them available) – I’ll show an example of this from Jacob’s site in a second. You want to entice the searcher to click on your website instead of your competitors.
Sell your article. If you have extra space, use it to sell your article better than your competition. An example of this… you could see right here. This is true across a lot of Jacob’s website. He wrote an article: “Do Air Fryers Make Food Crispy?” So, he’s only using up right around probably, I would guess around 40 characters, 35 characters. So, he’s only using up about half of his meta title.
When you search this in Google, let’s see if we… do air fryers make food crispy. Let’s see if Jacob’s on here. Yes, so, he’s right here. Jacob’s right here.
He just has the default that Yoast SEO is filling in – it’s this page title, hyphen, site name. Override this, rewrite this. Okay? This is half of a meta title that you could use to really stand out from your competition.
The examples that I gave live were from StoppingScams (I train my writers to do this). Instead of just saying “Increase Blog Traffic With Pinterest”, we have “Ways to Increase Blog Traffic With Pinterest: A Beginner’s Guide” We didn’t have a whole lot of space to work with there but “Surprising Ways To Increase Your Blog Traffic”.
A really good way to do this is to use numbers, so: “28 Useful Tips You Can Start Doing Today”, “How To Write Better Blog Posts: 28 Useful Tips”. “Top 6 Landing Page Design Principles” – the keyword for this is landing page design principles. “6 Surprisingly Simple Steps” – use these selling points that will get people to click, that will make your content stand out over your competitions. Super helpful, can’t overemphasize it.
It can help your rankings if you’re getting clicked, if you’re like number 5 and you’re getting clicked a lot more than number 1 or number 2. That’s really going to help you boost your rankings because it’s a solid indicator to Google that your content is a lot more enticing than what they’ve already got ranked at number 1 or number 2. So, just keep that in mind. Okay?
If you have extra space in your meta title, use it to sell. You really want to use it for SEO, first and foremost, right? Don’t get me wrong, but if you have the extra space, use it for selling. Long story short, that’s it.
On to the next point. The next golden nugget I want to unpack and dig deeper into. This one’s going to be really, really big.
If you watch anything in this video in its entirety, and you just go: “I only have 15 minutes” – watch this. This is it. This is the thing you want to watch.
Jacob had an issue where the same BuzzFeed article kept popping up. He’s seeing it pop up all across the air fryer industry and he was like: “What does that mean? Should I be concerned about that?”
If it’s not optimized well, as in if it’s popping up for keywords that aren’t in its meat title, that aren’t in its meta description that the article really isn’t directly related to, it’s actually a pretty good sign. It’s probably a pretty low-competition niche that’s why you’re seeing that one article pop up over and over again. That’s actually a really good sign for you, for the most part.
I should say that doesn’t apply if you see the same site popping up because that just means that’s a really authoritative domain. It’s specifically the exact same page from that site popping up for a bunch of stuff it’s not relevant to.
If you look at that and you’re looking at the search engine listing and you see the meta data doesn’t line up, the meta title, the meta description, and the Moz metrics don’t make a whole lot of sense, you can check BuzzSumo (which we’re going to do here in a second) – that’s going to show you how much it’s been socially shared, which can have an impact especially in a really low competition niche.
Going even deeper than that, I’m going to show you how to conduct SEO analysis like a pro. And you wouldn’t just do it in this case, this can apply to anything you do in this industry, as far as SEO goes. You just can’t get deeper than what we’re going to jump into here, okay?
Moz domain authority and page authority are good. They used to be the industry’s standard. They’re not so much anymore, they’re not as dependable as they used to be.
Moz doesn’t have the most reliable link data. Their spiders, which are the robots that go out and crawl content all across the web, their spiders are not as good at crawling links as some of their competitors now.
I’m going to show you exactly how to determine competitor authority with tremendous accuracy, rather than just looking at it and looking at the DA/PA. We’re going to really dig into this and even a little bit more beyond that.
The big challenge with this is usually across analyzing all of these different tools to get a really holistic, professional SEO analysis of a competitor. You have to spend… most of these tools are $100 per month or more each and there are like four of them that are really, really good and helpful for different things.
