FIMP Hotseat Session Special – April 10, 2018: Follow-Up with Jacob H.

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this Hotseat Session, we revisit Jacob Hammerstrom’s website from Hotseat Session #2 on November 8, 2017. When this was recorded, Jacob site had started getting consistent levels of traffic (175 – 225 visitors/day), and he needed to know what to do next.

This very special Hotseat picks up where FIMP’s core training ends.

So if you’ve ever wondered, “What do I do once I start getting traffic?” Then this 80-minute training will be pure gold for you.

This special follow-up Hotseat Session covers:

  • What Jacob has implemented on his site to monetize it so far.
  • What his Amazon commissions have looked like so far.
  • A handful of things that he’s tried.
  • A look over his top performing landing pages and overall traffic.

After we discuss all of that and I feel I’m up-to-speed (approximately 22 minutes in), I begin suggesting:

  • Which posts are worthwhile to tweak and which ones aren’t (for now).
  • Recommendations on what to test for increased revenue.
  • How to improve Amazon conversions.
  • The proper way to test Amazon affiliate links vs. internal site links.
  • A discussion as to why I don’t think it’s worth testing an email list (yet).
  • Calculations on how much this site can bring in at 1% – 4% conversion rates.
  • Recommendations for longer-term monetization opportunities.
  • How to use your Google Search Console data to find new, high-value keywords.
  • How to maximize traffic to existing posts, using GSC data.
  • And so, so much more.

It’s a long one, folks. But I promise you that it will be one of the most, if not THE most powerful training video you’ll ever see in this industry.

Enjoy! ?

Day-After Analysis #5 – November 30, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this Day-After Analysis, I dig MUCH deeper into:

  • How to get the most out of YouTube
  • Making sure your CTA isn’t buried on your website
  • When to use ClickFunnels vs. other landing page software
    • Plus an overview of one of my own funnels in CF
  • Overview of Facebook Ads & the mentality they require for success
  • Final thank you for Hotseats + what to expect in the coming weeks


Day-After Analysis #5 Transcript Below

What’s going on, FIMP supporters?

Thanks for joining me, yet again, for another day-after analysis. We’ve got some exciting stuff to cover today. I think we’re going to dig pretty deep into some new concepts. Yeah, we might as well because it’s going to be our last day-after analysis.

If, for some reason, you missed that news – no worries. We’re transitioning in the advanced training away from these day-after analyses that are restricting and based off of what the hotseat guests were needing help with and transitioning into some really advanced stuff, some really advanced training that is not restricted to what other people wanted to talk about.

If you think about the really high-quality training that’s in FIMP right now for the foundational stuff, just imagine that for more complex topics like building backlinks, doing authority roundups, doing guest blogging, getting guest blogging opportunities, and just all around fast tracking your efforts. And also, in time, really want to get into some paid traffic and stuff like that.

You’re still going to get weekly training, and it’s going to be really, really good stuff, really advanced stuff. Of course, FIMP supporters, you’re going to be the only people that have access to it.

That’s going to be starting next week. I’m really excited about it because it’s going to allow for a lot more knowledge transfer in a much more step-by-step, helpful, easy to follow format.

I’ll talk about that a little bit more at the end of this presentation. But, for now, let’s talk about the golden nuggets we’re going to recap from yesterday’s hotseat session.

I want to talk about how to get the most out of YouTube. Paul was our first guest and he was doing a lot with YouTube, as far as content, but he wasn’t optimizing it. I want to make sure that any of you that are doing YouTube (which is a great idea) are getting the most out of your efforts on YouTube.

Making sure your call-to-action isn’t buried on your website once you’re getting a decent amount of traffic. I want to revisit some concepts about making sure that you’re making money off of that traffic – kind of what this whole thing is about, right?

When to use ClickFunnels? You’ve probably heard about ClickFunnels but I’m getting the general impression that not a whole lot of people understand how ClickFunnels differs from other landing page softwares and when you’re just supposed to use one or the other. So I want to cover that really quickly and show some of the stuff in ClickFunnels.

I also want to introduce you to Facebook Ads. Facebook ads is its own section. Don’t get me wrong. That is a multi-video step-by-step session. That’s one of the things I’m really excited to teach in the advanced training as time passes and we cover some things in between, here and there.

I, at least, want to give you a really good understanding and a good foundation for Facebook ads. That way, if you want to dive into them now, you can. So, basically, what I’m going to do is give you enough knowledge to start seeking your own information, building successful Facebook ads, even prior to that training being released.

That’s that. Let’s dive in and get into it.

I want to talk about getting the most out of YouTube first. Leveraging YouTube’s authority is an awesome way to jumpstart a new website. I recommend it for everyone. I know not everyone’s comfortable on camera, but leveraging YouTube’s domain authority, and their presence, and their search engine is just a really great way to start getting some traction early on while your website is still getting established with its organic rankings in Google.

The most important thing is to make sure that you optimize your videos. The same keywords you’re finding for your website and you’re writing content for, optimize YouTube videos that are related to that same topic for those keywords.

You don’t really have to do anything super crazy. Just use the YouTube video title just like you would on your website – you would use your meta title. So, use your YouTube video title to get that keyword in there. It’s probably the most important place that you could put your keyword that you’re trying to optimize and rank for.

Same thing with the YouTube video description. Treat it just like you would treat your meta description for a piece of content on your website. Get your keywords in there.

Also, your custom thumbnail. That can help a lot. I don’t know how much it helps. I’ve read this as a best practice along the ways and it’s something I do in my business – use your custom thumbnails, if you’re uploading custom thumbnails to YouTube, get your keyword in the title of that image that you’re uploading as your custom thumbnail.

So, whatever the name of that file is, get your keyword in there somewhere too. It can’t hurt, right? It’s not that much extra effort and it’s a nice way to bury a little more relevance in there.

The other thing is to make sure that you link to your homepage or to the article on your site that is most relevant at the top of your video description.

YouTube links are nofollow – which means they’re not very helpful for SEO. But that isn’t really why we’re creating that link. We’re creating that link so that people that find your video can find their way back to your website and start converting, whether it be joining an email list or making you money, etc., or just becoming followers and sharing your website with people down the road.

If you’re going to the effort of creating these YouTube videos, videos take some time to create – especially high quality ones. Get every ounce of ROI out of your time investment there as you possibly can.

I want to show you really quickly just what I’m talking about. This is, of course, is a FIMP video. You can see up here, at the top, I made it a point to say: “Get ALL the Training (for free!)”, and I linked to the homepage for FIMP.

I couldn’t link back to the exact video in the member’s area, but what I really want here when people are finding the FIMP videos on YouTube, I want them to come and I want them to see all of these stuff and create an account if they’re interested.

You can see, the reason why we put it at the top of the video description rather than anywhere else is because, obviously, it’s a hyperlink (which is cool), but also you don’t even have to hit show more and see anything. The link is right there at the top. It’s clickable as soon as they load the video.

This is not a typical video marketing, which is why these aren’t really optimized individually for keywords. But if you are creating content for your blog that’s video content, you’re probably trying to get ranked for a keyword. So, just make it a point to do that. Get your keyword in here and link to your website, either your website homepage or the most relevant post on your website for the video right here at the very top.

That’s that. Let’s hop into more about traffic, once you’re getting traffic.

The thing we saw with Paul’s website, I believe it was Tenkara is a type of Japanese fly-fishing.

Once you’re getting traffic, you should have a funnel in place. I’d say, once you’re getting at least 50 to 100 visitors a day.

Paul said, ballpark off the top of his head, he’s probably getting a couple hundred visitors per day and he’s making some decent money with some of his efforts. So, he absolutely needs to get a funnel in place.

I should say, he has somewhat of a funnel in place, but the problem is it’s buried deep in his website.

You could see on Paul’s website – great website. Lots of really, really good content. Of course, it could use some optimizing, as far as the design and how clear his calls-to-action and stuff are, but that’s fine. Right now, it’s serving its purpose very well.

The call-to-action is… I want to say it was buried under free tutorials. This is where his opt in is. I talked to Paul a lot about this. This is just buried way too deep, flat out. This is just killing conversions.

He could be seeing so many people opt in to his email list. And then, from there, using people opting in and the thank you page is an opportunity to sell to people, as well as an upsell after the thank you page, as well as selling to people on the email list, and he would be getting more people on the email list if this wasn’t so buried.

It’s just way too buried, and you don’t want to do that. You want to make sure that your call-to-action is almost impossible to miss on your website.

Don’t bury your call-to-action deep in your website. It should be almost impossible to miss. And we’ve talked about this really extensively in previous day-after analyses.

If you haven’t seen those, these are the three places to go once you’re getting traffic. How to optimize your website from front to back, as far as getting as many conversions as possible, from the traffic on your website to how to build a funnel, what the best practices are and how to optimize that funnel as time goes on.

It start off with the ideal website layout for conversions. I explained that in great detail and showed examples in Day-After Analysis #1, starting at 12 minutes and 21 seconds.

An overview of how to setup a funnel (funnel best practices and stuff like that) – that’s Day-After Analysis #3, which of course you have access to if you’re watching this video. That’s at 16 minutes – is when we talked about that.

And then after you’ve done that, you’ve put those things in place, how you should optimize your “funnel chunks” – is what I refer to them as. That’s in Day-After Analysis #4, starting at 24 minutes and 45 seconds.

So, once you’re getting traffic, this is your quick reference guide. If you already have traffic, this is your quick reference guide. These are the three things you should watch right now. Stop this video, watch all of these because these are the things that are going to make you money.

Once you have traffic, these would be very good things to revisit in order, so that you can optimize and start generating revenue from your website.

Moving on from that, I want to talk about ClickFunnels a little bit. This is not a ClickFunnels sales pitch. This is not going to be me, like: “these are all the reasons ClickFunnels is great”.

I want to explain why someone would pay so much, because ClickFunnels at its base level is $100 a month – which is substantially more expensive than most other landing page software. I want to take a moment to not only tell you why, but also show you how it’s different from other landing page software.

If you’re just giving away a lead magnet, you’re just at the stage of your business where you’re just kind of build an email list, you’re not really trying really hard to make money from those conversions yet, lead pages are something similar. I think, OptimizePress is another really decent one.

There are all kinds of plugins and things like that to build simple landing pages where you can incentivize someone with a lead magnet, whether it be an eBook, or an email course, or a small video course, or anything like that, and then pass them through to a thank you page.

Maybe it passes them through to a thank you page using one of your affiliate links, maybe it passes them through to a thank you page on your website where you have affiliate links and other offers.

If you’re doing something like that really simple, LeadPages or something similar is going to do just fine and it’s a lot less expensive.

Once you’re creating a funnel where you’re selling your own products or services, it makes a lot of sense to transition into ClickFunnels because it makes it just kind of stupid-easy to get a merchant account, tie that to your funnel, link it altogether and just start making sales.

Literally, you can build a funnel from top to bottom and be making sales with an ad campaign within 1 or 2 days – and that’s just unheard of.

I’ll show you exactly what this looks like. There’s a steep learning curve to ClickFunnels, just like anything else, but they do have a lot of knowledge base articles and stuff to fill in the gaps – which is how I learned ClickFunnels and, I think, how any go-getter learns ClickFunnels.

I mentioned this already, it makes it really easy to start accepting payments.

If you want to see more information about LeadPages vs. ClickFunnels: what’s the difference. Check the Links & Resources page in the FIMP member’s area. You have to be logged in to see it. There’s a part in there that talks about landing page software and what the difference is between ClickFunnels and LeadPages.

I just want to show you really quickly inside of ClickFunnels what this looks like.

This is a funnel that I built pretty soon before I started FIMP and it’s something I’d really love to get back to because I think it’s an awesome funnel.

But I got to the point that I’ve been putting off FIMP for years and I’ve been thinking about it for years and I finally just decided: “Hey, I’m going to go all in”. All of my spare time isn’t going to go towards building some other project where I’m trying to make more money.

It’s going to go into a project where I can really change the world and leave behind a legacy of what I’m trying to leave behind with FIMP, and just give people access to incredible knowledge for everything they need totally for free. And then, if they want to get advanced, like you guys, for a really reasonable cost – not charging thousands of dollars or anything like that for a course.

This is what ClickFunnels looks like when you’re inside of one of your funnels. Over here on the left side, you can see this is my initial sales page, and then there’s an order form, and then there are a couple of upsells, order confirmation.

I actually think this thank you page is kind of obsolete. I don’t know why that’s on there. That seems excessive to me. Anyways, it doesn’t matter.

This is a funnel I came up with for selling interactive video listings, basically. Just much more attractive video listings to realtors, and I targeted realtors on Facebook.

I was about breaking even right after launching it (which was nice) and I wanted to expand on this more, hire some VAs to help with the labor and kind of build it out into more of a place where I sold training to realtors.

Basically, this initially launched as a $97 offer – where people could buy an interactive video listing.

I had different timers for if they bought within, I think, 2 hours. It was $97. After 2 hours, it was $197. So I just incentivize them to take action. That sense of urgency – that’s very important in a compelling sales offer. As much as most people hate it, I personally hate it too, it’s just part of a really good sales offer that gets people to take action.

I guess the line is some internet marketers just totally make it up and they just say: “hey, it’s fake!” and they never raise the price. They just say: “Hey, buy now! There are only 3 seats left”. But when I do that kind of stuff, I actually raise the price because I don’t really believe, morally, in telling people “price is going to go up” and then the price never goes up.

I had this landing page and, initially, it was for $97, and it was doing okay. The ads were making some sales, which was really cool, especially within the first couple of days, and especially through the upsell sequence.

One of the things that Russell Brunson (the founder of ClickFunnels) really drives home is treat your front end offer as something that you breakeven or you lose a little bit money. The professionals make their money, they make their massive amounts of money on the back end – in the upsell sequence, in the email sequence after. And I think that’s true.

These days, I’m not trying to make money on my front end. If I’m running a paid ad campaign, most of the time, I am just going to try and breakeven on the front end or actually take a loss.

Just to give you an idea of what my funnels look like when I launch something like this, hopefully this is helpful insight and you guys just aren’t totally bored.

What this was going to turn into was a $1 offer. You get to buy this really high-quality, interactive video listing. They look something like this – I have some animated gifs in here, as opposed to what realtors usually have for virtual tours on Facebook.

Initially, I was selling this for $97 each. I was trying to make money on the front end. I thought: no, no, the real effective funnel here is to sell like a 99 cent video, get them to the upsell.

The initial upsell was to buy more, get more quantity, but what I would probably do is have this as the initial upsell, which is: “hey, let us optimize your video listing for the search engines and we will do that for you” – we will optimize everything for the search engines, which really just isn’t that hard of a thing to do, very easy for me to hand off to a VA. But this could be a $27 upsell.

We got them in really easy with 99 cents, but the idea is we collect some email addresses of people that are interested to start to build an email list. Once they convert on that 99 cent offer, hit them with an upsell for $27 or something like that.

“We’ll optimize it for the search engines, we’ll upload it for you. It’s totally hands-free. We’ll just send you links and it’s ready for you to start promoting.”

If they bought that, another upsell beyond that would be like $297. “We will build out an entire Facebook ad campaign for you.” That hasn’t been built out because that’s where I was going to take it, and then I’ve decided: you know what, it’s finally time for me to do FIMP.

This is a perfect demonstration of what I harp on all of the time. This has always been one of my weaknesses as an entrepreneur that’s held me back a lot, as far as focus. I will jump form project to project to project and never really give anything time to blossom.

This was a little bit different for me because it was important for me to start FIMP and start putting all of this knowledge in this training and the stuff you’re, hopefully, enjoying and finding beneficial on your journey out into the world. I’d like to come back to this someday.

Essentially, the funnel was drive paid traffic to a 99 cents really beautiful, interactive video listing. Definitely, I’d lose some money on that front end but become profitable on the $27 offers for the optimized for the search engines uploaded to YouTube, and Vimeo, and stuff like that, and then really become profitable on a $299 upsell – where we would create a full Facebook ad for them with some remarketing, a landing page, all kinds of stuff.

You may be hearing this and going: “That’s so much work! How could someone do that?” It was all designed to be handed off to VAs very easily for $3 an hour, probably, for that kind of work.

I could train people how to optimize for the search engines, how to create the videos, how to create the Facebook ad campaigns – all of those different things, it was all going to be turned in the processes. All I would have to focus on is the Facebook ad campaigns.

Ultimately, the really, really high payoff here would be somewhere between $1,000-$2,000 course that taught these realtors how to market online, how to do digital marketing for realtors. Even beyond that, possibly selling SEO and pay-per-click services to realtors at the price of probably somewhere between $2,000 and $3,000 a month.

This is what a funnel looks like. I don’t want to get long-winded. I’ve already gotten long-winded, but hopefully this is helpful to you.

The cool thing about ClickFunnels is you just clink in these things and you make your changes. You can drag and drop different parts of your funnel to different places really, really easily – which is just kind of ridiculous compared to what things used to look like.

You can optimize for mobile and change your mobile font size. When I click on this, you can see that I have a mobile font set. When it’s on desktop, it’s a different size. It’s really cool, really easy. You can set all different kinds of stuff and optimize – like I said, optimize for mobile.

You can create a long form sales page and lead pages and that’s all fine and dandy. But the thing you can’t do in LeadPages and these other guys is sell really effectively.

It’s a simple as creating a stripe account. Pretty much anyone in a first-world country can sign up for a stripe account within 5 or 10 minutes, and then you just link that as one of your integrations in ClickFunnels, and then you can come in here whenever you are working on a funnel step. You can just click over to products, and then you could say: “hey, this is the product that’s associated with this particular page.” You just fill out this details. It’s as easy as that.

Then they can buy. They could click this. They can fill this out and buy complete order, and then they get pass through a thank you page and order confirmation page – where on the back end, with automation, you can set different trigger events. You can set a different email and all kinds of things for different products, so every time they purchase one of your products, they get a different fulfillment email.

This is the fulfillment email for this particular funnel step – which is different than this email for this particular funnel step, which gives them instructions based on whatever they ordered.

We’ve gone all over the place. I apologize for that. I try to keep things as sequential as possible. I got caught up in showing you the funnel, which I hope it helped get your creative juices flowing to sea like: “okay, this is what a professionally designed funnel looks like, this is it functions”.

The general take home message here I wanted to share was how different ClickFunnels is. You can’t do this in LeadPages, you can’t do this in OptimizePress. There are some competitors coming up that you can integrate payment and start accepting payment through Stripe or someone else, through PayPal – stuff like that. Somewhat easily, but they’re still not remotely as polished and easy to use as ClickFunnels is.

For a place where you can just build out this individual steps and sell your own products, sell your own services, ClickFunnels even goes as far as having backpack. Backpack is a way for you to roll out affiliate programs very easily for any of your funnels. They’re just so far ahead.

For any of you that have ever wondered what ClickFunnels is, I’m not saying anybody needs to rush out and buy it right now. But if you get to the point that you’re building funnels for your own website or for paid ad campaigns, etc., I will probably cover ClickFunnels in great detail and step-by-step as we get into the advanced training and it comes up as something that would be really helpful and beneficial for you all.

But for right now, if you have questions about ClickFunnels, just write me and ask me. I’m not trying to sell you on ClickFunnels, but it is a really, really good tool if you’re looking to sell your own products or services. I wanted you to get an inside look to what ClickFunnels looks like.

The last thing I want to talk about is an introduction to Facebook ads. I want to do this because a lot of people when they go into Facebook ads, they’re really kind of turned around and they have the wrong mentality going in.

The most important thing is a lot of people get into paid advertising, whether it’s Facebook ads, or Google AdWords, or something else and they go: “hey, I want to turn a profit within spending $200 in advertising budget” or “I want to spend $5 a day and start figuring this stuff out”. It just doesn’t work that way.

You shouldn’t get into Facebook ads or any other paid traffic, unless you have at least a couple of thousand dollars to burn. And I say burn, as in you may spend all of that $2,000 and not even get the data that you fully need, and you may need to invest another thousand or two thousand.

It’s just part of the process. You kind of need to spend money to make money in paid advertising.

You also want to make sure from the very beginning that you have pixel tracking. I’ll explain a pixel a little bit better here in a minute because someone asked – I believe it was PK asked a really good question about the Facebook pixel yesterday during the live session.

You want to have all of that set up at the beginning of your campaign because, long story short, what a Facebook pixel does is it collects a lot of data – a lot of really good data that you can use to optimize your campaigns or build new custom audiences that you can target in all kinds of stuff.

You want to have that stuff set up beforehand. So, whether it’s your view content pixel, or your view content conversion event, someone converting to a lead – which means obviously after they submit their email address, they’re taken to a page.

