Section A8: Facebook Advertising Basics Course Content Lessons Status 1 A8.1 Who should be pursuing Facebook Ads? 2 A8.2 What We’ll Be Covering Now vs. Later 3 A8.3 Definitions & Fundamental Concepts 4 A8.4 Technical Setup: Creating a Business Account & Installing Your Pixel 5 A8.5 Introduction to the Audience Insights Tool 6 A8.6 Mining Valuable Data from Audience Insights 7 A8.7 Ad Account Structure 8 A8.8 Launching Your First Test Campaign! 9 A8.9 The “Advertising Veteran’s” Mindset 10 A8.10 Determining & Building on the Success of Your Test Campaigns 11 A8.11 Section A8 Q&A