I’m going to show you how to get that at a less than tenth of that cost. That’s $100 each per month, specifically, right? That’s not a one-off, because then it wouldn’t be so painful, but these are monthly subscriptions that are really, really expensive.
I want to show you how to get those for super cheap and there’s an ethical conundrum we’ll talk about too, but we’ll talk about that when we get there.
So, the first thing I want to do is show the article. This is the article that keeps popping up. It’s BuzzFeed. It’s typical BuzzFeed, a lot of gifts, very social-oriented – that’s what BuzzFeed did better than any news site had ever done before. They made the contents viral, basically. They designed it for people sharing, for the way people actually enjoy content rather than just article, article, article.
It’s hard. Most of us are never going to become the next BuzzFeed. If you want to set out on that journey, best of luck to you. It’s going to be really, really, really difficult.
So, we don’t want to try to beat them at their own game but it’s important to see why their game is working, right? So, the main thing that’s causing this article to rank for a ton of different things is I’ve punched the URL here into BuzzSumo, which is a free tool, they also have a paid version. I think you have a limited amount of searches and a limited access to what data you have if you’re a free user.
But you can see, this has been shared over 18,000 times – which is just insane! So, that’s why this is ranking so well. It’s not necessarily because of its backlinks because they’re in an industry that’s so low competition, there aren’t a whole lot of people with serious authority, and backlinks, and SEO optimization.
So, what Google is defaulting to you is something that’s a smaller factor in search engine rankings, overall, but it’s so overwhelming with BuzzFeed because this URL has been shared so many times because that’s BuzzFeed’s strength.
But, this is not, at all, optimized for the keywords that it’s popping up for. This is essentially a Philips Air Fryer Review. It even says that in the URL – Philips Air Fryer Review. But, it’s ranking for all kinds of general “do air fryers make food crispy” that we looked at earlier. It’s ranking really high up there and just across the whole industry.
The reason it’s happening is it’s horribly optimized SEO-wise, so it’s totally beatable. But right now, Google does defaulting to this site that has the most overwhelming data for relevance. And since not a whole lot of people are competing for that SEO space for a lot of these keywords (through their meta title, meta description and links), they’re defaulting to the social metrics that are just so
overpowering from BuzzFeed, which you can see on BuzzSumo.
I want to show this a little bit more in-depth then we’re going to get into… I’ll move this over here because we’ll get into this in a second… I actually need to move this back over here, here we go.
When you look at them in the Open Site Explorer in Moz, it looks really authoritative. This particular URL looks really authoritative. This is a perfect demonstration of where Moz has kind of fallen behind, as far as how accurate and dependable their data is.
If you’ve got nothing else, it’s still really good. The other tools I’m going to show, you can’t even get very much free access to, but you can get them for super cheap. Just keep this in mind. I’ll keep this tab up and we’ll revisit it when we get into the real tools – the tools that the pros use these days.
What I want to talk about is something called an SEO group buy. Like I said, there are some ethical challenges here, there are some ethical discussions. Each one of these subscriptions, granted they’re large companies, some people find that a valid ethical argument and other people don’t. Whatever, it’s up to you. Most people just, flat out, can’t afford to pay $300 or $400 to join all of these really helpful SEO tools.
You can do something called an SEO group buy. There are a lot of them out there. I have only found one that is truly dependable. They recently rebranded, they used to be (I think) seogroupbuy.com. Because of their business model, they had some trouble receiving payments from PayPal so they had to rebrand, launch a new site. So, that’s what this is. Who knows? It may change again sometime soon. If it does, just ping me and I will make sure to update this video with a note below that says: “Hey! They’re no longer mejesticnsst.com. They rebranded again.”
Their largest package is $26 a month. And you’re going to get access to Moz, which I want to say is about $100 a month. SEMrush, which I want to say is $60 to $70 a month but it may have gone up since then. Majestic is $100 a month. Ahrefs, I think, is around $100 a month. So, you’re getting like $350-$400 a month in SEO subscriptions for $26.
It’s a little bit janky, it’s a little bit frustrating to work with. You have to follow all these instructions, install their extensions for Google. But at the end of the day, it helps you save 5 grand a year. You know, kind of worth it.