You want to make sure you have your Facebook code installed that says: “hey, if someone sees this page, they submitted their information and they’re considered a lead”. Because that information is passed back to Facebook to show: “hey, this is what leads look like”. And over time, they start to create this profile for the people that are most likely to become leads. I’ll talk a little but more about how that works later.

If completing registration is an important thing, like someone creates an account, they set a username, a password, blah blah blah, you want to have your complete registration code setup on the page after that that says: “hey this person completed registration”.

Same thing with add to cart (ATC) or purchase conversion events within eCommerce or anything you’re selling online. These are important things. You probably won’t have every single one of these setup for every Facebook ad campaign, but if you’re trying to generate leads, you should have your lead tracking setup for those conversion events.

If you want to make sales, if you’re running an eCommerce store, you’re going to want (at the very least) your add to cart event setup, your tracking setup, and your purchase event setup.

If you’re looking at this and you’re going: “how do I do that? How do I actually do that?” Facebook has all kinds of documentation on that. There are all kinds of YouTube videos created by other people as well.

The moral of the story is: at the beginning of your campaign, you’re buying data. That’s what you’re doing. You’re spending your money to get data. If you’re spending your money to get conversions at the very beginning, your mindset is in the wrong place.

At the very beginning of a campaign, especially if it’s a fresh campaign, you don’t have any data from that niche or that target audience. You’re just starting out from scratch. You’re buying data in the beginning.

Conversions aren’t always going to happen right off of the bat. The better you have these conversion advanced being tracked from the very beginning of your ad campaign, the more valuable data you’re collecting.

Because if you don’t have your lead tracking setup and you spend a thousand dollars, and you get all that data, Facebook has no idea who converted to a lead in there, unless you have that tracking setup.

You want to get the most bang for your buck in the beginning. Your paying for data, you’re buying data, you’re figuring out what all of these things look like, how people react, where your sweet spots are, etc. – the best way to do that, the best way to get good data is to have each one of these conversion events, that are relevant to your business, set up before your ad campaign starts.

That’s the early introduction stuff.

What does it mean when you hear “Facebook Pixel”? – this was a great question that was asked. Essentially, a Facebook pixel is just the code that you install on your website for tracking.

Whenever you launch a Facebook ad campaign, they give you a pixel. You install that code on every page of your website for that ad account. That’s how Facebook collects data. That’s how Facebook says: “okay, this page, this page, this page, this page”, “this visitor came through from Facebook ads”.

It’s also a way that if you are getting organic traffic, you can cookie people to your Facebook ad account and advertise to them, remarket to them, retarget them (whatever you want to call it). So that after they leave your website, if they didn’t convert based on… say, you wanted them to get your lead magnet, you could create a custom audience that said: “hey, people that came to my website but didn’t see my thank you page…” – those are people that didn’t download your lead magnet.

So now, if your Facebook pixel was installed on your website, you could take those people over and remarket to them, retarget them on Facebook, and say: “hey, come on back, you’ve missed our eBook. Come get this.”

Retargeting is, typically, some of the highest return on investment of any ad spend, as long as you’re doing it correctly.

What does it mean to “train” your Facebook Pixel? Whenever you get into really in-depth conversations about Facebook ads, you’ll hear people talking about training your Facebook pixel.

What that means is as you get that data, again this is why it’s so important to set up those conversion events that are essential for your campaign. Facebook’s pixel learns, and it learns specifically for that one pixel.

When you have a fresh pixel, it doesn’t know anything. It’s a newborn baby, its eye’s aren’t even open, it can’t even see the world. But as you give it more data, you’re training that pixel and you’re showing it: “hey, this is what conversions look like”, “this is what a lead looks like” for my website.

That’s why it’s important to get those conversion events set up. Because if you don’t have lead, the lead script on your thank you page… Facebook has no idea what a lead looks like. It just sees people went from one page to another page, what’s the difference, right?

So, it’s important to have that lead tracking setup because that’s how Facebook begins to learn, and you’re training your pixel: “hey, this is what a lead looks like.”

As time goes on, Facebook pixel can become very, very, very powerful. Because what can happen over time is you can start expanding into larger and larger pools – pools as in larger populations.

A lot of people, when they first start launching ad campaigns, they won’t buy audiences, they won’t build out audiences for an ad campaign that are targeting groups of people larger than 300,000 people or 100,000 people – it depends on whose school of thought you’re following.

The general idea is as your Facebook pixel gets smarter and smarter, and you’re training it more and more – which means you’re pumping thousands of dollars and it’s sometimes tens of thousands, hundreds of thousands of dollars of data into that pixel, it starts to get smarter and smarter and smarter, and then you can put it in an audience of 5 million people, 10 million people, 30 million people.

You can build out this broader and broader audiences, and Facebook’s pixel gets smarter and can look in those giant pools and say: “okay, they’re optimizing for lead”, “this is what the leads look like for all their other campaigns”, “if you’re optimizing for purchases, this is what the purchases look like for all their other campaigns.” I’ve got all of this data to choose from now, I can go into this audience of 30 million people and find the people that are most like the people that have already converted.

You can go into larger and larger populations because typically when you’re starting off with a very young Facebook pixel, you’re not going to build out ad sets that are targeting 30 million people or 50 million people.

You’re going to build out ad sets that are probably only targeting somewhere between 100,000 and 300,000 people because you want to keep the pools as small as possible while you’re testing multiple pools to find out which chunks of the population are converting the best, which interest on Facebook are converting the best, which sex is converting the best, which age range is converting the best, is mobile or desktop converting the best – that’s the kind of data you’re looking for early on.

The really cool thing about Facebook, and Google has this ability too, you can start to build out “lookalike audiences” – they’re abbreviated LAAs. You can create on Facebook something called a custom audience, which within the industry is frequently abbreviated CA.

You create a custom audience, say, for your purchasers on your eCommerce store. How many people have purchased on my website – and you tell Facebook: “okay, for every one that purchase on this domain, I want to create a custom audience of those guys for the past 180 days”.

Once that gets to 300 or 500 people, you can take that custom audience and give it to Facebook and say (through their ad platform): “hey, I want you to find the 1% of the population in the United States that is most like these 500 people that have purchased something on my website. I want you to go find the people that look most like these guys, or girls, or both. And I want you to put them in a lookalike audience.”

So, Facebook will go out, and then the United States’ 1% is typically going to be somewhere around 2 million, 2.2 million people and 1% of the audience on Facebook, and they’re going to give you that custom audience.

Now you went from having these 300 or 500 people in a custom audience to, if you’ve trained your pixel well, 2 million people that have a lot of similarities with your purchasers. Or you can build out a custom audience for website clickers who has clicked through to your website, you can build out a custom audience for who has seen this page on my website, who has added to cart on my website.

You can build out custom audiences for all kinds of things and then you can use those as a seed to create something called a lookalike audience – where Facebook goes out and finds a huge pocket of people that look most like that custom audience that you specified.

I hope that makes sense. We’re getting pretty deep, I know. Forgive me. But hopefully you’re keeping up pretty well.

I know these are kind of abstract concepts. I am definitely going to be teaching Facebook ads in great detail for FIMP supporters as we get into this advanced training. It’s a little ways out but it’s really high on my priority list because they’re such a good tool and so few actually understand it really well. Not many people are out there teaching it really well and really step-by-step and in-depth.

For now, the take home messages that I want you to walk away with: when you’re thinking about Facebook ads, whether you’re launching them for yourself or you’re launching them for a client, you need to go in with the mindset of I’m going to “lose” some money buying data early on – lose, I put lose in quotes because you’re not really losing, you’re just buying data. And that data becomes really valuable for anybody that knows how to leverage it correctly.

Pay attention to your data and your conversions early on. Find your sweet spots, find your honey pot – these are the people that are converting really well, these are the ads that are converting really well.

Over time, you’re going to train your pixel and watch your cost per acquisition (CPA). CPA can refer to how much it cost to convert someone into a lead, how much it cost to convert someone into an add to cart pixel event, how much it cost to convert someone into a sale.

Just keep an eye on your cost per acquisition, depending on what your campaign goal is.

If you want leads, you have a very different goal than someone that actually wants to make sales and they’re optimizing for purchase events. You can optimize individually for each one of these on Facebook. The more conversions you get over time, the smarter and smarter your Facebook pixel is going to get and the better it’s going to get at finding those conversions, finding those people in populations that are most likely to convert.

The most powerful tool in Facebook ads is using custom audiences as seeds to build out all kinds of lookalike audiences. I mentioned people that click through to your website, just broadly speaking, people that visit a certain page on your website.

You could even, I believe, build out a custom audiences for people that spend a certain amount of time on your website, people that have interacted with your ads or your post on your Facebook profile, people that have added to cart, people that have completed registration, people that have become leads, people that have made purchases people that have made purchases for an individual product, one out of every one hundred products.

And you can create a custom audience for each one of those hundred products. And then whenever you launch a product that looks a lot like that, instead of targeting a lookalike audience for everyone that has purchased from you, you can target people that have purchased that one product that’s very similar to yours. You can target that lookalike audience.

What a lot of people do, you hear these guys that are spending maybe 10 grand a month – it’s decent. But there are people that spend hundreds of thousands of dollars a month on Facebook ads. A lot of the guys that are doing it are just doing it by building out a lot of really good lookalike audiences.

Testing them to see what’s working. The ones that don’t work, they throw out and they just keep testing new lookalike audiences and different ways. Because Facebook’s algorithm has become very, very good at identifying high-value conversions based on the information you’ve given in building out good lookalike audience for that.

Just like we’ve mentioned, we’ve discussed a couple of week ago, pay attention to what’s working, watch your data, watch your analytics, just play around with it, poke around, click and click and click until you get lost, and you will begin to understand how to read this data, how to interpret it, and then just hit it like a piñata.

The stuff that’s working when you find those sweet spots – just keep hitting them, keep building lookalike audiences based on those conversion events and you’ll be surprised at how quickly you can blow up a Facebook ad campaign.

Again, I want to teach this much more in-depth down the road. A lot of you watching this maybe finishing this video and feeling kind of overwhelmed – don’t be. You can supplement a lot of this now that you have the right mentality, you have the right shortcuts in your mind, the right heuristics in your mind to tie to what you should be doing with the Facebook ad campaign.

You can probably research this stuff a lot better and see the people that are just total bullshit artist, and see the people that have actually run Facebook ad campaigns and they’re putting out some really good, helpful information.

If you hear people talk about lookalike audiences, custom audience, training your Facebook pixel, etc. – those are probably people that have a pretty good idea of what they’re talking about.

Again, I want to teach this in great detail down the road in the advanced training. Keep an eye out for that. If you find yourself super overwhelmed, just dump it. Just don’t worry about it right now.

If you’re not focusing on Facebook ads right now, it’s good to get, as an internet marketer, to have an understanding of these things, at least on a high-level. But just dump it for now and wait for the advanced training as it comes out.

Hopefully, within the next couple of months I’ll be able to turn my attention to that. But like I said, we’ve got some lower hanging fruit and I want to talk about that – what this transition is going to look like.

I want to, first of all, say thank you so much for your support. I can’t thank you enough for keeping FIMP alive and keeping it going.

I hope you’re continuing to enjoy some of this advanced training, you’re finding it really helpful in your business.

My goal is always to just deliver such an abundance of value that what you’re paying for your membership just feels like nothing compared to what you’re getting. So far, I think, we’re doing a good job there and it’s only going to get better from here.

Now that we’re transitioning away from the hotseat sessions, I will be able to put so much more time into the advanced training at FIMP. And that’s going to be my focus – is just pumping out some really high-quality training for you all, specifically.

I’m going to start off with some of the free methods, some of the free promotional stuff to help you move faster as we transition out of that using paid advertising and a few other things to move even faster beyond that.

Think about things like doing backlink outreach. I’d really like to be able to put together some personalized, like handwritten… something I’ve always been really at is writing those emails in a way that they were really effective and they got a high response rate, got a high open rate, etc.

So, I’d really like to write some email templates for you all to use in your own business. Same thing for guest blogging opportunities and same thing for writing people that have expired links on their website.

I want to focus on some of the stuff that everyone’s going to be able to do because it doesn’t cost any money to do it. And then in time, I want to expand into a lot of the paid advertising – some of the how to build really effective funnels, copywriting, how to build an email list, stuff like that. And it’s all going to be in the advanced section. It’s not going to be generally, publicly available to other people in FIMP – only the supporters.

If you’re breathing heavily and your heart rate is accelerated because this Facebook ads overview is a little bit overwhelming, that’s not what it’s going to be.

Imagine the FIMP core training that’s out there right now, except imagine it for much more complex topics that are going to fast track your journey, and help you make money a lot faster, and help you make a lot more money.

Because even if you’re not focused on paid ads right now, there should come a time, once you have some organic traffic and you’re seeing traction there, that you want to expand in the paid ads because it can really ramp up and start making you a heck of a lot more money a lot faster.

Whereas, it may take you three years to get there through strictly organic traffic. You may get to a certain point within eight months of organic traffic. And within those remaining four months of the year, just ramp up through paid advertising.

My goal in this advanced training is to get you all to your destination faster. Much faster than even the core foundational content at FIMP does – which will set anyone up for success. But I think, the biggest benefit is I want to get you there twice as fast and I want you making twice as much money, twice as fast. That’s what we’re going to focus on.

Now that I’m not spending a day every week on these hotseat sessions, I’m going to be able to do some really good, in-depth, advanced training for you all here.

As always, if you have any questions, feel free to post them in the Facebook group. Thank you guys, once again, so much.

If you have any questions for me about this transition, feel free to email me at I’m happy to help, I’m happy to answer any questions.

For all of you elite members: nothing has changed, I will still see you for your monthly advanced session. And for the basic members: I’ll see you in the regular FIMP training, I’ll see you in the FIMP Facebook group, and also I’ll see you in the advanced training that you’re going to start to see popping up here in the coming weeks in the members area, starting with next week.

Thank you all so much for watching! Thank you for your support. I’m here if you need me. I’ll talk to you soon.

FIMP Hotseat Session #5 – November 29, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In this Hotseat Session, we discuss:

  • Optimizing your YouTube videos for rankings
  • Making sure your call-to-action isn’t buried on your site
  • Getting a funnel in place once your website is receiving traffic
  • Ideas of how to monetize a site like
  • When to use Facebook Groups & Quora sites to get traffic
  • When to give up on Facebook Groups & Quora in your niche
  • An introduction to Facebook ads and how to get started with them
  • An introduction to Reddit and how to use it for promotion without risking “self-promotion” violations

Day-After Analysis #4 – November 22, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Here’s what we’re going over this week:

  • Focus, focus, focus
    • I know we’ve gone over it, but I can’t over-emphasize this stuff!
  • What makes some copy better than others?
    • Good copy is benefits driven & emotional; how to accomplish that
  • Finding the buying audience in your niche
    • Buying keywords vs. a buying audience
  • Funnel “chunks”
    • Optimizing each stage one at a time, plus the most important stages
  • The exponential power of good funnel optimization

Thank you all so much for your continued support! I appreciate you more than I can say, and I hope that’s reflected in the new content being added here week-after-week.



Day-After Analysis #4 Transcript Below

What’s going on, FIMP supporters?

Thanks for joining me again for another day-after hotseat analysis – which is, technically, the day of, but that’s fine. I’m still wearing the same clothes, not because I’m a slob, but because I’m getting it all done in the same day.

I’m really, really excited about this one. We had Bryan on. His website was We also went over some of my personal funnel optimization in one of my businesses. And then a lot of what’s going on in another one of my businesses, as far as us redoing all of the marketing, rewriting all of the copy – it’s a very different kind of business than a lot of the affiliate websites, and eCommerce, and stuff like that that we typically cover because this is a service-oriented business. But, at the same time, there’s a lot of value there.

This is one of the handful of occasions that I would say it makes a lot of sense for you to go and watch the entire hotseat session.

We’re going to be recapping, and summarizing, and digging deep into a lot of Bryan’s hotseat session and really hitting home on a lot of those points that we scratch the surface of. But, as far as the stuff from my own business, I’m not going to be recapping.

I’d say that’s somewhere around an hour in to the hotseat session. It’s, like, somewhere between the 50 minute to 1 hour mark.

If you want to skip ahead to that, go ahead. But the entire hotseat session from earlier today with Bryan and what I showed in my own businesses was, I would say, the best, so far. So, check that one out.

We’re also going to dig deeper here in this day-after analysis. So, there’s a lot to cover. Let’s dig in.

The golden nuggets we’re going to recap today are the three Fs: Focus, Focus, Focus. I’ve talked about it some. I’m not going to spend a whole lot of time there because we’ve talked about it some, but I really want to re-emphasize some things. Because the more you hear about these things from different angles, the more concrete it becomes.

I want to talk about what makes good copy or what makes copy good. I’m not sure why I wrote it that way, but, whatever, it’s there now.

I want to talk about finding the buying audience in your niche and the importance of that. And more specifically, we talked about that, broadly, in the core, the foundational FIMP training. But I really want to dig in to the details there and talk about what makes a buying keyword a buying keyword, the difference between buying keyword and buying audience, etc. So, we’re going to dig in a little bit there.

I’m going to talk a little bit about funnel “chunks”, as well, which I dubbed when creating this presentation – I’m just really proud of because it sounds silly, but it is a very important concept.

We’re going to take a look at the exponential power of funnel optimization, which sounds very ominous but it’s a spreadsheet, and I’m going to show that spreadsheet with you all, as well. I created it for this presentation. I think it’s very important to help you visualize what small tweaks can make across your entire business.

We’re going to jump in to each one of these, starting with the three Fs: Focus, Focus, Focus.

Of course, Bryan’s site was the We went into it in great detail on the hotseat. He has so many great, helpful products. His background is in hypnosis and he can help people with all kinds of challenges and issues that they’re facing, anxieties, and bad habits, etc.

I don’t want to paint Bryan as some huge violator here because, overall, I’d say he was doing a pretty good job. But there were a lot of products in his shop that he could’ve run multiple directions, talked to multiple different audiences, found all different kinds of keywords and produced all different kinds of content for totally different topics. That brings me back to the distraction dilemma.

In the distraction dilemma, this is an oversimplification, but basically, as many categories as you divide yourself among or as many different websites you pursue, you could just multiply your time to success by each one of those categories in each one of those websites.

If you’re pursuing 2 websites or trying to pursue 2 websites, you’re probably going to take, approximately, twice as long to see success in your business. If you’re pursuing 3 categories on one website and 2 categories on another website, well now you can multiply that by 2 websites x 5 categories.

So, instead of taking a year to succeed, you may take 5 or 6 years to succeed (and that’s no good), or beyond. Again, that’s an oversimplification, but it’s a pretty good rule of thumb.

I really want to make you aware of the distraction dilemma. It’s just so important hit this over, and over, and over again. I know we’ve talked about this before. This is something I know first hand, from my own experience. This will thwart any success you have, it really will.

Even if you are successful, if you get distracted a lot, like I have had the great pleasure of doing in my own business over the years, repeatedly, up until, I’d say, the past 12 or 24 months, it will limit your success, dramatically.

Find the projects you really want to work on, you’re really passionate about, you’re really knowledgeable about. As long as they check the boxes for a buying audience and a lot of the stuff that’s taught in the foundational training at FIMP, stick with them, see them through. Don’t just work on it for 9 months and give up. See it all of the way through.

I know it can be painful, especially for someone like me with a lot of attention challenges (is the kind way of putting it). It can be, kind of, painful, it can feel a little bit like you’re burning yourself out but it’s just the only way you see massive success in internet marketing. You need laser focus.

Focus on one thing, get it to be successful and then you can hand it off to a team, get help from your team and move on to other projects and reshift your focus on something else.

Don’t just divide your attention across multiple different projects, unless you can afford to hire help. Preferably, hire that help with the profits from your current business, rather than just digging yourself into a hole by investing all this money into your business before you’re making any money.

I’d say just pick one. Maybe two, but I’d really pick one and just really hone in on those.

I know that’s a recap but I can’t overemphasize that or say it enough different ways until it really gets drilled into you so that whenever you see a new product or you see a new path, or you think of a new website or a new niche idea, you just go: “No. I need to put the blinders on and I need to keep plowing for it because that’s the only way I’m going to see the kind of success I’m aiming for.”

I want to talk a little bit about the basics of high-converting copy. We talked about this a little bit but I really want to dig in to it and give some examples in this day-after analysis.

Good copy is 0% you. Not about you at all. All about them. It’s all about “what’s in it for me?” from the buyer’s perspective. And start tuning in to this when you start reading sales pages or you’re getting sales emails.

Even if you’re a fairly selfless person, when reading something and thinking about buying something particularly, you’re thinking about: “What’s in it for me? How am I going to benefit?” It’s just the way we’re wired. It’s not something conscious, it’s not something deliberate. It’s just something that’s wired into every consumer.

