High rankings on Google or any other search engine are extraordinarily valuable for local business owners that service a large metropolitan area – usually somewhere between $5,000-$10,000+ in additional monthly revenue – but what if your business only operates within a smaller suburb?
Top 3 rankings on Google can still be very valuable (particularly if you’re looking to market a medical clinic), and fortunately they’re also much easier to achieve due to decreased competition. Regardless of whether you’re trying to get ranked in a small suburb or large metropolitan area, the process is the same.
There’s a plethora of tiny details that factor into high Google rankings, but the main three criteria are:
1) Technical website optimization
2) Directory listings
3) Consistency of information
I don’t want to get too boring or technical, and you’re more than welcome to contact me if you have any questions about something you read in this article. But here’s a high-level overview of each criterion:
This is difficult to describe in such a small space, but basically this amounts to putting the keywords you’re trying to rank for in your page title, description, and making sure they appear on the page you’re trying to rank. So if you’re trying to rank for “Austin Maid Service”, you want to make sure that phrase appears in the right places on your website.
The more industry web directories you’re in, the higher chance you have of getting ranked. Large, non-industry directories like Google My Business, Yelp, YellowPages, SuperPages, etc. are very important too.
The technical term within the industry is “NAP”, which stands for name, address, and phone number. You want this information to match perfectly across all directory listings. The exact same abbreviations and punctuations should be used across the board.
As I said, there’s a lot more that goes into a professionally managed search engine optimization (SEO) campaign. But if you do these three things very well and the competition isn’t too large in your industry, just paying close attention to these three factors ought to do the trick.
For much more detailed training, you can sign up for our free “do it yourself” rankings course here.
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