I understand if some of you are watching this and going: “that’s an ethical violation” – because, technically, probably dozens of people are using each one of these memberships whereas the companies could be getting dozens of subscriptions but, at the same time, for me it’s a balance.
I think once you get to a point in your internet marketing career that you can afford them, go for it if you’re using them a lot, if you’re using them really heavily. I have individual accounts to them as well but I also have the SEO group buy for my contractors, for my VAs, and stuff like that that use these tools. So, I have separate accounts.
I also know people that have become tremendously successful that make 40 grand, 30 grand a month and they still just use their SEO group buys. So, it’s up to you.
I think the fairest thing is to… they’re not going to get your money at all if you don’t join as part of a group buy at this stage in your career, unless you join as a group buy. And then, once you’ve transitioned, once you’ve started making enough money that you can afford to pay them and they have put so much value into your business, I recommend doing it. But that’s totally up to you, okay?
So, you would join and log in, it’s very straightforward, you subscribe through PayPal and then you’ll have access to all these individual tabs with their individual instructions.
Today I’m going to show Majestic and hrefs, also called Ahrefs – I just call it hrefs because it’s too many syllables, basically. It’s awkward to say Ahrefs. So, Moz and SEMrush are both in here, as well. There are some bonuses that are really cool, too. We’re not going to show those today but those are really powerful tools.
If you did subscribe, I would highly recommend, especially when it comes to SEMrush, watch some free YouTube videos because there’s so much value packed in the SEMrush as well.
When we’re talking about SEO authority, the main things we’re going to look at are Majestic trust flow and Ahrefs link analysis.
So, I’ve punched in the URL for this BuzzFeed article here. I’ve changed it to the historic index, which is going to open up a wider lens of their links, rather than just the fresh index, which is only from an analysis from the last 90 days.
You can see their trust flow is 12, their citation flow is 26. This is a reasonably, powerful page but it is not, remotely, as powerful as this data will lead you to believe. This is not going to be as hard to beat as most page authority 52 pages are, especially not optimized with its meta title, meta description. These are things you’ll just get a feel for over time.
But if you punch it into Majestic and you see anything from a trust flow 10 to 15, that is totally beatable. And if you see things beyond that, too, still beatable (don’t get me wrong), it’s not impossible to beat – it means it’s a little bit higher competition.
Most professional SEOs go by Majestic’s data and the trust flow more than they dig into Moz’s data. We put more emphasis on Majestic than Moz. It used to be the other way around before Majestic existed. Moz was the authority, they were the go-to, they were the end-all-be-all of really good third party SEO analysis, and now, really, it’s Majestic. But it still doesn’t tell the whole picture, which really sucks because then you’ve got to subscribe to three different tools that are $100 a month. If you don’t have the SEO group buy.
What I have here is Ahrefs. When you’re looking at link profiles, nothing is more comprehensive than Ahrefs. Nobody’s search engine spiders are as accurate as theirs are, as far as a third party goes. This is going to be as close to crawling and getting a holistic link profile as you’re going to see.
Right here we see that this has 140 backlinks, 37 referring domains. Majestic also has this data too but it shows 79 backlinks and 20 referring domains, which is half as much as Ahrefs is pulling. And Moz is even more embarrassing – we have 6 root domains and 18 total links. That is a very, very far cry from the accurate data that’s in Ahrefs.
The really nice thing about this, too, is that you can look at the backlinks, in-depth. You get this really, really kind of intimidating reports until you learn how to read them. But it’s just practice, it’s just digging in and looking at it.
You can see that anchor text in the backlink: it would be the best if you as for their opinions about air fryers. That’s their anchor text.
I Tried The Air Fryer Kitchen Gadget That’s All Over The Internet – they just used the page title as anchor text.
You can see some of these links have already been dropped – dropped on March 26, October 31, March 2. Also, when you see they’re crossed out like this, that means it’s a nofollow link, which isn’t as helpful for SEO as a dofollow link. Technical details that we can get into in another lesson, down the road, or you can google them really easily.
When you’re looking at links, nobody is going to be more comprehensive than Ahrefs. If we want to look at their anchor text analysis to see how strongly optimized they are for these air fryer keywords, this one has air fryer in it, you can see that they have 7 domains referring to them (6 of them are dofollow). Seven people have linked to them using the exact title of the page.