You want to talk about benefits over features. The default for, I think, most people, the vast majority of people, and it can be a very hard transition to make, is to write about features.

They’re going to say: “Hey, this is what the product does. This is what it features. This is what our service does. These are the technical features. These are the technical things that you’re going to get out of it.”

A lot of people are a little bit confused here, too, because “make a $100” is not a benefit, “make $100” is a feature. That one, kind of, blurs the lines a little bit. That’s why you see a lot of headlines in the internet marketing industry of: “Make $150,433.72 in 90 days” – you see that because it’s still, kind of, a benefits-oriented headline but we’ll give some specific examples here. I would say that’s much more features. Particularly, something like: “Increase your conversions 50%” – that’s a feature-driven headline, a feature-motivated headline.

It’s going to be even better. You’re going to be able to do this all the time. I guess some of the really masterful copywriters probably can. You want to stir up emotions in writing about benefits – we’ll do that really well. You also want to turn the knife. You want to pour salt in the wound for the pain points, get them feeling emotions whenever possible, as well.

That’s even better than benefits. Like I said, at least in my experience, it’s a very difficult thing to do 100% of the time. But if you can sprinkle it in, here and there, just, kind of, pepper in some emotion, here and there, some really emotion-driven headlines, that can be very, very, very powerful.

Disclaimer: I’m not advocating this. But you can turn a non-buying audience into a buying audience if you can get them feeling enough emotion. That’s why that’s so powerful in copy.

So, always benefits over features, and whenever you can get emotions over benefits, sprinkle that in because it’s powerful.

Let’s talk about some examples. We’re going to go through a couple of different headlines.

This is pulled directly from the project that I was made a partner on, recently, where we’re on track and planning to be a multi-million dollar company within, hopefully, the next year, but, definitely within the next 2 years.

The kind of stuff they were saying, originally, was: “We’re twice as cheap as most other buying groups or alliances in the industry.” – is what they’re referred to as. Or “Save 50% on all of your supplies” – those are features-driven headlines. That’s no good, that’s no good at all.

Recently, I came in and re-wrote all their copy. The old website is, you can check that out. At least for now, that website is still up.

I also showed it in the hotseat session. So, if the website’s taken down for some reason, it’ll probably start forwarding to our new website here pretty soon. You can always check it out in hotseat session #4 from earlier today.

If you look at that copy versus our new copy in our new website, which is, you’ll notice a BIG shift.

They used to say a lot of things about “we’re twice as cheap”, “we’re 50% less for all of your major supplies”, etc.

So, I took that features headline and I started communicating it in a different way: “How much extra money would you have at the end of the year with 2x your current profit?” – still not stellar but it’s a step forward. I just wrote that off of the top of my head because for this particular headline, we started going much more emotions-oriented.

“How much extra money would you have at the end of the year if you made twice as much profit?” – That starts getting them thinking about that. “How much would your family’s life change?”, “What car would you be driving if you made twice as much profit this year as you did last year?” – those are the kinds of things that are benefits-oriented.

Very clear benefit. You’re going to get a new car, you’re going to upgrade your family’s lifestyle, you’re going to get a new house, how much more could you invest in your business, how much faster could you grow. All of these different things, it takes time to write good copy. You have to think about a lot of these different angles.

That last one, in particular, not only is a benefits-driven headline but it stirs up emotion, too. “What car would you be driving this year?”, “Would you live in the same house that you live right now if you’re making twice as much next year as you did this year?” It’s so much more powerful than “we’re twice as cheap as everyone else”. If you’re twice as cheap, you’re doubling your profits.

It’s important to focus on the benefits and carry those through to how it’s going to impact their life. That is what a benefit is. And if you can get them feeling emotion, even better.

One of the things we’re doing, because a lot of doctors have sensitivity to everyone coming into this industry and taking away their profits, is the emotional headline. We ended up going with this: “Corporations and Vision Care Plans Are Choking the Lifeblood Out of Your Business”. Again, that is very powerful, communicates some very strong emotion, catches them right from the very beginning. That is the main headline on our website right now.

We know this is a pain point, so, we’re turning that knife because that’s what you have to do to get these doctors to take action. Most of them want to stick to their status quo. It’s a difficult conversion. What do you do when people are stuck on the status quo and they don’t want to change? You need to get them very emotional.

So, we’re taking a very emotions-driven approach to our new copy. That’s how you go from features to benefits to emotions.

An example from Bryan’s website, the NoFearZone. Just his main headline, I took and worked really quickly, just off the top of my head, if I sat down with this for 15 or 20 minutes, I could do even more. His main headline is: “We’ll Show You How to Squash Your Stress”, and his call-to-action is: “Here’s a short 7-minute exercise that I’ll show you a fast and amazing way to reduce your stress…”

I think there’s a slight typo there. Probably my fault, maybe from his website. Anyway around it, that’s: “Here’s a short 7-minute exercise…”

Take home message here is that this is a features-driven headline and call-to-action. “We’ll show you how to squash your stress” – that’s a feature and it’s not more about “us” but it mentions “us”. Ideally, we’re not mentioning “us” at all.

Remember, good copy is 0% you – that’s taken to an extreme. Mentioning “we”, it’s not going to be in most really, really good copy. Maybe here and there but not very often.

The way I rewrote that is: “Imagine Enjoying Every Moment of Your Life”.

You have to step into these people’s lives that are ruled by stress and anxiety. If you think about it from their perspective – they are struggling with this so much that they’re looking for answers, they’re online searching for information. Imagine how consumed these guys are.

They’re tuned in to it (which is good), but at the same time, it says a lot about how high their pain level is, as far as how much pain they’re experiencing as a consumer.

These people have stress consuming their lives. They really want a way out. So: “Imagine Enjoying Every Moment of Your Life” – much more benefits-driven. Again, it could be written much better but it’s a step in the right direction.

And then the call-to-action: “You don’t need a new job, or a new spouse, or a new hobby… you just need to start with this 7-minute exercise.” Again, it’s benefits-driven. It’s about them.

We hook them with a benefits-driven headline and then we don’t say features: “Here’s a 7-minute exercise. It’s fast and it’s amazing. It’s going to reduce your stress.” You paint the picture for them. You get them feeling those emotions.

A lot of these people are probably thinking: “I hate my job”, “I’m in a bad relationship”, “maybe I just need to try some new things”, “maybe I need to pick up golf”, “maybe I need to do something different” – that’s not the case for most of these people that are consumed by stress. They just need a better way to manage their stress.

“Imagine Enjoying Every Moment of Your Life” – you could even expand that out to: “Imagine Enjoying Every Moment of Your Life Even the Stuff That You Feel Like You Despise Right Now. No, Really. No Exaggeration.” – something along those lines.

You can expand on these things. Again, you could go even further. But the idea is: benefit, it’s about them, hook them, and then, again, paint the picture for them.

“They don’t need new job, new spouse, new hobby… just need to start with this 7-minute exercise.” – that is a much better call-to-action right now.

I know Bryan, you’re a basic member, as well as an elite member, so you’re probably watching this video. Feel free to snatch it up. It probably needs a little bit of improvement still. Like I said, this is just, kind of, off at the top of my head. But, hopefully, it helps paint a picture of what a step in the right direction looks like.

The moral of the story here is good copy benefits are the bare minimum.

Step into the shoes of your target audience. Think about their daily life, what it’s like and what they wish it could be. The better you do this, the better your copy is going to be.

Explain how your website, or your product, or your service will help them accomplish that dream. And when possible, make them feel emotions surrounding the situation too.

That’s good copy. Plain and simple.

There’s a lot more to it. Writing good copy takes a lot of time, a lot of practice, there are all kinds of books and a lot of them are really good. But if you tune in to these things when you read the emails you get, when you read the websites you look at, when you read the sales pages that you end up on, especially as I record this, we’re coming up on Black Friday and Cyber Monday.

If you pay attention to these things and you tuned in, you will learn more from just reading copy than you could learn from any book, or video, or seminar that’s out there.

As long as you know what components to look for and you pay attention to what’s going inside you when you’re the consumer that’s reading these things, you’re going to learn a lot.

Moving on. It’s a big topic. Sorry for hanging on there too much or so long. I hope it was helpful.

I want to talk a little bit, this one’s going to briefer: honing in on your buying audience.

Picking a “buying niche” is just half the keyword, if you go into a niche where people are poised to buy – they have the pain, they have the emotion, and they’re asking the questions, all of which can be solved by a purchase… that’s a buying niche. It doesn’t do you much good if you’re not picking buying keywords.

Go for keywords that have the highest buyer intent. We encountered an example of this during the hotseat session. In Bryan’s case, this exact scenario wasn’t possible but there are still some ways that this could be applied. And it’s up to Bryan to figure that out.

In Bryan’s particular case, he was really burned out and didn’t want to go burned out towards the whole hypnosis stuff and didn’t really want to head down that road. He was much more passionate about something else.

Burnout is not something to mess around with. I’ve dealt with it multiple times in my personal entrepreneurial journey and online business.

I’m not saying: “Hey, no, you need to do this”, but there’s still a better balance to strike.

I want to show the scenario that, specifically, popped up with him. It was thinking about how much, more likely, people are to buy. If they’re searching for hypnosis-type terms rather than general advice, rather than how to overcome anxiety, or how to overcome fear of flying on planes – which people are just probably looking for free content and it’s going to be a little bit harder to flip them.

People that are searching hypnosis for flying, or hypnosis for flying on planes, or hypnosis for traveling by plane. Just finding the right keywords, whatever they are. Those people are probably ready to buy a course, as long as the right buttons are pushed.

It’s a much easier sell. And it’s a much easier sell because they’re further in the “buying cycle”. The further the keyword is in the buying cycle, the better, the more likely that is to make you money because it’s going to be significantly less difficult to convert them.

I’m going to show you some visuals for this.

I pulled this image from an SEO company, I think, based out in Canada. There are all different kinds of graphics for the buying cycle but this was the one I felt like illustrated the point, as clearly as possible.

At the very top there, you’ve got people that are totally unaware. They don’t have any real idea of what their issue is. That’s, typically, not where we’re at when someone’s searching something in the search engines, they probably know they need help of some kind, they’re having an issue of some kind.

We’re not going to deal with totally unaware very often, but you’re probably right there on the cusp of interest established (that big orange block there on the left).

If you’re in the interest established area, people are seeking information, they’re comparing information from multiple sources. It can be a good way to get people in your funnel, especially if you’ve got a high converting funnel. But the deeper you can pick them up in the funnel, the better.

This is why review sites across every industry are typically pretty profitable – is because by the time people are searching for reviews, they’re already in the very bottom there. They’re already looking for a solution. Otherwise, they wouldn’t be searching for reviews on that particular term, or that particular software, or service, or company.

That’s why that’s so valuable. That’s why the further down the buying cycle you can get, the further down this funnel you can pick up with your consumer, with your website visitor, the easier they’re going to be to flip to something that makes you money. And I don’t say that maliciously.

Most of the time, the vast majority of the time, that ethical marketers are flipping someone onto something – it’s a win-win. They make money and they also help somebody. That’s something that I aim to do every single time in my business. It’s something I don’t compromise on. You’ll make a lot more money if you’re willing to compromise – I’m just not, personally.

I think the important thing to call back to and, again, Bryan as you’re probably watching this… a lot of the keywords we’re talking about, generally, were in the interest established area. They’re just starting to research anxiety, stress, all of these other things that you might write content about.

If we can get a little bit further to where they’re researching products, or they’re researching paid solutions to those things, that would be already at the very, very bottom of the buying cycle.

This isn’t always going to happen. I write for plenty of keywords in my businesses that are higher up (somewhere in the interest established – problem acknowledged area), but the lower you can get, the better. Just keep that in mind when you’re doing keyword research.

Everyone, no matter what your niche is, if you’ve picked a buying audience, if you’ve picked a buying niche, make sure that the keywords you’re picking are as deep in the buying cycle as possible because that’s going to make you the most money, in the long run.

Onto the next point – Funnel “Chunks”. I still just like the sound of it.

You don’t try to optimize your entire funnel at once. Most of you watching this are probably a little bit off a ways from this, you’re still in the getting traffic stage, and that’s perfectly fine – that’s the most time-consuming step. It gets really fun after that. Especially, if you spend all this time producing content and promoting your website – you’re just tired of it. You finally get to turn your attention to your funnel.

I want you to get excited about this and I want to show you the real power of an internet marketing business.

You really want to get to know your numbers. Even as you’re just starting to get 20, 30, 50 or 100 visitors a day, you want to start paying attention to the “sore spots” in your business. We’ll talk a little bit about that here in a second.

This is why we don’t spend whole lot of time worrying about monetization up-front – because you’re just, kind of, optimizing blind. You’re optimizing in the dark if every single piece of content you write, you’re trying to put these offers in there, being really clever about where you’re putting them. You’re just wasting energy.

Especially when you’re getting started and your site’s pretty young, maybe 10% or 20% of your website content is actually going to rank. So: “hey, why don’t we just wait until we see what’s ranking and then we optimize?” That’s going to be a much better use of our energy.

If you’re paying attention and you’re keeping a close pulse on these things, you’re not going to miss out on a ton of money, you’re just going to save yourself a lot of time, be a lot more productive, and flat out, just not get as discouraged. Because the more energy you put in to something without seeing any output, the more discouraging it is. And when you’re focusing on design, or conversion optimization, unnecessarily, you’re just edging yourself towards burnout, basically.

A little bit more about funnel chunks. I want to talk a little bit about the examples.

So this is what I mean by funnel chunks. One chunk is how many website visitors are making it to your landing page. So, you’re getting all of these traffic – that’s stage 1, that’s chunk 1. “How many can I get to my landing page?”

How many of these people, after they get to my landing page, how many of them are opting in? How many of them are taking action on the thank you page after the opting in? I mentioned this in last week’s day-after analysis. I talked about your thank you page should make you money, even if it’s just a little. Some kind of tripwire – they’re often referred to in this industry that makes you 7 or 10 bucks. It gets that person buying from you and starts to produce a little bit of revenue.

Another stage is “how many people are purchasing during your email sequence?” And another chunk you can optimize is increasing you average order value by either picking new products to promote that pay better or adding other products throughout your sales funnel that complement the other products you’re already promoting and the things you’re teaching, etc.

All of these adds up to the exponential power of funnel optimization. If you feel like we moved on from that last one a little bit quickly and you’re like: “wait, that wasn’t complete” – it’s because, I think, we really need to take a look at some examples to visualize this.

So, I have a handy-dandy spreadsheet.

I’m going to make sure to make this downloadable below this video so that you can play around with numbers, yourself. And just, kind of, see the power of this stuff.

I wouldn’t spend a whole lot of time doing it because, as of right now, it’s just not that productive, overall, but it’s definitely something that can start to give you a really clear understanding of the power of internet marketing funnels, funnel optimization, conversion optimization etc.

This is, typically, what someone’s website is going to look like. A lot of the time, when people are starting on a website, they’re just starting to get traffic, nothing is optimized. They may not even have a landing page, so it may even look a little bit sadder than this.

We’ve got a daily amount of visitors. We’ve got conversions to the landing page (how many people make it to the landing page) – that first chunk I talked about. These all line up perfectly with the chunks we just covered in that slideshow. The percentage of visitors opting in after they make it to the landing page. The people that are taking action on your thank you page. The people that are purchasing from your follow-up emails after they joined your list. And then, just the average order value of the things you’re promoting via email.

Just a quick side note, the % Taking Action on Tank You Page – this is hard-coded. You can see it in the formula. Here in the formula, you can see C4 (which is the total number of people that have taken action on the thank you page) x 10. So, that’s just assuming that’s $10. That one’s hard-coded in. But everything else, you just change. You just change the values in this column.

I’m going to show you what this looks like.

We’re going from a completely unoptimized website that just has these things in place to really pay an attention to a lot of the things that I actually talked, again, in last week’s day-after analysis.

How many people can we get to our landing page? So, even before that, if you just double your traffic, you double your money. That’s one of the beautiful things. But there are all of these other little knobs you can tweak in your business that are going to keep amping these up, and even more so than just getting more traffic. The more dialed in your conversion machine gets, the more it spits out money, flat out. And that’s what so exciting about this industry.

Assuming a thousand visitors per day to the website, the first thing we would do is we would focus on the chunk of how many people can we get to our landing page. That would be done with the conversion optimization and funnel setup that I discussed in last week’s day-after analysis.

Also, I can’t remember, it would be in the video description, if it was week 1 or week 2 that we talked about the ideal website setup for conversions. That’s covered, as well, in this content. Just click back and it’s written in the video descriptions, so it won’t be hard for you to find. It’s not like you’re going to have to sit there for an hour and watch the whole thing to figure out whether or not we discussed it.

Conversions to the landing page. Let’s say, conservatively, you get one of every five people after you go through and you optimize your entire website for conversion optimization in the sense of getting people to your landing page.

So, you put call-to-actions in all of your high-performing content. You put a banner on the right hand side, you make it all really clean and make these calls-to-action really prominent with a combination of in-text links, and maybe some buttons, as well as a side banner.

Again, that’s all discussed very, very in-depth in one of the previous day-after analyses. Let’s say you get to one out of every five. I’ve had sites be as high as one out of every three, sometimes even close to one out of every two. One out of every four to one out of every five, if you’re getting targeted traffic, is not difficult to do.

If you’re finding it really, really difficult, no matter what you do, to get one out of of every four or one out of every five, the problem is you’re probably not writing for qualified traffic. You’re probably choosing bad keywords – which is why we don’t do that, because it’s just super disappointing: “Yay! I got traffic! Crap I can’t do anything with it!” – it’s not a good feeling.

Optimized chunk 1. Chunk 2: how many people can I get to opt in. Instead of one out of every ten, let say, again, fairly conservatively, you get one out of every three. So, we’ll go 33% here.

You can see, just by these two things, just by tweaking these two things, we went from making $168 a month, now we’re making ten times the amount of money. This is not some hemmed up, made up thing. These are real numbers that I’ve experienced in my business.

You see a lot of people say: “hey, if you get 100% of people to your landing page and if you can get 75% of them to opt in…” – those are unrealistic numbers. I see that crap in sales videos all the time. It drives me nuts! Those aren’t real numbers. These are real numbers and even more on the conservative side.

Even just with two tweaks, we went from 7% to 20% here. We went from 10% to 33% here. So, basically, by tripling this and by tripling this, just a little bit more, we multiplied how much money we’re making by 10 times.

These things take practice, and you do them one at a time. You focus, focus, focus on how many people can I get to my landing page. After you really get happy with the number there, you focus, focus, focus on how many people can I get to opt in after they get on my landing page. That’s why I say we work in chunks.

Let’s say % taking action on the thank you page… I’d say 3% is already pretty conservative, let’s bump that up to 5%. Since that’s only $10, that’s not a whole lot of a bump, but it’s still helpful. That’s another $400 a month, basically. $400 a month isn’t anything to sneeze at.

Let’s say that percentage of people taking action in your emails stays 1%, and you just get better at which offer your promote. You choose a different offer and now you’re making $120 average per sale. Now, we’ve jumped up to $3,396.

Let’s say, now that this is all dialed in, as you continue working on your content, on your promotion, you start getting more traffic, you’re getting 1,500 visitors a day, now you’re making $5,000. You’ve made significantly more money just from getting more traffic.

You get more traffic, maybe you continue working on how many people opt in to your landing page. You keep tweaking that, split testing that and you get that up to 40%. Now you’re making $4,000 a month. And, again, if we add back that traffic, you’re making $8,000 a month.

This is where things get really spectacular in internet marketing, and really, really valuable. Because you get so many different points that you can optimize. And the more you optimize those individual points, let’s say you go from 1% to 1.3% of people buying from your emails – you just made an extra $1,500 a month, approximately. A little bit more, actually.

Say, 1.3% purchasing from emails. Let’s say now you start getting… again watch that number: $9,888. So, you go from 20% of people getting to your landing page to 23%. So, you just made an extra $1,400-$1,500 a month.

This is really powerful stuff. This is the kind of stuff you should get excited about.

I know a lot of you are watching this and I hope you’re not discouraged by thinking: “oh, this is a ways out”. You don’t really need to start focusing on these things yet, but this is what drives me. This is what gets me excited about a project.

Because once you get traffic, you can start doing all of these stuff. And it gets so powerful so quickly, so valuable so quickly. It’s just insane.

If we reset these back to 1,000 visitors a day, you’re still making an okay full-time income. Comparable to what a lot of people make in the work force.

But, again, if we cut that back down to some of these original numbers – instead of making a decent full-time income, you’re barely making anything. That’s the power of conversion optimization. That’s what I wanted to call your attention to. And that’s why the slide is labeled “The Exponential Power of Funnel Optimization”. Just keep those things in mind.

