I warned shoppers about the flaws in Wake Up Now‘s business model several months ago and received a lot of criticism for it, but now the inevitable moment where the company disappears and members are left holding the bag has arrived, and I can’t say how much this saddens me.
This represents an incredible amount of money, dreams, and goals of Wake Up Now members turning sour, and that’s no time to insensitively point and say “I told you so.”
If you’re a member of Wake Up Now, I’m sincerely sorry (and I don’t mean to be insensitive), but you need to know you’re going to suffer the most here. It doesn’t matter how much you’ve paid or that you haven’t recouped your investment yet. It was a risky investment, heavily promoted and hyped by some of the most immoral product-peddlers in the MLM and internet marketing industries, and now the average member is going to bear the brunt of this final blow.
I am so, so sorry that you’re going through this. I hope you learned a great deal and grew tremendously while setting out on this business venture, and I hope you look forward to applying all of that knowledge to your next business.
As I write this, Wake Up Now isn’t officially out of business, but it’s on its last leg and the end is near. They’re struggling to find an investor that will save them, the company is worth about 1/10th of what it was upon going public, and with a $15,000,000 deficit, it’s looking like bankruptcy is inevitable.
Considering what I said in my video review of Wake Up Now, I’m surprised that the company made it as far as it did. Unfortunately, a lot of what the company was pitching to prospective IBOs as their “edge” wasn’t an edge at all, and that’s not the IBO’s fault.
The energy products were competing in an incredibly flooded industry at a higher price-point, and the “discounts” that members received on retail products were frequently higher than Amazon.com and other big-name retailers.
Plainly put, people were oversold and lied to on many occasions. A lot of the IBOs that bought in and never made their money back are the real victims here, and they’re unlikely to have any legal recourse if this continues to play out the way that it is.
As I read about this terrible news that I have no doubt is crushing thousands of people across the globe (this really isn’t something to criticize people for, and there’s no reason to “pour salt in the wound), I saw comment after comment:
“So sorry! We’d love to have you on our team!”
“It’s such a shame. We’re looking for motivated IBOs if anyone’s interested.”
“Should have gone with my company. We’ve been around for years and are still going strong.”
If I were a member of Wake Up Now being orphaned by this ordeal, I would be infuriated by these comments. Unfortunately, the MLM industry is ruthless. Members of other MLMs will take advantage of this situation and try to line their pockets and bank accounts in light of these events.
Don’t let them. You’re stronger and smarter than you would have been if you hadn’t gone through this. Take your time, regroup, and reevaluate whether the MLM business is something you want to continue being a part of. This happens quite often in the MLM industry – Do you want to risk go through all of this again?
Maybe it would be better if you took the skills and outlook you’ve acquired and applied it to a sole proprietorship, where you’re in control and won’t be punished for someone else’s poor business decisions.
Don’t make any rushed decisions. Take a step back, take a breath, and try to recover. In the end, you’ll be a better businessperson thanks to this.
As much as possible, and as cliche as this might sound, try to stay positive. This is not your fault – if you blame anyone it should be the person that convinced you to buy into this (although I understand many of you will feel like they’ve been great mentors, that’s not the case for everyone).
Pick up the pieces, think about everything you’ve learned and how much better you’ll be on the other side of this, and give your next business venture everything you’ve got. Wake Up Now’s bankruptcy shouldn’t be the end of you or your desire to build your dream business.
I know there are thousands of you out there, and if I can do anything at all to help, don’t hesitate to reach out. My direct email is firstname.lastname@example.org. There are a lot of you reading this that approached or recruited friends and family members or had a lot invested financially and emotionally, and I can’t imagine what you’re going through.
If I can help you or your business in any way, or even if you just need to blow off some steam to someone that’s interested in hearing your story and understands, send me a message. I’ll read and reply to every single one.
Best of luck to all of you, keep your heads up, and I really look forward to chatting with and getting to know some of you.
I've been in internet marketing for over 10 years, and I've purchased dozens of illegitimate products for the sole purpose of evaluating them and exposing the truth about these products to anyone who's thinking about purchasing it. I never let money influence my rating of a product and your success/safety is my absolute highest priority. Don't want to buy a product? Register for one of my 100% free internet marketing training courses>>