We talked last week about what a healthy, natural, link-pro anchor text profile looks like – this is exactly what I was talking about. They’ve used the exact title, they’ve used no text at all, they’ve used view entire list. Air fryer has only been used to link to this once, and that’s how Google can find and really penalize a website very easily that doesn’t have natural anchor text. Because if everything you’re linking says air fryer this, air fryer that, air fryer this, air fryer that, they know your game in Google because that’s not what a natural link profile looks like. So, just kind of dipping into the last lesson from last week and pulling these things together for you.
You could do this with any URL or any domain on the internet and you’re going to find metrics. If it’s not a well-known website at all, it’s going to be harder to find metrics because they’re not going to have been crawled yet. But it’s pretty incredible how much data is in here.
To tie this off and bring it all together, as far as general authority metrics go, Majestic’s trust flow is so much more dependable than Moz’s page authority. This is a perfect example of that.
On top of that, if you want to look at link profile and see what their anchor text looks like, if they don’t have a whole lot of optimization for air fryer or for the other target keywords that they’re ranking for, they’re not going to be super hard to outrank.
If you see anchor text profiles and you would want to use Ahrefs for this because it’s just, again, they have so much more data than everyone else, Majestic also has an anchor text kind of report that can be pretty helpful at-a-glance. If we click on that, you can see view entire list. Their data is similarly dependable as Ahrefs but Ahrefs is just going to be a more holistic, more accurate view of it all.
If you’re looking at a competitor and you see page authority, domain authority in using the Moz bar, they’re good metrics if you’re not paying for any tools, if you’re not using anything else.
But if you want the most dependable stuff, the best data, the best analysis, most dependable stuff you can look for, use Majestic for overall authority. You want to look at their summary and just look at trust flow, mainly. Citation flow is another thing that has to do with how many links they have. You can just google and even just hover over, you can even just read their description of what citation flow is.
You can learn to use these tools in your own time. On a high-level, trust flow through Majestic is the best at-a-glance metric for authority. As far as link profiles go and anchor text reports and stuff like that, you’re not going to beat Ahrefs. It’s just better. Hands down, the best in the industry.
If you’re seeing a site that has lower trust flow and especially if they don’t have a really powerful anchor text profile when it comes to the keywords they’re ranking for, and on top of that, their meta description and meta title aren’t really lining up with how much they rank for all these keywords that aren’t even in their meta title and meta description, all of these things are adding up to.
Yes, BuzzFeed is a mega domain. This is so far from impossible to beat. This is actually not going to be very hard for Jacob to beat in the next 3 to 6 months, I’d say, as long as he just keeps pumping out really high quality content and doing what the FIMP course teaches.
I know we went really deep here. It may be a little bit overwhelming. Trust me, if this is something you’re interested in, you don’t have to get into any of these details but I want you to have this knowledge. This is what, again, seasoned SEO professionals use and this is a really great resource to get these tools for less than a tenth of the cost that they would cost otherwise. Because I just know it’s not realistic.
You see so many SEO authorities go: “Don’t use SEO group buys. It’s not ethical”, and I can understand where they’re coming from but I also know where I was in the beginning.
Where I was in the beginning, even a $26 a month subscription was a lot of money that I had to consider very seriously and often I couldn’t afford. So, when you’re talking $300+, $400 a month for these tools it’s just not realistic. And I think it’s unreasonable to chastise anyone trying to better their life and build an SEO based business for buying an SEO group buy to get started. I just think that’s idiotic, personally.
No offense to anyone that’s watching. If you have stronger ethical standards than I do and you find this offensive, I apologize. But I think most of the people watching this are going to find this really, really, really helpful.
So, that is how you analyze SEO competition like a pro. You will not see better than this. This will be true for probably, at least, another 2 or 3 years if not beyond that. When it changes, I’ll let you know because I’m always keeping up-to-date with this stuff.
So, let’s dig in and let’s finish here. The next few things are going to go a lot faster than that one did. That’s the one we really wanted to dig super deep into.
What to do when you run out of article ideas? This is a challenge that Isaac had and I think a very good question. It was a real obstacle to him. He was having trouble being productive in writing more articles because all of the keywords he was seeing just over and over again were basically the same article, required the same article but it was someone looking for it with a slightly different keyword. That’s something that’s not that hard to overcome.