If you start and you’re starting to get traffic, and you’re like: “hey, this is exciting” and then you’re like: “but I’m getting to the point that I’m getting a thousand visitors a day, and I’m only making $300 a month. This is ridiculous. This isn’t what Ian sad.” – it’s because your funnel needs a lot of conversion optimization. You need funnel optimization.

That just shows, right there, how you can go from making $300 a month or $200 a month with the exact same amount of traffic, you just focus on those things over the course of a few months. And now you’re making, instead of $168, you’re making $5,500 a month from the same traffic, the same website, you’ve just optimized a lot better.

That’s it for today’s day-after analysis.

Again, I just felt like this was a really good one. I felt like this analysis was a good one. I feel like the live hotseat session was a really good one. I really encourage you to check that out.

I hope you guys are continuing to see a lot of value out of this. I can’t tell you, as my supporters, how much I appreciate you. You’re the heartbeat of this project, really you are. That’s not an over-exaggeration.

So, thank you so much for continuing to support FIMP. I hope you’re continuing to get a lot of value out of it. I hope you get fired up by this stuff. Because even if you’re still in the early stages, this is the kind of thing that makes people very, very, very wealthy in this industry.

As long as you’re following the training in FIMP. And especially, if you’re following a lot of the advanced stuff that’s taught in these day-after analyses, you’re headed in the right direction. You’re headed towards that person that’s making a full-time living, two full-time livings, five full-time livings, as time goes on, from your internet business.

That can just help you accomplish so much in your life, and in your dreams, and for your family, etc.

I hope you guys are excited! I hope you’re finding it valuable. Just know that I appreciate you so much. If I can do anything for you, let me know. I’ll keep an eye out for you guys in the Facebook group.

For elite members, I will see you in your monthly meetings. For basic members, I’ll see you next week, and I’ll also see you in the regular training and the Facebook group.

Have a good rest of your week, you guys! And I’ll talk to you soon!

FIMP Hotseat Session #4 – November 22, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

In today’s Hotseat Session, we take a look at by Bryan Toder & by Ian Pribyl.

  • The importance of focus in your business
  • Discussion surrounding whether or not Bryan is dealing with a buying audience
  • Talking about buying keywords even when already in a buying niche
  • Discussing Benefits over Features in good sales copy
  • Discussing how to find out if what’s broken is your audience, or just your offer
  • The most important metrics to look at when dealing with conversion optimization
  • Expectations of what’s a good result vs. what’s not when testing a product
  • Realistic budgeting for Facebook marketing (or any paid advertising strategy) & what to expect
  • What I’m testing in one of my own funnels for higher conversions and aiming to double or triple that stream of revenue
  • Comparing my newest venture’s old copy (before I was brought on as a partner) vs. our new copy that I wrote, and why it’s so different & more effective

And so much more! This is definitely up there as one of our best Hotseat Sessions so far. There’s so much to learn from, and I hope you enjoy it!

Day-After Analysis #3 – November 16, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

What we’re digging DEEPLY into for today’s day-after analysis:

  • Why it’s important to not dilute your efforts
  • How a single piece of information can change an entire strategy
  • Overview of monetization best practices
  • When to “go for it” vs. when to walk away from a keyword
  • When is it time to abandon a project/website?

It’s another great one! I hope you all enjoy it.


Day-After Analysis #3 Transcript Below

What’s going on, FIMP supporters?

It is another great day for a day-after analysis. I think we had a really good hotseat yesterday. I think we’re really kind of hitting our stride with these things.

We had good variety. We had a really kind of developed site that actually was way outside of the scope of what FIMP teaches. It’s a husband and wife team, with the wife’s strengths, so it makes sense. We also had someone very early in their journey that I think we can learn a lot from in a couple of different ways.

We’re going to recap that today. And as always, I think this is going to be really, really high value for you if you stick through it.

The “golden nuggets” we’re going to recap from yesterday’s hotseat session are: why it’s important to not dilute your efforts and exactly what that means, how a single piece of information can change an entire strategy for a website and what you need to do to be prepared for that and make sure you capitalize on it.

We’re going to talk about an overview of monetization best practices. We’re not going to get really deep there because that can be its entire section in training, very easily, to teach it step-by-step. It’s actually really high priority on my list for the next things I want to add to the FIMP foundational training.

But I’m, at least, going to give an overview so that you can see these chunks and start to study them out in the wild, as you see other internet marketers and websites doing it.

We’re going to talk about when to “go for it” vs. when to walk away from a keyword. Some really clear, tangible guidelines about competition.

When it’s time to abandon a project or a website.

That’s it. I thought there might have been more there, but I guess not. Trust me when I say that’s plenty to cover.

So, we’ll just jump right in and talk about defeating each Goliath one at a time – is the way I would put this. It’s a really good analogy.

If we look back at Darren and Tristan’s website: In case you see that and you go: “why isn’t that a .com?” – it’s because these guys are months in to a website and if they had written me day one and said: “hey, we’re considering a .me domain.” I absolutely would’ve told them: get a .com, if not a .com, get a .net or .org.

But, again, I really want to emphasize: I have never run a website that was not a .com. I have one .org and I bought that because it had a lot of existing authority. Everything else I have rebranded, I have changed the name, I have done everything possible to get a .com.

So, don’t feel like I’m necessarily saying .me is okay. It’s just because they’re so far into their project, it’s not worth lingering on, it’s not worth fretting over. It’s just we got to make the best of it now.

If we go over to their website and you’ll see there’s another problem with this website, which I discussed on the hotseat session. It takes several seconds to load when you navigate to this site, initially, and from page to page.

But you could see, these guys, they’re doing a great job with what they’re doing but they’re just spreading their efforts way too thin.

Actually, I can hear my computer’s processor kick up like crazy because of the resources their website is using for these beautiful visuals.

This is what I mean by defeating one Goliath at a time. It’s a great example. This is why we’re visiting this. They have a lot of really great information. Tristan is doing an INCREDIBLE job, with really beautiful images for her content but there’s just too much trying to happen at once. We’re going to talk about exactly why.

I’m going to close this website because it’s overloading my computer.

Looking at Darren and Tristan’s site: Priority #1 for any SEO-based website is to demonstrate authority on a given topic. On one given topic at a time, ideally, because anything you spread yourself beyond that is going to be diluting your efforts, dramatically.

The more you focus on putting out high-quality content for that one topic, the faster you’re going to develop topical authority. When Google is categorizing these websites and deciding how relevant they are for a given industry, they’re kind of siloing out your authority.

So, if you’re going for something in the food niche, and recipes, and being a proponent for organic natural foods, healthwise, and you’re also trying to talk about motherhood, and you’re also trying to talk about RV adventures (Recreational Vehicle adventures) – it’s confusing, I think, to Google is the best way to put it.

It’s hard for them to categorize your site as the leading authority for (blank), and I’m going to start ranking them for this thing. That’s an oversimplification, I want to clarify, Google is more than capable of saying:”okay, this site’s an authority on this topic and this totally different topic”. Their algorithms are great at that.

But the idea is if you try and build authority in each one of these, like, five different silos at once or even if you try to build authority in two different silos at once, whether those are totally different industries, whether those are two different categories under the same kind of umbrella…

Think about if you run a site in the computer niche. If you were talking about how to build a PC and all the components, and reviewing RAM and CPU, and doing great how-to articles, but you’re also talking about software reviews. Those are, technically, both under the technology, computer category. Technically, those are under the same niche, right? Because they’re both technology, they’re both computers, very computer centric. But those are two categories under the same umbrella.

Even splitting yourself that way, it’s going to take you twice as long going for two categories, or five times as long going for five categories at once to develop that authority. So, just stick to one at a time.

Fight the Goliath that you’re fighting right now, one at a time. These things are giants, they’re hard to tackle, they’re hard to beat.

Once you exhaust all decent options within that topic or within that one category under that topic, feel free to expand into one other topic and dominate that one and exhaust it.

I don’t mean exhaust it in the sense that you have to get down to like scraping the bottom of the barrel, as far as keywords go. But once you’re seeing some traction and you’ve written about everything that really makes a lot of sense to write about, it’s probably time to move on when you find yourself having difficulty finding good, new opportunities within that topic or within that category.

I already mentioned this. This also applies to categories under a single topic.

Moral of the story is if you divide your focus across multiple topics or multiple industries, you equally multiply your time to success. So, if you’re putting yourself between two, you’re probably multiplying your road to success by two.

If it was going to take you 6 months to start seeing traction for one of those, it’s probably going to take you about 12 months to see traction for both of them.

That’s a pretty good rule of thumb. Again, a little bit of an oversimplification. But that’s why it’s so important to really focus, hone in, have that laser focus and really dig in and stick to it.

The next thing I want to talk about is how one insight can change everything. If you watched the replay from yesterday, which you don’t have to because we really dig in to the most important stuff here, this also comes from my conversation with Darren and Tristan, looking at their site –

We were talking, and talking, and talking and I said I was looking over their categories and advising them on which categories would probably be best to pursue, as far as monetization goes.

This is something that when I first sit down with my elite students, it’s one of the first things we do – we sit down, we have an in-depth conversation to figure out what their skill sets are, what their interests are, what their experiences are, and if they have an existing website, what has been working, so far.

Unfortunately, that didn’t come to the surface until about 20 minutes into my meeting with Tristan and Darren.

In their defense, I probably should have asked for it. I didn’t realize that their site was old enough, that they were already seeing some results.

At the same time, that was really important laid out because we talked about these different approaches and then that one piece of insight that they gave me changed everything. That was the fact that the food and recipe side of their website, which, typically, in the past, has been very difficult to monetize, they’re seeing a lot of results with CPA offers that are like those mail order meals and supplies – farm-to-table kind of mail order subscription services.

Tristan said those are actually converting really well for them right now. It’s also the type of content on their site they receive the most request for. Up to that point, we had been talking about affiliating for RV equipment, talking about the RV adventures, and that changes everything. Everything!

Because once she mentioned that, that’s working and they’re just barely scratching the surface there. They’ve got their attention divided across several different silos and totally different industries, except that they are already seeing traction with one of these things.

The take home message from here: If we have a meeting and you see something working, tell me first because our primary focus is going to be exploiting that as quickly as we can. Really just hitting that as much as we can.

When your site’s young, you don’t have to have an established website for this little tidbit to mean anything to you. When your site’s young, and you’re building, and you’re looking for that first break, you’re looking for the first traction, you’re looking to start making your first $10, $50, $100, $1,000 online.

As your site’s building, pay very close attention as you start getting regular traffic to your Google analytics data and your Google search console data. That’s why we make sure in the FIMP foundational training to install those codes, to make sure we’re getting that data because it is incredibly valuable.

It’s incredibly valuable whether you have a brand new website that’s just getting traction or you have an established authority website that’s 3 years old, 5 years old, 10 years old because your opportunities are hidden in that data.

You may be doing things that are working, especially when you’re 5 years in. You may have things that are working, but still staying tuned in to those will show you where your new opportunities are.

When you see a strong connection, especially when you’re newer, you may have this vision for the website and you say: “okay, this is my path, this is how I’m going to monetize, this is going to be the content that I think is going to be the most popular”.

If you’re watching your analytics data and your Google search console data and you see a strong connection with the buying audience, you see you’re making commissions pretty consistently on that one thing even though you weren’t really expecting it. Or you’re just seeing a lot of traffic come through on this one post that you just wrote up but you didn’t really expect it to be a really big deal. Dig in to that because what that’s telling you is you’re kind of hitting into probably a fairly low competition side of the industry or just a soft spot where there’s a gap.

What you’ve done is through that data, most of the time, you’ve done it accidentally. A lot of the time, you’re seeing a soft spot, you’re seeing a gap in the market where you can kind of squeeze yourself in and start to stretch out a little bit and start getting some resources into your business, start getting some revenue that you can reinvest.

Just treat that thing like a piñata when you find a gap like that, which will be very clear in your Google analytics and Google search console data when you start getting the traffic and you start monetizing your website. Just hit it – as many times as you can.

That means you’re getting traction and authority there and you’ve identified a good opportunity.

And just like I just mentioned, defeat that Goliath, hit that as hard as you can, focus on that as much as you can, and then move on to the next best opportunity. Because what you’re seeing there is: “alright, there’s an opportunity right here”.

In order to get the most return on your investment, as far as your time goes, the best thing you can do rather than just staying the course because that’s what you originally envisioned, you’re seeing an opportunity, your data is very clearly showing you an opportunity… These are not hard things to identify, you don’t have to be a pro at crunching your data to see this.

Google search console and Google analytics make these very clear. If you just look at: “okay, what are my top landing pages in Google analytics?” Or you look at your Google search console data and you say: “okay, what are the main keywords that people are using to find me?”

Those things will really jump out at you. They’re very easy to identify. You don’t have to be certified, you don’t have to be a pro with either of these free tools. You just have to click around until you see something. You’re like: “ah! There it is!” Light bulb.

Once you see it, especially when you’re site’s young, a lot of people say they get into this industry and they say I’m going to do things this way, this is the track I’m going to go, this is my plan – and they don’t dig in to the data at all. They go 6 months, they go 8 months, they go 12 months, and they’re starting to see traffic and they’re like: “yay, I’m starting to see traffic!”

But if they had just focused 8 months in, 10 months in, and looked at that data and said: “hmm, I should really reevaluate my approach because there’s an opportunity right here”, they would’ve become twice, 3 times, 5 times as profitable in half the amount of time than just staying the course they were originally on.

Pay attention to your data. It gives you a lot of important information and it will tell you what you need to do to become more and more profitable, get more and more traffic, establish yourself with more and more authority in the niche. Just pay attention to your data and look for those opportunities.

I’d say we’re about halfway done.

When the time comes, because I really emphasize this in FIMP, I wouldn’t really focus on worrying about how you are going to monetize your site until you get to 100 or 200 daily visitors pretty consistently.

Once you’re there, how do you monetize a website?

As I mentioned at the beginning of this recap analysis, we’re not going to dig in super deep here because this gets really, really deep. When you talk step-by-step, there’s a lot that goes into this.

I, at least, want to give you a high-level overview. This may be recap for some of you, but I’m probably going to point out, at least, a little couple of elements that you haven’t identified consciously, you haven’t seen someone else teach.

This is where the buzzword in this industry commonly comes up a “funnels”. This is where the funnels are frequently discussed – when you’re monetizing website. It’s true, the best way to monetize a website, whether you’re driving traffic via pay-per-click or you’re getting organic traffic, the best way to do it is to create a funnel.

It’s called a funnel for a reason. You’ve got this big, broad thing. You’ve got this website that’s bringing in traffic from all of these different keywords, and subtopics, and stuff like that, LongTail keywords, but all of them (if you’ve chosen a niche well and you’ve done what we’ve talked about here) should fit under one big umbrella.

There should be some thing that everyone would be really, really interested in. No matter which piece of content they’re reading, what keyword they searched to get to your site, if you’ve picked your niche well and you’ve stuck to that niche and the content you wrote, there should be something really enticing that pretty much everyone with that interest is going to be interested in.

What you do is you take all of these people coming in at the top of the funnel, and that’s why it’s called a funnel – is because it narrows them into a bottleneck. It funnels them into a system, basically, that makes you money. And that’s why they’re called funnels.

So, typically, it’s going to start with a really enticing, broad appeal lead magnet. That can be a number of different things. That can be a free video course, when you’re talking more on the business – B2B side of things, that can be a white paper or a very impressive case study.

But, I think, the best ones are video courses, email courses and eBooks. If it’s a really good eBook, they will still work fairly well too. But I would lean towards video courses and email courses – it’s a fair amount of value of content. Because in eBook, can mean a lot of different things. So many people have read so many crappy eBooks that it can be harder to get them to opt-in.

Whereas, if you’re saying this is a 10-day or 2-week email course or you’re saying this is 8 hours of video content, overall – that clearly demonstrates value a lot better.

It starts with that lead magnet. That’s something that says: “hey, all you have to do is give me your email and I’m going to give you this really, really high-value thing”.

It’s important to recognize that this is transactional, just like money. Just like I give you money, you give me value of some kind. I give you my email, you need to give me value of some kind.

It’s important to realize that people’s barriers go up pretty close when you’re asking for an email address, pretty close to what they go up to when you’re asking for $10 or $20 or $50. Just remember that.

You need to deliver that level of value that just pushes them over the edge and say: “yeah, it’s worth risking giving this person my email address.

After they submit their email address, one of the best practices that makes people a lot of money is if you use your thank you page after they submit. So, they put in their email address, your thank you page very often should make you money.

Now, this could be an offer on your own website, there are some big advantages to that because if you keep them on your own website, you can track conversions. But you can also pass them through an affiliate link to a really relevant offer.

You just have to keep in mind, if it’s just a sales page for a $47 product, probably won’t convert super well. Whereas, if you pass them through using your affiliate link to something where they sign up for a free trial or something where they create a free account and then that service converts them over time into something that would commission you, that’s even better.

Kind of “freemium” services, where you pass them through, it’s totally free for them, and it obviously has to be a good landing page right there. A lot of other elements here that we’ll cover when they get into this in the in-depth training.

There are a lot of ways to handle this, but the moral of the story, the take home message is: your thank you page should make you money. Whether it passes them through to a page that has your top piece of content, your number one article recommended on your site, make sure to read it, and that’s the article that typically makes you the most money on your website, it doesn’t matter. It can be a number of different things.

The important thing is you should try to make money some way. It shouldn’t just be a “Thank you. Thanks for signing up. You’ll see the emails soon.” It should be something that makes you money. Even if you’ve got money built into your funnel, as well (which we’ll talk about in a second), built into your email funnel and your email sequence, you should still be trying to make money on your thank you page, okay?

Once you have this structure in place, you want to add calls-to-action across your site, per the training and the hotseat day-after analysis #1. We talked about it in the hotseat #1 and I went really in-depth with the hotseat day-after analysis #1 for how to structure your website for conversions.

This is where you would go and you’d add all these calls-to-action across your website that pass people through to this landing page that gets them to submit their email address and sign up for your lead magnet.

After that, you would use automatic emails to build the relationship and pitch. This is one of the things that takes the longest amount of time to hone and get really, really good.

This is where you can make so much more money than the other guys in the industry that are just kind of phoning it in, if you really focus on how to get really good at writing emails, building relationships and striking a balance between really connecting with that person, building trust, building a relationship but also making sure your monetizing through win-win offers. That’s why I say use automatic emails to build the relationship and “pitch”.

The ratio should probably be, at least, 2:1, maybe 3:1, where the 2 or 3 is building relationship and the 1 is pitch. You don’t want to have a 50-50 split there. You certainly don’t want to have an all pitch relationship. That’s no good.

Building on that, protect and foster this relationship. If you do that and you get good at that and you practice that, a lot goes into it and most of what goes into that, even after you learn the core concepts, is just practice. Practice, practice, practice.

I still get better at writing sales copy every year. It’s been a long journey, but you’ll have a source of income for a very long time to come. It’s not like you have to get perfect at all of these stuff. We all start off somewhere.

I guarantee, when I started implementing all of these things in my business, my funnels were making 10% as much as they’re making now.

You don’t have to jump to a pro instantly to be successful with this stuff. You don’t have to understand it all perfectly, execute it all perfectly, you just have to start. You have to start and you have to practice.

Just pay attention because if you tweak something on the front end that gets you twice as many email opt-ins and you tweak something in your email sequence that gets you twice as many conversions, because those kind of stack on top of one another, your income goes up 400%.

And that’s when you get into the really exciting stuff in this industry – is when you’ve got the traffic, when you’ve got the gasoline being poured into your website and you’re trying to make something happen with it.

You can just tweak all these different little metrics throughout your sales funnel, throughout your website, conversion optimization, and you can multiply your income by 2, by 4, by 6, within a single year by 10 because you just really focused on honing on those things.

So, the moral of the story is never stop learning. Like I said, I hope to teach a lot of this more in-depth. I’m sure in these hotseat session day-after analysis, as time goes on, and we dig deeper and deeper, we’re going to get into some of that stuff.

I just want to give you a high level overview of how this works. That’s why it’s called a funnel. These are the must have components of a funnel. It’s important to remember, you don’t have to get it right the first time. If you think about it too much, you’re going to get so overwhelmed.

Just do what you can. Do the best you can and pay close attention and make an active effort to constantly improve. Before you know it, a year later, 2 years later, you’re going to be a really profitable internet marketer and you’re going to be blown away at what you can do. It’s just a matter of being committed to constant improvement.

This one will be faster. I promise. That was probably the deepest one we’re going to go into.

When to pass on a keyword. I want to give you some really quick, easy metrics here. This is something that PK asked, and it was a really, really good question.

Basically, he said: “okay, I’ve got this one keyword I’m considering.” His website was – it’s a meditation and yoga-focused website. He said: “I’m looking at this keyword and the meta titles and the meta descriptions aren’t optimized for this keyword but everything has a page authority of 40 or more. Should I pursue it?” I realized that some really hard metrics are important to communicate here.

If you’re paying for the advanced SEO tools that we talked about in the last hotseat session recap (the day-after analysis #2), just a week ago, if the entire page of Google has trust flow of over 20 (the individual pages for all of those rankings have trust flow over 20), just leave it for later.

Ideally, you’ll find keywords where the majority of page 1 is trust flow less than 10 or 15 or somewhere around there. You may have a couple that are trust flow 20 or trust flow 25 or 30 for that particular page. But, ideally, you’ll find some that are less than 10, less than 15.

If you’re not paying for those resources that I showed you how to get really, really cheap in the last section, in fairness, they’re kind of labor-intensive. But if you’re using Moz bar, the entire first page of results, if all of those have a page authority of greater than 30 – so, if you’re seeing over 30, over 40, 50, 60, 70, just avoid it. Leave it for later. That is not a good opportunity keyword for someone that is still young and building authority.

You can try to compete with it, down the road, after you’ve built your website up on the lower authority stuff. But, ideally, you’ll find a page that is mostly PA 20 or less (page authority 20 or less) using the Moz bar.

The other thing, again, worth mentioning is there may be one page on there, 2 pages on there that have a page authority of 40 or 30, that’s okay. Just make sure that that’s not dominating the page. This is regardless of how un-optimized their meta data is.

If you see a page that’s just filled with results that are totally unrelated to that keyword, odds are their page authority isn’t going to be 30, 40, or more. Their trust flow isn’t going to be 15, 20, or more. That’s going to be a pretty low-competition keyword.

What’s likely happening when you’re seeing a lot of high authority pages, whether you’re looking at trust flow or page authority but their meta data is not totally optimized for that exact keyword, they’re really closely optimized for that exact keyword and they’re really authority pages, and that’s why they’re ranking.

Just because these really high-authority pages don’t have the exact keyword in their meta title or their meta description, they’re close enough that the authority applies and it’s going to become really, really difficult to beat.

I think it’s the last thing. Yeah.

When is it time to abandon a website? I wanted to dig in to this more, as well, because PK had another site that he mentioned towards the end of his hotseat and it’s all about a very specific broadband provider in India. I think he said he’d been working on it for, like, 6 or 7 months. It’s a good looking website, he put together some really decent content. I’ll show it here really quickly.

It’s a great little website and what’s heartbreaking is this website is getting, like, 800 and 900 visitors a day, and he’s talking about abandoning it. I thought: “Man! That’s a real shame! That’s a real heartbreaker.”

I asked him what the website was about and I told him: “hey, I’ll take a look at it. Just send it to me on Facebook. We don’t have the time left in this hotseat session to dig in, but let me take a look at it.”

Once he said 800 or 900 visitors, I was really like: “Ugh! There has to be a way!” So, I looked at the site, I need to dig into it more, still, because when you’re getting 800 or 900 visitors a day with a site that young, you’re really hitting on some kind of opportunity.

But I really think, at the end of the day, the big problem here is that it’s low-competition because it’s Indian traffic. Indian traffic can be really difficult to monetize because there aren’t a whole lot of affiliate opportunities that accept Indian traffic.

A lot of the pay-per-sale opportunities within India, it doesn’t really matter where traffic comes from, as long as they purchase. You’re still going to encounter a lot of difficulties.

Sometimes they won’t have PayPal accounts, these are certain countries won’t have PayPal accounts to pay. Even though, technically, they could buy from that vendor, they’re not blocking traffic from India but they only accept PayPal. People in Nigeria, very often, don’t have PayPal accounts. That’s true across a lot of countries and India falls under that category a lot of the time, too. So, it can be really, really difficult.

On top of that, even if they could pay, a lot of people in these countries just can’t afford a $47 a month subscription, or a $97 a month subscription. Their country’s poverty level is just so high, that the vast majority of the population that’s going to be visiting your website isn’t going to be able to buy it.

That’s the big struggle here. That’s the really big struggle. I think, that, ultimately, is why it’s so low competition, why PK was able to get so much traffic with just a few months of effort. It’s because nobody’s digging into it, because it’s hard to monetize.

If he can crack how to monetize it… I looked briefly at broadband, I looked at internet, I looked at mobile providers, I looked at malware services and OfferVault, which is where you can look up different affiliate offers and affiliate programs, and I find a ton of them.

The problem is whenever I narrow it down to India, through their advanced search, there’s nothing. There’s nothing for computers, there’s nothing for broadband, blah, blah blah, blah, blah. It’s because the offers just aren’t there. I think, ultimately, that’s where the challenge is coming in.

To get back to our presentation here, when do you abandon a site?

Some sites, it’s really important to note, they take 12-18 months to gain traction, or more, especially if they’re high-competition.

If you’re following the training and you’re doing everything correctly, and you’re really doing it right, like, you didn’t just watch it once in a whirlwind while you’re playing video games and you think you’re following all the training.

If you know you’re following all of the training, you’re cranking out high-quality content, you’re paying attention to which keywords you pick, you are optimizing every component of on-page SEO, and you may even be pursuing some side promotional strategies that are approved in the course and talked about in the course, just keep going.

You’re probably just in a high-competition niche. You’re doing everything correctly. As long as you’ve chosen a buying audience and stuff like that, it’s going to pay off, in time.

A lot of people coming into FIMP have chosen a bad niche and they just didn’t realize it at the time. And that, I think, is happening with PK’s website. But he’s getting traffic. It’s just a matter of when you’re getting 800 or 900 visitors a day, you don’t want to let that go lightly. You want to turn the internet upside down, looking for relevant affiliate offers.

But, ultimately, again, I think the problem with PK’s site is going to be that it’s in India, it’s largely Indian traffic. As a result, it’s going to be really, really difficult to monetize. But, when you’re getting that many visitors, you’ve really got to turn it inside out and come up with creative strategies.

One of my elite students that I’m working with right now as I record this – brilliant guy, graphic designer, and he’s working in a niche that is, typically, very difficult to monetize, but he’s getting a fair amount of traffic. He’s gotten even more traffic, in the past, and he knows how to ramp back up and do these things again that are going to get him a ton of traffic.

The solution there is sell t-shirts that are designed t-shirts. There are some really great ways to do print-on-demand, it’s very automated, where you set up a site and when someone orders a t-shirt, it automatically ships to them.

The solution there – very creative. Most people in this industry are going to have no idea how to monetize that niche. But when we sat down and we talked about it and we talked about what’s been working, and what his history is, and what his skill sets are, graphic artist plus difficult to monetize but it’s still a very passionate niche.

If you can combine those things and create designs that that passionate niche is really fired up about, you can monetize a niche that nobody else can because nobody else has the graphic design experience.

That’s what I mean. If you’re getting the traffic, please don’t discount it super easily. Don’t just go: “Ian said it was a bad niche.” Try to examine your skill set very closely, look at the affiliate offers. Even if you can’t find them on OfferVault, search Google for probably 2 or 3 hours, at least, trying to turn something up.

Because if you can find a way to monetize that niche that nobody else has, you can make a ton of money – because it’s a low-competition niche, because nobody’s figured out how to monetize it. That’s the way the internet marketing review site was when I entered it several years ago.

Nobody was writing honest negative reviews because they had no idea how to monetize negative reviews. All of the reviews were super positive, so the site gained a ton of traction early on because it was so refreshing and it was truthful, so it built authority really quickly. A lot of people linked to it.

As a result, it gained traction very quickly. It was just because I cracked a niche, I approached a niche in a way that most people hadn’t in the past. Negative reviews could be monetized. You just have to be really thoughtful of your audience, really helpful, and really creative in how you executed it.

If you can find a way to make it work, you can win really big.

When is it time to write off a niche, especially when you’re already getting traffic?

If it’s a highly competitive niche and you’re following the training and you know it’s a buying audience, just keep going. Just keep going, keep plowing for it.

But if you’re coming in and you’ve worked on a project for several years and it’s getting a really consistent amount of traffic, just really make sure you kind of turn the internet upside down and you shake it to try and find a way to crack it.

Combine your skill set, look at different opportunities, consider manufacturing your own goods (if that’s possible), consider designing your own shirts, and stuff like that.

If you can make that happen, you could crack open a niche that nobody has cracked open before.

That’s it!

As always, thank you so much for your support. I’ll stop getting long-winded. We’ll tie off here.

If you have any feedback to help make this presentation and this training a lot more helpful… I think we’re delivering a ton of value, on top of the replays. I’m really confident of that.

I actually really sad because I don’t have the time to figure out how to communicate that to the other FIMP members. Because I think a lot of people think: “Ah! This is just replays. I don’t need that.”

They don’t realize that we’re digging into some really advanced stuff and getting really, really deep – and I need to crack that. I need to work on that, how to explain that to people better but I’m just super busy. Right now, I’m just focused on my other businesses and you guys.

If you have any feedback on how to make this better, please just let me know. I want to do everything I can to help you guys.

Otherwise, elite members, I will see you for your monthly one-on-one. And basic members, I will see you on the Facebook group. And I will see you again right here next week.

Thank you guys so much, once again, for your support. I can’t tell you how much it means to me. If I can help you in any way, let me know. I’ll see you in the Facebook group and I’ll see you in the next video.

Talk to you then.

FIMP Hotseat Session #3 – November 15, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Brief Q&A before the Hotseat Session; actual Session begins @ 8:43.

In this Hotseat Session we discuss:

  • What should be your top priorities if you had an existing site coming into FIMP
  • Why I now recommend Long Tail Pro (30% Off Link) over Jaaxy
  • Streamlining your focus to ONE topic at a time
  • Which opportunities on are for buying audiences & which aren’t
  • What’s the best opportunity for Darren & Tristan given all of their existing content
  • Whether or not the “meditation” niche is a valid and potentially profitable niche
  • When to totally ignore a keyword because the competition is too high
  • Using MozBar to check competition EVEN when you have a Jaaxy subscription
  • What it means when Google Keyword Planner shows a ‘-‘ or something similar for search volume
  • A general overview of how to monetize a site (the framework; too much details to dig deep there)
  • How to improve written English for a website & its importance
  • What to focus on when you’re just starting

Day-After Analysis #2 – November 8, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

There is A LOT of good stuff to recap from Hotseat Session #2 with Jacob & Isaac:

  • Revisiting both guest sites ( &
    • The competitive benefits of writing in a foreign language
  • Stressing the importance of on-page SEO
  • What it means when the same article keeps popping up
  • What to do when you run out of article ideas
  • Backlinks vs. Internal Links vs. Outbound Links
  • How to deal with motivation challenges

The deep, professional SEO analysis alone, and how I show you to get these SEO tools for less than 10% of their actual cost, is worth months of membership to these replays and analyses alone. This one’s a must-watch!


Day-After Analysis #2 Transcript Below

What’s going on, FIMP supporters?

We are ready to go here! We’ve got a lot to cover today. And so, I say we just jump right in. Going to be a big day, lots of value to talk about.

I’m really excited about this one. It was a really, really good hotseat today. Went a lot smoother than last week. I want to make sure we dig back into and recap everything that was really, really helpful, but also dig deeper into a lot of the stuff we discuss.

The “golden nuggets” from the hotseat session, technically, earlier today. It says day-after analysis because it’s usually the day after. But it was kind of nice, we got to do it a little bit earlier in the day. So, I can get all of this out in the same day.

We’re going to revisit both guest sites, in case you haven’t seen them because you’re watching the day-after analysis and not the day of webinars.

Although, I will say, the hotseat session from earlier today was much better than last week, much more productive. We had 2 sites to look at and go over in-depth. That one you might want to dip into and watch in addition to this day-after analysis because it was just really, really good, but we’re going to hit on the really meaty stuff and dig deeper today.

So, we’re going to revisit both sites. I want to talk a little bit about the importance of on-page SEO (that’s going to be really quick). Of course, we talked about it in the course but I noticed something today that I really want to emphasize to you.

What it means when the same article keeps popping up, if you’re in a niche where you keep seeing the same competitor’s article come up over and over and over again, even for keywords it’s not optimized for. I want to talk about why that’s probably happening and whether or not you should be concerned about it.

We’re going to dig really deep into SEO analysis for competitor sites – really excited about that! As far as value goes, what I’m going to show you right there is worth 6 months of membership to these videos and these day-after analyses (no exaggeration). We’re going to get really deep there and I’m going to show you some really, really cool stuff that I didn’t know for years, and not many people are teaching outside of several thousand dollar courses.

Also, what to do when you run out of article ideas – that’s something that Isaac asked about. It was a really, really good question, brought up some really helpful stuff, I think.

I want to talk also about backlinks vs. internal links vs. outbound links and the role that each of them have in your website, because that’s not something we discuss in FIMP but it’s good knowledge to have.

Also, I want to address how to deal with motivational challenges, right?

In section 2, I talk all about mindset, mindset, mindset. But that only gets you so far. Sometimes you’re still going to encounter humps, and difficulties, and challenges, and obstacles that you don’t really know how to overcome and they kind of debilitate you. I want to talk a little bit about how to get over those because I faced a lot of those at my personal journey too.

Like I said, lots to cover. Let’s dig right in!

We’re going to revisit both guest sites, okay? I want to talk about them really quick and then we’ll hop in and look at each one of these elements.

Jacob’s site was, and then Isaac’s site was (with my poor Gringo accent). Both are very, very, very good examples of how to apply the FIMP training.

Both of them are very early stage, but I can say with a complete degree of confidence that they’re both going to be very successful.

Both are very attractive but, more importantly, they’re both very clean and easy-to-navigate (just like FIMP teaches).

ExitoElectronico is getting around a ton of competition by operating in a foreign language, that’s actually Isaac’s first language because he’s from the Dominican Republic. I’m going to show the difference.

I showed it on the live hotseat session too, but I want to show you the difference between the Spanish and the English versions of what he’s doing because he’s actually entering a very competitive industry that I would not recommend entering in English but because he’s doing it in Spanish, he’s getting around a lot of that.

Like I said, I can say with total confidence, if these guys keep working the training in FIMP, both of these sites will be successful if these guys keep it up.

Jacob’s site, I’d say easily, could probably hit somewhere between $1,000 and $2,000 a month, maybe even north of that, especially if he release his own products (whether they’re digital or otherwise). There could be some really good opportunities to release some kind of branded, white-label accessories, basically, down the road, once he’s getting traffic that could take him well beyond that, even.

Also, talking about Isaac’s site, when you’re talking about anything that has to do with, essentially, make money, anything in the make money niche – whether it’s make money online, make money from home, make money freelancing, etc. All of those are going to be five-figure monthly potential websites. Especially, since he’s getting around a lot of the competition by going the Spanish route.

They’re both set up for success so well. If they stick with this, both are going to be four to five-figure sites. And it’s really, really cool to see these in the really early stages.

You may ask: “how can you say that so confidently?” It’s because I’ve seen so many people go through this. I just know when someone’s on the good track I know when they’re in a good niche, and if you want to see examples of something that’s early stage and headed towards tremendous success, both of these are great examples.

So, I’m going to hop on over here. Of course, first is Jacob’s website. Again, just really, really good looking, really clean, really easy-to-navigate. In time, he’s going to be able to optimize this a lot better for conversions. But of course, he’s so early stage, I think he’s only like 2 months in. It’s going to be really essential that he just gets traffic before he worries about this, before he worries about conversion optimization and stuff like that.

I mean, you can see this dude is pumping out content like crazy. I think he’s wife is also working on it with him, and these guys are doing a great, great, great job. That’s really cool. Just really, really good content.

He’s actually kind of a fluke in the sense that he is already seeing search engine rankings, even though he’s only a couple of months in – you shouldn’t expect to see that. You shouldn’t be discouraged if you don’t see that. But a lot of it has to do with the fact that he’s already pumping out a ton of content and he’s in a really low competition niche. We’ll talk about that more later in this video.

They’re creating such high quality content. Such high quality content. They even have their own images and stuff, I mean it’s just excellent.

And then of course, Isaac’s site, as well, all in Spanish. Not quite as much content yet. He admitted, he’s had a lot of struggles with motivation, which is why we are going to talk some about that later in this video because it’s something that, I think, a lot of us face.

But again, very attractive website, very easy-to-navigate, very clean. Most importantly, it’s getting around. It’s kind of cheating the system, it’s cutting around a ton of competition by focusing on a foreign language instead of writing in English. We’re going to show a little bit about that later.

I want to make sure… I just put this together. Of course I have a typo. I just put this together but I’m thinking, actually, I might want to cover… yeah, I’m going to show you the difference between Isaac’s competition in Spanish vs. his competition in English. Just using the Moz bar really quickly. It looks like the Moz bar is turned off, I need to turn it back on. There we go. May have to refresh.

If we look at these in Spanish, you can see the domain authority and the page authority, which of course I teach the Moz bar thoroughly in FIMP in the keyword research section, so just watch that video if you haven’t.

The page authority for these is… it’s not super low right? But especially given the niche, these are ridiculously low and I’ll show you compared to their English counterparts. This is Trabajos Freelance Desde Casa (which translates loosely to Freelance jobs over the home). Someone’s probably going to write me and be like: “you translate Spanish horribly”, but that’s fine, that’s not the point.

When you look at the Moz bar for these English equivalence, it’s insane! You see like this one, PA: 1, because this is, it’s about job listings, so they’re kind of getting around a lot of that, but they have super high domain authority. But, I mean, compared to seeing the PA of 20 to 30, sometimes below 20. Seeing towards the middle and past the middle of the page, PA: 80, page authority 65 – this is terrifying!

This is just a great example of if you speak a foreign language that has a large population around the world and you could probably build a profitable site through that, do it. Do it. Especially in Spanish. It’s just such a good way to get around the competition.

Spanish, German would be another good one (lots of German-speaking people in the world), and French would also be really, really good. Those are the ones that come to mind. There are probably others and I’m just an idiot, and I haven’t traveled enough to have them come to mind.

I just wanted to show that really quickly because it’s such a good cheat. It’s like applying a cheat code to this industry if you have that ability. So, I highly recommend it.

Opened up the wrong slide here. Sorry.

I really want to revisit stressing the importance of on-page SEO because, with both of these guys, I caught opportunities where they weren’t doing everything. When you’re putting all of this effort into writing (finding the keywords and writing this piece of content), you want to get every drop of ROI out of efforts as you possibly can.

It really just doesn’t take that much effort once you’ve put in all of that. You’ve found the keyword, you’ve written the content, you’ve put in the images, you’ve built the freaking website – squeeze every drop out of that that you can. Don’t abuse it, don’t go too far.

But, you want to make sure to always use your target keyword in the meta title and the meta description, the post title (at least once in an h2 tag, an h2 Header, somewhere in the post – twice if you can but, usually, a lot of the time, you’re only going to find room to do it once), and at least 2 to 5 times throughout the content in the article.

Sometimes that can be really challenging if it’s a super long tail keyword and you have to strike a balance there, especially within content’s keyword usage. But, seriously, this is what I teach in FIMP. We already went through all of this.

I want to emphasize: this is every single post. Take the extra 5 minutes to go over your post when you’re done, after you’re done writing it and work these in. Make sure they’re all there, because you’ve already put in so much effort – finish it off. Do it right and just make sure you’re getting everything out of that that you can. Alright?

The other thing that I want to point out is you want to use the remaining 70 characters in the meta title (if you have them available) – I’ll show an example of this from Jacob’s site in a second. You want to entice the searcher to click on your website instead of your competitors.

Sell your article. If you have extra space, use it to sell your article better than your competition. An example of this… you could see right here. This is true across a lot of Jacob’s website. He wrote an article: “Do Air Fryers Make Food Crispy?” So, he’s only using up right around probably, I would guess around 40 characters, 35 characters. So, he’s only using up about half of his meta title.

When you search this in Google, let’s see if we… do air fryers make food crispy. Let’s see if Jacob’s on here. Yes, so, he’s right here. Jacob’s right here.

He just has the default that Yoast SEO is filling in – it’s this page title, hyphen, site name. Override this, rewrite this. Okay? This is half of a meta title that you could use to really stand out from your competition.

The examples that I gave live were from StoppingScams (I train my writers to do this). Instead of just saying “Increase Blog Traffic With Pinterest”, we have “Ways to Increase Blog Traffic With Pinterest: A Beginner’s Guide” We didn’t have a whole lot of space to work with there but “Surprising Ways To Increase Your Blog Traffic”.

A really good way to do this is to use numbers, so: “28 Useful Tips You Can Start Doing Today”, “How To Write Better Blog Posts: 28 Useful Tips”. “Top 6 Landing Page Design Principles” – the keyword for this is landing page design principles. “6 Surprisingly Simple Steps” – use these selling points that will get people to click, that will make your content stand out over your competitions. Super helpful, can’t overemphasize it.