You want to hop in to something like Google Keyword Planner and just start playing around. You don’t always need to be on the hunt for a keyword. You don’t always have to be on a hunt for the perfect target keyword that you’re going to write about. Sometimes you just need idea inspiration, and they’re great for that.
While I was on the call, the hotseat session with Isaac, I couldn’t remember the name of a tool I’ve seen that was really good for this. I’ve since gone and dug it up and I’m going to take you into that, too. It’s KeywordTool.io – that’s the website. It’s really, really good for this.
When you’re doing this with this intention, just let the article ideas flow and write them down as you go. You can identify exact target keywords for the article you’re inspired to write later.
We’re going to hop in over here and I’m going to hop in to Google Keyword Planner. We did this for Isaac’s site, but let’s do it for Jacob’s site. We did it for Isaac’s site on the actual live hotseat session. You can check that out. It was really good and really helpful, really insightful. Let’s just do it for Jacob’s here for the sake of variety.
We’re looking through here and you’re seeing a lot of stuff about air fryers, air fryers, air cooker. So, a lot of these are the same article.
“Air fryer price” is an article to talk about the different prices in air fryers. That would be a great article to talk about entry level, mid range, high range, and what you get as the difference between each.
“No oil fryer” – that’s a similar keyword, though. “Buy air fryer”.
Let’s punch in a longer tail keyword: “do air fryers work”. When we’re looking at this, we’re just looking for like what’s coming to mind and something that’s not even in front of you may come to mind.
Something that happened and came to mind when I was on with Isaac live was we were looking at all these stuff about work from home jobs. And work from home jobs for moms came up – it’s a totally different article than work from home jobs, in general. It also brings to mind work from home jobs for dads.
So, just kind of take note of all of these, either in a text document or in a note pad that you keep handy, whatever system works best for you, because these are going to be super handy to keep you putting out really fresh, really good content and get a lot of variety.
Longer tail keywords, in my experience, without getting excessive, help bring up a lot more general ideas that you can use for inspiration.
“Do air fryers really work”. “Low fat air fryer” brings to mind “healthy alternatives to frying food”. It’s not a keyword we’re seeing here but it would be a great article for Jacob’s site.
Let’s punch in… good! I already punched in air fryer over here. This is just the free membership, not logged in, or the free access to KeywordTool.io. I punched in air fryer here. You can alternate between the tabs too because you’ll get a good variety there.
“Air fryer blooming onion”, “air fryer bacon”. This is, as far I’ve seen, the best tool for getting article inspiration ideas, just generally speaking.
Again, you can take these into the tools you use down the road, whether it be SEMrush, whether it be Jaaxy, whether it be just Google Keyword Planner. You can find an exact keyword for each one of these article ideas you’ve come up with later, doing exactly what’s taught in the training at FIMP.
This is just a really, really good idea. “Air frying catfish” makes me think about an article as “how well do air fryers work for fish”, which would be a great article for Jacob’s site and you could find a keyword for that, down the road.
“Air frying frozen food”, so again, you’re just looking at this for keyword ideas, just to get the ideas flowing. Just let your mind roam all over the place when you’re doing this for you niche because this is an excellent way to get unstuck and keep those keyword ideas flowing, keep those article ideas flowing.
It’s easy to get stuck in a groove and just not be able to see outside of that. You’ve written 10 articles, where do I go next? You go into KeywordTool and you start looking for general ideas, and you just write down everything that comes to mind, and you identify the exact target keywords you’re going to write about later. Just a little bit of insight there. Really helpful.
Another thing I want to talk about really quickly is backlinks vs. internal links vs. outbound links. This is another thing that came up during Isaac’s call. We talked about backlinks extensively in last week’s day after analysis for hotseat session #1. So, go back if you haven’t watched that one because it’s very helpful as far as tools, and methods, and resources for how to build backlinks for off-page SEO.
When you hear backlinks, it’s referring to off-page SEO. If you’re talking about a link that’s going from your site to your site, from one piece of content to another piece of content on your site, that’s an internal link. Those are not the same thing. They’re totally different things. I know it can be slightly confusing, but that’s just SEO. There’s so much to know and you’re learning it a lot faster, hopefully with this membership, than I think I’ve ever seen taught anywhere.