It can help your rankings if you’re getting clicked, if you’re like number 5 and you’re getting clicked a lot more than number 1 or number 2. That’s really going to help you boost your rankings because it’s a solid indicator to Google that your content is a lot more enticing than what they’ve already got ranked at number 1 or number 2. So, just keep that in mind. Okay?

If you have extra space in your meta title, use it to sell. You really want to use it for SEO, first and foremost, right? Don’t get me wrong, but if you have the extra space, use it for selling. Long story short, that’s it.

On to the next point. The next golden nugget I want to unpack and dig deeper into. This one’s going to be really, really big.

If you watch anything in this video in its entirety, and you just go: “I only have 15 minutes” – watch this. This is it. This is the thing you want to watch.

Jacob had an issue where the same BuzzFeed article kept popping up. He’s seeing it pop up all across the air fryer industry and he was like: “What does that mean? Should I be concerned about that?”

If it’s not optimized well, as in if it’s popping up for keywords that aren’t in its meat title, that aren’t in its meta description that the article really isn’t directly related to, it’s actually a pretty good sign. It’s probably a pretty low-competition niche that’s why you’re seeing that one article pop up over and over again. That’s actually a really good sign for you, for the most part.

I should say that doesn’t apply if you see the same site popping up because that just means that’s a really authoritative domain. It’s specifically the exact same page from that site popping up for a bunch of stuff it’s not relevant to.

If you look at that and you’re looking at the search engine listing and you see the meta data doesn’t line up, the meta title, the meta description, and the Moz metrics don’t make a whole lot of sense, you can check BuzzSumo (which we’re going to do here in a second) – that’s going to show you how much it’s been socially shared, which can have an impact especially in a really low competition niche.

Going even deeper than that, I’m going to show you how to conduct SEO analysis like a pro. And you wouldn’t just do it in this case, this can apply to anything you do in this industry, as far as SEO goes. You just can’t get deeper than what we’re going to jump into here, okay?

Moz domain authority and page authority are good. They used to be the industry’s standard. They’re not so much anymore, they’re not as dependable as they used to be.

Moz doesn’t have the most reliable link data. Their spiders, which are the robots that go out and crawl content all across the web, their spiders are not as good at crawling links as some of their competitors now.

I’m going to show you exactly how to determine competitor authority with tremendous accuracy, rather than just looking at it and looking at the DA/PA. We’re going to really dig into this and even a little bit more beyond that.

The big challenge with this is usually across analyzing all of these different tools to get a really holistic, professional SEO analysis of a competitor. You have to spend… most of these tools are $100 per month or more each and there are like four of them that are really, really good and helpful for different things.

I’m going to show you how to get that at a less than tenth of that cost. That’s $100 each per month, specifically, right? That’s not a one-off, because then it wouldn’t be so painful, but these are monthly subscriptions that are really, really expensive.

I want to show you how to get those for super cheap and there’s an ethical conundrum we’ll talk about too, but we’ll talk about that when we get there.

So, the first thing I want to do is show the article. This is the article that keeps popping up. It’s BuzzFeed. It’s typical BuzzFeed, a lot of gifts, very social-oriented – that’s what BuzzFeed did better than any news site had ever done before. They made the contents viral, basically. They designed it for people sharing, for the way people actually enjoy content rather than just article, article, article.

It’s hard. Most of us are never going to become the next BuzzFeed. If you want to set out on that journey, best of luck to you. It’s going to be really, really, really difficult.

So, we don’t want to try to beat them at their own game but it’s important to see why their game is working, right? So, the main thing that’s causing this article to rank for a ton of different things is I’ve punched the URL here into BuzzSumo, which is a free tool, they also have a paid version. I think you have a limited amount of searches and a limited access to what data you have if you’re a free user.

But you can see, this has been shared over 18,000 times – which is just insane! So, that’s why this is ranking so well. It’s not necessarily because of its backlinks because they’re in an industry that’s so low competition, there aren’t a whole lot of people with serious authority, and backlinks, and SEO optimization.

So, what Google is defaulting to you is something that’s a smaller factor in search engine rankings, overall, but it’s so overwhelming with BuzzFeed because this URL has been shared so many times because that’s BuzzFeed’s strength.

But, this is not, at all, optimized for the keywords that it’s popping up for. This is essentially a Philips Air Fryer Review. It even says that in the URL – Philips Air Fryer Review. But, it’s ranking for all kinds of general “do air fryers make food crispy” that we looked at earlier. It’s ranking really high up there and just across the whole industry.

The reason it’s happening is it’s horribly optimized SEO-wise, so it’s totally beatable. But right now, Google does defaulting to this site that has the most overwhelming data for relevance. And since not a whole lot of people are competing for that SEO space for a lot of these keywords (through their meta title, meta description and links), they’re defaulting to the social metrics that are just so
overpowering from BuzzFeed, which you can see on BuzzSumo.

I want to show this a little bit more in-depth then we’re going to get into… I’ll move this over here because we’ll get into this in a second… I actually need to move this back over here, here we go.

When you look at them in the Open Site Explorer in Moz, it looks really authoritative. This particular URL looks really authoritative. This is a perfect demonstration of where Moz has kind of fallen behind, as far as how accurate and dependable their data is.

If you’ve got nothing else, it’s still really good. The other tools I’m going to show, you can’t even get very much free access to, but you can get them for super cheap. Just keep this in mind. I’ll keep this tab up and we’ll revisit it when we get into the real tools – the tools that the pros use these days.

What I want to talk about is something called an SEO group buy. Like I said, there are some ethical challenges here, there are some ethical discussions. Each one of these subscriptions, granted they’re large companies, some people find that a valid ethical argument and other people don’t. Whatever, it’s up to you. Most people just, flat out, can’t afford to pay $300 or $400 to join all of these really helpful SEO tools.

You can do something called an SEO group buy. There are a lot of them out there. I have only found one that is truly dependable. They recently rebranded, they used to be (I think) Because of their business model, they had some trouble receiving payments from PayPal so they had to rebrand, launch a new site. So, that’s what this is. Who knows? It may change again sometime soon. If it does, just ping me and I will make sure to update this video with a note below that says: “Hey! They’re no longer They rebranded again.”

Their largest package is $26 a month. And you’re going to get access to Moz, which I want to say is about $100 a month. SEMrush, which I want to say is $60 to $70 a month but it may have gone up since then. Majestic is $100 a month. Ahrefs, I think, is around $100 a month. So, you’re getting like $350-$400 a month in SEO subscriptions for $26.

It’s a little bit janky, it’s a little bit frustrating to work with. You have to follow all these instructions, install their extensions for Google. But at the end of the day, it helps you save 5 grand a year. You know, kind of worth it.

I understand if some of you are watching this and going: “that’s an ethical violation” – because, technically, probably dozens of people are using each one of these memberships whereas the companies could be getting dozens of subscriptions but, at the same time, for me it’s a balance.

I think once you get to a point in your internet marketing career that you can afford them, go for it if you’re using them a lot, if you’re using them really heavily. I have individual accounts to them as well but I also have the SEO group buy for my contractors, for my VAs, and stuff like that that use these tools. So, I have separate accounts.

I also know people that have become tremendously successful that make 40 grand, 30 grand a month and they still just use their SEO group buys. So, it’s up to you.

I think the fairest thing is to… they’re not going to get your money at all if you don’t join as part of a group buy at this stage in your career, unless you join as a group buy. And then, once you’ve transitioned, once you’ve started making enough money that you can afford to pay them and they have put so much value into your business, I recommend doing it. But that’s totally up to you, okay?

So, you would join and log in, it’s very straightforward, you subscribe through PayPal and then you’ll have access to all these individual tabs with their individual instructions.

Today I’m going to show Majestic and hrefs, also called Ahrefs – I just call it hrefs because it’s too many syllables, basically. It’s awkward to say Ahrefs. So, Moz and SEMrush are both in here, as well. There are some bonuses that are really cool, too. We’re not going to show those today but those are really powerful tools.

If you did subscribe, I would highly recommend, especially when it comes to SEMrush, watch some free YouTube videos because there’s so much value packed in the SEMrush as well.

When we’re talking about SEO authority, the main things we’re going to look at are Majestic trust flow and Ahrefs link analysis.

So, I’ve punched in the URL for this BuzzFeed article here. I’ve changed it to the historic index, which is going to open up a wider lens of their links, rather than just the fresh index, which is only from an analysis from the last 90 days.

You can see their trust flow is 12, their citation flow is 26. This is a reasonably, powerful page but it is not, remotely, as powerful as this data will lead you to believe. This is not going to be as hard to beat as most page authority 52 pages are, especially not optimized with its meta title, meta description. These are things you’ll just get a feel for over time.

But if you punch it into Majestic and you see anything from a trust flow 10 to 15, that is totally beatable. And if you see things beyond that, too, still beatable (don’t get me wrong), it’s not impossible to beat – it means it’s a little bit higher competition.

Most professional SEOs go by Majestic’s data and the trust flow more than they dig into Moz’s data. We put more emphasis on Majestic than Moz. It used to be the other way around before Majestic existed. Moz was the authority, they were the go-to, they were the end-all-be-all of really good third party SEO analysis, and now, really, it’s Majestic. But it still doesn’t tell the whole picture, which really sucks because then you’ve got to subscribe to three different tools that are $100 a month. If you don’t have the SEO group buy.

What I have here is Ahrefs. When you’re looking at link profiles, nothing is more comprehensive than Ahrefs. Nobody’s search engine spiders are as accurate as theirs are, as far as a third party goes. This is going to be as close to crawling and getting a holistic link profile as you’re going to see.

Right here we see that this has 140 backlinks, 37 referring domains. Majestic also has this data too but it shows 79 backlinks and 20 referring domains, which is half as much as Ahrefs is pulling. And Moz is even more embarrassing – we have 6 root domains and 18 total links. That is a very, very far cry from the accurate data that’s in Ahrefs.

The really nice thing about this, too, is that you can look at the backlinks, in-depth. You get this really, really kind of intimidating reports until you learn how to read them. But it’s just practice, it’s just digging in and looking at it.

You can see that anchor text in the backlink: it would be the best if you as for their opinions about air fryers. That’s their anchor text.

I Tried The Air Fryer Kitchen Gadget That’s All Over The Internet – they just used the page title as anchor text.

You can see some of these links have already been dropped – dropped on March 26, October 31, March 2. Also, when you see they’re crossed out like this, that means it’s a nofollow link, which isn’t as helpful for SEO as a dofollow link. Technical details that we can get into in another lesson, down the road, or you can google them really easily.

When you’re looking at links, nobody is going to be more comprehensive than Ahrefs. If we want to look at their anchor text analysis to see how strongly optimized they are for these air fryer keywords, this one has air fryer in it, you can see that they have 7 domains referring to them (6 of them are dofollow). Seven people have linked to them using the exact title of the page.

We talked last week about what a healthy, natural, link-pro anchor text profile looks like – this is exactly what I was talking about. They’ve used the exact title, they’ve used no text at all, they’ve used view entire list. Air fryer has only been used to link to this once, and that’s how Google can find and really penalize a website very easily that doesn’t have natural anchor text. Because if everything you’re linking says air fryer this, air fryer that, air fryer this, air fryer that, they know your game in Google because that’s not what a natural link profile looks like. So, just kind of dipping into the last lesson from last week and pulling these things together for you.

You could do this with any URL or any domain on the internet and you’re going to find metrics. If it’s not a well-known website at all, it’s going to be harder to find metrics because they’re not going to have been crawled yet. But it’s pretty incredible how much data is in here.

To tie this off and bring it all together, as far as general authority metrics go, Majestic’s trust flow is so much more dependable than Moz’s page authority. This is a perfect example of that.

On top of that, if you want to look at link profile and see what their anchor text looks like, if they don’t have a whole lot of optimization for air fryer or for the other target keywords that they’re ranking for, they’re not going to be super hard to outrank.

If you see anchor text profiles and you would want to use Ahrefs for this because it’s just, again, they have so much more data than everyone else, Majestic also has an anchor text kind of report that can be pretty helpful at-a-glance. If we click on that, you can see view entire list. Their data is similarly dependable as Ahrefs but Ahrefs is just going to be a more holistic, more accurate view of it all.

If you’re looking at a competitor and you see page authority, domain authority in using the Moz bar, they’re good metrics if you’re not paying for any tools, if you’re not using anything else.

But if you want the most dependable stuff, the best data, the best analysis, most dependable stuff you can look for, use Majestic for overall authority. You want to look at their summary and just look at trust flow, mainly. Citation flow is another thing that has to do with how many links they have. You can just google and even just hover over, you can even just read their description of what citation flow is.

You can learn to use these tools in your own time. On a high-level, trust flow through Majestic is the best at-a-glance metric for authority. As far as link profiles go and anchor text reports and stuff like that, you’re not going to beat Ahrefs. It’s just better. Hands down, the best in the industry.

If you’re seeing a site that has lower trust flow and especially if they don’t have a really powerful anchor text profile when it comes to the keywords they’re ranking for, and on top of that, their meta description and meta title aren’t really lining up with how much they rank for all these keywords that aren’t even in their meta title and meta description, all of these things are adding up to.

Yes, BuzzFeed is a mega domain. This is so far from impossible to beat. This is actually not going to be very hard for Jacob to beat in the next 3 to 6 months, I’d say, as long as he just keeps pumping out really high quality content and doing what the FIMP course teaches.

I know we went really deep here. It may be a little bit overwhelming. Trust me, if this is something you’re interested in, you don’t have to get into any of these details but I want you to have this knowledge. This is what, again, seasoned SEO professionals use and this is a really great resource to get these tools for less than a tenth of the cost that they would cost otherwise. Because I just know it’s not realistic.

You see so many SEO authorities go: “Don’t use SEO group buys. It’s not ethical”, and I can understand where they’re coming from but I also know where I was in the beginning.

Where I was in the beginning, even a $26 a month subscription was a lot of money that I had to consider very seriously and often I couldn’t afford. So, when you’re talking $300+, $400 a month for these tools it’s just not realistic. And I think it’s unreasonable to chastise anyone trying to better their life and build an SEO based business for buying an SEO group buy to get started. I just think that’s idiotic, personally.

No offense to anyone that’s watching. If you have stronger ethical standards than I do and you find this offensive, I apologize. But I think most of the people watching this are going to find this really, really, really helpful.

So, that is how you analyze SEO competition like a pro. You will not see better than this. This will be true for probably, at least, another 2 or 3 years if not beyond that. When it changes, I’ll let you know because I’m always keeping up-to-date with this stuff.

So, let’s dig in and let’s finish here. The next few things are going to go a lot faster than that one did. That’s the one we really wanted to dig super deep into.

What to do when you run out of article ideas? This is a challenge that Isaac had and I think a very good question. It was a real obstacle to him. He was having trouble being productive in writing more articles because all of the keywords he was seeing just over and over again were basically the same article, required the same article but it was someone looking for it with a slightly different keyword. That’s something that’s not that hard to overcome.

You want to hop in to something like Google Keyword Planner and just start playing around. You don’t always need to be on the hunt for a keyword. You don’t always have to be on a hunt for the perfect target keyword that you’re going to write about. Sometimes you just need idea inspiration, and they’re great for that.

While I was on the call, the hotseat session with Isaac, I couldn’t remember the name of a tool I’ve seen that was really good for this. I’ve since gone and dug it up and I’m going to take you into that, too. It’s – that’s the website. It’s really, really good for this.

When you’re doing this with this intention, just let the article ideas flow and write them down as you go. You can identify exact target keywords for the article you’re inspired to write later.

We’re going to hop in over here and I’m going to hop in to Google Keyword Planner. We did this for Isaac’s site, but let’s do it for Jacob’s site. We did it for Isaac’s site on the actual live hotseat session. You can check that out. It was really good and really helpful, really insightful. Let’s just do it for Jacob’s here for the sake of variety.

We’re looking through here and you’re seeing a lot of stuff about air fryers, air fryers, air cooker. So, a lot of these are the same article.

“Air fryer price” is an article to talk about the different prices in air fryers. That would be a great article to talk about entry level, mid range, high range, and what you get as the difference between each.

“No oil fryer” – that’s a similar keyword, though. “Buy air fryer”.

Let’s punch in a longer tail keyword: “do air fryers work”. When we’re looking at this, we’re just looking for like what’s coming to mind and something that’s not even in front of you may come to mind.

Something that happened and came to mind when I was on with Isaac live was we were looking at all these stuff about work from home jobs. And work from home jobs for moms came up – it’s a totally different article than work from home jobs, in general. It also brings to mind work from home jobs for dads.

So, just kind of take note of all of these, either in a text document or in a note pad that you keep handy, whatever system works best for you, because these are going to be super handy to keep you putting out really fresh, really good content and get a lot of variety.

Longer tail keywords, in my experience, without getting excessive, help bring up a lot more general ideas that you can use for inspiration.

“Do air fryers really work”. “Low fat air fryer” brings to mind “healthy alternatives to frying food”. It’s not a keyword we’re seeing here but it would be a great article for Jacob’s site.

Let’s punch in… good! I already punched in air fryer over here. This is just the free membership, not logged in, or the free access to I punched in air fryer here. You can alternate between the tabs too because you’ll get a good variety there.

“Air fryer blooming onion”, “air fryer bacon”. This is, as far I’ve seen, the best tool for getting article inspiration ideas, just generally speaking.

Again, you can take these into the tools you use down the road, whether it be SEMrush, whether it be Jaaxy, whether it be just Google Keyword Planner. You can find an exact keyword for each one of these article ideas you’ve come up with later, doing exactly what’s taught in the training at FIMP.

This is just a really, really good idea. “Air frying catfish” makes me think about an article as “how well do air fryers work for fish”, which would be a great article for Jacob’s site and you could find a keyword for that, down the road.

“Air frying frozen food”, so again, you’re just looking at this for keyword ideas, just to get the ideas flowing. Just let your mind roam all over the place when you’re doing this for you niche because this is an excellent way to get unstuck and keep those keyword ideas flowing, keep those article ideas flowing.

It’s easy to get stuck in a groove and just not be able to see outside of that. You’ve written 10 articles, where do I go next? You go into KeywordTool and you start looking for general ideas, and you just write down everything that comes to mind, and you identify the exact target keywords you’re going to write about later. Just a little bit of insight there. Really helpful.

Another thing I want to talk about really quickly is backlinks vs. internal links vs. outbound links. This is another thing that came up during Isaac’s call. We talked about backlinks extensively in last week’s day after analysis for hotseat session #1. So, go back if you haven’t watched that one because it’s very helpful as far as tools, and methods, and resources for how to build backlinks for off-page SEO.

When you hear backlinks, it’s referring to off-page SEO. If you’re talking about a link that’s going from your site to your site, from one piece of content to another piece of content on your site, that’s an internal link. Those are not the same thing. They’re totally different things. I know it can be slightly confusing, but that’s just SEO. There’s so much to know and you’re learning it a lot faster, hopefully with this membership, than I think I’ve ever seen taught anywhere.

Internal links are from within your site to another page on your site. These are vert good for SEO. You want to do it everywhere it makes sense. These are very helpful.

It helps pass link juice across your website so if someone links to one of your articles and you have linked out to another article or two on your site from that article, it helps pass that authority. It helps trickle that down, at least, as the search engines work right now across the rest of your website anything else you linked to, especially from within the text of that content.

So, do it everywhere it makes sense. Don’t abuse it. It helps pass link juice throughout your site and it also helps boost relevance. This is a great way if you’re doing this and you’re practicing this regularly, it helps pass that authority through your site and boost your rankings even faster than if you weren’t doing it.

The only thing I would say as a caveat, as I mentioned in last week’s day after analysis, just like off-page linking, you want to be careful about overoptimizing your anchor text. You still want to use the generic terms like “click here” or you want to link using the title of the article, you want to link using (sometimes) the keyword that you’re trying to rank for but probably not more than 5 to 8% of the time – just like I discussed for off-page anchor text profiles.

If that doesn’t make sense to you, just watch the video from last week because it will all come together. Don’t overoptimize your anchor text on-page or on your site with internal links any more than you would optimize it off-page.

They’re still very helpful. The anchor text is very powerful there but don’t get power hungry, don’t get greedy because it’s a double-edged sword – it’s powerful, it’s super impactful. But because it is so much, Google is going to lay the hammer down really hard if you try to abuse it. It’s not hard for them to see as we just saw on what a natural anchor text profile looks like.

Outbound links are links from your site to other sites. Do this when it makes sense for the user. If there’s further reading on that topic and it’s a topic you’re really not going to get into and most importantly, it’s a topic that doesn’t compete with other things on your website, not just that page you’re using to link to that site, if they compete with you at all for any of your other content, do not link to them because you’re helping their SEO if you do.

Do this when it make sense for the user. Sometimes you’re talking about a topic that could be expanded on, it’s really outside of the realm of the focus you have for your website, link to an authority that’s helpful for the user for further reading.

Just make sure when you do this that you click the link options in WordPress and you make sure you check “open this link in a new tab” because you don’t want people to leave your website when they click these outbound links to other authorities and other niches or whatever. Just make sure you open it in a new tab because it could actually hurt your SEO if you don’t have them open in a new tab. Because to Google, it could just look like people aren’t staying on your website as long as they should be.

This is nice too because when you link to another site in a new tab, it opens in a new tab. Hooray! They read it! They close that tab, they’re right back on your site. So, that’s really good too.

The last thing I want to talk about, as far as golden nuggets is. I want to talk to you about dealing with motivational challenges. This is something I have encountered so many times over the years. I can’t even tell you, I can’t count on all my hands and toes how many times that I have struggled with motivational challenges in my business.

Some of the things I talked about last week are helpful as far as getting your brain balance, if at all possible, exercising, some meditation helps. Just keeping a healthier, more productive, happier brain helps a lot for this.

One of the go-to resources for this is always feel free to post questions about hurdles or obstacles you’re facing in the FIMP Facebook group. Just seeing how many other people struggle with that and also getting the advice on how they’ve overcome it, how I’ve overcome it, I would be more than happy to help answer some of those questions. So, that would just be the go-to thing. Don’t be shy about it. It’s something we all face. It’s nothing to be ashamed of.

We can only do so much. You have to realize that this is an internal thing that you need to fix, that you need to address to be successful. Section 2 also helps with that some, so you might consider rewatching that in the foundational FIMP training.

At the end of the day, it’s up to you but other people’s perspective on how they’ve conquered it can be helpful. We can only do so much to help but we can help for most people that are facing this.

Some of the things that help a lot of people are visualizations. Just taking 5 or 10 minutes a day to close you eyes and visualize the things that you really want to achieve, the house you want to live in, the car you want to drive, the vacation destinations you’ve always wanted to visit, the family member you want to help, the non-profit charity that you would really like to make a massive donation to, stuff like that can be very, very helpful.

And vision boards, where you just kind of piece together little symbols, pictures from the places in the world you want to see. Things that represent the things you’re trying to achieve, that you can look at that, you can close your eyes and you can visualize what your life would be like with that.

A lot of people believe in the law of attraction and The Secret. Personally, that’s something that I’ve never gotten to into, myself. Just know that this is beneficial even if you don’t buy into a lot of that stuff from the self-help niche.

Some of the most successful people I’ve met in my life are into love and ate up Think and Grow Rich. Some of the most successful you see like… the founder of FUBU… I want to say his name. I know it’s Daymond. Daymond, one of his number one recommended reads is from Shark Tank is Think and Grow Rich.

For me, I struggle a lot reading that stuff, it’s just not concrete enough. I’m one of those people that needs… I’m very analytical, I need hardcore data. I wish I could buy into it more than I have just because I’ve seen it really impact a lot of people’s lives very, very, very positively.

Just realize, even if you don’t believe in that stuff, that’s not the route you want to take, as far as your motivation goes, visualizations and vision boards can still be very helpful even if that’s not the reason you’re doing them.

A lot of this is just practice. It’s just focusing on the task at hand. We can get so intimidated by the big picture of things. If I thought about all of the things I’m working towards right now and everything I need to accomplish to do the things I want to do (for example: have a multi-million dollar buy out for this company that I was recently made a marketing partner for), I’d never get out of bed. It’s just soul crushing how much work there is to do.

A lot of it just comes down to practice of waking up and going: “what do I need to do today?”, “how far do I need to get today?” And sometimes things will come up and you can’t anticipate them, whether it be personal or something else in your work and you have to address it, and you don’t accomplish as much as you wanted to in that day.

You have to learn to be forgiving to yourself because I can tell you, personally, I struggled with this so much. I would throw myself into deep 2 week, 3 week long cycles of depression because I didn’t accomplish what I wanted to accomplish. I was really, really mean and harsh to myself, internally, because I didn’t accomplish those things. That just doesn’t do anybody any good.

You have to recognize, too, sometimes things come up and you have to learn to forgive yourself and just go: “I can do better tomorrow. I’m not going to see any good out of beating myself up or being harsh on myself today. I need to do better tomorrow. I can do better tomorrow. I can use this to improve.”

Everything else means nothing. Everything else is counterproductive, is going to get in your way, is not going to help. But if you look at it, you learn from it, you improve and just move on and do better the next day. That’s going to help you more than anything else.

That’s how I’ve overcome a lot of my motivation challenges – focusing on the task at hand, just looking at it at the bite sized chunks. It goes back to the expression: “how do you eat an elephant?” – one bite at a time.

Internet marketing is… I guess building any business is case in point for that little saying because, again, if you think about the big picture, you’ll have so much dread in your everyday life. It’s just super rough.

Just practice getting better at it, stay tuned in to it. I think a lot of us face motivational challenges because we’re looking way too big picture. Just focus on the keywords you need to research today, just focus on the article you need to write today or half the article you need to write today, just focus on that really in-depth guide or podcast you saw and you really wanted to listen to or read today.

Just break it down into your daily task and worry about tomorrow, tomorrow. Because you’re just going to kill yourself if you think weeks, months, years out. Just take it one day at a time.

We got long winded, I know, and I apologize. But I think there’s a lot of value in here. I hope you agree.

Thank you so much for watching. Thank you so much for your support.

I hope you guys are continuing to find this really, really helpful. If you have suggestions, if you’re going: “Hey, Ian! These hotseat sessions could be more helpful if (blank)”, please feel free to send them to me.

But I hope, at this point, you’re just seeing layer on layer on layer of value for what you’re paying for this membership. So, that’s my goal. I always aim to overdeliver and I will continue to do so. I will always find a way to continue to add value for you all.

Thank you so much, Elite Members! I’ll see you for your monthly one-on-ones. I look forward to it. It’s been awesome working with all of you guys.

Basic members, I’ll see you in the Facebook group and I’ll see you in our next day-after analysis. And, hopefully, I’ll see you on the live hotseat session, as well.

Thank you guys, again, so much! I really appreciate it! I hope you’re enjoying it. Have a wonderful week. Kill it! Be productive! Be better this week than you were last week!

I will talk to you soon!

FIMP Hotseat Session #2 – November 8, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Hotseat begins around 4:45; feel free to skip to that point in the video.

In this Hotseat Session we discussed:

  • Website analyses for &
  • What motivated me when I first got into internet marketing
  • The importance of nailing every piece of on-page SEO for every article
  • What it means when you see the same article popping up all across the industry
    • And whether or not you should be intimidated by that
  • How to find article inspiration when you feel “stuck” because the “well runs dry”
  • How to deal with personal motivation issues when you find yourself struggling to “get going”

Day-After Analysis #1 – November 2, 2017

Thanks for stopping by and checking us out! If you like what you see, make sure to create a free account so that you can:

  • Track all of your progress and easily pick up exactly where you left off
  • Get support from me and other members whenever you get stuck using our members-only Facebook group
  • Secure your spot in a followup accountability course designed to assure you’re making progress

Or simply log in if you already have one.


[mepr-show if=”loggedin”][mepr-active memberships=”2338,2509″ ifallowed=”hide”]Unlock more training for growing your online income — with the business tools you’ll need in the process.
PLUS, get:

  • Time-tested methods to get traffic fast with NO risk of getting Google-slapped.
  • The most profitable ways to make money—and exactly how and when to monetize.
  • Access to Ian’s expertise so that you can ask him questions every time you need to.

Unlock it all by getting the tools your business needs to grow.

=====[/mepr-active] [/mepr-show]

[mepr-show if=”loggedin”][mepr-active memberships=”2338,2342″ ifallowed=”hide”]Twice the results. Half the time. Would you be interested?
Be on the top 5% of online business owners who know how to maximize their online profits. Get new, actionable, and advanced training every month. Focused on more profits. 2X Faster.

WARNING: Goo-roo’s ain’t gonna like this

=====[/mepr-active] [/mepr-show]

Yesterday’s Hotseat Session was a good one with several “gold nuggets” to recap and dig into a bit deeper. In today’s analysis we’re going to recap and cover:

  • How to monetize a typically non-buying niche
  • How to handle your routine (how to maximize productivity)
  • Ideal website layout (conversion optimization)
  • Extra points on SEO (linkbuilding)
  • Other ways to promote your website (Quora & Facebook Groups)


FIMP Hotseat Session #1 Transcript Below

What’s going on, FIMP supporters?

We’ve got some pretty darn good material from yesterday, all things considered. Especially considering for the first hotseat session, it was kind of a shit show, unfortunately. Lots of technical difficulties – my internet went out (which it never does), but whatever. Nice thing is in the day-after analysis, you don’t have to deal with any of that.

We had on Juan and Darren from the group, and both conversations stuck, overall, because of where they are in their journeys – kind of really early stage; but even despite that, we got some really, really good information out of that.

That’s what we’re going to recap today. I’m going to try and go as quickly as possible to keep this as concise, but there’s a lot of good information here so it’s not like it’s going to be a short video. I’m just going to do my best to communicate efficiently and not get too long-winded, okay? But I want to make sure I deliver on this value for you.

The “golden nuggets” that kind of bubbled to the surface throughout the conversation yesterday were: how to monetize a typically non-buying niche, how to handle your routine (how to be more productive), your ideal website layout – which I really dug in there to conversion optimization and stuff that’s taken me years of testing and studying and just learning overall to come up with (which I’m going to share in detail and demonstrate today), extra points on SEO beyond the FIMP training – we dug really deep but we’re going to dig even deeper and I’m going to really share some great resources in this analysis videos, and other ways to promote your website.

It’s a lot of content but it’s some really, really, really good stuff. Some of it will be applicable to your journey right now, some of it will be applicable to your journey 6 months from now, but it’s good to have it all in mind, at the very least, because the more you can see those things coming down the road, the better you can prepare for them and just the better you’re setting yourself up for success.

I will say the number 1 (how to monetize…), number 2 – we’re going to recap pretty briefly. But number 3, 4 and 5 – we’re going to really dig in much further than we touched on in the session yesterday because that’s what this membership is all about (getting you those extra insights, that extra strategy advice, all that stuff to really equip you for success). That’s my way of saying thank you for supporting FIMP.

Let’s dig in!

How to monetize a typically non-buying niche – a non-buying audience?

My advice would be flat out don’t. You know, I’m not trying to be harsh. One asked this, it was a very valid question. He said: “hey, I’m perfectly okay with this being a 5 or 10 month long journey”. And that’s fine, that’s good. I’m glad he was in that mindset because the path he was on – that was absolutely the case. But I think there’s a better way to approach it. You don’t have to starve yourself. If you do this the correct way, it can be much less painful, I think.

I will, personally, only enter a niche if I feel like I can get it to be profitable within 12 to 18 months. In really high-competition niches, I would consider 24 months before I’m kind of breaking even. Anything outside of that, I’m not going to enter. I’m certainly not going to enter a niche where I think: “hey! 5, 10 years down the road, this might be really profitable”.

I would really like any website that I build and I do a lot of content marketing and stuff be at least somewhere in the $5,000 to $10,000 range by the end of the second year – so, by 24 months out.

I’d like it to be in the $5,000 to $10,000 range per month – which means I’m entering some pretty competitive spaces, right? Because there are some spaces that are never even going to have that kind of potential.

At the same time, I just feel like if you’re going to go into a niche expecting to become an authority with kind of that long term vision and that long term game plan, which is totally valid – websites can be really, really, really good for that to establish yourself as an authority so that you can publish books and be a speaker that kind of goes on a speaking circuit, and stuff like that. That can be incredibly lucrative, and websites are an excellent tool for that.

But I would recommend getting at least one or two profitable websites on your belt before you take that route (if that’s something you’re interested in), just because it’s going to make it so much easier on you.

You’re going to learn so much, that’s going to help you achieve success even faster with that site that you’re trying to use to prop you up as an authority in that industry. On top of that, it’s nice to not starve while you’re building these things.

In addition to everything else, it gives you money to reinvest in your future business, right? Whereas, if you’re starting it today and you’re thinking: I’m 5 to 10 years out on this timeline, it’s got a big payoff.

But if you can hire team members to help you write content and take care of some of those daily tasks, you’re going to have a higher life satisfaction and you’re going to also have a lot more time.

Above all else, you’re just going to be so much more productive if you have those resources to invest in the business. You’re just setting yourself up for success all around, in that sense.

That’s my advice there. I, personally, wouldn’t ever go into a non-buying audience where I was trying to kind of gain mass appeal within that niche. Frankly, I just wouldn’t go the route of trying to become the long term, big, go-to authority within a space – that’s not my cup of tea, right?

Personally, that’s not what internet marketing is about. Internet marketing is about building websites, and seeing pretty quick ROI, and hopefully transitioning that into passive income fairly quickly after that.

It’s a trade off. It’s definitely a valid approach, not necessarily something that I would recommend. I think most people watching this video would kind of go: “oh! 5 or 10 years? No way! I’m not in it for that.” And I’m right there with you. Just worth mentioning. Okay?

The next topic we discuss that I think is worth talking about briefly is: to set a routine, or not to set a routine?

You will find that most successful people… and you can read about tons of different very wealthy people’s routines. It’s published online. There are infographics that are really cool – show which ones are morning people, which ones are night owls. There’s a lot of variety there and some really good resources where you can look that up and kind of test those out and see what works for you.

Personally, I’m not much of a rigid routine guy but I have found as I’ve had more responsibilities in my business because I’m making more money, I’m juggling more tasks, I have somewhat settled into somewhat of a routine; but it’s kind of free form, it’s kind of in blocks. I get up, used to, I’d get straight to work and I found that that got really depressing over time because everyday I woke up I just had this sense of dread.

So, I wake up, I kind of make myself a cup of coffee, whatever. You have to test it to find out what works for you. But typically, largely speaking, you want to do your most important tasks first because (the science have proven this) that’s when your cognitive resources are most easy to draw upon.

If you leave those big tasks that are usually very dreadful, as much as it sucks, you want to get those knocked out first thing in the morning because that’s when you’re freshest, that’s when your brain is most ready to go, most capable, working the fastest, etc.

If you leave that for the end of the day, you’re either going to end up pushing it off to the next day (I’ve done that a billion times in my own internet business over the years) or you’re just going to end up doing really sloppy work for something that’s a really, really important task.

It’s referred to as “eat that frog”, right? Just get up and eat that frog. Just go for it and get it out of the way while your mind is fresh because that’s typically very, very important work, okay?

If you’re not into routines, general advice: like I just said, get up and do your most important things first and as the day goes on… you know, a lot of us have the tendency to get up and answer emails first because it’s an easy way to ease into the day.

But again, science supports that that’s actually better towards the end of the day because you can answer emails with a pretty fried out brain but you can’t write really good sales copy with a fried brain, right? Just keep those things in mind.

The other thing is at least integrate some essential practices that help your brain work optimally. There are several of them. Two that I found very helpful in my own business are meditation (I mentioned this yesterday) and regular exercise. Both things are things that people have a lot of trouble integrating and sticking with when they first get started.

One thing is: if you have some pretty conception about meditation being religiously affiliated or that it violates some religious belief, you need to revisit it. It’s scientifically proven (even on a secular level), no spirituality tied to it to really help boost happiness and productivity. Period. It just helps you corral your brain a little bit better, stay more focused, not get distracted as easily. Okay?

Again, there is firm science to prove this. Don’t write off meditation just because you think it’s some woo woo crap. It’s very, very, very beneficial, even just 10 minutes a day. There’s a really good introductory book for that called 8 Minute Meditation.

Also, exercise. I know it’s tough. Personally, I’ve struggled with a lot of depression in my life. Just having to do with the upbringing that I had and I’m genetically predisposed to it as well.

I have found that exercise helps me tremendously. And even if you’re not prone to depression (again scientifically backed), when you exercise, your brain stays more chemically balanced. You have better impulse control over your emotions, better control over your motions overall, and just much healthier general well-being. Of course, more energy and stuff like that too. But your happiness goes up a lot and you’re just more stable rather than having this ups and downs.

If you’re not exercising regularly, I highly recommend it. I don’t want to dig too much into this but if you want to get into these, there’s a really good book – all peer-reviewed scientific data. Everything in this book, I think he shares 7 rules. John Medina shares 7 rules in this book that help you optimize your brain’s productivity and functionality, etc.

Another one is if you can’t get a midafternoon nap (it’s scientifically backed), just 20 or 30 minutes. It’s a really, really good read, pretty easy read overall, and pretty skimmable. You can just pick up those points pretty easily and if you want to read more about a bunch of scientific data – that’s in there.

I highly recommend that. That’s been very helpful for me. But at the very least, if you’re not going to set a routine, do some things that are scientifically proven to help you boost your productivity because you will get a lot more out of everyday and you will be a lot happier overall – which I can’t overemphasize the importance of that as an individual business owner and as an entrepreneur: if you aren’t happy, your business suffers tremendously. So, pay attention to those things.

Ideal website layout. After I go through this side, we’re going to hop over and I’m going to demonstrate some of this. I’ll talk about it abstractly and then we’ll talk about it… I’ll show it to you on one of my own websites.

Granted, this is skipping ahead a little bit, right? If you’re just starting your website, this is not something you need to start implementing right now, but it’s a good thing to have in mind down the road.

Just as I taught in the original, the foundational FIMP training: always keep things crisp, keep them clean, keep them easy to navigate – universal rules, okay?

Don’t just plaster your website with banners (I talked about this on the webinar yesterday). People have a tendency to go on the right hand side – banner, banner, banner, banner, banner and they’re recommending like 5 or 7 or even just 3 different products and that’s actually really bad for your website. It’s horrible for conversions.

No matter what you’re doing, keep conversions as your number 1 priority. Conversion optimization should be above all else. The purpose of a website is not to look pretty. It doesn’t matter if you’re a corporate business, it doesn’t matter if you’re an affiliate marketing, eCommerce, it does not matter. The purpose of your website is to convert. End of story. Okay?

A lot of people get super caught up in design and all these graphics – none of that means anything unless your website is converting. That should be priority number 1.

This means having one, clear, consistent call-to-action throughout the entire page and typically throughout an entire section of your website. I’ll talk a little bit more about that as I show the example. That doesn’t mean you have to have one call-to-action across your entire website.

Typically when you have a lot of content on a website, it will kind of have this silos and even if all of them have the exact same call-to-action, they may be talking to different audiences; and those different audiences may have different hot buttons and different ways that they need to be funneled in to convert effectively, different emotional triggers, different buying needs, etc.

Most importantly, take home message here is keep your call-to-action consistent. Don’t have 3 or 5 banners on the right hand side. Don’t recommend: “hey, you could try this product, but you could also try this product, you could try this product, too. They’re all really good.” – that’s not good. It’s not good.

People (again scientifically proven), when given too many options, just fail to make a decision. They just decide: “This is too cognitively tasking – I’m walking away, not making any decision.” Malcolm Gladwell studied that in his book called Blink and he shares his insights there.

There’s a really good TED talk about it too… I can picture the guy… But anyways… Actually, it might be… I think it’s Malcolm Gladwell, himself, gives a talk about pasta sauces and how when faced with the decision between two pasta sauces, regular and chunky, people made decisions; when faced with the decision of like seven or eleven pasta sauces, they just went: “I’m not doing this”, and they just walked away, emotionally scarred. Same thing applies to your website. Keep those things in mind.

The best thing I found over years for testing: almost picture it like setting nets to catch fish, right? You’re going to set several different nets. A combination, they all have the same call-to-action; but a combination of in-text links, call-to-action buttons throughout the content – throughout the post, and a scrolling banner that follows the user. And I’ll talk about how to do that too.

I want to hop out really quickly and show you what this looks like in practice. You can see here, this is on and this is a survey site review.

This survey site is kind of known for sometimes screwing their users – you know, doing real fun things like that. Obviously, this is a negative review and I’m referring them to one of their competitors that, overall, is much better. They pay out more, they’re much more dependable, much more reputable, better variety, etc.

Someone coming to research a paid survey site is essentially saying: “hey, this one that I was interested in isn’t very good, I’m going to go check out this one instead.” Throughout this post, you will see in-text links to Swagbucks – the one I’m promoting. I even have this comparison tables that they can click this button. I have the scrolling banner that I mentioned. And I have these, in content, CTA buttons, these call-to-action buttons, okay?