Internal links are from within your site to another page on your site. These are vert good for SEO. You want to do it everywhere it makes sense. These are very helpful.
It helps pass link juice across your website so if someone links to one of your articles and you have linked out to another article or two on your site from that article, it helps pass that authority. It helps trickle that down, at least, as the search engines work right now across the rest of your website anything else you linked to, especially from within the text of that content.
So, do it everywhere it makes sense. Don’t abuse it. It helps pass link juice throughout your site and it also helps boost relevance. This is a great way if you’re doing this and you’re practicing this regularly, it helps pass that authority through your site and boost your rankings even faster than if you weren’t doing it.
The only thing I would say as a caveat, as I mentioned in last week’s day after analysis, just like off-page linking, you want to be careful about overoptimizing your anchor text. You still want to use the generic terms like “click here” or you want to link using the title of the article, you want to link using (sometimes) the keyword that you’re trying to rank for but probably not more than 5 to 8% of the time – just like I discussed for off-page anchor text profiles.
If that doesn’t make sense to you, just watch the video from last week because it will all come together. Don’t overoptimize your anchor text on-page or on your site with internal links any more than you would optimize it off-page.
They’re still very helpful. The anchor text is very powerful there but don’t get power hungry, don’t get greedy because it’s a double-edged sword – it’s powerful, it’s super impactful. But because it is so much, Google is going to lay the hammer down really hard if you try to abuse it. It’s not hard for them to see as we just saw on what a natural anchor text profile looks like.
Outbound links are links from your site to other sites. Do this when it makes sense for the user. If there’s further reading on that topic and it’s a topic you’re really not going to get into and most importantly, it’s a topic that doesn’t compete with other things on your website, not just that page you’re using to link to that site, if they compete with you at all for any of your other content, do not link to them because you’re helping their SEO if you do.
Do this when it make sense for the user. Sometimes you’re talking about a topic that could be expanded on, it’s really outside of the realm of the focus you have for your website, link to an authority that’s helpful for the user for further reading.
Just make sure when you do this that you click the link options in WordPress and you make sure you check “open this link in a new tab” because you don’t want people to leave your website when they click these outbound links to other authorities and other niches or whatever. Just make sure you open it in a new tab because it could actually hurt your SEO if you don’t have them open in a new tab. Because to Google, it could just look like people aren’t staying on your website as long as they should be.
This is nice too because when you link to another site in a new tab, it opens in a new tab. Hooray! They read it! They close that tab, they’re right back on your site. So, that’s really good too.
The last thing I want to talk about, as far as golden nuggets is. I want to talk to you about dealing with motivational challenges. This is something I have encountered so many times over the years. I can’t even tell you, I can’t count on all my hands and toes how many times that I have struggled with motivational challenges in my business.
Some of the things I talked about last week are helpful as far as getting your brain balance, if at all possible, exercising, some meditation helps. Just keeping a healthier, more productive, happier brain helps a lot for this.
One of the go-to resources for this is always feel free to post questions about hurdles or obstacles you’re facing in the FIMP Facebook group. Just seeing how many other people struggle with that and also getting the advice on how they’ve overcome it, how I’ve overcome it, I would be more than happy to help answer some of those questions. So, that would just be the go-to thing. Don’t be shy about it. It’s something we all face. It’s nothing to be ashamed of.
We can only do so much. You have to realize that this is an internal thing that you need to fix, that you need to address to be successful. Section 2 also helps with that some, so you might consider rewatching that in the foundational FIMP training.
At the end of the day, it’s up to you but other people’s perspective on how they’ve conquered it can be helpful. We can only do so much to help but we can help for most people that are facing this.
Some of the things that help a lot of people are visualizations. Just taking 5 or 10 minutes a day to close you eyes and visualize the things that you really want to achieve, the house you want to live in, the car you want to drive, the vacation destinations you’ve always wanted to visit, the family member you want to help, the non-profit charity that you would really like to make a massive donation to, stuff like that can be very, very helpful.