I have tracking on each one of these links. This is my number 1 most clicked link. My number 2 most clicked link. The comparison tables are the number 3 because there’s one up top and there’s also one down towards the bottom. Number 3 are the comparison tables. Number 4 are the in-text call-to-action buttons. And number 5 is the banner on the right hand side. Okay?

It doesn’t matter which one you click. I can click this one. It takes me to Swagbucks landing page through my affiliate link. I can click this one – same thing. I can click this one. They have different tracking for each one of them so that I know which are performing the best. But each one of them goes to the exact same place, right?

I have the same consistent call-to-action, and this exact same template and formula is applied to all of my paid survey reviews – whether it’s mysurvey (which is what this one is), whether it’s VIP voice, whether it’s YouGov. These are all paid survey sites. The exact same elements are on every single page.

But, obviously, StoppingScams is not primarily a paid survey review site. I have a lot of internet marketing and affiliate marketing training reviews. I have a lot of content about how to, and lessons, and learning. And so, those have a very different funnel, right?

I’m not going to pass all those people in the paid survey, they’re not going to convert as well. I’m not going to pass the paid survey people into this kind of general make-money-online through affiliate marketing funnel because that’s a lot more effort, that’s a very different audience, okay?

So, that’s what I talked about where we talk about these silos. My calls-to-action remain consistent across those silos – the template, the elements are very similar across all of them if not pretty much exact copies. It’s highly effective.

This is something, like I said, took me so much testing over the years. I think it’s something like 25% of people that find their way to this post – 20-25% click one of these links. That’s a really big deal. If I didn’t have all of these elements, I may be getting 3% or 5% or 10%. But over time, I’ve tested all of these things.

So, when Darren asked about the ideal layout – it has to do with conversion optimization, it’s going to look a whole lot like this. It doesn’t matter if I’m on StoppingScams or if I’m on another one of my affiliate websites, I apply these elements and a scrolling banner that’s really attractive and tempting with a really good message across all of my websites.

I can’t tell you… you can write this off, you can overlook this, you can think: “that’s a small little thing.” I could double a lot of affiliate’s conversions just by applying these principles to their website, okay?

There are guys out there making 5 grand a month that could be making 10 grand, 12 grand, 15 grand a month, if they just apply these elements. Conversion optimization is huge, it’s something I was forced to get very good at, at one point in my journey because I had a huge traffic drop but I needed to figure out how to make the same amount of money from a fifth as much traffic.

Take it for what it’s worth. You can blow it off if you want, I wouldn’t recommend it because this is the kind of thing that makes you a very, very profitable internet marketer versus a guy down the road.

I just want to talk about the plugin I use to make that widget scroll. If you’re a programmer or if you know a good programmer that knows CSS (which is a programming language, stands for Cascading Style Sheet), they can do this very, very easily and it won’t be quite as buggy. This plugin can be a little bit buggy.

Whenever you’re adding a widget in WordPress, obviously, you have something that looks like this. What happens when you install the Q2W3 Fixed Widget plugin (totally free) is you get this little check box, and you just check it and you say: fixed widget. And from then on, it follows your user like this. Okay? So, just worth mentioning.

You’ll notice also that I don’t have a ton of banners around my site. I don’t have a banner up here. I don’t have 3 banners over here with completely independent calls-to-action. I have one consistent call-to-action across the board.

I’m going to stop repeating myself but take that for what it’s worth – very, very valuable advice. I can’t overemphasize that. Make lots of money, blah, blah, blah. Let’s keep going, alright?

Onto the next golden nugget from yesterday.

Recommended “extra efforts” for SEO. This was a very good question, again, by Darren. If you’re going to put more effort into SEO beyond on-page optimization that’s taught in the FIMP foundational training, you should be focusing it on links. Period. All there is to it. If you’re focusing on anything else that has to do with the SEO, it should be links.

There are people out there that are idiots, as far as I’m concerned, that say links are dead, you should stop linking, links are too risky. It’s true that they are risky. Goggle will penalize you if you do it wrong. I can’t overemphasize that. You have to be very careful, and very well-educated, and very conservative if you build links these days. But that does not mean you should stop building links.

If you’re going to focus time outside of content marketing, content creation and on-page SEO (which I emphasize a billion times in the foundational training), that’s enough. You don’t have to do this. But if you are going to invest more time in SEO, put it in the links. Be careful doing it, okay?

Don’t put it in… there are some of that will recognize this… I’m calling out a specific product and it blows my mind. Don’t emphasize getting comments on your website. It would be idiotic for Google to make it so that their algorithm was heavily dependent on something as easily gamed as comments. It just doesn’t make sense.

It’s very hard these days to game links, okay? Didn’t used to be the case. Pre-2012, it was very easy to game links. Still took some effort but it was easy. Now, they need to be relevant, they need to be high-quality, and you need to be careful about your anchor text – which we’ll talk about here.

The way I would recommend very safe, white hat ways to get links to your site are guest posts, which there’s a good resource in… I believe it’s section 7 of the foundational training that talks about guest posts – very, very good article there. The skyscraper technique by a guy named Brian Dean, who owns – we’re going to take a look at his site in a second. And also, broken link building, which is something that people have used for a long time but Brian Dean teaches really well, as well, and that he has a really good guide on his website. I’m going to show it to you here in a second. But that’s the link. Take note of that

If you’re going to do linking, that is a must read. Live and die by it because you can really get into a lot of trouble here if you don’t do it right, but if you do do it right, you will have tremendous payoff.

And just kind of a sidebar here before I keep going, if you’re sitting here and you’re going: “how much time should I invest in link building versus creating content?”

If you’re working 10 hours a week, and only 10 hours a week, you probably don’t have time for both. Focus on your content, at least until you get a really good bulk of it built up, a really good base on your website. And then maybe you alternate weeks between content creation and link building efforts. But if you’ve got 20 to 25 hours a week, I would say you can easily split your time half and half and see a really, really good payoff.

You still want to get your site somewhat established early on with probably 10 or 15 really high-quality articles, but after that, start splitting your time between link building because it can be very, very helpful – tremendously helpful, especially for SEO.

The other thing that I want to discuss, Isaac, in the group, actually asked a question after the video. He said: “hey, what about anchor text?” It’s actually a really good question because that’s one of the things you have to be most careful of when building links in this search climate.

For those of you that don’t know what anchor text is, I think I discussed it in the foundational training – but it’s the blue text that’s highlighted whenever you click the link.

A lot of the time, you’ll see like: for more information, click here. And “here” is highlighted blue, as a link. That means “here” is the anchor text. A lot of the time too, you’ll see like “make money online” as a blue link – that means that the anchor text for that link is “make money online”.

In today’s search climate, the easiest way for Google to penalize someone for intentional link building is for them to look at the link profile. It’s a very, very easy thing for them to determine and algorithmically calculate because a natural link profile does not have a whole lot of keyword anchor text. Most of their anchor texts, the vast majority of it, is going to be brand-based, or brand-oriented, or a naked URL or a domain.

Examples of that are as follows: for Stopping Scams (you know, stopping space scams), StoppingScams is one word,,, Ian P. of, Ian Pribyl – these are all non-keyword anchor texts that have to do with my brand, have to do with my business.

If you’re building intentional backlinks, that you’re deliberately doing this using guest posting, or the skyscraper technique, or broken link building, use these the vast majority of the time. If you want to be really conservative, use them all of the time. You’ll still see a lot of benefit from your SEO efforts.

Now, having keywords in your anchor text is absolutely the most potent link you can build. It’s the most valuable, the most powerful in boosting rankings; but that’s also why it’s so easy for Google to catch it because people try too hard to really get their… every link they’re building has anchor text that’s a keyword, that’s trying to boost rankings – that becomes really obvious really quickly.

I would say, don’t make any more than 5-8% – so, 1 of every 20, approximately, links that you build should have keyword anchor text. Everything else should be brand-based.

If you violate that rule, 8% would even be a little bit aggressive. If you violate that rule, you could very well get penalized. If one in every five, especially if like one in every two of the links you’re building are keyword anchor text, you’re going to get a Google penalty.

Even if you don’t get a Google penalty, you’re going to get buried in the search engines because Google’s going to algorithmically know: “yeah, this site is trying to game the search engines and they’re doing intentional link building.” You don’t want Google to know that’s what you’re doing and you definitely don’t want to come across as abusing their algorithms to try and get ranked.

Keep that in mind. Like I said, live or die by this information if you’re doing manual link building, intentional link building off-site.

I’m going to carry you over here to… actually, I don’t have… link… there it is… I didn’t have it pulled up. This is Brian Dean’s guide on link building, like I said, it’s just – incredible, incredible guide. You can’t do better than this.

He also goes into detail about the strategies that you can use to build links that are all white hat and very safe and he even talks about anchor texts. Just keep those rules in mind.

But if you’re going to do it, if you’re going to invest effort in here, Google has flat out said: “we will be dependent on links, probably for at least several more years.” So anybody that says link building is dead is just not paying attention. It’s straight from the horse’s mouth. Links still work, links are still vital for rankings.

Frankly, anybody that I have seen say otherwise is someone I just instantly… anything they say in internet marketing is now discredited because they are not paying attention to the facts. You can’t build a business in this industry if you’re not paying attention to facts.

Most of those guys have been in this industry a long time, they’re comfy, they’re sitting on their couches, and they’re just making shit up, and that they’re hoping people believe, or they’re trying to sound like an authority. I just would recommend, flat out, unfollowing those people because again, straight from the horse’s mouth.

I’m getting long winded. Trying not to do that. We’re going to move on to Other Ways to Promote Your Website.

This is the last little gold nugget we touched on yesterday (again, from Darren’s hotseat) – very, very good. These are especially helpful when you’re new and you’re trying to get initial traction and following.

One of the best ways to do it is to answer questions on Quora (I’ll go over that, in-depth, in a minute). You want to make sure in all of your answers you provide a ton of value, you really want to come across as a very credible expert. Even if they have no exposure to you, you want them to read your answer and go: “Holy crap! This person really knows what they’re talking about!”

You want to make your title on Quora, as in like your job title or whatever, credible and hopefully somewhat intriguing that if they Google it, they’re going to find you really easily.

Another thing worth mentioning is that you can add links to your answers on Quora; but I wouldn’t abuse it because, again, if you get too many links from one source, it’s going to look like you’re trying to do intentional link building. I would be careful of that.

I’m not saying that… there isn’t hardcore evidence that people are going out in there, they’re posting their link all over Quora and they’re getting penalized. I’m not saying that. I’m just saying, knowing how the search engine algorithms function these days, you’ve got to be careful and very selective about the links you’re building.

I would only add a link to a question on Quora if it was directly relevant and very helpful for the user that you’re answering the question for – like, if you had an article on your site that was exactly what they were asking about. And then, again, I would link it as a naked URL or the anchor text would be like the title of the post (something like that), or even just brand names.

I’ll show you some in-depth insight and step-by-step on how to do this on Quora and I’m also going to show you how to do posting to Facebook groups in a really effective way. That’s a great way to promote your website.

Some niches aren’t going to have as much opportunity as others on both of these, unfortunately. You may just not be able to do this for your niche. That’s a distinct possibility. But most niches are going to have the opportunity to do this.

The way you post to Facebook groups to get traction and start getting people to follow you, again, provide a ton of value. You, usually, cannot link directly to an article. Blatant self-promotion, your own videos – stuff like that are almost never allowed and can actually get you banned from a group very easily.

But if you provide a ton of value and a lot of insight, you’re going to have people check out your profile – which means you want a branded banner that tells them where to find you and where to follow you.

You’ll also get a lot of friend requests, so you may want to create another profile (which is a personal Facebook profile), but that is only for these business promotional purposes; because you’re going to have a branded banner, and you’re going to get a bunch of friend requests from people you don’t know. And if you accept those friend requests, you can market to those people; but if it’s on your personal profile, I think, (myself included) most people don’t want to just constantly promote their business to their actual friends that have no interest in whatever it is they’re talking about. If you want to create an extra personal profile, I highly recommend that, all for it.

Let’s look at how to do both of these things in real time, okay?

A good example is if I were going to promote Free Internet Marketing Project, this is actually something that I’ve wanted to do more of, I just haven’t had the time. You can see right now, I’m in the Affiliate Marketing area. These are all the questions tagged with affiliate marketing on Quora. They’re sorted by what was posted most recently. So, 11 minutes ago, 3 hours ago, 6 hours ago, 10 hours ago, blah, blah, blah.

If you were doing this, you would come here and you would just look for the ones that are followed the most, right? And the easiest way to do this is I can go: “follow”… I usually start at 10, to see if any have 10, 11, and I work my way up to 15. Not always anything in this particular thread for 15. So now I’m going to work my way backwards from 10. And what I’m doing is I’m just looking for the ones that have the most followers recently, okay?

This one says: “how can I earn money through affiliate marketing in India?” So, there’s one match for that. Let’s go follow, 4. “What do most people struggle with when being an affiliate marketer?” What was that other one? “What Shopify plugins can I promote via affiliate link?” – those are really good. “What does it take to start a passive income without an office?”

So, as I’m answering these questions, if I’m promoting FIMP, I want to know: is this person likely to be in my target audience for FIMP? “What do people struggle with when being an affiliate marketer?” – absolutely! Absolutely! This is someone at early stage that could benefit from FIMP.

“What Shopify plugins can I promote via affiliate links?” – that one’s probably a little bit further in their journey and FIMP is best for people earlier in their journey. So, probably not that one.

“How could I become a successful affiliate marketer?” – very early stage in their journey. I could definitely answer that one.

You want to answer ones that really resonate with what you’re delivering as a brand or as a company through your website, and through your products, and through your services. You really want to pay attention to who’s in your target audience versus who is not.

The nice thing about this is answering on Quora, a lot of these posts over time will get ranked. Especially while we’re looking for the popular ones, because we don’t want to spend a whole bunch of time answering things that nobody’s interested in because over time, these are less likely to get ranked.

What we’re really aiming for here is we’re kind of planting a bunch of seeds across Quora, answering with really high-quality answers that are maybe 300 words, 500 words, 700+ words that really demonstrate authority and over time we’re hoping that those get ranked highly in Google for terms that people are searching; because Quora ranks very highly across Google.

Once that happens, people are just searching. And essentially, you have a search engine ranking for your brand, and for your website, but on Quora. Over time, those will really add up if you do this for 3 months, or 6 months, or 9 months on end, as part of your promotional strategy. You’ll start to see a ton of stuff come from Quora.

An addition to that, a lot of people will find your answers when they’re researching and links you from their own websites, which further builds your website authority. This also helps a lot with SEO, even though it’s kind of indirectly.

The other thing I mentioned, you want to have an intriguing title where they can find you. When I answer on Quora, my title is “Lead Instructor @ The Free Internet Marketing Project”. I didn’t put creator, I didn’t put founder, I didn’t put anything like owner, because I didn’t want people to see and they’ll go: “oh, this guy’s probably pretty biased.” Lead Instructor sounds really, really credible and it’s also true.

And the nice thing is if they search Free Internet Marketing Project or The Free Internet Marketing Project, I basically own the first page with all of my properties for Free Internet Marketing Project because I made sure to brand my meta title for my homepage, brand my meta title for my YouTube videos, for my (which is tied to my Apple podcast).

These people are going to find me if they see and are intrigued by Lead Instructor at the Free Internet Marketing Project, which, just imagine, being on Quora, reading a really, really good answer for something that you were interested in and you go: “oh, man! I’m going to look this person up!” – it’s very likely. So, just make sure that you’re propping up high in Google for your brand name, and that it’s distinct, and that it’s easier for them to find you that way.

The next thing that I want to talk about is Facebook groups. Perfect example of this is someone that I recently started following called Matt Staton. Matt does provide a fair amount of value.

Personally, just based on my personal standards in my business, I’m not saying that Matt is putting anything out that’s super low quality. My standards for quality posts, personally, I have found to be higher than his.

So I’m in the ClickFunnels Facebook group right now and he has been very, very effective at bringing people over and he actually has a lot of advocate within the ClickFunnels group, that when some asks: “hey, who’s the go-to for affiliate marketing? Who should I study affiliate marketing from?” Matt’s name comes up all the time and people tag him, and then people find him. It’s just been incredible and it’s all from Facebook promotion.

He started Affiliate Blueprint Marketing, which we’re going to take a look at here in a second, about the same time I started Free Internet Marketing Project – except it appears that he has a lot more time to promote Affiliate Blueprint Marketing than I have to promote FIMP because I’m focusing on… in addition to helping the people at FIMP constantly, I’m focused on building my own internet businesses. So, I haven’t had as much time to promote it as I’d like. I’m hoping to train someone to do that soon.

The stuff that he puts out is not as high value and his training for Affiliate Blueprint Marketing is all about funneling people into ClickFunnels Affiliate Program. What he does is he collects people.

He does put out some valuable stuff. Without a doubt, he’s definitely offering up value – but it’s just not step-by-step training (like is in FIMP). He is leveraging ClickFunnels Affiliate Training to position himself as an authority.

He started this 30-day (I think) or maybe it’s 90-day affiliate marketing challenge where he basically recruited all these people and they kicked off: “Okay here’s the 30-day affiliate marketing challenge. Go sign up for ClickFunnels and follow their affiliate program.” That’s all it is.

I know from a screenshot he posted where he made like $840 in a day pretty soon after he kicked off his challenge, that he’s probably making about a thousand dollars a month from doing this – and that’s recurring revenue, at least, and it’ll continue to build.

So, you’re going from 0-2 moths down the road, making a thousand dollars a month that’s continuing to build and is recurring revenue, so it’ll stack on itself – not too bad. The guy knows what he’s doing and he’s very aggressively promoting through Facebook groups.

The way you do that is you come into a group, you can establish yourself over time – over the first week or two, just answering comments, being really helpful. That way, any administrator that sees you goes: “okay, this person really knows what they’re doing and they’re not just leeching off of our group.” After you establish that credibility, you can start doing posts like this.

Matt Staton says: “We are all stupid” – really, really eye-catching headline with emojis. “I’m stupid for this, I’m stupid for that, I’m stupid for that, or I can outsource.” So, it’s just like a little thought that he had and he’s putting that up as a piece of content to draw people in. But it’s clearly working because when people click his image, he’s got a branded banner (exactly what I talk about) says “Affiliate Blueprint Marketing, More Money! No Bullshit!” Right? So, really, really clear, concise call-to-action.

Over here, he says: “hey, click this link” – it takes you over to his Facebook group for Affiliate Blueprint Marketing – same thing, same tabs I have open here. He has, again, in a couple of months 2,225 members – and from what I’ve seen, it’s basically all through Facebook marketing. He’s doing this in multiple groups – in the affiliate marketing, internet marketing space.

It’s working very, very well and it can work very well in your industry as well. It’s not like you have to deliver a ton of value. I feel like I can very objectively say that… actually, I can say very matter-of-factly, even factoring out objectivity, I put a lot more time into the training at FIMP, it’s much more step-by-step, it’s a lot more original content.

He’s just posting some guides and some videos here and there about referring people into ClickFunnels and the guy is making a really good amount of money. And probably within a year, he’s going to be doing really, really well.

It’s not like you have to go way above and beyond on value like I do. He is very effective at what he does and he’s becoming very, very successful with this project as a result.

That’s all there is to Facebook marketing, right? Establish yourself in probably 3 or 5 groups. After you’ve established yourself as an authority, you can start doing posts like this. Have a branded banner where people can find you. And call-to-action, even like this, funnels them into his Facebook group.

From his Facebook group, over here, he funnels you into his website and his email list to download the ClickFunnels’ DotComSecrets book – which will put you into, if you sign up the ClickFunnels product, $97 a month. And he’s going to be commissioned about $50 a month on all of those.

I’ve kind of fallen down the rabbit hole here. Got a little bit longer winded than I wanted to, but hopefully that’s really helpful. So, those are the steps to Facebook marketing, and it’s an excellent form of promotion.

So, let’s finish up here.

I want to say thank you so much for your support. I hope that this first day-after analysis was very helpful for you. I think there’s some really, really good insight in here. I just want to say that I’m so grateful for your support.

Initially, launching Free Internet Marketing Project, finding out it really wasn’t going to be very sustainable is heart breaking. I couldn’t continue providing all of the foundational training at Free Internet Marketing Project for free without you, so I always want to make sure to overdeliver on stuff like this for those of you that are so kindly and so generously supporting.

Like I said, I want it to be a win-win. I want you to get a lot out of this too and never feel like you’re not getting anything for your money. So, hopefully you’re finding a lot of value in this.

Elite members, I’ll see you for your monthly one-on-one. If we haven’t had it yet, get on my calendar if you’re watching this.

For basic members, I’ll be seeing you around the Facebook group, I’ll be seeing you around the FIMP training, and I look forward to watching you all grow and helping you as much as I possibly can on your internet marketing journey.

Stay safe out there and I’ll talk to you guys soon!