And vision boards, where you just kind of piece together little symbols, pictures from the places in the world you want to see. Things that represent the things you’re trying to achieve, that you can look at that, you can close your eyes and you can visualize what your life would be like with that.
A lot of people believe in the law of attraction and The Secret. Personally, that’s something that I’ve never gotten to into, myself. Just know that this is beneficial even if you don’t buy into a lot of that stuff from the self-help niche.
Some of the most successful people I’ve met in my life are into love and ate up Think and Grow Rich. Some of the most successful you see like… the founder of FUBU… I want to say his name. I know it’s Daymond. Daymond, one of his number one recommended reads is from Shark Tank is Think and Grow Rich.
For me, I struggle a lot reading that stuff, it’s just not concrete enough. I’m one of those people that needs… I’m very analytical, I need hardcore data. I wish I could buy into it more than I have just because I’ve seen it really impact a lot of people’s lives very, very, very positively.
Just realize, even if you don’t believe in that stuff, that’s not the route you want to take, as far as your motivation goes, visualizations and vision boards can still be very helpful even if that’s not the reason you’re doing them.
A lot of this is just practice. It’s just focusing on the task at hand. We can get so intimidated by the big picture of things. If I thought about all of the things I’m working towards right now and everything I need to accomplish to do the things I want to do (for example: have a multi-million dollar buy out for this company that I was recently made a marketing partner for), I’d never get out of bed. It’s just soul crushing how much work there is to do.
A lot of it just comes down to practice of waking up and going: “what do I need to do today?”, “how far do I need to get today?” And sometimes things will come up and you can’t anticipate them, whether it be personal or something else in your work and you have to address it, and you don’t accomplish as much as you wanted to in that day.
You have to learn to be forgiving to yourself because I can tell you, personally, I struggled with this so much. I would throw myself into deep 2 week, 3 week long cycles of depression because I didn’t accomplish what I wanted to accomplish. I was really, really mean and harsh to myself, internally, because I didn’t accomplish those things. That just doesn’t do anybody any good.
You have to recognize, too, sometimes things come up and you have to learn to forgive yourself and just go: “I can do better tomorrow. I’m not going to see any good out of beating myself up or being harsh on myself today. I need to do better tomorrow. I can do better tomorrow. I can use this to improve.”
Everything else means nothing. Everything else is counterproductive, is going to get in your way, is not going to help. But if you look at it, you learn from it, you improve and just move on and do better the next day. That’s going to help you more than anything else.
That’s how I’ve overcome a lot of my motivation challenges – focusing on the task at hand, just looking at it at the bite sized chunks. It goes back to the expression: “how do you eat an elephant?” – one bite at a time.
Internet marketing is… I guess building any business is case in point for that little saying because, again, if you think about the big picture, you’ll have so much dread in your everyday life. It’s just super rough.
Just practice getting better at it, stay tuned in to it. I think a lot of us face motivational challenges because we’re looking way too big picture. Just focus on the keywords you need to research today, just focus on the article you need to write today or half the article you need to write today, just focus on that really in-depth guide or podcast you saw and you really wanted to listen to or read today.
Just break it down into your daily task and worry about tomorrow, tomorrow. Because you’re just going to kill yourself if you think weeks, months, years out. Just take it one day at a time.
We got long winded, I know, and I apologize. But I think there’s a lot of value in here. I hope you agree.
Thank you so much for watching. Thank you so much for your support.
I hope you guys are continuing to find this really, really helpful. If you have suggestions, if you’re going: “Hey, Ian! These hotseat sessions could be more helpful if (blank)”, please feel free to send them to me.
But I hope, at this point, you’re just seeing layer on layer on layer of value for what you’re paying for this membership. So, that’s my goal. I always aim to overdeliver and I will continue to do so. I will always find a way to continue to add value for you all.
Thank you so much, Elite Members! I’ll see you for your monthly one-on-ones. I look forward to it. It’s been awesome working with all of you guys.
Basic members, I’ll see you in the Facebook group and I’ll see you in our next day-after analysis. And, hopefully, I’ll see you on the live hotseat session, as well.
Thank you guys, again, so much! I really appreciate it! I hope you’re enjoying it. Have a wonderful week. Kill it! Be productive! Be better this week than you were last week!
I will talk to you soon!